Larmichthys crocea (L. crocea) is an economically important fish species mainly distributed off the coast of China. In this study, 11 L. crocea samples of different body lengths were collected from aquaculture cages in the East China Sea to measure the acoustic target strength (TS). Using the Kirchhoff-Ray mode (KRM) model, the directional TS of L. crocea was measured at frequencies of 70 kHz, 120 kHz, and 200 kHz. Furthermore, the relationships between TS and body length were determined using the least squares method and the standard b20 equation. The results showed that the TS of L. crocea varied with tilt angle, frequency, and body length. For tilt angles ranging from (−5°, 15°), the equation for fitting TS and body length using the least squares method were TS = 32.99·log10L − 87.36 (70 kHz), TS = 33.26·log10L − 87.77 (120 kHz), and TS = 39.46·log10L − 95.51 (200 kHz). They were expressed in the standard b20 equation as TS = 20·log10L − 71.16 (70 kHz), TS = 20·log10L − 71.23 (120 kHz), and TS = 20·log10L − 71.24 (200 kHz). For tilt angles ranging from (0°, 10°), the equation for fitting TS and body length using the least squares method is TS = 28.69·log10L − 81.71 (70 kHz), TS = 32.30·log10L − 86.44 (120 kHz), and TS = 45.87·log10L − 103.73 (200 kHz). They were expressed in the standard b20 equation as TS = 20·log10L − 70.88 (70 kHz), TS = 20·log10L − 71.10 (120 kHz), and TS = 20·log10L − 71.48 (200 kHz). Moreover, the 18–300 kHz spectral curve showed a decreasing trend in the frequency range from 18 kHz to 30 kHz, while maintaining relatively stable fluctuations in the other frequency ranges. These findings offer a comprehensive understanding of the scattering characteristics of L. crocea and provide a reliable reference of TS for the fishery acoustic assessment of L. crocea.