Good Taste Research Articles

Punjab Tar-1: A New Short Duration, High Yielding and Disease Resistance Long Melon Variety (Cucumis melo) Released in Pakistan.

The development of new crop varieties with favorable features is a continuing effort. With the passage of time, a cultivated variety becomes subjected to various biotic and abiotic plant stresses. This article describes development of an innovative and imaginative long melon cultivar called "Punjab Tar-1."This article discusses creation of a novel and inventive long melon variety known as "Punjab Tar-1." Current long melon varieties in Pakistan are sensitive to climatic conditions and susceptible to pest and disease attack. A New Short Duration, High Yielding and Disease Resistance Long Melon Variety (Cucumis melo) is released in Pakistan to address these current issues of long melon varieties A high yielding and early maturing variety of long melon “Punjab Tar-1” has been developed by Vegetable Research Institute, Faisalabad, Pakistan through mass selection. Plants were selected from an open pollinated indigenous source population with main emphasis on earliness, fruit shape, color and taste and yield. Selection intensity was 15% in 1st three selection cycles and 30% in subsequent four selection cycles whereas yield trials were started from 8th selection cycle. The fruit of this variety has a strong longitudinal rib that makes it difficult for eating by caterpillars. This variety has wide adaptability and exhibits stable yield across multiple environments. Notably, "Punjab Tar-1" contains 10.59 % crude protein and 1.08% crude fat content. Genetic uniformity and distinctiveness of this variety was confirmed through SSR polymorphism. Punjab Tar-1 variety has been approved by Punjab Seed Council in its meeting held on 2021 and was recommended for general cultivation in Punjab, Pakistan. Its certified seed is available for farmers at Vegetable Research Institute, Faisalabad. This newly approved variety will aid to save the precious foreign reserves by reducing vegetable seed import bill. In Pakistan, seed market of long melon is occupied by improved varieties. In multi-location evaluation, one said variety has exhibited high yield and stability than exotic germplasm. This is the first variety developed in Pakistan having good taste, early maturity, long shape, and high yield potential. DNA fingerprinting has further confirmed that it is distinct from local material, having novelty and diversity.

A comprehensive content analysis of 104 Chinese electronic cigarette manufacturing enterprise official websites

ObjectiveThe goal was to analyse website content of Chinese electronic (e) cigarette manufacturing enterprises and understand the marketing strategies to provide evidence for decision-makers to regulate manufacturers.MethodsThrough QCC.com, one of...

What role do attitudes, information and taste play in consumer preferences and willingness to pay for domestic alternatives to exotic superfoods?

Superfoods are a recent health-oriented food trend, especially among younger consumers. The most well-known superfoods, such as quinoa or goji berries, are considered exotic foods, at least for the European market. This contradicts another food trend: the movement towards regional or local foods. As little is known about how consumers evaluate this trade-off when consuming superfoods, we investigate i) consumers’ preferences and willingness to pay (WTP) for domestic and exotic superfood ingredients; and ii) factors determining a higher WTP for domestic superfood alternatives. To this end, we conducted a three-step Vickrey auction of fruit smoothies with exotic and domestic superfood ingredients. A total of 116 individuals participated in the within-subjects experiment, which included an information treatment, tastings and a sensory evaluation. In general, participants perceived superfoods as a healthy but expensive food trend potentially harmful to the environment. Moreover, participants were eager to try the exotic smoothie, but agreed more strongly with statements endorsing the positive health benefits and good taste of the domestic smoothie. In general, we found a higher WTP for the domestic smoothie, which was reinforced by providing information about the origin of the fruits. After tasting, the WTP a premium for the domestic smoothie was driven by differences in sensory evaluations, but no longer by product perceptions and food neophobia. This indicates that food neophobia is related to taste uncertainty, which was resolved by the tasting. We discuss practical implications for fruit growers and processors marketing products containing novel and familiar superfood ingredients.

