Target Community Research Articles

Pelatihan Kader Tuberkulosis di Wilayah Kerja Puskesmas Bluto sebagai Upaya Penurunan Kasus

Indonesia is the 3rd ranked country with the highest number of TB cases in the world, namely 845,000 cases in 2020. In the same year, the number of suspected TB in East Java was 42,922 cases and Sumenep Regency was in the 11th position with the most TB with 1,924 cases. Therefore, community service activities aim to carry out training for TB cadres at the Bluto Health Center as an effort to reduce TB cases. Community service activities are carried out from April to July 2022. Activities begin with planning, obtaining permits, coordination meetings, training preparations, conducting webinars, conducting face-to-face training, pre-test and post-test evaluations. Activities went well. The impact of implementing training activities was in the form of 93% of cadres experiencing an increase in knowledge and the other 7% experiencing a decrease in knowledge. These good results can be used as a basis for local health workers to continue activities to increase the knowledge and skills of cadres using the lecture method; question and answer; health promotion media in the form of videos; and direct practice. Cadres can also use the same method to educate the target community regarding TB, how to prevent and treat it.

Chakachua Pharmaceuticals and Fugitive Science.

Chakachua Pharmaceuticals and Fugitive Science.

Evaluation of Health Promotion Program at the Community Level in Mexico: Is the Program Efficient and Effective?

Health promotion programs have been encouraged in the Americas since 1990. In Mexico, health program promotion at the community level was implemented by the Ministry of Health in 2001 to encourage community health status improvement. Despite the longtime of its implementation, evaluations of its efficiency and effectiveness are scarce. To evaluate the efficiency of the Healthy Environments and Communities Program (HECP) through 2 means: (1) efficiency of the implementation and (2) technical efficiency, as well as to evaluate its effectiveness. Target communities of the HECP of 32 Mexican states during 2013-2017. The HECP developed community interventions to improve community organization, health behaviors, and family and communitarian sanitation. We conducted a cross-sectional study to evaluate the efficiency of HECP implementation and estimated the inclusion of target communities (focalization index), the retention of communities (continuity index), and the desertion of communities in the program (desertion index). To evaluate the adequate use of the program resources (technical efficiency), we used data-enveloped analysis and the Tobit regression model to identify external factors that can influence results. Finally, to evaluate the program's effectiveness, we estimated the index of the communities that improved their health indicators and were certified as healthy (community certification). The median rate of focalization was 3.44 (1.31-85.13); the continuity of communities' rate was 0.50 (0.16-2.67). Regarding technical efficiency to reach healthy communities, only 2 states reached the optimal efficiency (score 1); where the efficiency was adjusted for external factors, 6 states reached a score of 1. The median of global effectiveness was 0.19 (0.01-0.78). We found differences in efficiency and effectiveness scores among states. We found lower efficiency of the implementation and technical efficiency, as well as poor effectiveness of the program to reach healthy communities. To achieve HECP purpose, it is necessary to revise its guidelines, improve its strategies to work in communities, and establish the right mechanisms to monitor its implementation. It is essential to focus on the resources used to enhance technical efficiency and effectiveness at the community level.

PEMBERDAYAAN MASYARAKAT MELALUI SOSIALISASI DAN PEMBENTUKAN KELOMPOK TERNAK MADU TRIGONA (TETRAGONULA CLYPEARIS) DI DESA REBAN MADANI LINGSAR

Reban Madani Village is one of the expansion villages in the Batu Mekar area, Lingsar District, West Lombok Regency. Reban Madani Village is a village with a fairly large area of agricultural land, plantations and community forest areas and has several natural tourism sectors so that it has great potential to cultivate trigona honey bees. Trigona honey bee cultivation is one of the creative economy-based community empowerment efforts, which is expected to support and contribute to improving the community's economy in the Batu Mekar village area, especially Reban Madani. This activity aims to develop Trigona honey with business management by initiating the formation of a Trigona honey livestock group with the main step being outreach to the community in Reban Madani Village. With the initial goal of "Community Empowerment Through Socialization and Formation of Trigona Honey Livestock (Tetragonula clypearis) Groups in Reban Madani Lingsar Village" as a supporter of the achievement of Reban Madani Village becoming one of the agro-ecotourism destinations in West Lombok. The target groups for this activity are the local community and the Karang Taruna Group. The results and outputs of the activities after the socialization was carried out, namely that the target community experienced an increase in understanding and skills so that they were able to form Trigona honey cultivation groups. It is hoped that through this activity creative ideas will be generated from the honey cattle groups that have been formed to get good and positive results as initial capital to get new and better livelihoods.

