Customer Tastes Research Articles

ENVIRONMENTAL MARKETING AND NATURAL RESOURCES

It is a common saying in marketing that “customer is the king”. Gone were the days when whatever organizations are manufacturing, customers are purchasing. Nowadays if the companies have to survive in this cut throat competitive world, they have to manufacture according to the taste, preference and need of customers. In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Environmental pollution is a buzz word in today’s business environment. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular importance in the modern market and has emerged as an important concept in India. In this research paper, main emphasis has been made over the concept, need and importance of green marketing. Data has to be collected from books, journals, websites, and news paper to understand the importance of green and sustainability management. The paper aims at finding out what actually Green Marketing is all about and how can a business firm be more competitive by using green marketing strategies to gain a competitive edge over others. The paper describes the current Scenario of Indian market and explores the challenges and opportunities businesses have with green marketing. Why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand. KEYWORDS: Green Marketing, Globalization, Sustainability, Natural resources

START: Sustainable transport awareness recommendation tool

Sustainable mobility has become one of the most pressing issues in modern society. The need to raise awareness of climate change, combined with the overcrowding of metropolitan and urban areas, has produced a situation that requires an urgent solution. Some earlier approaches dealt primarily with transport-related issues, while some conceptual models attempted to increase the appeal of public transport by linking the services provided by public transport operators to a variety of city services. A practical and empirical answer, on the other hand, has not yet been given. This research addresses these issues by taking a holistic approach and presenting a personalized recommendation system based on users' everyday activities as well as their mobility profiles. The crossing of both sources of information allows for a more user-centric experience, ensuring that the offers presented are adapted to the tastes of customers. The potential of such a system is proven using data from Porto, Portugal. Two types of data sources were used to obtain more accurate results: data from the automated fare collection system of the Porto Metropolitan Area, Portugal, and data from city services taken from Google Places. The fundamental idea behind tackling this problem is to encourage people to use public transport by providing them with incentives such as discounts, promotions and service offers to encourage them to use cleaner and more efficient modes of transport.

Perceptual differences in automotive acceleration sounds between drivers and passengers

In this study, we investigated the perceptual differences in the acceleration sound of a passenger car during rapid acceleration between drivers and passengers. Previous studies have addressed the perceptual differences in acceleration sounds according to nationality, driving situation, and the taste and past experiences of customers. It is expected that a perceptual difference will occur between the driver and passengers. However, perceptual differences between drivers and passengers have not yet been reported. Laboratory experiments were conducted to address this unclear issue. A subjective evaluation of affective attributes for acceleration sounds, such as annoyance, sportiness, acceleration feeling, and preference in driver and passenger situations, was carried out by employing a multimodal simulator. Participants were allowed to perform non-driving-related activities in the passenger role, whereas they were induced to concentrate only on the driving situation in the driver role. Experimental results have shown that there is a significant perceptual difference between drivers and passengers. It was found that the acceleration sound level for passengers should be reduced compared to the driver's seat to improve the passenger's auditory satisfaction.

India Post: its 21st-century avatar

Learning outcomes The case has the following learning objectives: to assess the importance of the business environment, its impact on the organization and how the organization responds to the changes in the business environment; to apply the resource-based view of the organization and resource dependence theory; and to apply and analyze the organization’s strategic initiatives within the framework of the political, economic, social and technological analysis model, Porter’s five forces of business analysis and to make recommendations based on the above analysis. Case overview/synopsis The paradigm shift in technology has an impact on business. With 155,015 Post Offices, India Post has the most widely distributed postal network in the world. This case captures the journey of India Post from inception to its current form. Over its life, the organization has evolved because of multiple changes. But the recent changes have threatened to disrupt the organization. These changes have been induced by three major forces: technology, the rise of competition, especially foreign players, and social changes in urban and rural India because of changing consumption patterns as incomes rise and online retail grows. The organization has reacted to this threat by leveraging its resources to offer new products according to customer tastes by entering more unique industries and product categories. They have started logistics services in association with Indian railways and started offering retail services such as bill collection and college application forms. Also, they have created a financial division, “Payment Bank.” Thus, they have evolved from being a single entity of postal-related services to various services. The case poses a dilemma if these product diversifications are thriving as the organization’s product portfolio has diversified, given its existing capabilities and ability to create newer capabilities, particularly the payment bank. Complexity academic level The case is ideally suited for the discussion of resource-based view of the firm in the subject strategic management and organizational theory. The case can be used to discuss resource dependence theory as well. It is equally well suited to discuss the impact of environment in business in the subject organization theory and the impact of technology on change in the subject organizational change. The case is meant for MBA. The case can be used for executive audience as well. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Cafe Selection Recommendation System in Semarang City Uses Collaborative Filtering Method with Item Based Filtering Algorithm

