Self-presentation Tactics Research Articles

Resistance is futile: Unveiling the self-presentational arsenal of the left-wing authoritarian

ABSTRACT Although right-wing authoritarianism is among the most well-studied constructs in the social sciences, left-wing authoritarianism (LWA) has only recently gathered attention. To expand on this burgeoning area, this study investigated LWA’s associations with an encompassing list of tactical self-presentation behaviors that are designed to gain power. A sample of US adults (N = 446; M age = 46.10; 51% female) completed self-report measures of LWA and their use of 12 self-presentation tactics. LWA was related to a protean overreliance on all self-presentation tactics except apologies, which could not be attributed to liberalism or demographics (e.g. age; sex; race) and were consistent across LWA’s facets. Our findings suggest the utility of conceptualizing LWA as based in strategic self-presentation behavior that can secure social power.

Digital self-presentation and adolescent mental health: Cross-sectional and longitudinal insights from the “LifeOnSoMe”-study

BackgroundThe intensive use of social media among adolescents has caused concern about its impact on their mental health, but studies show that social media use is linked to both better and worse mental health. These seemingly contradictory findings may result from the diverse motivations, interactions, and experiences related to social media use, and studies investigating specific facets of social media use in relation to mental health and well-being, beyond general usage metrics, have been called for. Aspects of self-presentation on social media, such as feedback-seeking and upwards social comparison have been linked to worse mental health, however, there is a need for more studies exploring the relationship between self-presentation on social media and adolescent mental health over time.AimThe aim of this study was to explore the cross-sectional and longitudinal relationship between aspects of self-presentation and depression, anxiety, and well-being among adolescents.MethodsThis study utilised both cross-sectional and longitudinal datasets from the LifeOnSoMe-study, comprising 3,424 and 439 participants, respectively (OSF preregistration https://doi.org/10.17605/OSF.IO/BVPS8). Latent Class Analysis (LCA) was used to identify similar response patterns within the Self-Presentation and Upwards Social Comparison Inclination Scale (SPAUSCIS). Regression models and first differencing methods were applied to evaluate the cross-sectional and longitudinal associations between focus on self-presentation and mental health and well-being among adolescents.ResultsA strong emphasis on self-presentation was linked to increased levels of depression and anxiety in both males and females, and reduced well-being in females when compared to those with lower or intermediate self-presentation focus. The effect sizes ranged from small to medium. Furthermore, an escalation in self-presentation focus over time was associated with a slight increase in symptoms of anxiety and depression; however, the association with well-being did not reach statistical significance.ConclusionThe results of the present study suggest that a heightened focus on self-presentation, which includes behaviours such as seeking feedback, employing strategic self-presentation tactics, and engaging in upward social comparisons, is associated with an elevated risk of reduced mental health.

Linguistic-discursive peculiarities of pronominal usage in political discourse (based on the material of the political talk show "60 Minutes")

This paper considers the specific features of the functioning of pronouns in political discourse. We analyse their role in the speech of the presenters and guests of the "60 Minutes" talk show. It belongs to the television discussion genre whose function is to form a collective political world picture by projecting and broadcasting certain images and meanings. The relevance of the research is due to the need not only for studying communication strategies and tactics in political actors’ speech, but also for analysing the impact of linguistic means on public opinion formation and transformation. Considering pronouns in the functional aspect enables us to identify the characteristic features that make pronouns one of the most effective means of speech influence (persuasion). Possessing manipulative potential, words of this morphological class can participate in the implementation of numerous communicative strategies and tactics, including the upward and downward strategies, the tactics of self-presentation, cooperation, impersonal accusation, discrediting, and the "us–them" opposition. The research uses discourse analysis, interpretation and contextual analysis techniques, and the communicative-pragmatic approach. As the obtained data show, pronouns can be employed to impose certain beliefs and opinions, to enhance the sense of unity and solidarity between the speaker and the audience, to shift the emphasis in the event under discussion. Moreover, they also prove to be a significant characteristic of politicians, reflecting their worldview.

