Value Of Tcount Research Articles

Pengaruh E-Service Quality, Online Promotion dan Persepsi Harga terhadap Loyalitas Pelanggan pada Pengguna Aplikasi Indrive di Surabaya

This research aims to determine the influence of e-service quality, online promotion and price perception on customer loyalty among InDrive application users in Surabaya. Type of quantitative research with multiple linear regression. The population in this research is the people of Surabaya who have used the InDrive service and in the sampling process used a purposive sampling technique with a total of 100 respondents who had been determined from the Solvin formula calculation. The results of this research are that it is proven that there is an influence of the three independent variables on customer loyalty simultaneously (F test) as seen from the tcount value which is greater than ttable or 15.044 > 2.70 with a significance level of 0.000 < 0.05. There is a partial or individual influence on e-service quality, online promotions and price perceptions on customer loyalty. This is proven by the calculated tcount value of each independent variable, namely e-service quality (X1) of 3.032; online promotion (X2) 2,252; and price perception (X3) 2.084 is greater than the ttable value, namely 1.985. And the significance value is smaller than 0.05, namely 0.003; 0.027; and 0.040.

Kajian Strategi Promosi Digital Area Peternakan Kawasan Glugur Rimbun Kecamatan Kutalimbaru

The purpose of this study was to determine the public's interest in visiting the Livestock Area of the Glugur Rimbun Area, Sampe Cita Village, Kutalimbaru District, Deli Serdang Regency, through the independent variables of promotion and attractiveness. This Animal Husbandry Area is one of several areas in the Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun Area with a special land area for the Animal Husbandry Area of about two ha from the total area of about 24 (twenty four) ha. The research approach uses quantitative methods involving 100 respondents and data collection using questionnaires. The data obtained was analyzed using multiple regression analysis using SPSS. The results showed that the independent variable promotion showed a t-count value of -0.945 < t-table 1.984 with a significant value of 0.000 < 0.05, which means that digital-based promotion has a positive and significant effect partially on visiting interest. The test results for the attraction variable show a tcount value of 12.315> t-table 1.984 with a significant value of 0.000 <0.05, which means that attraction has a positive and significant effect partially on visiting interest. The F-count value of 75.864> F-table of 3.09 and a significant 0.000 <0.05, then digital-based promotion and attractiveness have a positive and significant effect simultaneously on tourist interest in visiting.

Penerapan Media Ular Tangga Materi Sikap Menaati Aturan untuk Meningkatkan Motivasi Belajar Literasi Siswa Kelas II SDN Panggunglor Semarang

This research aims to analyze the influence of the use of Snakes and Ladders media as material about obeying rules (Variable The research design uses a simple paradigm research design with one independent variable and one dependent variable. Data obtained through a questionnaire with Likert scale calculations. The location of this research will be carried out in class II of SDN Panggung Lor Semarang. The sample in this study was 25 class II students using saturated sampling techniques. The data analysis technique used in this research starts from descriptive analysis and the data analysis technique used in this research starts from descriptive analysis. The results of this research show the results of a simple linear regression test with a value of tcount of 4.987 > ttable 2.069 (0.25 : 23), so it can be concluded that the application of Snakes and Ladders media material on the attitude of obeying the rules (Variable X) on students' motivation to learn literacy (Variable Y ) second grade students at SDN Panggunglor. Based on the research results, it can be concluded that the application of the Snakes and Ladders game media with material about obeying the rules has a significant positive impact on students' motivation in learning literacy.

The Influence of Service Quality and Trust on Customer Satisfaction in Catering Mbak Daeng Alauddin Tangerang District

Service quality and trust are two major factors determining customer satisfaction, especially in service industries such as catering. Understanding the influence of these two factors is important to improve competitiveness and maintain customer loyalty. This study aims to determine the influence of service quality and trust on partial or simultaneous consumer satisfaction in catering Mbak Daeng Alauddin, Tangerang Regency. The research methods used are descriptive and associative. The population in this study is 350 consumers. The sampling technique with the probability sampling method is proportionate stratified random sampling using the 10% Slovin formula. The sample was obtained as many as 78 respondents. The data analysis method used is multiple regression analysis. The results of the study partially show that the quality of service has a positive and significant effect on customer satisfaction, which can be concluded from the t-count value > t-table (8.932 > 1.99167), the trust has a positive and significant effect on consumer satisfaction, it can be concluded that the t-count value > t-table (6.668 > 1.99167), by simultaneously showing that service quality and trust simultaneously have a positive and significant effect on customer satisfaction can be It was concluded that the value of F-calculated > F-table (48.663 > 2.37).