The cafe selection recommendation system in the city of Semarang aims to provide recommendations for users in finding the desired café according to the type of café expected. This recommendation system serves to predict an item that is of interest to the user. Implementation of recommendation system using Collaborative Filtering and Item Based Filtering algorithms. Collaborative filtering is a recommendation system algorithm where recommendations are given based on consideration of data from other users while the Item Based Filtering algorithm to provide recommendations based on similarities between customer tastes and café characteristics.

Next-basket prediction in a high-dimensional setting using gated recurrent units

Accurately predicting the next shopping basket of a customer is important for retailers, as it offers an opportunity to serve customers with personalized product recommendations or shopping lists. The goal of next-basket prediction is to predict a coherent set of products that the customer will buy next, rather than just a single product. However, if the assortment of the retailer contains thousands of products, the number of possible baskets becomes extremely large and most standard choice models can no longer be applied. Therefore, we propose the use of a gated recurrent unit (GRU) network for next-basket prediction in this study, which is easily scalable to large assortments. Our proposed model is able to capture dynamic customer taste, recurrency in purchase behavior and frequent product co-occurrences in shopping baskets. Moreover, it allows for the inclusion of additional covariates. Using two real-life datasets, we demonstrate that our model is able to outperform both naive benchmarks and a state-of-the-art next-basket prediction model on several performance measures. We also illustrate that the model learns meaningful patterns about the retailer’s assortment structure.

Research on Influence of Comprehensive Material Painting on Modern Soft Outfit Decorative Picture

Decorative painting is an important part of modern soft decoration. Among them, the decorative hanging pictures can convey the customer's taste with a small wall area and provide a beautiful and delicate decorative feeling for the space. Customized wall painting focuses on theme expression, which can not only create the overall atmosphere of the space according to customer needs, but also play the role of aesthetic decoration. The special picture effects such as texture feeling, color and material combination in comprehensive material painting provide ideas and methods for modern soft decoration painting.

Customer preferences for choosing the dairy products during COVID 19 with reference to Chennai

The Research was focused on the Diary Products like milk, curd, sweets, etc. The research was confine 10 locations in the Andhra Pradesh States in Chennai surrounded Sholinganallur places. The purpose of this research was to find out the customer tastes and preferences for choosing the milk products. The instruments were prepared using the nominal and ordinal scale according to the review of literature. The data was analysis using the SPSS Software percentage table calculations and hypothesis was tested using the Chi Square testing. The outcomes of the research stated clearly on the quality of services customers are receiving through Diary parlour. Conclusion: Customers are satisfied with the diary products and services offer even in the Covid 19 conditions.

