Brands Of Tea Research Articles

Determination of Radon Concentration in Imported Tea Obtained From Maiduguri Monday Market using the Liquid Scintillation Counter Technique

This study investigates radon-222 concentrations in imported tea samples obtained from northeastern Nigeria's Maiduguri Monday Market using Liquid Scintillation Counting (LSC) techniques. Located in the Sudano-Sahelian zone of Borno State, the study area encompasses the Maiduguri Metropolitan Council and adjacent regions, characterized by distinct seasonal variations and semi-arid conditions. Five popular imported tea brands were analyzed using a Packard Tri-Card LSA 1000TR liquid scintillation counter, with samples prepared following standardized protocols. Results revealed varying radon-222 concentrations across brands, with Lipton Tea showing the highest concentration , while Glen Tea and Top Tea exhibited no detectable levels. The study evaluated potential health risks through multiple parameters, including Annual Effective Dose (AED), Excess Lifetime Cancer Risk (ELCR), and Hazard Index (HI). Age-dependent analysis demonstrated heightened sensitivity among infants, particularly for Lipton Tea consumption, with an AED of . ELCR calculations indicated the highest lifetime cancer risk for infants consuming Lipton Tea while remaining within acceptable limits. HI values consistently remained below 1 across all samples and age groups, suggesting minimal non-cancer health risks. The findings indicate that while radon-222 is present in some tea samples, concentrations remain well below the World Health Organization's recommended limit of for drinking water. The study contributes valuable data to the limited research on radon contamination in consumer products within developing regions, while establishing a methodological framework for similar investigations worldwide.

A Study on Consumer Behavior in the Context of Economic Downturn and the Analysis and Optimization of Marketing Strategies for “New Chinese” Milk Tea: A Case Study of CHAGEE

CHAGEE opened over 3,500 stores in just six years, with more than 2,000 of them launched in 2023 alone. In contrast, Heytea took 12 years to surpass 3,000 stores. This rapid expansion leveraged consumer herd behavior and strategic marketing approaches during economic downturns. this studyemploys the AISAS marketing theory and Nash equilibrium to analyze product homogenization, added value, and how Ba Wang Cha Ji transitioned from being perceived as a “follower” or “copycat” to becoming a wildly popular Chinese-style milk tea brand. The study will also offer optimization and improvement strategies for Ba Wang Cha Ji’s marketing operations.

Understanding Female Consumer Psychology and Marketing Strategies in Chinas Tea Beverage Industry

This research delves into the psychology of female consumers and the effectiveness of marketing strategies in China's rapidly expanding and highly competitive tea beverage industry. Through a detailed analysis of a survey conducted with 66 young, urban women, the study investigates their purchasing behaviors, brand preferences, and the significant impact of various marketing strategies on their decision-making processes. The findings reveal that taste, health benefits, and price are the most influential factors driving purchase decisions, with Heytea emerging as the most favored brand among respondents. Additionally, the study underscores the crucial role of social media in shaping consumer awareness and engagement, though it also highlights that direct interaction with brands on these platforms remains limited. Emotional drivers, such as indulgence and self-reward, further influence purchasing behavior, yet overall brand loyalty is found to be moderate. These insights highlight the importance of tea brands prioritizing high product quality while continuously innovating their marketing strategies to effectively connect with and retain this key demographic in a highly competitive market.

Study on the Application of Vector Illustration in the Design of the "Si Hao" Lemon Tea Brand

Study on the Application of Vector Illustration in the Design of the "Si Hao" Lemon Tea Brand

PH profile and acidity analysis of some Nepalese tea brands: effects of tea Type and temperature

pH profile and acidity analysis of some Nepalese tea brands: effects of tea Type and temperature

Evaluating Brand Awareness of Tea Brand with the Case of Moc Suong Oolong Tea Brand Vietnam

Evaluating Brand Awareness of Tea Brand with the Case of Moc Suong Oolong Tea Brand Vietnam

Fluoride Exposure Through Tea Consumption: A Comparative Analysis of Tea Brands in Jodhpur, Rajasthan, India.

Fluoride Exposure Through Tea Consumption: A Comparative Analysis of Tea Brands in Jodhpur, Rajasthan, India.