Pelatihan Penggunaan Repositori Arsip Digital Manuskrip Bagi Pegawai Museum Sang Nila Utama

The current target community service partners are Sang Nila Utama Museum employees. This service is a continuation of research activities regarding the design of the manuscript repository for the Sang Nila Utama Museum collection. Currently, all manuscript collections have been recorded, however, the public still cannot access these digital manuscripts easily, this is because the person in charge of the museum and their employees do not yet have an understanding of the advantages of using a repository. Seeing these conditions, it is necessary to conduct training for employees regarding the use of the repository. The purpose of this activity, namely (1) to provide knowledge to employees about the repository; (2) to Employees have knowledge and understanding of the use of repository services. In order to achieve the above objectives, it is necessary to hold activities, including (1) Counseling related to the museum collection repository and manuscripts; (2) brief training on using the repository service. Participants who took part in the activity totaled 5 people. The results of the service show that at first, the participants did not have an understanding of repository services, but after counseling, the participants understood the meaning and function of repository services. It is hoped that in the future, this repository service can be applied to all collections, not only manuscripts but other museum collection objects.
 Keywords: training, repository, digital manuscripts.

Peningkatan Keterampilan Masyarakat Kelurahan Karang Joang Balikpapan Melalui Kegiatan Budidaya Ikan Dalam Ember (Budikdamber)

The loss of food production land due to land conversion in supporting more economically profitable activities has urged innovations in agricultural and fishery activities by utilizing narrow land. A suitable method to solve this problem is Budikdamber or fish farming in a bucket. This method adopts the concept of aquaponics, which is a combination of aquaculture and hydroponics. Community skills improvement by Budikdamber activity aims to introduce a simple method for growing kale and catfish farming on narrow land using buckets so that people can obtain food directly from their yards. The target community for this activity is the residents of RT 14, Karang Joang Village. The implementation method includes field surveys and problem identification, formulation of solutions, implementation, monitoring, and evaluation. These steps are expected to provide skills for the community to do Budikdamber. The community showed positive responses to this activity. The community showed their understanding and opinion of the Budikdamber activity and the continuity of this activity.

Co-designing a peer-led model of delivering behavioural activation for people living with depression or low mood in Australian farming communities.

Farmers face a range of factors that negatively influence their mental health and suicide risk, yet have limited access to appropriate support. Behavioural activation (BA) is an evidence-based therapy that can be effectively delivered by nonclinical workers. Working with members of farming communities to deliver BA to their peers has the potential to overcome many well-established barriers to mental health help-seeking and improve outcomes for this at-risk group. This paper describes the findings of a co-design phase informing the development of a peer (farmer)-led approach for delivering BA for farmers living with depression or low mood. This qualitative study used a co-design approach involving members of the target community. Focus groups were transcribed and analysed using Thematic Analysis and the Framework approach. Ten online focus groups with 22 participants were held over 3 months. Four overarching, interlinked themes were identified: (i) filling the gap in rural mental health support; (ii) alignment with the farming context-tailoring how, where and when we engage about mental health; (iii) the 'messenger' is as important as the message; and (iv) sustainability, governance and support. Findings suggest BA could be a contextually appropriate model of support for the farming community-given its practical and solution-focused approach-and could help improve access to support. Having peer workers deliver the intervention was viewed as appropriate. Ensuring governance structures are developed to support peers to deliver the intervention will be essential to facilitate effectiveness, safety and sustainability. Insights gained through co-design have been critical to the success of developing this new model of support for members of farming communities experiencing depression or low mood.