The Study on Retail Supply Chain with Special Reference to Zara's Agile Supply Chain

Supply chain elements are value-added activities in any organization. In the context of textiles, fashion, and clothing industries it plays an important role from procurement to delivery of the product. Any business aims to make money, with the products that satisfy the customers and can provide services like on-time delivery. Which is achieved by Zara, with its supply chain capabilities like it has integrated, information technology, customer inputs, outsourcing, subcontracting, just in time, cost reduction, lean concepts, and the cube. Zara's supply chain is agile, responsive, and flexible. Zara was able to successfully reduce the inventory in the pandemic situation to reduce the costs. Zara also developed its e-commerce application to foster the demand in the lockdown. Zara easily adapted the clothing style according to the customer's taste and preference. KEYWORDS: Agile supply chain, Push vs Pull supply chain, Technology integration, Zara operations

Fashion-MNIST Clothing Classification using Deep Learning

Online fashion market is constantly growing, and an algorithm capable of identifying garments can help companies in the clothing sales sector to understand the profile of potential buyers and focus on sales targeting specific niches, as well as developing campaigns based on the taste of customers and improve user experience. Artificial Intelligence approaches able to understand and label humans’ clothes are necessary, and can be used to improve sales, or better understanding users. Convolutional Neural Network models have been shown efficiency in image c1assification. It presents four different Convolutional Neural Networks models that used Fashion-MNIST dataset. Fashion-MNIST is a dataset made to help researchers finding models to classify this kind of product such as clothes, and the paper that describes it presents a comparison between the main classification methods to find the one that better label this kind of data. The main goal of this project is to provide future research with better comparisons between classification methods.

FUNCTIONAL TREATMENTS ON WORSTED WOOL FABRIC: SELF-CLEANING AND MICROCAPSULE FIXATION

In the current climate, more and more functional textiles have been studied in order to meet the requirements of customer tastes, preferences, and behaviors since the sharp expansion of the fashion industry, and wool is not an exception. Wool possesses various ideal properties for high-end fashion designs, however, such material also has posed significant challenges in commodity purposes, e.g. washing, odor control. Besides, wool is a bright candidate for cosmetic finishing as cosmetotextiles. This study presented two aspects of the functional finishing method (self-cleaning and microcapsule fixation) to improve the added value for worsted wool fabrics. The nano TiO2/SiO2 mixtures and microcapsules were finished on wool by the padding method. The functional effectiveness was analyzed by the reduction of the stain's color intensity of commercial wine, coffee, and tea on wool when exposing to sunlight, washing, and odor test. The sample with a microcapsule concentration of 60 g/L - 12 dipping hours had the highest effectiveness for capsule distribution, odor control and remained stable under a 5-time washing impact. Furthermore, TiO2/SiO2 molar ratio of 70/30 yielded the best self-cleaning effectiveness for coffee and tea stains. Briefly, our study created the functional add-valued properties on wool fabrics such as self-cleaning and scent creation for enormous potential in the high-end fashion of wool.

Measuring Dynamic Capability of Online Entrepreneurs in Malaysia

Robust bargaining power of customers and intense rivalry among competitors demand online entrepreneurs to develop dynamic capability in order to stay competitive and sustain in digital business. In other words, when the environment changes - particularly the taste and preference of customers - online entrepreneurs also need to adapt with the change. Explaining dynamic capability as one of the factors for successful performance of online entrepreneurs however, requires proper measurement. The purpose of this paper is to present and propose the questionnaire items that can be used to measure the dynamic capability of online entrepreneurs in Malaysia. The measurement was adapted from past studies and went through two levels of content validity. The first level was by panels from industry and academic, and then by the representatives of online entrepreneurs. Factor analysis and Cronbach- were used for construct validity and reliability tests, respectively. Results from the analysis showed that there are six items with one component extracted. The result is believed to be justified for online entrepreneurs, who mostly operate as both owners and workers. The six-items measure for dynamic capability could also be used in other studies to explain individual-level performance.