Биологически активные гидролизаты белков молока и их комплексы включения с циклодектринами

Enzymatic hydrolysis of dairy proteins increases their nutritional and biological value while reducing their allergenic potential. The subsequent complexation of peptides with cyclodextrins (CDs) reduces the bitterness of the hydrolyzed proteins. The research objective was to obtain hydrolysates of whey proteins and their cyclodextrin inclusion complexes with peptides, as well as to describe the peptide composition of the cleaved dairy proteins, biological activity, and sensory profile of the hydrolysates and inclusion complexes. The research featured enzymatic whey protein hydrolysates with an extensive hydrolysis degree and their inclusion complexes with β- and γ-CDs. Dairy proteins were hydrolyzed with alcalase, and the hydrolysates obtained were subjected to micro- and ultrafiltration (cut-off limit – 10 kDa). The peptide composition of the hydrolyzed proteins was determined by the methods of high-performance liquid chromatography and chromatography-mass spectrometry. The antimutagenic activity was evaluated using the Ames test whereas the antibacterial effect was studied with the impedimetric method. The antioxidant activity was detected with fluorimetry and spectrophotometry. The method of competitive enzyme immunoassay was applied to reveal the antigenic properties. The bitterness of the experimental sample s was determined by a sensory evaluation. The research delivered the optimal modes for whey protein cleavage with alcalase that made it possible to achieve efficient micro- and ultrafiltration. The resulting hypoallergenic peptide fractions and their inclusion complexes with β- and γ-CDs possessed antioxidant, antibacterial, and antimutagenic properties. The whey proteolysis and subsequent filtration with/without tindalization demonstrated a 265/589-fold decrease in the residual antigenicity. The fluorimetric method showed a 1.79/1.90-fold increase in the antioxidant activity of the hydrolysate in complexes with β- and γ-CDs. Binding of β-CDs to peptides enhanced their antimicrobial activity against Escherichia coli ATCC 8739 and Staphylococcus aureus ATCC 6538. The hydrolysate samples with β-CDs showed less bitterness. Whey proteolysis with alcalase under optimized conditions and subsequent fractionation resulted in a product with high consumer qualities. Enzymatic hydrolysates of dairy proteins and their CD inclusion complexes were able to substitute native protein components. Their bioactive properties, good taste, and low allergenic potential mean good prospects for the functional food industry.

NUTRITIONAL AND THERAPEUTIC POTENTIAL OF BIOACTIVE COMPOUNDS FROM MELONS: A MINI REVIEW

Fruit wastes are one of the major sources of municipal waste, however they are a source of bioactive useful compounds which possess numerous health benefits. The fruit processing industry generates 10-60% waste or by-products in solid (peel, seed) and liquid (fruit juice) waste. Melon is a prevalent fruit, consumed worldwide, containing significant quantities of by-products (seed, peel, rind) that have been discarded. Melon is an excellent source of biologically active compounds for humans due to its good taste and rich chemical composition. Various bioactive compounds present in fruit waste (seed and rind) of melon is responsible for its numerous biological activities such as anti-inflammatory, antioxidant, anti-diabetic, anti-carcinogenic, and anti-microbial activity.

Initial implicit association between whole grains and taste does not predict consumption of whole grains in low-whole grain consumers: a pilot randomized controlled trial.

Health benefits of whole grain (WG) consumption are well documented. Current Dietary Guidelines for Americans recommend at least half of total grains consumed be WG; however, Americans consume less than one serving of WG per day. Inferior taste of whole grain products as compared with refined grain products has been reported as one of the main barriers to acceptability and consumption of whole grains. In this pilot study, we aimed to determine if mere exposure to WG foods in self-reported low WG consumers would improve their implicit associations between WG and pleasant taste. Healthy adults (n=45) were provided a variety of WG or refined grain (RG) products for home use for 6 weeks. Intake was measured by calculating disappearance and verified by a daily log. At the beginning and end of the intervention, we administered an Implicit Association Test (IAT), a computer test designed to measure indirectly the strength of association between pairs of concepts: (a) two contrasted target categories (WG and RG food images) and (b) two contrasted attribute categories (words relating to pleasant or unpleasant taste) via a classification task. Response time was used to calculate IAT D scores, indicating the strength of implicit associations between WG and RG and positive or negative taste. ANCOVA showed that average D scores at the end of the study shifted significantly toward a positive implicit association between WG and good taste (p<0.05) in participants whose baseline D scores indicated an initial preference for RG over WG. No significant differences were found between the WG and RG groups in overall consumption of provided grain products. These findings suggest that mere exposure to WG products over an extended period of time in a free-living situation can improve automatic attitudes toward WG, potentially leading to increased consumption of WG foods. Clinicaltrials.Gov, identifier NCT01403857.

