Tana Toraja Research Articles

Social Media Analysis: Utilizing Information Technology for Market Intelligence and Branding of Toraja Coffe Products

This research discusses the utilization of social media analytics (AMS) to strengthen brand image and gather market information, specifically in the context of Toraja Coffee products. The aim is to understand consumer needs, improve brand image, and support coffee MSMEs in the Salubarani area, Tana Toraja, South Sulawesi. Through this AMS, it is expected that coffee MSMEs can improve their market knowledge, brand image, and contribution to the local economy. This research was conducted in Salubarani Village, located in Gandangbatu Sillanan District, Tana Toraja Regency, South Sulawesi. This research relies on two types of data, namely primary data and secondary data. The use of purposive sampling technique helped in the selection of informants who met the predetermined criteria. The data collection methods applied in this research include observation, interview, and documentation. The results confirmed that social media analysis is crucial in designing marketing strategies and improving the brand image of Toraja coffee. By understanding consumer preferences through social media platforms, companies can evaluate campaign effectiveness, identify market opportunities, and strengthen brand image. Findings also show that social media plays a crucial role in influencing purchasing decisions and strengthening customer loyalty. In the context of Toraja coffee, social media analytics is a critical success factor in marketing and brandingThe use of Social Media Analytics (AMS) provides great benefits for companies in gaining market intelligence and strengthening brand image. AMS enables customization of marketing strategies, competitor mapping, and identification of hidden opportunities. However, effective use requires a robust IT infrastructure and a well-trained team. Privacy and security challenges must also be addressed. In the context of Kopi Toraja, AMS can help MSMEs strengthen brand image

Analisis Karakteristik Angkutan Penumpang

Passenger comfort in using public transportation is the main factor in satisfaction with the transportation services used. This lack of satisfaction will affect the use of transportation services which will reduce the income from transportation services. The aim of this research is to determine the characteristics, level of passenger/customer satisfaction based on (reliability, assurance, tangibles, empathy, responsiveness) and factors that influence the level of passenger satisfaction. This research uses a quantitative method, which was carried out in September-November 2022 at a tourist bus shelter in Tana Toraja Regency using SPSS analysis. The results of the research show that the analysis of 5 dimensions, namely tangibles (physical evidence) 0.131, reliability (reliability) 0.084, responsiveness (responsiveness) 0.082, confidence (belief) 0.117, empathy (attention) 0.0120. The most influential factor is the tangibles dimension (physical evidence), which is 0.131.

MEDIATING ROLE OF TRUST ON VISIT INTENTION: MUSLIM FRIENDLY TOURISM IN TANA TORAJA

This study evaluated the relationship between attitudes, subjective norms and perceived behavior control by using visit intention as a moderating variable and trust as a mediating variable. This study used quantitative research. The population in this study were Muslim tourists who visited tourist attractions in Tana Toraja district. Sampling used a purposive sampling with certain criteria. Data collection techniques used a questionnaire method. Meanwhile, data analysis in this study used SEM PLS. The results showed that a comprehensive trust mediation was found in the perception relationship between behavioral control and visit intention for Muslim-friendly tourism behavior, while in the attitude relationship, subjective norms toward visit intention Muslim-friendly tourism were found to be partial mediation. In other words, the model proposed to form a fundamental change in the visiting intention pattern of Muslim-friendly tourism for tourists was not running optimally. However, this study still finds it important that trust is able to mediate the relationship between perceptions of behavior control and visit intention in Muslim-friendly tourism. This research had two contributions, namely empirical evidence and policy. The results of this study were additional literature related to evidence of the development of the Muslim-friendly tourism trust on visit intention model. In addition, the results of this study helped the tourism agency achieve sustainable development

Practical Teaching Materials for Transformational Geometry Based on Visuals Ethnomathematics for SMA Toraja Class IX

The objective of this research and development is twofold: firstly, to analyse the level of validity of teaching materials for transformation geometry based on visual ethnomathematics of Toraja carvings in Senior High School; and secondly, to analyse the level of practicality of teaching materials for transformation geometry based on visual ethnomathematics of Toraja carvings in Senior High School. The subjects in this development research consisted of three validators: linguists, material experts and media experts, as well as three mathematics teachers and 31 students at SMAN I Tana Toraja. Data collection was conducted through observation, interview sheets, teaching material validation sheets, teacher response questionnaires and student responses. Data analysis techniques were employed using both descriptive qualitative and descriptive quantitative approaches. The results of the qualitative descriptive data analysis yielded a number of suggestions for improvement from expert validation, teachers and students. The quantitative descriptive analysis revealed that the validation results from experts were of a very high standard, with a value of 85.56 in terms of language, 85.16 in terms of material, and 81.17 in terms of learning media. Moreover, the practicality of the developed teaching materials was rated as "very practical" by both teachers and students, with scores of 88.54 and 85.06, respectively.