PENGARUH PENGGUNAAN ALAT PERAGA SMART STICK TERHADAP HASIL BELAJAR MATEMATIKA MATERI BANGUN RUANG PADA SISWA KELAS V SEKOLAH DASAR

Smart Stick teaching aids are teaching aids made of wooden sticks used to make spatial geometry frames. This study aims to determine the effect of using smart stick teaching aids on spatial geometry material on Mathematics learning outcomes of grade V at elementary school. This research method uses True Experimental with Post-test Only Control Design. The sampling of this study used a random sampling technique consisting of two classes, namely class VB and VC, totaling 45 students. Based on the results of the average value obtained by class VB of 84.35 and class VC of 70. Hypothesis testing of this research data uses an independent sample t-test, obtained with a value of tcount> ttable, obtained 3.62> 1.68 and sig. (2 tailed) = 0.001 <0.05. It can be interpreted that there is an effect of using smart stick teaching aids on spatial geometry material on Mathematics learning outcomes at grade V in SD Negeri 21 Palembang.

The Influence of Parenting Methods on the Cognitive Development of Children Aged 5-6 Years

The purpose of this study is to ascertain how parenting styles affect the cognitive development of five- and six-year-old students at PAUD HASANI in the 2022–2023 school year. Experimental research using a one-group pretest-posttest design is used in this kind of study. The fifteen children who made up the study's population were all between the ages of five and six. Saturated sampling was used to determine the research sample. Documentation and observation are two methods used in data collection. T-test is used in data analysis techniques. An observation sheet on children's cognitive development between the ages of five and six served as the instrument. The study's findings indicated that the child's overall cognitive development at the pretest was 218 with an average percentage of 36% and an assessment category of Starting to Develop (MB). Following treatment, the child's overall cognitive development was 457 with an average of 76% and an assessment category of Very Well Developing (BSB) following a posttest. In addition, the tcount hypothesis test results, which are 22.6309 with a value of 1.761, demonstrate that the outcomes of the hypothesis analysis in this study are accepted and rejected. This is demonstrated by the value of tcount(22.6309) > (1.761). In conclusion, throughout the 2022–2023 school year, the use of parenting techniques affects the cognitive development of children at PAUD HASANI who are between the ages of 5 and 6.

French Language Learning Media Based on Project-Based Learning Assisted by the Pear Deck Application

The purpose of this research is to determine (1) the feasibility of learning media assisted by the Pear Deck application based on project-based learning (PjBL). (2) determine the effectiveness of PjBL-based learning media. The research method is R&D using the Borg and Gall development models. This research was conducted in class XI SMAN 1 Lubuk Pakam, totaling 28 students. The research subjects are material experts, media experts, and design experts. The research results show that: (1) the learning material expert test criteria are very good (94%); (2) the learning media expert test criteria are very good (93%); and (3) the learning design expert test criteria are very good (94%). The results of submitting a hypothesis can prove that: (1) learning media assisted by the PjBL-based Pear Deck application is suitable for use (2) The learning media assisted by the PjBL-based Pear Deck application is effective to use. The average effectiveness of students' French learning outcomes in using the PjBL-based Pear Deck Application in the experiment class was 86.42%, and the average effectiveness of the average effectiveness of students who used picture and book learning media in the control class was 49.5%. The posttest results obtained a value of Tcount = 7.08 at a significant level of α = 0.05, with dk 27 obtaining Ttable = 1.674, so that Tcount > Ttable, namely 7.08 > 1.674. The use of learning media assisted by the PjBL-based Pear Deck application is very feasible and effective.