Analisis Manajemen Strategik pada Megah Supplier Catering

This research is a type of qualitative field research. Primary data was obtained from the results of in-depth interview with competent informants. Secondary data is documents, reports, books, research journals and articles that are still related to research problems. The method used is Internal Factor Evalution (IFE), Eksternal Factor Evaluation (EFE), Strength, Weakness, Opportunities, Threats (SWOT), and interviews. The results of the research slow that in the IFE Matrix the strength and weakness factors have a total score of (2), this identifies that Megah Supplier Catering is in a strong internal supplier position, where this business has good strengths in termas of partnering with major raw material suppliers. Then in the EFE Matrix analyzes that Megah Supplier Catering has opportunities and threats with a weigth score of (1,89). This identifies that Megah Supplier Catering’s efforts to suppress strength with SWOT strategy opportunities, it is obtained to maintain a good taste and strategic location in Jakarta City Center.

Comparative analysis of LAB and non‐LAB fermented millet drinks fortified with Chlorella sp.

AbstractThis study investigates the expanding domain of functional beverages crafted from plant‐based milk alternatives. In this study, a total of eight different fermented drinks fortified with beneficial Chlorella sp. and probiotics including Lactobacillus rhamnosus (NCIM 5775) and Saccharomyces cerevisiae (Brewer's yeast) drinks were developed using barnyard millet as the base ingredient due to its rich protein and high‐fibre content in comparison with the other millets in the market. Results revealed that the protein content increases by 2% upon the addition of Chlorella sp., among bacterial samples, with Lactobacillus rhamnosus fermented Unflavoured drink (LRFFD) &gt; Lactobacillus rhamnosus fermented flavoured drink &gt; Lactobacillus rhamnosus fermented with Chlorella sp. &gt; LRFM, and among yeast samples, with Saccharomyces cerevisiae fermented Unflavoured drink (SCFUFD) &gt; Saccharomyces cerevisiae fermented with Chlorella sp. &gt; Saccharomyces cerevisiae fermented flavoured drink (SCFFD) &gt; SCFRM, indicating higher protein content than in typical fermented drink. Fat content was notably low across all samples. Ash and fibre content ranged from 0.23 to 0.27 g and 0.22 to 0.35 g, respectively, for both bacterial and yeast fermented drink. Millet is generally considered a carbohydrate‐rich grain. When fermented, some of the carbohydrates may be broken down by the fermentation process. So, the carbohydrate content was low in fermented millet drink when compared to the nonfermented drink. Energy values varied, with LRFFD and SCFFD containing the highest energy due to incorporation of Chlorella sp. and chocolate flavour. Both LAB and yeast‐fermented drinks demonstrated effective antioxidant activity, with higher total phenolic content, except for non‐Chlorella sp. beverages. GC‐MS analysis identified constituents like hexadecenoic acid and hydroxy methyl furfural (HMF) with anticarcinogenic and anti‐inflammatory properties. Additionally, these samples exhibited elevated antimicrobial activity against test strains. Sensory analysis indicated a preference of SCFFD and LRFFD sample for its good taste as it contains chocolate flavour and the overall acceptability of bacterial fermented beverage was higher compared to the yeast fermented drinks. Therefore, a fermented millet beverage was successfully obtained by the coculture of LAB and Saccharomyces cerevisiae incorporated with Chlorella sp. could increase the product's functional properties.

Study of Hepatosomatic Index, Gonadosomatic Index and Fecundity of Tengra Fish (Mystus gulio)

The tengra fish (Mystus gulio) is an important commercial species found in the coastal regions of West Bengal, India and Bangladesh. M. gulio is an important species within its ecosystem and has significance in local fisheries. Its adaptability to both freshwater and brackish environments makes it a resilient species. This study investigated the hepatosomatic index (HSI), gonadosomatic index (GSI), and fecundity of M. gulio to better understand its reproductive biology. Specimens were collected monthly from the Meghna River estuary between February and June 2023. The GSI was found to be highest in August (9.95±0.15%), indicating the peak spawning season. The HSI showed an inverse relationship with GSI, being lowest in March. Fecundity ranged from 88,495 to 264,104 eggs, with a mean of 171,581±17,855. Fecundity was positively correlated with total length, body weight, and gonad weight. Statistical analysis revealed significant differences in GSI and HSI between sexes and age groups (virgin vs 1+ year). Regression models showed that fecundity was highly dependent on gonad weight (r2=0.809) compared to length (r2=0.047) and weight (r2=0.216). M. gulio is an important brackish water fish with good taste and nutritional value. While it is optimally exploited from the East Coast of India, its culture potential is being explored through polyculture experiments and research on seed production and farming techniques. These findings provide valuable insights into the reproductive dynamics of M. gulio and can inform management strategies for sustainable fisheries. However, further research is needed to fully understand the reproductive biology of this catfish across its range to inform sustainable management strategies.