Abstract 5527: Undergraduate cancer research scholars’ community field experiences encourage community engagement to curb future disparities in the cancer workforce

Abstract Lack of access to cancer prevention, early screening, and treatment, particularly in low socioeconomic, underserved communities, are cited as substantial barriers to improving survivorship. Overcoming the complexity of this problem will require a larger, diverse, and dedicated workforce. Community engagement can lead to greater awareness of and both access and accrual to research. Encouraging trainees understanding of and participation in community engagement early on is one approach to curb cancer research related disparities. The current pipeline of cancer-focused healthcare professionals and researchers that understand, appropriately engage, and connect with their target communities and patient populations is dangerously inadequate. To expand our future culturally competent, cancer-focused workforce, the University of Cincinnati Cancer Center has established the Cancer Research Scholars Program which is supported in part by a National Cancer Institute R25. The program offers to 20-23 undergraduate scholars each year, unique and inspiring paid research opportunities across the cancer continuum and educational experiences that included cancer topics, professional development, team science, and both cultural humility and microaggression training. Importantly, all scholars prepare for and participate in one of three community-engaged, cancer-focused summer field experiences offered with our community partners to encourage the supporting of and//or active participation in community-engaged research, education, and outreach in their future cancer careers. Twelve of the 23 summer 2022 Scholars were also invited to continue their research into the academic year either in-person or virtually. After year 1, Scholars and mentors completed surveys and on-camera interviews about the program highlighting the program’s successes as well as areas for improvement. Nearly all Scholars appreciated the community engagement opportunities offered and understood their value to their potential careers. Annual tracking of these Scholars will determine the program’s longer-term impact on the cancer workforce. Citation Format: Melinda Butsch Kovacic, Rachael D. Nolan, Melissa Loyd, Sharon Sauter, Karen Ramos, John R. Kues. Undergraduate cancer research scholars’ community field experiences encourage community engagement to curb future disparities in the cancer workforce. [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2023; Part 1 (Regular and Invited Abstracts); 2023 Apr 14-19; Orlando, FL. Philadelphia (PA): AACR; Cancer Res 2023;83(7_Suppl):Abstract nr 5527.

Importance of Community Engagement in Data Decision Making.

Importance of Community Engagement in Data Decision Making.

SUBORDINATED BY THE ALGORITHM: EXPLORING DATA COLONIALISM AMONG LATIN AMERICAN CITIZENS

Data colonialism refers to the processes by which extracted data is commodified to reproduce and expand capitalist and colonialist practices. As data colonialism transforms infrastructures and ideologies to exercise new ways of control, it has become a crucial approach to better understand how datafication transforms and impacts citizens' lives across the world—especially in the Global South. In this paper, we explore data colonialism as a lens to examine how Latin American citizens' are impacted by their engagement with different information systems. More specifically, we present findings from a collaboration with civic data organizations in five countries in Latin America. Overall, findings show how relying on data colonialism underscores the impacts to citizens when they engage with contemporary information systems, including material and physiological harm to individuals, fragmentation of communities, and various ideological shifts. However, findings also call attention to the value of integrating other theoretical approaches that emphasize discussions about agency, contextualization, and the benefits of datafication. Overall, this paper discusses how data colonialism hurts individuals, target communities, and transforms citizens' imaginaries about their place in society.

PELATIHAN PENENTUAN ARAH KIBLAT BAGI SANTRI PONDOK PESANTREN HIDAYATUL QUR’AN (PPHQ)

Astronomy in Indonesia originates and develops from Islamic boarding schools. Currently, this science is not massively studied in Islamic boarding schools, because it is considered difficult to do something related to calculations. Whereas in the aspect of study in Fiqh, students are taught and given an in-depth explanation. The Hidayatul Quran Islamic Boarding School (PPHQ) in Batanghari, East Lampung, is no exception, which has two flagship programs, namely Diniyah Takmiliyah and Tahfidhul Qur'an. In the Diniyah Takmiliyah Program, where alfiyah class students have studied fiqh studies quite in depth, the study of istiqbalul qiblah fiqh is not overlooked. This service tries to complete the fiqh understanding of the Qibla that has been owned by the santri with a scientific understanding of the Qibla, both in terms of calculation and measurement. The method used is PAR (participatory action research) with the aim of seeing, hearing, as well as understanding social phenomena that occur. Through this method, the target community or group is used as a subject, not an object of activity. The results obtained were that the alfiyah class students had basic knowledge both in the field of fiqh and about the geography of the earth. So that this training can complement and add insight, knowledge, new understanding and new skills in determining the Qibla direction.

