The author of the article focuses on the fact that folk arts and crafts are an integral part of any culture, including the culture of the Ukrainian people. It contributes to the formation of artistic taste, education of love for the Motherland, pride in one's people, respect for age-old cultural traditions, awakens a sense of responsibility for the preservation of spiritual riches created by previous generations. The author also notes that decorative and applied art acquires special significance in modern socio-economic circumstances. That is why the problem of finding new teaching methods in this area is extremely relevant. The author believes that at the present stage of development of pedagogical science it is necessary to apply methods of scientific research and research, use a systematic analysis of the problem of art education, historical analysis of domestic and foreign educational concepts in traditional arts and crafts, as well as the latest technologies – applied art. The author considers it important that the influence of mass culture affects the lives of Ukrainians, when forgeries of folk art acquire the character of outright «kitsch», and the mind and soul of modern boys and girls are practically devoid of national meaning, unable to distinguish good from evil and beautiful from ugly. The article considers the issues of professional training of applied artists. Feature of traditional applied art, which reflects the movement of time and the general patterns of development of the world art process, influencing other areas of creative activity. The author of the article focuses on the fact that folk art occupies an important place in the system of means of forming creative activity of students, which integrates domestic, artistic and pedagogical traditions. The author emphasizes that modern teachers must adhere to a variety of tools when compiling curricula: apply research methods and research, use systematic analysis of the problem of art education, historical analysis of domestic and foreign educational concepts in the field of traditional arts and crafts; study of archival materials and documents, the state of professional training in other domestic and foreign educational institutions that train specialists in related specialties. Key words: decorative and applied art, traditional, development, science, training, education, pedagogy, professional, history, people, technologies, directions.