Evaluation of gouramy fish (Osphronemus goramy) hatchery in Pandaan Aquaculture Installation, Pasuruan

Abstract Gourami fish is well-known among the public due to its economical impact, good tastes, and easy to cultivate. This study aimed to determine the performance of gourami hatcheries at the Pandaan Aquaculture Installation. The method in this research used active participation and descriptive methods. The data collection method used was from primary and secondary data. The evaluation results showed that hatchery activity there produced a fertilization rate of 97.6%, hatching rate of 95.3%, survival rate of 91.3%, and specific growth rate of 7.85%. Water quality in hatchery activities also met standards. Gouramy hatchery activities included pond preparation, broodstock preparation, brood spawning, egg harvesting, egg hatching, larval and seed rearing, nursery, water quality monitoring, feed management, and pest and disease management. It can be concluded that hatchery activity at Pandaan Aquaculture Installation shows good performance.

A shelf life prediction model of Actinidia arguta ‘Chang Jiang No.1’ based on postharvest quality evaluation combined with fuzzy mathematics

Actinidia arguta has good taste and nutritional value. It is a climacteric fruit that is not durable during storage and has a short shelf life. To investigate the effects of storage and transportation on the quality of the early maturing variety Chang Jiang No. 1 (CJ No. 1), shelf life models were developed applicable at different temperatures. Fuzzy mathematics was used to evaluate the sensory senses of different storage stages at 2, 5, 15 and 25 °C, and the storage end-time was determined to be 35, 25, 15 and 10 days, respectively. All indices followed zero-order reaction kinetics (ΣR02 > ΣR12) and kinetic parameters k, A and Ea were calculated. Combined with the Arrhenius equation, a kinetic model was established based on key indices. The mean relative errors (MRE) of the key indices and shelf-lifeAll (SLAll) were less than 10% when comparing predicted and measured values. The weight of each index was determined using the Analytic Hierarchy Process (AHP), and a consistency test was conducted. Samples at 20 °C were selected to verify the model. The shelf life of CJ No.1 from 2 to 25 °C can be predicted according to the weighted model. The results of this study can help distributors and consumers determine the best time to eat A. arguta and the appropriate storage time. The ideas and methods of this study can also be promoted and applied to other fruit and vegetables to achieve a wider temperature range and a method of prediction of their shelf lives.

Parental Perception of the Impact of Television Advertisements on Children’s Buying Behavior: A Case of Kathmandu Valley

This study examines the parental perception of the impact of television advertisements on children’s buying behavior in Kathmandu Valley. Buying behaviour is the dependable variable. The independent variables are television advertisement, marketing, child responsiveness, price, taste and parent potential. The primary source of data is used to assess the opinions of the respondents regarding the parental perception of the impact of television advertisements on children’s buying behavior in Kathmandu Valley. The study is based on primary data of 130 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of television advertisement, marketing, child responsiveness, price, taste and parent potential on children’s buying behavior in Kathmandu Valley. The study showed that television advertisement has a positive impact on buying behaviour. It indicates that creative and innovative television advertisement impulse children buying behavior. Similarly, marketing has a positive impact on buying behaviour. This implies that effective marketing concerning children’s stimulates children buying behavior. Likewise, child responsiveness has a positive impact on buying behaviour. It indicates that child responsiveness content on the advertisement impulse children buying behavior. Similarly, parental potential has a positive impact on buying behaviour indicating that parental potential stimulates children buying behavior. Moreover, price has a positive impact on buying behaviour. It indicates that higher price for the product stimulates children buying behavior. Similarly, taste has a positive impact on the buying behavior. It shows that the good taste attracts children to buy products. The regression result also that beta coefficients are significant for television advertisement, price, parental potential and taste at one percent level of significance.