Bioactive metabolites, antioxidant, and antidiabetic activities of fermented local rice (Pare ambo) by Pleurotus spp.: In-vitro and in-silico approach

Pare ambo, a local black rice variety popular in Tana Toraja (South Sulawesi), is recognized for its health benefits, especially for those managing diabetes or aiming to prevent obesity due to its antioxidant-rich composition. This study explored the impact of Pleurotus spp. Fermentation on pare ambo, examining its nutritional transformation. Proximate analysis indicated higher levels of crude protein (9.67 ± 0.73%), crude fat (3.36 ± 0.84%), and fiber (1.67 ± 0.33%) in P. cystidiosus fermentation compared to P. ostreatus and P. djamor. Antioxidant and antidiabetic activities significantly improved in all fermentations at 500 ppm concentration. Pare ambo fermented by all three Pleurotus species contained citric acid and trimethyl ester compounds, displaying superior antioxidant and antidiabetic activities, interacting with antioxidant receptor 5O0x (−7.2 kcal/mol) and antidiabetic receptor 3w37 (−8.2 kcal/mol) compared to the unfermented sample. Fatty acid profiling identified 32 compounds, predominantly FAMEs with ester groups. Pleurotus cystidiosus and P. djamor fermentations contributed 20 compounds, while P. ostreatus contributed 18 compounds. Prominent interactions were visualized between naphthalene, and decahydro-2,6-dimethyl, with 5O0x and 3w37. Anthocyanins were detected through HPLC separation in P. cystidiosus and P. ostreatus fermentation outputs. This study shows pare ambo as a promising functional food, abundant in natural antioxidants and antidiabetic compounds, highlighting the potential of Pleurotus spp. Fermentation to enhance the nutritional profile and bioactivity of indigenous rice varieties.

Development of English Travel Guide for Improving Local Tourism Services in Ollon Valley Tourist Attraction, Tana Toraja

Development of English Travel Guide for Improving Local Tourism Services in Ollon Valley Tourist Attraction, Tana Toraja

Performance Evaluation of Government Section Employees at The Mappak District Office, Tana Toraja District

The aim of this research is to evaluate the performance of government section employees at the Mappak District office, Tana Torja Regency. In the context of the regional autonomy policy provided by Law Number 32 of 2014, regional governments have a greater responsibility to accelerate regional development and improve community welfare. One important aspect of implementing the regional autonomy policy is improving the performance of public services, which is realized through evaluating the performance of government officials. The Mappak District Office has a significant role in providing administrative and government services at the local level. Evaluation of the performance of the government section is carried out to identify successes, obstacles and improvements in the delivery of public services. These performance evaluation parameters include the smoothness of the administrative process related to service operational standards, the ability of the government section to work in accordance with existing duties and functions, the response from the surrounding community regarding government services, the relationship that exists between the government section and the surrounding community and the availability of facilities to support activities and government section services at the Mappak sub-district office, Tana Toraja Regency. With continuous evaluation and continuous improvement efforts, it is hoped that the performance of government can continue to improve in providing effective and efficient services to the community. The results of this evaluation will be the basis for continuous improvement and development, so that government section employees at the Mappak sub-district office, Tana Toraja Regency can provide better services to the community on an ongoing basis.

Kecerdasan Religius Umat Islam di Desa Betteng Deata, Kec. Gandangbatu Sillanan, Kab. Tana Toraja, Sulawesi Selatan