THE ROLE OF THE GREEN OCEAN STRATEGY IN MEDIATING STIMULATING CONTINUOUS INNOVATION TO ACHIEVE STRATEGIC VICTORY: AN EXPLORATORY STUDY IN THE GENERAL COMPANY FOR LEATHER INDUSTRIES

The management of the General Company for Leather Industries faces in its work in the local market a constant state of competition; whether it is from competing companies or products imported from different countries, in addition to changes in customer tastes and the acceleration of the pace of designs and environmental variables, which requires the adoption of a green ocean strategy to help the company face those challenges, Hence, the research problem crystallizes on how the green ocean strategy that employ to achieve strategic victory by adopting stimulating Continuous innovation in the General Company for Leather Industries. The goals that it seeks to achieve indicate the objectives of the research. A questionnaire was adopted and distributed to (84) samples of employees of the General Company for Leather Industries in the city of Baghdad. To measure the results of the influence relationship. The research concluded that there is an influence relationship of the green ocean strategy on the strategic victory and a positive effect to stimulate Continuous innovation. The study recommends adopting the green ocean strategy as an approach followed by the management of the General Company for Leather Industries to increase the creative ideas that help it reach and maintain the strategic victory

ХУДОЖНИК И ЧАСТНЫЙ ЗАКАЗЧИК В ПАРИЖЕ XVIII В. К ВОПРОСУ О РАЗВИТИИ ПОРТРЕТНОГО ЖАНРА

The interaction between a painter and his donator as a phenomenon of art history gives many opportunities to the research of social aspect of art. A private customer was isolated from any government institution such as the Academy of Painting and Sculpture. He did not pretend to be a connoisseur or adviser of painters but he had individual taste for art and his personally developed demands for it. As a field for dialog between painter and his patrons the portraiture appeared to become one of the most sought-after genres in 18th-century French society. The article aims to highlight a taste of an average French customer of the time showing how he wished to see himself and his loved ones on the canvas, what attributes he preferred to surround his person, how the client’s wishes coordinated with the creative ambitions and individual creative style of the artist were realized in the finished works .The author focuses on perception of the portrait painting by customers and some persons responsible to shaping and development of the ‘Academic doctrine’. The author of the article attentively scrutinized a wide gamut of sources, written by theoretical, critics, and connoisseurs, in which the tastes of private individuals and the painters who please them are subjected to a detailed critique. So the 18thcentury portrait painting is produced as a result of collaboration of painters and private customers whose identity, formed under a social and cultural impact, needed adequate expression in the arts.

Competition between online and offline retailer mass customization

As online sales increase, customers worldwide have different tastes, preferences, and lifestyles. Mass customization enables the offline retailer to satisfy the heterogeneous customer taste preferences. We adopt the Hotelling model to analyze mass customization strategy on the offline retailer to compete with the online retailer that sells the same product. We consider customers’ heterogeneous hassle costs when visiting offline and the online retailer and their heterogeneous taste preferences towards the products. We aim to examine the value of the mass customization to offline retailer. We found that the mass customization strategy can be great way for the offline retailer when competing with the online retailer. The mass customization strategy can be beneficial for the offline retailer’s profits than the non-mass customization strategy in considerations of customer taste preference. We also found that the breadth of the mass customization scope is subject to several factors, including mismatch cost. Mass customization is less effective when its implementation is costly.

A Comparison of Professionalism Between Freelance Translators and Translators in a Product Localization Team

The language barrier is the first impediment that most companies confront when selling their products abroad. Products trying to convert their content into a new language will often settle on two options: translation and localization. Although similar — both are about converting messages into a new language to reach a new audience — translation and localization are two distinct procedures. Therefore, this paper adopts methods of literature analysis and corpus-based research to study how localization differs from translation, in terms of work content, process and skills required for practitioners. Based on literature analysis, the paper concludes that translation is a subset of localization, a broad term encompassing several strategies for adapting information to a new audience. Localization is a more profound and complex conversion procedure than translation. Localization is done with specific target market needs in mind; therefore, it is not only about content, but also a significant aspect of marketing. This article demonstrates through corpus analysis that, while traditional translations place a premium on the literary quality and accuracy of the translation, localized translations place a premium on the translation's fit with the local language idiom and ability to reach a broader audience for the product. Thus, this article summarizes that while freelance translators place a premium on bilingual abilities, self-management, and marketing capabilities, localization group translators place a premium on their ability to flexibly use their cultural background knowledge to adjust translation content to customer tastes.

