The takeover bid is an English technique for acquiring control or a key block of shares in a publicly held corporation. The technique was introduced into the U.S.A. in the mid-sixties, where it has become known as a tender offer and widely used. It may be employed either in a contested corporate takeover or in a takeover negotiated with the management of a target company. The characteristic feature of the technique is that the transaction is executed between the shareholders of the target corporation and the acquirer (bidder). The bidder, usually but not necessarily a corporation, extends an offer to the shareholders, stating the terms (usually including a premium' over market price) under which he wishes to purchase shares. The consideration may be cash, shares of the bidder, or a package of cash and securities. If the bidder manages to obtain a list of shareholders, the offer can be communicated individually to each shareholder, excepting those who hold shares through nominees. A public offer through advertisements in leading financial newspapers can be made if the bidder does not possess such a list or as an additional means of communication. A bid may be aimed at the whole of the target's stock, one class of stock, or a certain percentage of a given class. An acquirer may use the bid technique for a friendly takeover in order to gain control without buying all the shares or assets of a corporation, or to circumvent legal requirements incident to a purchase of assets or merger. But the takeover technique is of particular benefit in contested acquisitions, where, if opposed by incumbents, the insurgent has the choice of launching a proxy fight or announcing a bid.2 The takeover bid has considerable advantages over the
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