Religious intelligence is an intelligence that can be used to face and solve problems of meaning and value. It can be interpreted that this intelligence can place a person's behavior and life in a broader meaning. The diversity of Muslims is characterized by the ability of the Muslim minority community to carry out social activities with non-Muslim communities, such as the inauguration of traditional houses and other social activities in Betteng Deata village. The aim of this research is to determine religious intelligence, forms of religious intelligence and factors that influence religious intelligence in Islamic communities in Betteng Deata Village, Kec. Gandangbatu Sillanan, Kab. Tana Toraja, South Sulawesi. In this research, a qualitative descriptive research method was used by selecting the problem under study, namely the religious intelligence of Muslims in Betteng Deata Village, Kec. Gandangbatu Sillanan District. Tana Toraja, South Sulawesi. The results of this research found religious intelligence in the form of the ability of Muslims to provide a good example to the general public, such as in selecting village leaders, the ability to respect differences in beliefs, such as during the celebration of religious holidays, the ability to resolve problems, such as differences of opinion between groups, the ability to create religious harmony, such as in social activities. Apart from that, several forms of religious intelligence among Muslims were found, such as eradicating illiteracy in the Koran (Dirosa), opening Kindergartens/TPAs, as well as monthly recitations from house to house. As well as various factors that influence religious intelligence, namely environmental factors and congenital factors.

Utilization of Traditional Hide and Seek Learning Media to Enhance English Learning Outcomes for Elementary School Students in Tana Toraja

This research aims to describe the effectiveness of utilizing the traditional hide and seek learning media to improve English learning outcomes for fourth-grade students at SDN 117 Rorre, North Makale District, Tana Toraja Regency. This research is a qualitative descriptive study with data collection through interviews, questionnaires, and direct field observations. The data analysis process involves data reduction, data presentation, and conclusion drawing. The population of this research includes fourth-grade students at SDN 117 Rorre, teachers, and the school principal. Hide and seek is a traditional game played by a minimum of two people. However, in this study, the traditional hide and seek game is modified into a learning model that can be used during the teaching and learning process. This study examines the improvement of English language skills among students in the topic of numbers. The research design is a classroom action research (CAR) that cycles through planning, implementation, observation, and reflection. Data collected includes children's activities and learning outcomes related to the traditional hide and seek learning model. Data is obtained through observation and tests. The results indicate a significant improvement in both teacher and fourth-grade student activities in SDN 117 Rorre in English using the traditional hide and seek model. Improvement is evident in both cycles I and II, with qualifications rated as fair in cycle I and improved in cycle II. This research concludes that utilizing traditional hide and seek learning media can enhance the learning outcomes of fourth-grade students at SDN 117 Rorre.

Analisis penerapan akuntansi pertanggungjawaban sebagai alat penilaian kinerja pusat biaya pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Tana Toraja

Responsibility accounting is a system that is arranged in such a way according to the nature and activities of the company with the aim that each organizational unit can be accountable for the results of the activities of the unit under its supervision and can be used by the company to assess the performance of managers, especially the cost center. The application of accountability accounting can be said to be good if the conditions of its application are met. The requirements of accountability accounting are organizational structure, budget preparation, classification of controlled and uncontrolled costs, classification of account codes, and accountability reports. The purpose of this study was to determine the application of responsibility accounting in assessing the performance of the cost center at the Regional Drinking Water Company (PDAM) of Tana Toraja Regency. The analysis method used in this research is descriptive method which aims to describe the data that has been collected as it is obtained from the results of interviews and data collected from the company. Based on the results of the study, it shows that the application of accountability accounting in the performance assessment of the cost center at the Regional Drinking Water Company (PDAM) of Tana Toraja Regency is not good enough, because in the company's accountability report there are still costs that are combined into one account that should be classified. The company has also not implemented a clear and firm reward and punishment system.

Analisis Kualitas Pelayanan Publik Pada Telkom Di Kabupaten Tana Toraja

This study aims to obtain an overview of the quality of public service at Telkom in Tana Toraja Regency by using the service quality dimension. The design of this research is descriptive. The data taken in this study usea a questionnaire method, observation and documentation conducted at Telkom in Tana Toraja Regency. The result of this study indicate that the quality of public services at Telkom in Tana Toraja Regency is of good quality. Where from the five dimensions of service quality used to measure service quality, namely the Tangiabel dimension is in the good attitude category, the Reability dimension is in the good attitude category, the Responsiveness dimension is in the good attitude category, the Assurance dimension is in the good attitude category and the Empathy dimension is in the very good attitude category.

Penegakan Hukum Terhadap Tindak Pidana Pencurian Hasil Hutan Bukan Kayu (Getah Pinus) di Kabupaten Tana Toraja

This study aims to analyze law enforcement against theft of non-timber forest products (pine resin) in Tana Toraja and inhibiting factors in law enforcement. This research is normative-empirical research using a statutory approach, conceptual approach, and sociological enforcement with data sources in the form of observations, documentation, and interviews with the police, prosecutors, and judges who handle the case. The results of this study indicate that law enforcement against the crime of theft of forest products in Tana Toraja Regency substantially uses Law Number 41 of 1999 concerning Forestry, but structurally, law enforcers are still less effective in handling it. While the inhibiting factors affecting law enforcement, namely structurally, the police are still less effective in acting according to the mandate of the law, there are still unscrupulous officials who intervene in the taking of pine resin; and related facilities or facilities are not adequate in supporting the implementation of law enforcement against the crime of pine resin theft.