The Influence of Leadership Style on Employee Loyalty at Karma Kandara

Lack of leadership style pay attention to the fate of its members can cause low productivity Work. So that leadership style must be able to influence and change the attitudes, and actions of its members for the interests and goals of the organization achieved. Employee loyalty is an important aspect in the success of the organization, because it reflects the level of commitment and attachment of employees to the organization where they work. It happened enhancement amount rotation employees at Karma Kandara for the 2019 - 2023 period which gave rise to desire for researc. The population of this quantitative study is Karma Kandara workers. Up to 71 respondents made up the samples that were used. The study needs certain statistics, specifically the number of employees from year to year. The primary data used in this study are questionnaires, or lists of questions, that were sent to respondents to complete using the Google Form platform. The fed up sample is the retrieval technique sample that is utilized. Utilizing SPSS for Windows version 18, the analysis approach employs basic linear regression. With a significance level of 0.000, it was determined that the leadership style had a tcount value of 5.055> ttable, or 1.7. Given that the significance threshold is less than 0.05, the study's hypothesis supports Ha and rejects Ho. Is it possible to conclude Accepted were the study's findings that "Leadership Style has a positive, direct, and significant effect on Employee Loyalty".

Pengaruh Media Audio Visual Terhadap Keterampilan Menyimak Siswa pada Pembelajaran Bahasa Indonesia Kelas V di Sekolah Dasar

This research aims to find out whether there is an influence of audio-visual media on listening skills in class V Indonesian Language subjects at elementary school. This research has several problems, namely the low level of listening skills in Indonesian Language learning which is caused by a lack of maximizing learning methods and media as well as a lack of student involvement in the learning process. This research is a quasi-experimental quantitative. This research sample used Purposive Sampling Technique which consisted of two classes, namely class V A with 23 students as an experimental class using audio visual media and class V B with 23 students as a control class without using media. The data collection technique used in this research is a multiple choice test. The results of the research in the experimental class were with an average pretest score of 57.97 and an average posttest score of 83.19. From the t-test hypothesis, the value of tcount is 8.653 > ttable 1.679 at the significance level (α) = 0.05 and df (n1=n1) -2 = (23+23)-2= 44. This means that H1 is accepted and H0 is rejected. So, it can be concluded that there is an influence of audio-visual learning media on students' listening skills in class V Indonesian language learning at elementary school for the 2023/2024 academic year.

THE INFLUENCE OF COMPETENCE AND COMPENSATION ON THE PERFORMANCE OF ACADEMIC STAFF EMPLOYEES WITHIN THE FACULTY OF TARBIYAH AND KEGURUAN UIN ALAUDDIN MAKASSAR

This study aims to determine the partial and simultaneous effects of competence and compensation on the performance of academic staff employees within the Faculty of Tarbiyah and Keguruan UIN Alauddin Makassar. The research method used is quantitative research method with data collection techniques through questionnaires. Research data were taken from 52 academic staff employees within the Faculty of Tarbiyah and Keguruan. The results showed that competence had a significant effect on employee performance with a t-count> t-table value of 2.187> 2.0098, and the significance value was 0.034 <0.05. Compensation also has a significant effect with the value of t-count> t-table is 2.217> 1.0098 and the significance value is 0.031 <0.05. Simultaneously competence and compensation have a significant effect with the value of F-count> F-table is 17.814> 3.18 and the significance value is 0.00 <0.05. The contribution of influence or determination of competency and compensation variables to the performance of academic staff employees in the Faculty of Tarbiyah and Keguruan is 42.1%.

PENGARUH INFLASI DAN TINGKAT SUKU BUNGA TERHADAP PEMBIAYAAN PADA BANK SYARIAH DI KOTA BANJARMASIN

Purpose: This study aims to determine the effect of inflation and interest rates on financing at Islamic banks in Banjarmasin city. Design/methodology/approach: This research uses quantitative methods. The data used is secondary data and time series. Data sourced from the pages of Bank Indonesia, the Financial Services Authority (OJK), the Central Statistics Agency (BPS) and data from Islamic Commercial Banks which are the objects of this study in the period 2014 to 2023. Findings: Based on the results of statistical data processing, the results of this study indicate that the value of Sig. Inflation variable (X1), amounting to 0.993> 0.05 and the tcount value of 0.009 < 2.571. Sig value. Interest Rate Variable (X2) is 0.066> 0.05 and the tcount value is -2.571 < 2.571. The results of this study indicate that simultaneously the inflation and interest rate variables affect financing at Islamic banks in Banjarmasin City. This can be proven by the value of Fcount 2.825 > Ftable 4.45. Research implications: Based on the research results, it is known that although inflation and interest rates have no effect on financing in Islamic banks, the government must remain effective in controlling macroeconomic activities to maintain the stability of inflation and interest rates, so that economic stability can be guaranteed.