Verb-centered means of expressing self-presentation in the English-language job-hunting discourse

This article presents a semantic, syntactic, and contextual analysis of the language means of self-presentation, conceptualized as the dominant speech strategy in the job-hunting discourse. The scope of our research is limited to the written variety of texts expressed via the genres of CVs/resumes and cover letters. The material was taken from English-language job-hunting resources: Balance, Career Addict, Career Blog, Indeed, Resume.io, StandOut CV, and Zety. It is stipulated that self-presentation can be viewed as a system of interrelated speech tactics: self-nomination, self-description, presentation of professional achievements, description of professional responsibilities, and identification with an ideal candidate type. Each tactic has its unique semantic profile. All self-presentation tactics roughly fall into two major categories—nominative and verb-centered. The latter category, which incorporates the tactics of presentation of professional achievements and description of professional responsibilities, was the primary focus of this research. A careful semantic and syntactic analysis revealed that active verbs with two-complement (in some cases, three-complement) valency are the core of the aforementioned tactics. This leads us to believe that the actant situation almost always includes the agent and theme, sometimes the benefactive. As a result of semantic analysis, lexical units were classified according to their sentimental modality—positive, negative, or neutral. Our research documented the prevalence of positive evaluation semantics in self-presentation units. A syntactic analysis was employed to identify the formal aspects of sentences containing self-presentation. The analysis showed that most sentence structures fall into three basic types of syntax reduction: a) subject omission ([I] perform regular check-ups); b) omission of the subject and the link verb ([I am] professionally trained); c) the omission of the subject and the verb of possession ([I have] numerous awards). The authors conclude that the self-presentation blueprint of verb-centered constructions identified in this article persists across all verb-centered tactics proving to be an effective means of constructing written job-hunting discourse.

Creating “Safe Places” in Social Media: Japanese Youth’s Tactics of Self-Presentation During the COVID-19 Pandemic

This article explores the self-presentation strategies of young Japanese people (aged 19–21) on social media during the COVID-19 pandemic, with a specific focus on their creative resistance to social constraints. Drawing from ethnographic investigations conducted with Japanese college students, we delve into the creative practices undertaken by these individuals to carve out “safe places” within the digital sphere amid the prevailing peer pressure in Japanese culture to rigidly adhere to quarantine rules. Our findings illuminate the diverse strategies employed by Japanese youth to not only project a “socially responsible” self-presentation during the pandemic but also strategically navigate the boundaries between public and private spheres while challenging dominant structures on media platforms and societal norms to assert their agency and autonomy through creativity. These tactics ranged from the management of self-expression on social media to overt acts of defiance against societal expectations. By examining individual cases of Japanese youth, we shed light on the nuanced ways in which individuals leverage hyperconnectivity across various social media platforms to manage their identities and challenge societal norms, thus shaping their experiences of the pandemic. This article also contributes to understanding the dynamic interplay between culture, virtual social networks, and individual agency in times of crisis.

Impression management through social media: impact on the market performance of musicians’ human brands

PurposeHuman brands in the music industry use self-presentation tactics on social media to manage audience impressions. This practice has led to many posts asking followers to adopt behaviors favoring the human brand. However, its effectiveness in leveraging relevant performance metrics for musicians outside social media, such as popularity in specialized media, music sales and number of contracted concerts, needs further exploration. This study aims to reveal the effect of impression management tactics conveyed on social media on the market performance of musicians’ human brands.Design/methodology/approachSecondary data research classifies 5,940 social media posts from 11 music artists into self-presentation tactics (self-promotion, exemplification, supplication and ingratiation). It shows their predictions on three market performance metrics in an annual balanced panel study.FindingsImpression management tactics via posts on social media are mostly self-promotion, improving the musicians’ market performance by increasing the number of contracted concerts. Conversely, ingratiation generated the most positive effect on the musician’s popularity but reduced music sales. Besides lowering the musicians’ popularity, exemplification also reduced the number of contracted concerts, while the supplication had no significant effect.Originality/valueTo the best of the authors’ knowledge, the research is the first to use social media postings of musicians’ official human brand profiles based on self-presentation typologies as a complete impression management tool. Furthermore, it is the first to test the effects of these posts on market performance metrics (i.e. outside of social media) in a longitudinal study.