An Exploration of Determinants of Anemia in Pregnant Women at Buakayu Community Health Center Tana Toraja Regency

Introduction: Anemia on pregnant women is a global health problem that has serious impacts on the mother and fetus. The objective of the study was to explore the determinants of anemia on pregnant women at Buakayu Community Health Center, Tana Toraja Regency.
 Methods: The study used an observational study with a cross-sectional design. The sample was pregnant women who visited the Buakayu Community Health Center for antenatal examination using an accidental sampling technique for 11 days. The data was collected through structured interviews and laboratory examinations. Data analysis was carried out using descriptive statistical methods (univariate), bivariate, and regression analysis to determine the variables most related to independent variables and anemia in pregnant women.
 Results: The results of the study showed that diet (p=0.001), dietary restrictions (p=0.005), consumption of Fe tablets (p=0.000), and provision of additional food (p=0.000) were related to anemia incidence on pregnant women.
 Conclusion: It can be concluded that diet, dietary restrictions, consumption of Fe tablets, and provision of additional food are factors that contribute to anemia incidence on pregnant women at the Buakayu Community Health Center area. It is hoped that the implications of the study can be used as a basis for designing appropriate interventions in dealing with anemia on pregnant women at the Health Center level.

Determinants of the Incidence of Acute Respiratory Infections (ARIs) in Children Under Five at the Getengan Community Health Center, Tana Toraja Regency

Introduction: Acute Respiratory Infections (ARIs) remain one of the main health problems among toddlers in Indonesia, including in Tana Toraja Regency. The objective of the study was to identify the determinants of the incidence of Acute Respiratory Infections (ARIs) on Toddlers at Getengan Health Center Tana Toraja Regency.
 Methods: The study used a cross-sectional study research design. It was conducted in January 2024. The sample of the study consisted of mothers who had toddlers aged 1-5 years and visited the Getengan Health Center about 320 toddlers. The sampling technique was carried out by using purposive sampling. Data was collected through interviews using a previously validated questionnaire. Data analysis was carried out using univariate, bivariate, and multivariate analysis.
 Results: The results of the study showed that maternal knowledge of Acute Respiratory Infections (ARIs), use of mosquito repellent, smoking habits in the family environment, and residential density were significant determinant factors related to the incidence of Acute Respiratory Infections (ARIs) on toddlers at Getengan Community Health Center, Tana Toraja Regency.
 Conclusion: The implications of the study are the need to increase maternal knowledge of Acute Respiratory Infections (ARIs), reduce excessive use of mosquito repellent, and promote an environment free of cigarette smoke and air pollution to reduce the risk of Acute Respiratory Infections (ARI) on toddlers in the region

Agroforestry of bamboo in Tana Toraja, Indonesia (a way combining plants inherited from ancestors)

Bamboo plants are known as “renewable resources” and have high abundance, high biomass production that have economic and ecological value. Tana Toraja Regency is one of the tourist destinations in Indonesia which has culture that is very familiar with bamboo. There is the highest variety of bamboo species both common and endemic, that is supported by nature. Bamboo plant in an intercropping system with agricultural, forestry and plantation crops. The agroforestry system has long developed, that is a way of planting the ancestors. The structure of agroforestry stands with species of agricultural and plantation crops, by using descriptive methods, namely timber trees 22.2%, bamboo clumps 11%, plantation trees 37% and medicinal trees or vegetable 29.8%. A high proportion of timber trees and plant structure density were formed, consisting of 42 plant species divided into 4 strata. The density level (K) of Petung bamboo reaches 10-20 clump per hectare, which is below that of Tallang bamboo. The association within stand structure namely bamboo, sugar palm, uru and suren. Based on the structure for the further development of bamboo shoots, it is necessary to regulate the spacing between plants to achieve a balance in increasing the yield of commodity.