Research on Marketing and Innovation Strategies of HEYTEA in the Overseas Market

Chinese tea culture has a long history, and on this basis, many Chinese merchants have made great achievements in product research and development and innovation. Nowadays, milk tea, a low-consumption drink, is popular all over the world. Among them, HEYTEA stands out, is well received by young groups in the Chinese market, and attracts a wide range of other consumer groups, HEYTEA has not only achieved great success in marketing, but its unique product positioning and innovative marketing strategy have also attracted many consumers.With the intensification of market competition and the trend of consumption upgrading in China, HEYTEA needs to explore new growth points. Therefore, the overseas market has become an important direction for HEYTEA’s development. This study aims to analyze HEYTEA’s marketing and innovation strategies to enter the overseas market and discusses HEYTEA’s corporate strategy. In the process, it analyzes different marketing and innovation strategies of HEYTEA in the overseas market by using macro-environment analysis tools, market segmentation, and other methods.This study also draws on the store experience of Starbucks and Blue Bottle to predict and determine HEYTEA ‘s development strategy and prospects in overseas markets, providing reference for other tea brands.

The Way of Tea Drinking Survival in the Internet Era----- Taking Heytea as an Example

The Internet model has promoted the development of commerce, not only the traditional retail industry has been developed, and the catering industry such as milk tea and coffee shops is booming. As the first generation to open the online operation model, although the Internet + model has begun to take shape, there are still gaps in the relevant tea drinking culture. Based on the literature research method and case analysis method, this paper analyzes the existing marketing model of Heytea and proposes relevant improvement policies, with the purpose of widening the gap with other related tea brands and improving the core competitiveness of its products. As the earliest generation of beverage stores to enter the Internet + model, Heytea has rich experience in marketing planning, online and offline marketing activities. This paper analyzes the marketing based on the Internet + model through researching the brand cross-border co-branding and innovative marketing activities of Heytea.

An Analysis of Chinese Tea Brand Packaging Design in the Context of New National Color

Under the guidance of the new national color design concept, Chinese tea brand packaging design is in a transitional period of integrating traditional and modern elements. This study aims to analyze the packaging design practice under this trend. Through case studies of different tea brands with various varieties and regional cultural backgrounds, such as Fujian Zhengshantang, Hunan Anhua black tea, and Yunnan Pu’er tea, this paper reveals the formation of different tea brand packaging styles and design concepts under the new national color background. The study explores the integration of innovation and tradition, the in-depth expression of cultural connotations, and the innovation of consumer interactive experiences. This study adopts a qualitative analysis method, combined with interviews with brand designers and business managers, to explore the new concepts and packaging design strategies of tea brand packaging design in the context of the new national color. The study found that the new national color design not only successfully conveys the unique charm and cultural depth of tea culture but also further promotes international exchanges in tea culture and enhances the international image and market competitiveness of Chinese tea culture.

Kajian Industri Minuman Teh Sebagai Minuman Halal di Indonesia: Kualitas Sensori dan Preferensi Konsumen

The tea beverage industry in Indonesia is a significant contributor to the national economy and is a popular commodity for domestic consumption. The objective of this study is to analyze the tea beverage sector in Indonesia, specifically in terms of its status as a halal beverage. The study will primarily focus on evaluating the sensory quality of the tea and understanding consumer preferences. A descriptive qualitative methodology was employed to choose four widely recognized packaged tea brands. The sensory study was conducted using hedonic rating tests to ascertain the optimal product quality and the products most favored by the panelists. The study's findings indicate that the four brands of packaged tea comply with the regulations set by LPPOM and BPJPH regarding halal certification. Regarding sensory quality, Teh Pucuk and Frestea exhibit a high level of consumer acceptability, with overall parameter ratings of 5.16 and 5.44, respectively (indicating a moderate likeness). Teh Pucuk stands out for its exceptional freshness and taste, Teh Kotak is known for its consistent quality and enticing aroma, Teh Botol is renowned for its strong brand confidence, and Frestea is distinguished by its jasmine aroma and convenient packaging. Manufacturers who can uphold product quality, foster innovation, and execute effective promotions will experience greater ease in acquiring consumer preferences and enhancing consumer loyalty.