ВЗАЄМОЗВ’ЯЗОК САМООЦІНКИ ТА САМОПРЕЗЕНТАЦІЇ МОЛОДІ У СОЦІАЛЬНИХ МЕРЕЖАХ

The article describes the features of correlation of self-esteem and self-attitude of youth that uses social networks. The phenomenon of self-presentation has acquired great significance and relevance due to the emergence and spread of social networks that involve a demonstration of one’s Self in the dimension of social networks and taking of a certain position. In modern world, social networks help young people feel connected to others and present themselves as individuals. Self-esteem is an assessment that a person gives to themselves, their qualities and abilities, as well as their place in the social environment. A person's self-esteem shows their social adaptation, it plays a role of a regulator of behaviour and activity that accumulates the entire life experience of an individual. The phenomenon of self-presentation may be interpreted within one of three paradigms: 1) self-presentation is defined as a general characteristic of an individual's social behaviour, that is, purposeful and conscious behaviour aimed at creating a certain impression on others; the process or the subject’s constant desire to present the desired image to the external and internal public); 2) self-presentation as a mean for elimination of cognitive dissonance; 3) there is a relation between person’s self-presentation and self-awareness. The results of an empirical study of the features of the correlation between self-esteem and self-presentation of young people in social networks are presented. It was found empirically that half of the interviewees had a low level of self-esteem, it was also found that the self-presentation tactics of the assertive type predominate in terms of manifestation, and the tactics of the defensive type acquired comparatively less manifestation. In accordance with the results of the correlation analysis, it was determined that when the level of self-esteem increases, young people use defensive type defensive type of self-presentation less. In other words, when the level of self-esteem increases, young people begin to lean towards self-presentation strategies aimed primarily at managing impressions, and not at protecting their own image in the eyes of others.

Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation Strategy

Information on short-term rental platforms plays an important role in consumer purchase behavior. However, information asymmetry between host and guest has been identified as a problem in sharing economy contexts. In this paper, to fill this gap, the authors develop six hypotheses about the focal impacts of self-presentation strategy and the moderating effects of third-party certification. Based on data from Airbnb, the authors first examine how the tactics of self-presentation strategy influence consumer purchase behavior. The results show that different self-presentation tactics affect consumer purchase behavior differently. The authors also found that the third-party certification level weakens the influence of self-presentation strategy interactions on consumer purchase behavior.

Communicative tactics of self-presentation of the addresser in Lesya Ukrainka's epistolary discourse

The article examines the communicative tactics of the addresser's self-presentation in Lesya Ukrainka's epistolary discourse. The study of letters belonging to one and the same linguistic personality, in the unity of linguistic and extralinguistic factors of text creation, makes it possible not only to learn about the facts of the biography of the author of the letters, but also to penetrate into the work of thinking, the mechanisms of communicative activity. This is the reason for the relevance of this investigation. The purpose of the article is the analysis of communicative tactics that implement the general communicative strategy of self-presentation in Lesya Ukrainka's epistolary discourse. The main tactics are: 1) self-characterization, in which the author of the letters describes her appearance, character, intellectual properties, physical and emotional state; 2) characteristics provided by other people, real or imagined; 3) comparison herself with other people; 4) comparison of different hypostases of one's personality; 5) self-identification by national identity; 6) self-identification through social and professional status; 7) self-identification through social and family ties; 8) self-nomination in the signature as a component of the end of the letter; 9) evaluation of one's own communicative activity; 10) formulation of own life principles; 11) description of her lifestyle, daily activities, household chores; 12) philosophical understanding of one's existence. Thus, Lesya Ukrainka uses various communicative tactics of self-presentation in her letters to various persons. These tactics form pragmatic, semantic[1]structural and linguo-stylistic integrity within the framework of a single communicative strategy. The self-presentation of the author of the letters reflects her linguistic personality as a communicatively active, reflective, self-ironic, self-critical person who needs communication and self-realization in the field of literary creativity. The prospects for further research are linked to the analysis of the selection of communicative tactics depending on the specifics of the addresser and other extralinguistic factors.

TYPOLOGY OF THE PRESENTER’S COMMUNICATIVE STRATEGIES IN THE ODESA TOURISM MEDIA DISCOURSE

The article is devoted to the analysis of the Russian- language television program “Where are we going?!” as a special type of tourist discourse, one of the forms of which is the genre of television excursion. The main direction of the research was chosen to be linguo-pragmatic, which led to the identification of the main strategies of the communicative behavior of the presenter of the TV program and his interaction with the TV viewers. The linguistic-pragmatic principles of the study of communicative strategies and tacts in modern linguistics are defined, the main problems are outlined and typologies of strategies relevant specifically for the televised tourism discourse are proposed. The specifics of the speech behavior of the presenter of the TV program are considered and the presentation, informational, argumentative and game strategies are characterized. The tactics of identification, solidarity, self-presentation, criticism and intrigue were analyzed within the framework of the presentation strategy. It is proved that the information strategy is directed at presenting actual, verified information of a local history nature to the addressees and is presented by descriptive and characterological tactics. It was determined that the argumentative strategy is based on logical reasoning and evidence and is represented by the tactics of verbalizing logical reasoning, evaluation, and explanation. The game strategy is considered as an actualization of the presenter’s linguistic creative activity and the language means of implementing the language game are outlined.