Playability Evaluation using the Heuristic Evaluation of Playability Method in Warcraft 3 Reforged

Game is a digital activity that is very popular in the modern era, both among young and old. One game that is very popular with E-sports competition is Warcraft 3. However, in 2020 it immediately fell because Blizzard company has released a new version of those games which is called warcraft 3 reforged. The purpose of this study was to find out the reason this could happen by using the heuristic evaluation of playability method. With this method, you can find the scale of the problem in a game that will be released. The data used for this study uses the player persona as the source of the assessment that will be carried out in this game. The player persona is created by providing 10 respondents who will be required to perform and assess each task given according to the scenario codes. The benefits of this research can be used to analyse the readiness of games to be released to the market and to find out customer tastes in RTS (Real Time Strategy) type games. This assessment is based on the mean rating which will later be categorized as the level of problem in the running of the game. The results of this study indicate that the mean rating in this game is 2.91 or can be referred to as the Major Usability Problem with the highest value of percentage with the highest problem category found in the game usability with a percentage value of 41.7%.

Foreign Accents in the Early Hiring Process: A Field Experiment on Accent-Related Ethnic Discrimination in Germany

Based on a field experiment conducted in Germany between October 2014 and October 2015, this article focuses on the disadvantages associated with the presence of a foreign accent in the early hiring process, when applicants call in response to a job advertisement to ask whether the position is still available. We examine whether a foreign accent influences employers’ behaviors via productivity considerations and/or whether foreign-accented speech is related to statistical discrimination or tastes among employers or customers that translate into differential treatment. To address these processes, we supplement our field-experimental data with information on job and firm characteristics from the texts of vacancy announcements and advertising companies’ homepages, on labor supply from the Federal Employment Agency, and on anti-immigrant attitudes from the German General Social Survey. Results suggest that while calling with a Turkish name did not result in a lower rate of positive replies, this rate was reduced for candidates who called with a Turkish accent. Turkish-accented applicants were told more often than the advertised position was already filled. Our findings suggest that the difference in response rates was not due to productivity considerations related to how well individuals understood foreign-accented speakers. Instead, results support the notion that the observed disadvantages were linked to discrimination based on employers’ ethnic tastes. While we found no indications pointing to the relevance of customer tastes or statistical discrimination, we cannot rule out these processes altogether. Our findings demonstrate that language cues can be more relevant than applicants’ names in shaping employers’ initial responses. They, thereby, highlight the need to consider multiple ethnic cues and different stages of the hiring process.

Evaluating Organisational Change and Employee Productivity in Nigeria: A Case Study of Union Bank, Plc

This study examined the effects of organisational change on employee productivity in the banking sector in Nigeria. Following a comprehensive literature review, the study identified technological, cultural, employee attitude to change, leadership, and change in customers’ taste as the change strategies that can facilitate competitive advantage and attainment of set organisational goals. The primary data collection method was adopted employing questionnaire strategy. 102 respondents were selected as sample size. The study used the multiple regression statistical analysis through SPSS statistical package version 25 for analysis. The overall results revealed that organisational change has a positively significant impact on employee productivity. To this effect, technological, leadership, attitudinal and cultural changes in that order highly impact employee productivity in Union Bank even though they were rarely used to implement change. As a result, Union bank is advised to embrace convergent change management so as to be better equipped to maintain excellence in productivity and overcome external challenges such as competition. On the contrary, changes especially in customer taste do not influence the productivity of employees, perhaps due to the nature of their business operations (service). The study recommends among others that while implementing firm’s improvement strategies, Union Bank managers should look at the organisation’s technological change models, cultural change, employees’ attitude to change, and leadership change against their primary competitors.

Tahl?lu kull?yati al-jaudah al-id?r?yah (TQM) li al-‘amal?y?ti al-id?r?yati al-tasyg?l?yati f? daurah al-lugah al-arabiyah al-Azh?r Pare

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