Analysis On the Influence of Tea Brand Co-Branding Strategy on Tea Sales

Analysis On the Influence of Tea Brand Co-Branding Strategy on Tea Sales

Utilizing excitation-emission matrix fluorescence spectroscopy and convolutional neural networks for dark tea brand and aging period identification

This study utilized excitation-emission matrix (EEM) fluorescence spectroscopy in conjunction with convolutional neural networks (CNNs) to identify the dark tea brands and their aging periods, which were both key factors of market value. The adaptation of EEM data to the CNN model was examined, encompassing the configuration of the data structure and the implementation of data augmentation. Three typical CNN models including AlexNet, GoogLeNet, and ResNet were evaluated. ResNet was selected because it demonstrated the highest classification accuracy on the test set and superior clustering performance in the t-SNE visualization of extracted features. Analysis of feature contribution suggested that the CNN model exhibited enhanced sensitivity towards the boundaries of the fluorescence region. Furthermore, transfer learning was proved to be effective in facilitating adaptation of dark tea recognition models to databases with different sample sizes, which was meaningful for the application of this method in dark tea market supervision. Finally, the multi-task model was developed and achieved a 96.9 % accuracy in brand identification and 87.5 % in aging period determination, suggesting the advantages of multi-task learning in enhancing model generalization and training efficiency.

Microplastic Pollution and Risk Assessment in Packaged Teas in Türkiye

This article presents the first-ever findings on the release of MPs (microplastics) from tea bags containing tea leaves into tea infusions in Türkiye. The study aimed to investigate the possible distribution and abundance of MPs in cup of tea bags and teapot tea bags of fifteen packaged tea brands in Türkiye using ATF/FTIR analysis. The results showed that MPs were found in all the analyzed tea brands. Surprisingly, the highest particle number was observed in the dry tea samples (removed from tea bags) belonging to all brands. Brands A and O had the highest abundance of MPs. All MP particles identified were fiber in shape, and four colors were identified, with a predominance of navy blue. Polyethylene terephthalate (PET) was the most abundant polymer type. The size of MPs varied from 33.65 μm to 1680.20 μm. The daily MP exposure by tea intake was analyzed for male and female groups, and the dietary exposure for males was greater than that for females. According to the MP contamination factor values, a wide variety of MP contamination levels were determined, with a predominance of significant and very high levels of contamination. The mean polymer risk index was determined to be 10.80, indicating a low level of risk. Additionally, this study also provides information on the potential health effects of these harmful MPs. Considering that consuming tea is a significant way for individuals to come into contact with MPs, tea prepared with tea leaves packaged in tea bags could potentially have adverse effects on the health of consumers.Graphical

Research on the Marketing Strategy of Ming Ji Milk Tea Brand

Research on the Marketing Strategy of Ming Ji Milk Tea Brand

Biochemical Characterization of Temi Tea from Sikkim

Tea is the most popular non-alcoholic beverage in the world well known for its refreshing and stimulative properties. Temi tea is a top-notch organic tea brand being grown in the sole tea estate in the mountainous state of Sikkim which has high demand in the international market and has not been studied scientifically so far. Therefore, the present study was conducted to assess and compare the total polyphenol content, total flavonoid content, total tannin content and antioxidant activity in the processed Temi tea samples collected across different season (flush) which is expressed on dry weight basis. Total polyphenols, flavonoid, tannin and antioxidant activity were studied spectrophotometrically. Results of the analysis revealed that the highest total polyphenol content, highest flavonoid content and highest antioxidant activity was found in T1 (Green tea sample of Spring flush) while the highest total tannin content was found in (T2) Black tea (Spring flush).

Strategy Formulation in A Microenterprise: Case Study SEHATEA Ice Tea

This research aims to examine and analyze the environmental conditions, conduct a SWOT analysis, and design a strategy formulation and implementation through the EFAS IFAS method. One of the scopes is within the Micro, Small, and Medium Enterprises (MSMEs) of SEHATEA Iced Tea, which has become a new business that is highly sought after by both young people and adults and has high business potential. The qualitative study conducted at Sehatea Iced Tea resulted in a SWOT analysis and matrix that outlines the vision, mission, and strategy. After conducting a SWOT analysis on Sehatea MSMEs in the Subang district, it was found how the external and internal conditions of these Sehatea MSMEs are. Sehatea will face greater opportunities compared to threats, while from the external conditions and the internal conditions of MSMEs, they have more strengths than weaknesses. From the results of the SWOT matrix analysis, the Vision, Mission, strategic objectives, and strategies of Sehatea MSMEs in the Subang district were born, based on the SWOT matrix analysis, the vision is to make Sehatea Iced Tea the No. 1 Iced Tea Brand in Subang at an affordable price. To achieve this vision, Sehatea MSMEs strive to provide products with good quality and affordable prices. To realize the existing vision, a mission is designed, namely, standardized product quality with a halal label, maintaining financial performance, creating product innovation, competent human resources in work, and expanding the network of potential consumer markets and businesses.