Students’ in-class impression management: Comparing models for measuring student strategies of self-presentation

This paper addresses an issue that has largely been neglected in educational research so far: students’ impression management. Impression management is defined as an individual’s active effort to present the self in a certain, usually positive way. Owing to a lack of empirical studies on students’ impression management at class, we primarily pursued the basic aim of designing an instrument for analyzing deliberate student tactics of self-presentation. Its development was based on work on school-specific coping strategies. Construct validity and criterion validity were tested in a sample consisting of 201 Austrian high school students. The results indicated that a correlative five-dimensional factor structure fit the data best. Furthermore, students with higher scores on the presented and appearing self also scored higher on most dimensions of the Impression Management scale than their peers who cared less about their teacher’s perception. These findings raise the question of what types of impression management can be deemed functional with respect to academic success.

Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention.

With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its mechanism across three studies (total N = 1,030). Studies 1 and 2 demonstrated that individuals with high (vs. low) self-perceived attractiveness were less willing to wear a mask, due to a weaker endorsement of the belief that mask-wearing enhances their perceived attractiveness (i.e., mask attractiveness belief). Study 3 further revealed that this mediational association was stronger in situations where the need to deliver a favorable impression was high (job interview context) versus low (walking a dog context). Overall, we provide a novel finding that self-perceived attractiveness has significant effects on mask-wearing intention via mask attractiveness belief in the post-pandemic of COVID-19. Our findings suggest that mask-wearing can shift from being a self-protection measure during the COVID-19 pandemic to a self-presentation tactic in the post-pandemic era.

THE COMMUNICATIVE MEANS OF MANIPULATING A SUSPECT USED BY A WOMAN-DETECTIVE

The article is devoted to the analysis of the communicative strategy of manipulation and communicative tactics, that manifest it. The research of communicative strategies and tactics instills the respect of wealthy domestic and foreign linguists. The topicality of the study of strategies and tactics is motivated by the various points of view on this issue which results in the ambiguity of the explanation. The article is an attempt to trace the mechanism of manipulation, applied by a woman-detective during the investigation. The analysis is based on the data from English detective novels. The object of the study is the characters’ speech: the woman detective’s interrogation of witnesses and suspects. The scope of the study is the communicative tactics applied by the woman detective to manipulate witnesses and suspects. The purpose is cognitive and pragmatic analysis of the communicative tactics applied by the female detective to manipulate the witnesses and suspects. The investigation is based on the general and special linguistic methods: synthesis and analysis, method of observation, descriptive method, pragmatic and linguistic method, cognitive method, analysis of contextual interpretation. The main results of the study. As a result of the carried out research, we can claim that one of the communicative strategies used by the female detective is the strategy of manipulation. It is explained by communicative tactics of provocation, warning, threats, blackmail, flattery, as well as tactics of false self-presentation. Each of these tactics is marked by certain lexical, syntactic and stylistic means of speech. The ability to control the communicative process and adjust one’s speech actions at individual stages of the dialogue can be considered key to achieving the communicative goal of a female detective. The prospect of further research is a versatile study of linguistic mechanisms of exerting a manipulative influence on the recipient in artistic discourse. The perspective for further research is seen in identifying prosodic means of manipulative impact on the recipient in film discourse.

Attraction behind “Beauty”: Revealing Gay Men’s Self-Presentation on a Dating App with Computer Vision

Profile photos, which are fundamental constructs of online self-presentation, are crucial to building successful online relationships. The visual cues embodied in profile photos are factors that help initiate socialization on visual-based gay dating platforms. This study applies app crawler techniques to collect publicly disclosed profile photos from Finka, a Chinese gay men’s dating app, and uses computer vision artificial intelligence applications to analyze the visual cues from the photos. The results show that appealing faces are relevant factors of user popularity, seemingly confirming the existence of the gay male beauty myth in the dating community. Photos that expose bodies are also popular, although most profile photos have low body visibility, which may be rooted in gay men’s culture in China. Extending existing research, we incorporate the background scene as another theoretical dimension of visual cues. Interestingly, we find an ambiance effect in profile photos—showing background scenes can serve as a self-presentation tactic that potentially influences users’ popularity. In particular, private scenes (e.g., locker room and bedroom scenes) can arouse more desire for further interaction with the presenter.