Unsupervised fine-grained hate speech target community detection and characterisation on social media

Unsupervised fine-grained hate speech target community detection and characterisation on social media

Uncovering caregiver concerns: 5 key issues that still remain unresolved in administration of oral medicines for children in India

IntroductionAdministration devices play a very crucial role in achieving a drug’s therapeutic effect. Children are often dosed with oral liquids, but dosing devices don’t have the accuracy needed, putting them at risk of inaccurate and suboptimal dosing. The availability and use of administration devices may vary throughout the world. Multiple surveys in UK, Europe and Japan have shown diverging practices by parents/caregivers. The aim of the present investigation was to conduct a larger Pan-India study through a series of workshops to understand the use and challenges of traditional devices and assess the need of innovative administration devices for liquid orals in India. MethodsThe methodology used for the workshop was contextual inquiry and survey questionnaire were used to record the responses. Parents for the workshop were recruited by advertising the survey on various social media platforms. Informed consent was taken from the parents or caregivers for their participation in the survey. Workshops were conducted pan India and both middle class and urban worker families in the occupational category were included in the study. During the workshop, the parents were briefed about the background and purpose of the study. Certain global innovative devices such as oral syringes, syringes with pacifiers were shown to the parents. Their views and opinions were taken through survey questionnaire and via interactive sessions. The questions were themed for the interactive session on 1) challenges faced, 2) willingness to use innovative devices and 3) the factors influencing their decision on the use of innovative devices. ResultsAcross the four regions (4 metro cities) involved in the study, 271 caregivers agreed to participate in the workshops. 17.7 % administered solid dosage forms, 81.2 % administered liquid dosage form and the remaining 1.1 % opted for others. Traditional devicesCaregivers reported the use of measuring cups (41.4 %) followed by household spoons (25.8 %), droppers (15.3 %), measuring spoons (2.6 %), and other dosing devices (5.5 %) for measuring oral liquids. 8.0 % did not use any of the dosing devices as they were administrating tablets and/or capsules. The ease-of-use score was the highest for the dropper (2.67 ± 0.68) and the lowest for the measuring spoon (2.00 ± 1.00). The reported challenges were categorised into five categories which also influences the preference of using administration devices. This includes device design, user experience and usability, sociocultural factors, such as beliefs, knowledge and education, regulatory, and market/distribution. Innovative devicesThe majority of the caregivers (86.7 %) were not aware of any of the innovative devices shown to them. 58.7 % were willing to use it if was recommended by the doctor, 1.5 % of caregivers would use it on pharmacists’ recommendation and 37.6 % parents would use it if came along with the medicine. The criteria considered by the parents for use of the innovative devices in the descending order were Doctor’s recommendation > Quality > Cost > Packed in medicine > Ease of use > Availability/accessibility. There were no differences observed among the low and high socioeconomic status of caregviers regarding the use of traditional devices, challenges faced and awareness about innovative devices. Overall, the study revealed heterogeneity in the SES for the use of administration devices in the four zones. The association of SES and opinion on the use of administration devices was demonstrated with no statistically significant interaction between caregiver SES and the use of administration devices. ConclusionThe workshop revealed the prevalence of traditional dosing devices like measuring cups, household spoons among the caregivers. It highlighted key issues with the use of appropriate administration devices for correct and accurate dosing in children that remain unresolved and prevalent in India. This study reflects on the needs of the target community; thus hope will help facilitate the development of locally sustainable solutions to improve the administration of medicines in children in India.

The Effect of Smoking and Opioid Consumption on the Severity of the Disease and Duration of Hospitalization in COVID-19 Patients

AbstractObjectiveIn the Coronavirus 2019 (COVID-19) global pandemic, various studies on the target communities of this virus were widely started and rapidly progressed. Smokers and opioid consumers are one of the virus targets since they have a vulnerable respiratory system. Due to the contradictory results in previous studies and the lack of similar investigations in this area, we aimed to perform this study to investigate the effect of smoking and opioid consumption on the consequences of the COVID-19 disease.Materials and MethodsIn this retrospective study, the required information was collected and analyzed from the archives of Razi Hospital, Rasht, Iran. Study variables included age, sex, the need for intubation, hospital length of stay, history of current smoking or opioid consumption, and intensive care unit (ICU) admission, ICU length of stay, admission oxygen saturation, disease severity, and the outcome of death or recovery. Data were collected and divided into the case (including current cigarette smokers, opioid consumers, and cigarette-opioid consumers) and control (non-smokers and non-opioid-consumers) groups. Out of 986 patients, 489 patients met the criteria for inclusion and subsequent analysis. The average age was 69.79 ± 16.06, and 294 (60.1%) patients were male. The median age of the case group (65.15 ± 42.41) was older than the control group (57.45 ± 15.71, P = 0.001). The case group consisted of more male patients than the control group (P = 0.001).ResultsThe adjusted regression models demonstrated that current cigarette smoking, opioid, and cigarette-opioid consumption did not significantly predict hospital and ICU length of stay, ICU admission, disease severity, and mortality outcomes (P > 0.05). Current cigarette smoking and opioid consumption could not be an independent predictor for the consequences of ICU admission, hospital and ICU length of stay, the need for intubation, disease severity, and mortality in COVID-19 patients.