A SWOT Model-Based Analysis of Marketing Strategy Taking Mixue Ice Cream and Tea as an Example

Peoples living needs have become increasingly diversified as a result of the rapid development of the economy. In recent years, the freshly-made tea beverage industry has seen a surge in popularity, with numerous tea beverage brands entering the market. The tea industry has formed a fruit-flavored tea and milk tea beverage model based on high-quality tea, gradually replacing the dominant position of tea powder preparation in the past In order to obtain a place in the fierce market competition, the majority of tea brands must fully understand the market changes and their own development status, and formulate long-term development strategies. This paper takes Mixue Ice Cream and Tea (hereinafter referred to as MIXUE) as the research object and uses the SWOT model to analyze its strengths, weaknesses, opportunities and threats. Besides, we analyze and study its own status quo in the construction of internal control. We also formulate future marketing and development strategies for MIXUE, aiming to improve its brand competitiveness and help it to achieve substantial development.

25份市售金银花代用茶的质量调查及活性成分分析数据集

To further improve the quality standard of honeysuckle (Lonicera japonica Thunb.) tea, we investigated and analyzed the quality-related characteristics of the 25 brands of commercial honeysuckle tea in this study. Following the general label rules of prepackaged food, this study assessed the label compliance of different brands of honeysuckle tea. Furthermore, we conducted an investigation and assigned grades to the characters of honeysuckle tea in accordance with the agricultural industry standard. The pH value of the sample was measured using a pH meter. The total flavonoid content was determined through ultraviolet spectrophotometry. The content of chlorogenic acid was determined using HPLC. The correlation and distribution characteristics of the data were analyzed by means of SPSS, Microsoft Excel and other statistical tools. Based on a survey of 25 commercially available honeysuckle samples, a total of 361 test results were obtained. This dataset is expected to offer valuable references for the development of national standards for honeysuckle substitute tea.

A Study on Chinese Consumer Preference for the Tea Packaging Design: Focusing on the Comparative Analysis of China, Korea, and Japan Tea Packaging Designs

Tea packaging reflects the cultural characteristics of different countries from all the following aspects: design concept, color, pattern elements, layout, and choice of materials. This study aims to propose means of improving Chinese tea packaging through the understanding of the formation processes of the tea culture concepts of Korea, China, and Japan. The study is based on comparative research and analysis of tea packaging in the three countries influenced by tea culture. The audience perspective was adopted to select three well-known tea brands in Korea, China, and Japan for comparative analysis. We combined qualitative and quantitative methods to compare tea culture elements, color elements, patterns, fonts, and image layouts of the visual language symbols. A total of 556 reliable questionnaires were obtained from the 600 questionnaires administered to varied age groups in China, and SPSS statistical data were used for the analysis, which revealed the following results. First, the colors and picture layouts of Korean tea packaging are more popular than those of China and Japan. Second, the pattern designs of Chinese tea packaging are more popular than those of Korea and Japan. Third, the font designs of the Japanese tea packaging are more popular than those of China and Korea. Fourth, the intention to buy tea is more predominant in Korea than in China and Japan. Korean, Chinese, and Japanese tea cultures and tea packaging designs are related to each other, and the visual language symbols of tea packaging design absorb the relevant tea culture heritage. It is also hoped that the visual language symbols of the tea packaging designs of the three countries can learn from each other through the present study and new and innovative ideas can emerge in tea packaging designs in tandem with the domestic tea culture inheritance. The comparison and discussion of the differences, problems, supplementary schemes, and improvement directions of Chinese tea packaging design enabled us to posit modern and systematic fundamental information about Chinese tea packaging.