Особенности самопрезентации российских учителей с разным уровнем эмпатии

Introduction. The modern educator needs to master new forms and methods of effective communication in his or her professional life. The problem of teachers' self-efficacy and successful self-presentation tactics is very relevant. In this regard, it becomes productive to study the relationship of empathy with self-presentation strategies and teaching styles among school teachers. The purpose of the article was to determine the relationship of empathy with the tactics of self-presentation of teachers. The main research methods are the “Teacher Empathy Scale” (Wang, et al, 2022), the questionnaire “Teacher Roles Scale” (Stojiljković, et al, 2012) and the questionnaire “Scale of self-presentation tac-tics” (Lee, et al, 1999). 116 teachers from the regions of Russia took part in the survey, 94.5% of them were women. SPSS 19.0 programs were used for data processing. Re-search results: the most common tactics of self-presentation among Russian teachers are apology, role model and renunciation. Among the least popular are bullying, negative evaluation of others, exaggeration of their achievements. The tactics of self-presentation were associated with the level of empathy: the closest relationship was revealed with the tactics of “attractive behavior” and “request/ plea”. The tactics of self-presentation turned out to be interrelated with the teaching roles: the pedagogical role is intercon-nected with the tactics of “hindering oneself” and “communicating one's achievements”, as well as “an example to follow”. The motivational role is interconnected with the tac-tics of “hindering oneself”, the cognitive-diagnostic role is interconnected with the tac-tics of “role model”. The role in affective interaction is interrelated with the tactics of self-presentation: “justification with denial of responsibility”, “justification with ac-ceptance of responsibility”, as well as with “desire/effort to please”. Conclusions: the most preferred strategies of self-presentation among Russian teachers are avoidance as evasion of responsibility and avoidance of decisive actions and attractive behavior as behavior that causes a favorable impression of the subject of self-presentation. This should be taken into account when building work with teachers in the school system.

A Self-Presentational Account of Entitlement: Entitlement Relates to Strategically Portraying Entitled Identities

Abstract Although entitlement is important for understanding antisocial behavior, personality dysfunction, and personality malevolence, little evidence exists on how entitlement relates to processes that could theoretically maintain and cultivate it. In line with a self-presentation conceptualization, we speculated that entitlement probably entails the cultivation and maintenance of various identities that generally occasion better treatment from audiences. This self-presentation conceptualization of entitlement has rarely been tested, and the evidence is inconclusive. To provide a more conclusive test, participants (N = 247) completed self-report indices of 6 entitlement features—from three different multidimensional models—and self-reported their past use of various self-presentation tactics. These self-presentation tactics are used to convey distinct identities (e.g., accomplished, threatening, superior) that generally garner better treatment from audiences. Exploratory factor analysis suggested the 6 entitlement indicators were composed of a single entitlement factor; generally, consistent with the self-presentation conceptualization, this entitlement factor related to more use of all the self-presentation tactics except benevolent tactics (apologies and exemplification) and supplication. Moreover, each entitlement indicator showed an approximately similar pattern of relations to the self-presentation tactics, suggesting they all share a similar approach to self-presentation. Hence, the findings are consistent with conceptualizing entitlement and its various features as including the strategic maintenance of identities that should occasion entitled treatment; such findings may have implications for understanding the foundations of entitlement. Supplemental materials are available here: https://files.press.uillinois.edu/journals/supplemental/ajp/hart/index.html

A Closer Examination of the Integrity Scale’s Construct Validity

People’s commitment to moral principles affects how they self-regulate and directs people down different ethical paths. The Integrity Scale was designed to assess the strength of people’s commitment to moral principles. Here, we sought to contribute to evaluating the construct validity of the Integrity Scale. We related the scale to various theoretically relevant criteria including low antagonism features, social-cognitive foundations for morality, self-control, rationality, and self-presentation behavior. Suggestive of the scale’s construct validity, the present research showed that scores on the Integrity Scale related to (a) reduced antagonistic-personality features relevant to exploitation and dishonesty more so than immodesty, tough-heartedness, fearlessness, or cynicism; (b) enhanced social-cognitive skills (e.g., cognitive empathy processes); (c) enhanced self-control; (d) enhanced capacities for and reliance on rationality in decision making (e.g., intelligence and cognitive-reflection skill); and (e) enhanced reliance on self-presentation tactics that portray an identity based in high levels of integrity.