Facilitating factors and barriers for use of medications to treat opioid use disorder (MOUD) among justice-involved individuals in rural Appalachia.

The purpose of this qualitative study is to assess facilitating factors and barriers for medications to treat opioid use disorder (MOUD) initiation among justice-involved individuals in one rural Appalachian community, as well as how those factors may differ across the three types of Food and Drug Administration (FDA) approved medications. Qualitative interviews were conducted with rural justice-involved individuals (N = 10) with a history of opioid use in the target community. Overall, participants demonstrated knowledge of the different types of MOUD and their pharmacological properties, but limited overall health literacy around opioid use disorder and MOUD treatment. Treatment access was hampered by transportation, time burdens, and costs. Findings call for research into improving health literacy education, training, and resources to decrease stigma and increase access to MOUD, particularly in light of the ongoing opioid crisis. State policies also need to increase access to all FDA medications among justice-involved individuals, as well as supporting a care continuum from facility entry, release, and community re-entry.

ANALYSIS OF RISK MANAGEMENT IN TERRITORIAL PLANNING IN AREAS SUSCEPTIBLE TO SLOW FLOODING. CASE STUDY RURAL SETTLEMENT “EL PLAYÓN” BAJO SINÚ (CÓRDOBA, COLOMBIA).

As a result of this research, it is proposed the incorporation of risk management as an environmental determinant in flood areas of the lower Sinú River basin for territorial planning. This was carried out through the analysis of the total flood risk, determining the threat and vulnerability of the target community, likewise, the risk drivers were identified under approaches of the integral analysis of holistic and systemic risk using a PAR model through which it is established the underlying reason, the dynamic relationship of the environment, the unsafe conditions of geography, and the socio-economic characterization of the community. In this way, it was not only obtained the analysis of the areas affected by the floods by identifying the causes and establishing a level of risk tolerance, but also the risk factors with their effects in the study area. This highlighted the importance of developing immediate and priority activities in the study area

On the rise of fear speech in online social media

Recently, social media platforms are heavily moderated to prevent the spread of online hate speech, which is usually fertile in toxic words and is directed toward an individual or a community. Owing to such heavy moderation, newer and more subtle techniques are being deployed. One of the most striking among these is fear speech. Fear speech, as the name suggests, attempts to incite fear about a target community. Although subtle, it might be highly effective, often pushing communities toward a physical conflict. Therefore, understanding their prevalence in social media is of paramount importance. This article presents a large-scale study to understand the prevalence of 400K fear speech and over 700K hate speech posts collected from Gab.com. Remarkably, users posting a large number of fear speech accrue more followers and occupy more central positions in social networks than users posting a large number of hate speech. They can also reach out to benign users more effectively than hate speech users through replies, reposts, and mentions. This connects to the fact that, unlike hate speech, fear speech has almost zero toxic content, making it look plausible. Moreover, while fear speech topics mostly portray a community as a perpetrator using a (fake) chain of argumentation, hate speech topics hurl direct multitarget insults, thus pointing to why general users could be more gullible to fear speech. Our findings transcend even to other platforms (Twitter and Facebook) and thus necessitate using sophisticated moderation policies and mass awareness to combat fear speech.

Multifaceted community health education programs as powerful tools to mitigate snakebite-induced deaths, disabilities, and socioeconomic burden.