Pengaruh Kartu Huruf Terhadap Kemampuan Membaca Permulaan Siswa pada Mata Pelajaran Bahasa Indonesia Kelas II di Sekolah Dasar

This study aims to determine the effect of the use of letter card media on students' initial reading ability in Indonesian Language subject grade II in elementary school. This research is a quantitative research with an experimental research method with a quasi experiment type. The sample of this study was taken using a saturated sampling technique consisting of two classes, namely class II A with 20 students as a control class without using letter cards and class II B with 20 students as an experimental class using letter card media. The data collection technique used in this study is a performance test (initial reading test) using pretest and posttest. The results of the research from both classes, namely in the pretest, had an average value (Mean) of the experimental class of 52.50 and the control class of 49.69. At the time of the posttest, the average score (Mean) of the experimental class was 80.94 and the control class was 59.69. The results of the hypothesis show that the tcount value > the table is 5,146 > 1,684 which means that H0 is rejected and H1 is accepted. So, the hypothesis states that the letter card media has an effect on students' initial reading ability in Indonesian subjects grade II at UPT SDN 060816 Medan.

Pengaruh Penerapan Model Pembelajaran Project Based Learning Terhadap Keaktifan Siswa Kelas VIII Mata Pelajaran IPS di SMPN 1 Ngantru Tulungagung

This research is motivated because the learning model used is still conventional. Students also lack interest in social studies learning and only rely on LKS books in learning, resulting in students being less active in learning. This study aims to find out the project based learning model has a significant effect on student activity and how much influence the application of the project based learning model has on student activity. This research is a quantitative research with a quasy experimental type. The instruments used are questionnaires, observation, and documentation. The population used is all class VIII. The sample for class VIII-C is the student experimental class and class VIII-D is the control class with 38 students each. The results of this study indicate that: (1) there is a significant influence between the project based learning learning model on student activity with a value of tcount = 16.13 and ttable of 1.991 at a significance level of 5%, namely so that the value of tcount>ttable with an average value of the experimental class is 89 .5 while the control class is 69.5, (2) the magnitude of the influence of the project-based learning model on student activity in obtaining a presentation value of 82% is included in the high category.

Pengaruh Model Pembelajaran Inkuiri Terhadap Kemampuan Menganalisis Unsur Teks Cerita Pendek pada Siswa Kelas XI MIPA SMA YPK Medan Tahun Pembelajaran 2023/2024

This study aims to determine the influence of the inquiry learning model on the ability to analyze short story texts by students of grade XI MIPA SMA YPK Medan for the 2023-2024 Academic Year. This study uses a quantitative research method approach. From the results of the research, the author's ability to analyze short story texts before using the inquiry learning model obtained an average score of 66.42 with the highest score of 82 and the lowest score of 50. Meanwhile, the ability to analyze short story texts after using the inquiry learning model obtained an average score of 78.34 with the highest score of 93 and the lowest score of 68. then the tcount value is compared with the ttable with a significant level of a=0.05 (5%) at the degree of magnitude N-1 (35-1=34) and the result is a ttable of 1.7.Thus, the tcount value is greater than the ttable value (29.07), which means that Ha is accepted and Ho is rejected. This study was declared accepted, which means that there is a significant influence on the use of the inquiry learning model by grade XI students of Mipa High School YPK Medan in the 2023/2024 academic year.

Efektivitas Keaktifan Visual Belajar Pendidikan Agama Kristen Melalui Penerapan Model Pembelajaran Auditory Intellectually Repetition pada Siswa Kelas XI SMA Negeri 2 Pematang Siantar Tahun Pembelajaran 2023/2024