Перфекционистская самопрезентация и альтруистические установки в период взрослости

The problem of effective tactics of personal self-presentation in various situations of social interaction is becoming increasingly important. The phenomenon of perfectionism as a person's desire for perfection, exceptional achievements and admiration from others, is becoming increasingly common both in professional and personal spheres. Objective: to identify the relationship between perfectionist self-presentation and altruistic attitudes in different periods of adulthood. It is hypothesized that there is gender and age characteristics and the interrelationships of perfectionist self-presentation and altruistic attitudes during adulthood. The study sample consisted of 90 respondents (men and women) aged 20 to 75 years (Minsk). Three periods of adulthood were compared: early (20-40 years), middle (40-60 years) and late (over 60 years). To diagnose perfectionist self-presentation, the Russian–language version of P. Hewitt's Perfectionist Self-Presentation Scale was used (adaptation by A. A. Zolotareva); to determine the manifestation of altruistic atti tudes, the methodology for diagnosing socio-psychological attitudes of the individual (O. F. Potemkin) was used. The authors obtained the data on gender and age characteristics and interrelations of perfectionist self-presentation and altruistic attitudes during adulthood. Through altruistic actions, men strive to create an image of a perfect person, demonstrate socially desirable behavior (altruism as a secondary benefit and a tool for self-promotion). With age, the level of perfectionist self-presentation decreases, and the manifestation of altruistic attitudes increases, reaching its peak in late adulthood. Empirically, the authors proved the existence of a relationship between perfectionist self-presentation and altruistic attitudes during late adulthood (the willingness to act for the benefit of others, to patronize people who suffer or experience difficulties, is associated with the desire to receive admiration and approval from others). Interpersonal interaction is shown to be regulated by empathy as well as by image and reputation goals, and altruism is one of the tactics of impression management. Taking care of one's reputation, public opinion, and image are important reasons for benevolence and prosocial behavior.

COMMUNICATIVE TACTICS MANIFESTING SELF-PRESENTATION STRATEGY IN ENGLISH DETECTIVE DISCOURSE

The present article reports on the study of the communicative strategy of self-presentation and the communicative tactics that manifest it in detective discourse. The analysis is based on the data from English detective novels. The object of the study is the characters’ speech: the detective’s interrogation of witnesses and suspects. The scope of the study is the communicative tactics of self-presentation as the means of influencing the suspect in order to obtain the necessary information to solve the crime. The purpose is cognitive and pragmatic analysis of the communicative tactics applied by the detectives to obtain the necessary information to solve a crime. The investigation is based on the general and special linguistic methods : synthesis and analysis, method of observation, descriptive method, pragmatic and linguistic method, analysis of contextual interpretation. The main results of the study. The cognitive and pragmatic analysis of the detective’s strategic plan has resulted in our own classification of communicative tactics and strategies applied by the detective during the interrogation of witnesses and suspects. It has been established that one of the major communicative strategies used by the detective is self-presentation. Self-presentation is realized by the following communicative tactics: tactics of distancing, solidarity, belonging to a certain group. Each of these tactics is manifested by certain lexical, morphological and syntactic means of the English language. The perspective for further research is seen in the comprehensive study of the linguistic mechanisms of manipulative impact on the recipient in fiction.

Self-Esteem dengan Self-Presentation pada Mahasiswa Pengguna Media Sosial Instagram

The purpose of this study is to find out the relationship between self-esteem and self-presentation of Instagram users in students. The subject of this study is The Psychology Student of Satya Wacana Salatiga Christian University, the determination of the research subject was carried out by nonprobability sampling techniques, especially purposive sampling consisting of 143 students. The data collection technique in this study is to use quantitative methods using data collection measuring instruments using Roseberg's Self-Esteem Scale (RSES) (1965). RSES Self-Esteem measuring instrument, which has been translated by Azwar (2012) Both aspects have five dimensions, namely: academic, social, emotional, family, and physical dimensions and the self-presentation scale (Self-Presentation) modified by researchers based on the Self-Presentation Tactics Scale – Assertive (SPRS; Lee et all, (1999) consists of 38 items measuring Self-Presentation. The results of the calculation using spearman's rho correlation technique were followed by a coefficient value of 0.403; (p) = 0.430 (p > 0.05). This shows that there is a relationship between self-esteem and self-presentation of Students of Instagram users