Despite the potential economic efficiency and political economy benefits of revenue-neutrality, a deeper question remains about the feasibility of revenue-neutrality in practice. Revenue-neutrality is relatively simple to implement in an economic model, as counterfactuals are clearly defined. However, it is less clear in practice when a government actually implements a carbon tax what income tax or transfer levels would have been if the carbon tax had not been implemented. This paper aims to provide some perspective on this issue by presenting two examples of carbon taxes and revenue recycling implemented in Canada: the British Columbia revenue-neutral carbon tax (a carbon tax with offsetting tax cuts) and the Canadian federal government’s Fuel Charge and Climate Action incentive refundable tax credit (a carbon tax and dividend). Is revenue-neutrality possible in a practical sense with either of these types of policies, or is it at best a marketing gimmick to help sell carbon taxes to voters?