Filling Discrepancies between Consumer Perception and Actual Piped Water Quality to Promote the Potable Use of the Municipal Water Supply in Indonesia

Although piped water is a safely managed water source, many people prefer drinking packaged/bottled water, which undermines environmental sustainability by creating waste plastics. Thus, to encourage drinking tap water, this study aimed to identify and fill the discrepancy between consumers’ perception of and the actual quality of the municipal water supply in Indonesia. Through questionnaire surveys in three cities, i.e., Malang, Bogor, and Semarang cities, we found that the majority of the residents, namely, 82%, 58%, and 66%, respectively, drank packaged water. Although the piped water supply from Perusahaan Daerah Air Minum (PDAM) has a good appearance, color, taste, and water quality, sporadic microbial contamination was detected due to the depletion of residual chlorine. However, packaged water was also contaminated by indicator bacteria owing to storage methods. There was a notable discrepancy between the residents’ perceptions of tap water safety and their choices of drinking water sources. The residents perceived spring water as a clean source, which influenced their selection of water sources more than the costs of water. Public drinking stations installed by PDAM helped to win consumers’ trust in PDAM water, indicating that installing more public drinking stations will encourage more people to drink piped water.

Literatur Review: Siderophore Activity and Campability of Bacillus as Pathogen Controller of Eggplant Plant

Solanum melongena (eggplant) is an important cultivated vegetable crop with a very high consumer level, both in tropical and subtropical regions. Eggplant is widely favored by the public because in addition to having a good taste, it can also be made pickled and candied eggplant, and is good as a source of nutrition in supporting public health. Siderophores are metal-coating agents with low molecular mass (200-2000 Da) produced by microorganisms and plants, especially under Fe-limiting conditions. Antagonistic bacteria generally live colonizing roots an d are beneficial, because they are able to increase plant growth and induce systemic resistance. one species of the genus Bacillus spp. namely B. subtilis is able to produce amylase, protease, pullunase, chitinase, xylanase and lipase enzymes which are secondary metabolites to control pathogens and spur plant growth. This article is sourced from relevant literature studies related to the title. The purpose of writing the article is to determine the benefits of siderophores as pathogen disease control in eggplant plants. Results successfully inhibited the growth of pathogens.

Teknik Pembenihan Ikan Kerapu Cantang (Ephinephelus sp.) di Balai Budidaya Air Payau, Situbondo, Jawa Timur

Grouper fish (Epinephelus sp.) is one of the popular marine fish species in the market in Indonesia and abroad in Southeast Asia, this fish has high economic value, good taste. Currently, the development of grouper aquaculture has been growing, so the seeds must be available continuously to meet the demand for seeds, therefore the foundation of interspecies crosses between groupers that have a high heterosis effect in growth traits, disease resistance and environmental resistance. This research activity was carried out at the Brackish Water Aquaculture Center located in Situbondo, East Java and was carried out from June 19, 2023 to August 19, 2023. The working method used in the Field Work Practice is descriptive method with data collection including primary and secondary. The technique of grouper hatchery conducted at the Brackish Water Aquaculture Fisheries Center stages include tub preparation, broodstock rearing, hybridization, hatching and egg stocking, larval development, feeding, water quality management, growth sampling and grading, pests and diseases, and harvesting and marketing. The results of the observed parameters are HR 73.25%, SR 15.98%, FR 74.16%. Water quality management carried out in grouper hatcheries is water reduction and water changes according to larval age, siphon once a week and water quality tests.

A Changing Representation: “Personal Writing” in Artistic Intervention in Chinese Rural Communities

As socially engaged art has played a vibrant role in responding to the crisis of the postmodernist art regime, the current post-Occupy condition has manifested itself in artistic interventions in rural China. In contrast to social writing, which encompasses street art, designers going to the countryside, and industrial empowerment to construct “good cultural governance” or “good cultural taste,” the term personal writing as used here describes a type of avant-garde intervention that has sparked interest in vernacular communities. It provides a socially minded critique of art production as bifurcated from the remaking of everyday social relations and subjectivities, political and cultural possibilities, and the rural Chinese future. Grounded in a contextual analysis of the social turn in Chinese contemporary art and the lingering “rural problem” under post-socialism, this article takes artist Mao Chenyu's Paddy Film project as an example of personal writing and proposes this artist's activisms at Dongting Lake as a specific intervening field, visual ethnography as a method, paddy rice as a distinctive “thing,” and archival practices as a deconstructive pathway that together have promoted the emergence of a resistance narrative in artistic intervention in Chinese rural communities.