The purpose of this study is to determine the Effectiveness of Visual Learning Activity in Christian Religious Education through the Application of the Auditory Intellectually Repetition Learning Model for Grade XI Students of SMA Negeri 2 Pematang Siantar for the 2023/2024 Academic Year. The method used in this study is a quantitative research method with the statistics of the Pre-Experimental The One Shot Case Study. The population is all students in grade XI of SMA Negeri 2 Pematang Siantar and a sample of 31 people with purposive sampling techniques or samples taken intentionally. Data was collected with a questionnaire of 26 items. The results of the data analysis show that there is an Effectiveness of Visual Learning Activity in Christian Religious Education through the Application of the Auditory Intellectually Repetition Learning Model for Grade XI Students of SMA Negeri 2 Pematang Siantar for the 2023/2024 Academic Year. The analysis requirements test are –ttable = -2.042 > tcal = 9.856 > ttable = 2.042. It is known that the tcount value is at the area of rejection of H0 and acceptance of Ha, then H0 is rejected and Ha is accepted. Thus, it can be concluded that there is an increase in the Effectiveness of Visual Learning Activity of Christian Religious Education through the implementation of the Auditory Intellectually Repetition Learning Model, which is 86.55 in the post-test and 69.32 in the pre-test in Grade XI Students of SMA Negeri 2 Pematang Siantar for the 2023/2024 Academic Year.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP DISIPLIN KERJA PEGAWAI DI KANTOR KECAMATAN BAROS KABUPATEN SERANG

In the current era in an organization or institution, human resources (HR) are a very important component. For organizations or agencies, two factors that are worth studying in depth are leadership and organizational culture, which can increase employee motivation and commitment. And can uphold the values of Leadership, Organizational Culture and Work Discipline of employees at the Baros District Office, Serang Regency. The purpose of this research is to find out whether Transformational Leadership has an effect on employee work discipline, to find out whether Organizational Culture has an effect on employee work Discipline, to find out whether Transformational Leadership and Organizational Culture have an effect on employee work Discipline.The research method used in this research is a correlational quantitative approach. namely to test the influence of the independent variable on the dependent variable which in this research uses 2 independent variables (Transformational Leadership, Organizational Culture) and 1 dependent variable (Discipline). The approach used in this research is a survey method of 34 employees.The results of this research are that there is a significant influence of leadership on employee work discipline. Based on the calculation results of SPSS Version 27, the value of tcount > ttable (-4,939 > 1.693) is obtained, so H0 is rejected and H1 is accepted. And there is a significant influence of organizational culture on employee discipline. Based on the SPSS Version 27 calculation results, the value of tcount > ttable (13,102 > 1.693), H0 is rejected and H1 is accepted.Based on the significance test, the Fcount value was 99,220 and Ftable was 3.30. Based on the significance test, the Fcount value is greater than Ftable, so there is an influence between Leadership and Organizational Culture values on employee work discipline.

Pengaruh Promosi Shopee terhadap Perilaku Konsumtif pada Mahasiswa Manajemen Bisnis Syariah Stain Mandailing Natal

This research aims to find out how much influence Shopee promotions have on consumer behavior among STAIN Mandailing Natal Sharia Business Management students. The sample used came from 75 MBS students using a purposive sampling method. The approach used is quantitative and in collecting primary data observation and questionnaire methods are used. Meanwhile, the data analysis that researchers used in this research was analysis using validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R Square test (with the help of the SPSS Version 24 program). The results of the research show that there is an influence of shopee promotional variables on consumer behavior among Mandailing Natal Sharia Business Management Students. Shown by the significance value of t 0.000 which is smaller than sig = 0.05 (0.000>0.05) the value of R = 0.629 and R Square = 3.96 means that Shopee promotion is able to explain the dependent variable or consumer behavior of 0.396 x 100 = 39.6 message while the other 60.4 percent is explained by other variables. Based on the research results, it can be concluded that Shopee promotions have a positive and significant effect on consumer behavior with a value of tcount < ttable or tcount > ttable (6.916 < 1.666 or 6.916 > 1.666). There is a positive and significant relationship between Shopee promotions and consumer behavior among students.