Snakebite envenoming (SBE) predominantly affects rural impoverished communities that have limited access to immediate healthcare. These communities often hold numerous myths/misbeliefs about snakes and SBE. Moreover, healthcare professionals who practice in rural regions often work in unstable situations with limited medical infrastructure and therefore, lack sufficient knowledge/experience and confidence in the clinical management of SBE. Due to the lack of reliable statistics on the true burden of SBE, developing health policies for this condition by relevant authorities may be difficult. Hence, it is critical to improve awareness about SBE among rural communities, healthcare professionals and health authorities using robust multifaceted community health education approaches. Here, we describe the design, development, implementation, and impact of distinctive community health education approaches that we used in India and Brazil. A wide range of educational tools including information leaflets, posters, pocket guides, learning materials for healthcare professionals and short/long video documentaries were developed in local languages and used to engage with target communities through direct assemblies as well as mass/traditional and social media. Notably, we used diverse methods to determine the impact of our programs in improving awareness, treatment-seeking behaviour, and clinical practice. The people-centred approaches that we used were inclusive and highly impactful in instigating fundamental changes in the management of SBE among rural communities. The resources and approaches presented in this article can be easily adapted for wider use in other countries in order to collectively reduce SBE-induced deaths, disabilities and socioeconomic ramifications.

Barriers to and Facilitators of Digital Health Among Culturally and Linguistically Diverse Populations: Qualitative Systematic Review.

Health care systems have become increasingly more reliant on patients' ability to navigate the digital world. However, little research has been conducted on why some communities are less able or less likely to successfully engage with digital health technologies (DHTs), particularly among culturally and linguistically diverse (CaLD) populations. This systematic review aimed to determine the barriers to and facilitators of interacting with DHTs from the perspectives of CaLD population groups, including racial or ethnic minority groups, immigrants and refugees, and Indigenous or First Nations people. A systematic review and thematic synthesis of qualitative studies was conducted. Peer-reviewed literature published between January 2011 and June 2022 was searched across 3 electronic databases. Terms for digital health were combined with terms for cultural or linguistic diversity, ethnic minority groups, or Indigenous and First Nations people and terms related to barriers to accessing digital technologies. A qualitative thematic synthesis was conducted to identify descriptive and analytical themes of barriers to and facilitators of interacting with DHTs. Quality appraisal was performed using the Mixed Methods Appraisal Tool. Of the 1418 studies identified in the electronic search, a total of 34 (2.4%) were included in this review. Half of the included studies (17/34, 50%) were conducted in the United States. There was considerable variation in terms of the CaLD backgrounds of the participants. In total, 26% (9/34) of the studies focused on Indigenous or First Nations communities, 41% (14/34) were conducted among ethnic minority populations, 15% (5/34) of the studies were conducted among immigrants, and 18% (6/34) were conducted in refugee communities. Of the 34 studies, 21 (62%) described the development or evaluation of a digital health intervention, whereas 13 (38%) studies did not include an intervention but instead focused on elucidating participants' views and behaviors in relation to digital health. From the 34 studies analyzed, 18 descriptive themes were identified, each describing barriers to and facilitators of interacting with DHTs, which were grouped into 7 overarching analytical themes: using technology, design components, language, culture, health and medical, trustworthiness, and interaction with others. This study identified several analytic and descriptive themes influencing access to and uptake of DHTs among CaLD populations, including Indigenous and First Nations groups. We found that cultural factors affected all identified themes to some degree and that cultural and linguistic perspectives should be considered in the design and delivery of DHTs, with this best served through the inclusion of the target communities at all stages of development. This may improve the potential of DHTs to be more acceptable, appropriate, and accessible to population groups currently at risk of not obtaining the full benefits of digital health.

Investigating the Influence of Ideology on Translation A Critical Discourse Analysis of Slogans of Cosmetic Brands and Their Turkish Translations

Translation, especially in the cases of advertisements that are highly intertwined with the ideology and the expectations of the receptors in different cultures, cannot be discussed and studied apart from the discursive elements in the language. The aim of this study is to investigate whether the ideology of the beauty brand slogans is reflected in their respective Turkish translations. For this purpose, the study uses the three-dimensional framework of Norman Fairclough regarding Critical Discourse Analysis (CDA). The present investigation is an attempt to shed light on the relationship between language and ideology involved in translation in general. More specifically, it aims to uncover the underlying ideological assumptions invisible in the texts, both source text (ST) and target text (TT). In this respect, Fairclough’s (1989) three stages of CDA, which are description, interpretation and explanation are utilized in the present study. The findings show that although the translations, in general, reflect the ST’s ideology and influence on the TT, it is possible to observe some conscious and unconscious manipulations because of the political and social background and cultural differences that influence the choices of linguistic elements in the target language and culture. The study is expected to reveal that the underlying ideology transferred through the translations of the beauty brand slogans is constantly reconstructed during the translation process in accordance with the current ideology of the target community, the global beauty standards, and the patterns that are to be reinforced by the patriarchy in general.