Critical Notes - A USEFUL, HAPPY BENTHAM: WHO SAVED HIM FROM MILL? WHEN FREEDOM IS MORE THAN JUST A MATTER OF TASTE

When it comes to Bentham, both pro- and anti-utilitarianists are profoundly challenged by the hedonist inheritance that has been deeply criticized, undermined, and somewhat overshadowed by the Millian perspective, which confined the presuppositions of a higher and clearer moral purism within the logical framework of satisfaction and happiness. Since the real test of Bentham’s philosophy lies in the requirements of asceticism, which are, at least at first glance, incompatible with hedonism, the major difficulty seems to be that of using both his moral writings and aesthetic considerations on pleasure and taste to face such a challenge. Would a Romantic Bentham still be valuable for the legacy of modern political philosophy? To what extent might literary figures rely on Bentham to save and protect free speech, and how much do theologians find the Benthamite perspectives on sympathies and antipathies, love and hate, acceptable? Should anyone save Bentham from being just an architect of the panopticon, by refashioning his philosophy as a pragmatic, more human, or even more altruistic utilitarianism than that of Mill, which invariably conquered the liberals? Could we defy reality for a moment, projecting a possible world in which a visit to a museum with Bentham would convince us that there is no such thing as good or bad taste, only a higher or lower amount of pleasure that we feel contemplating art and consuming culture? Finally, who could imagine Bentham happy?

Recent Advances in Astaxanthin as an Antioxidant in Food Applications.

In recent years, astaxanthin as a natural substance has received widespread attention for its potential to replace traditional synthetic antioxidants and because its antioxidant activity exceeds that of similar substances. Based on this, this review introduces the specific forms of astaxanthin currently used as an antioxidant in foods, both in its naturally occurring forms and in artificially added forms involving technologies such as emulsion, microcapsule, film, nano liposome and nano particle, aiming to improve its stability, dispersion and bioavailability in complex food systems. In addition, research progress on the application of astaxanthin in various food products, such as whole grains, seafood and poultry products, is summarized. In view of the characteristics of astaxanthin, such as insolubility in water and sensitivity to light, heat, oxygen and humidity, the main research trends of astaxanthin-loaded systems with high encapsulation efficiency, good stability, good taste masking effect and cost-effectiveness are also pointed out. Finally, the possible sensory effects of adding astaxanthin to food aresummarized, providing theoretical support for the development of astaxanthin-related food.

Effects of Fast Food Consumption on Adolescent Health: A Literature Review

Ready-to-eat food is food that can be easily and quickly prepared as a substitute for home-cooked food. The popularity of fast food or fast food among teenagers is increasing, along with the increase in portions and energy contained in it. Several factors that support the consumption of fast food by teenagers include knowledge, peer influence, a comfortable place to gather, good taste, convenience and practicality, pocket money, affordable prices, and fast food brands. This research aims to determine the negative impacts that can be caused by consuming fast food on teenagers. This research was conducted using qualitative analysis methods through literature studies obtained from Google Scholar relating to the influence of fast food consumption among teenagers. Research results show that consumption of fast food by teenagers can cause dangerous diseases such as high cholesterol, diabetes, heart disease, kidney problems and liver damage. Apart from that, excessive consumption of fast food can also increase the risk of obesity in teenagers.

Sustainable Business Development Strategy In Cassava Cracker Production Business

Cassava is a plant originating from Central and South America, as a type of tuber plant that has high carbohydrates. As many people know, food made from cassava will give a feeling of satiety, so in some regions in Indonesia cassava is used as a staple food as a substitute for rice. As a root crop that cannot last long, some people take the initiative to process cassava into dry food that can be stored for several months but still has a good taste as a snack or food accompaniment. Several groups of housewives took the initiative to process cassava into savory and crispy crackers, and can increase family income. As a cassava cracker processor in the countryside, it still uses a chopper for raw materials that are still simple to produce cassava crackers. The purpose of this study is to find out the level of effectiveness of cassava cracker processing so that it has more selling value and export quality, with a strategy that can develop a sustainable business, so that it becomes one of the products that is competitive and exported abroad. In terms of production, cassava cracker orders are quite promising, but are still constrained by several conditions that result in not fulfilling all orders. This makes the researcher intend to help producers to be able to increase the production of cassava crackers that have characteristics and can be competitive until they are exported abroad. The strategies offered will have an impact on improving business results and sustainable and competitive cracker production processes, testing the quality of cassava crackers, packaging and branding, and marketing strategies. The expected output is that researchers can contribute to sustainable business development for producers and can be published in international journals.