Measuring Adolescent Mental Health and the Effect on Junevile Deliquency Behavior Tendencies. Case Study in Tana Toraja

Measuring Adolescent Mental Health and the Effect on Junevile Deliquency Behavior Tendencies. Case Study in Tana Toraja

Pengaruh Penggunaan Metode Diskusi Terhadap Peningkatan Hasil Belajar Bahasa Indonesia

The aim of this research is to find out how students' communication skills during discussions can have an influence on student learning outcomes, as well as knowing student learning outcomes, and to find out the significant influence between teacher communication skills on the learning outcomes of class XI students at SMKN 1 Tana Toraja. This research is a quantitative descriptive research with the type of research using a field survey. Data collection techniques in this research used observation, questionnaires, interviews and documentation. The data analysis technique in this research is Product moment correlation. The results of this research can be concluded that students' communication skills in the discussion method have a good influence with a percentage of 65% and student learning outcomes are sufficient with a percentage of 35%. There is a significant influence between students' communication skills on learning outcomes in the Indonesian language subject class XI SMKN 1 Tana Toraja. Hypothesis testing is as follows: where ro = 0.005 is greater than r table at a significance level of 5% = 0.396, thus Ha is accepted and HO is rejected. This means that the better the students' ability to communicate, the better the grades obtained by students at SMKN 1 Tana Toraja.

DESCRIPTIVE ANALYSIS ON THE FUNCTION OF THE ORAL TRADITION MESSAGE KADA TOMINAA OF THE TORAJA TRIBE

The purpose of this article is to describe the functions of the oral tradition message Kada Tominaa from Tana Toraja. This study is conducted in the framework of qualitative method with the design of library research. The primary data source of this study is the Kada Tomina as an oral literature from Tana Toraja. The primary data is supported by the secondary data such as books, research papers and articles from varios academic journals. The data is collected using the note-taking technique and analyzed descriptively. The findings show that the oral tradition message of Kada Tomina has two important functions. The first function is to represent the expressive actions, such as expressing feelings. The second is to show the directive action messages, in the form of noble hopes and advice. The findings impliy that the oral tradition Kada Tominaa is integral part of the people of Tana Toraja.

Building Tana Toraja Towards a Smart City

Tana Toraja is one of the districts located in the northern part of South Sulawesi. Currently, the Tana Toraja District plans to build at least 31 4G cellular network towers in 10 sub-districts to equalize the development of telecommunication infrastructure in the area. Therefore, this research is conducted to provide recommendations to the Tana Toraja District Government regarding the optimization of village development policies using information and communication technology approaches and to encourage the implementation of digital empowerment in public services. The results of this study indicate that the approach that can be used by the Tana Toraja District Government in building towards a smart city includes: developing infrastructure that can support smooth internet connectivity throughout the area and developing public services towards digitalization, such as e-Administration, e-Transportation, e-Health, e-Money, and e-Report. However, the increasing offering of technology-based public services to be developed in the Tana Toraja District will pose significant challenges, particularly in terms of human resources, financing, and data security.

Pola Konsumsi Tablet Ferros (FE) Pada Ibu Hamil Yang Mengalami Kekurangan Energi Kronik (KEK) Di Puskesmas Kurra Kabupaten Tana Toraja

Chronic energy deficiency (CED) in pregnant women can also be interpreted as a situation when pregnant women have insufficient energy intake for a long period of time, causing the pregnant woman to gain less weight and can disrupt the health of the mother and fetus she is carrying. CED in pregnant women can trigger various health problems, such as anemia, respiratory tract infections, metabolic disorders, and increase the risk of complications during childbirth. The aim of this research was to determine the consumption pattern of Ferros (Fe) tablets among pregnant women who experience chronic energy deficiency (KEK) at the Kurra Health Center, Tana Toraja Regency. This research method is quantitative with a cross-sectional research design. The population in this study were 31 pregnant women who experienced Chronic Energy Deficiency (CED) at the Kurra Health Center, Tana Toraja Regency and the sample in this study were 31 pregnant women who experienced Chronic Energy Deficiency (KEK) at the Kurra Health Center, Tana Toraja Regency. pregnant mother. The sampling technique used in this research is total sampling where the researcher will take the entire population. This research was processed using a computerized system with the help of the SPSS program. The data analysis method used is statistical test analysis with a statistical test (chi-square) to determine the consumption pattern of Ferros (Fe) tablets in pregnant women who experience chronic energy deficiency (KEK), where if a p value of 0.000 < 0.05 is obtained, it can be interpreted as significant. Therefore, it is recognized that the pattern of consumption of Ferros (Fe) tablets in pregnant women who experience chronic energy deficiency (KEK)