Pengaruh Model Pembelajaran Problem Based Learning Berbasis Kurikulum Merdeka terhadap Peningkatan Motivasi Belajar Pendidikan Agama Kristen dan Budi Pekerti Siswa Kelas X SMA Negeri 1 Pematang Siantar Tahun Ajaran 2023/2024

The purpose of this study was to determine the positive and significant influence between the Influence of the Problem Based Learning Model Based on the Independent Curriculum on Increasing Motivation to Learn Christian Religious Education and Character Education of Class X Students of SMA Negeri 1 Pematang Siantar in the 2023/2024 Academic Year. The research method used is a quantitative method with descriptive inferential data analysis. The population is all students of class X SMA Negeri 1 Pematang Siantar who are Protestant Christians, totaling 372 people and a sample of 52 people is determined using the sample random sampling technique. Data were collected using a closed questionnaire of 44 items, namely 22 items for variable X and 22 items for variable Y. The results of the data analysis showed that there was a positive and significant influence of the Problem Based Learning Model Based on the Independent Curriculum on Increasing Motivation to Learn Christian Religious Education and Character Education of Class X Students of SMA Negeri 1 Pematang Siantar in the 2023/2024 Academic Year, as evidenced by the following data analysis: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.612> rtable (a=0,05,n=52) = 0.297. b) Significant relationship test obtained tcount value = 5.600> ttable (a=0,05,dk=n-2=50)= 2.000. 2) Influence test: a) Regression equation test, obtained regression equation Y ̂="36.60" + 0.45X. b) Test of regression determination coefficient (r2) = 38.5%. 3) Hypothesis test using F test obtained Fcount > Ftable = =(a=0,05,dk numerator k=33,dk denominator t=n-2=52-2=50) which is 31.29 > 1.51. Thus Ha is accepted and H0 is rejected.

INFORMATION TECHNOLOGY AND PRODUCT DESIGN ON CONSUMER INTEREST IN PECI RENCONG ACEH PRODUCTS IN JUANG BIREUEN CITY

Information technology and product design significantly impact consumer buying interest in Peci Rencong Aceh products in Juang Bireuen City. Information technology refers to the use of hardware and software to perform various data processing tasks, including capturing, transmitting, storing, retrieving, manipulating, and displaying information. Product design, on the other hand, is a key element that attracts consumers to products. This study aims to determine the influence of online promotion and customer satisfaction on purchase decisions. The sample size for this study was 100 participants, with data collected through questionnaires and analysed using multiple linear regression. The study found that a 1 percent increase in the information technology variable (X1) led to a 0.876 percent increase in consumer interest, assuming the product design (X2) remained constant. Conversely, a 1 percent increase in product design (X2) resulted in a 0.542 percent increase in consumer interest, assuming the information technology variable (X1) was constant. The correlation coefficient (R) of 81.8% indicates a strong relationship between information technology (X1), product design (X2), and consumer interest (Y). The influence of product design on consumer interest was found to be significant at 65.7% (p = 0.000). The T-test results showed that the T-count value exceeded the T-table value. Additionally, the F-test revealed an F-count of 86.612, compared to an F-table value of 2.31 at a 5% confidence level, leading to the acceptance of the Ha hypothesis and the rejection of the Ho hypothesis. The research concluded that both information technology and product design significantly influence consumer interest. Keywords: Information Technology, Product Design, Consumer Interest.

Pengaruh Lokasi Terhadap Keputusan Menjadi Nasabah di Bank BSI KCP Pasar Aur Bukittinggi

This research is motivated by competition in the banking world. Where Sharia banks are required to be able to influence society with their advantages. With the support of this strategic business location, consumers can make more decisions to become customers at BSI KCP Pasar Aur Bukittinggi. The aim of this research is to find out how much influence location has on the decision to become a customer at BSI KCP Pasar Aur Bukittinggi. This research uses quantitative methods. The data collection technique uses a questionnaire. Sampling in this study used Rao Purba with a sample size of 96 people. The tests used include, Descriptive Analysis, Pre-Research Test (Validity Test and Reliability Test), Classic Assumption Test (Normality Test, Multicollinearity Test and Heteroscedasticity Test), Simple Linear Regression Analysis Test, and Hypothesis Test (t-Test, F Test and R2 test) assisted with SPSS 20. The results of this research partially show that location has a significant influence on customer decisions with a calculated value of tcount ≥ ttable (8.307 ≥ 3.380). Based on the results of research tests using simple linear regression analysis techniques, it can be stated simultaneously or together that there is a positive and significant influence with a significant F value of 0.000 ≤ 0.05. The test value of the coefficient of determination (R2) has an influence of 0.423 or 42.3% on customer decisions, while the remaining 57.7% is influenced or explained by other variables not discussed in this research.