Tactical Steps Research Articles

Re-establishment of the Position of the Second Secretary of the Central Committee of the Communist Party in the Baltic States in the Mid-fifties of the 20th Century

The re-establishment of the position of the second secretary of the Central Committee of the Communist Party in the Baltic States during Nikita Khrushchev’s rule is at the centre of this article. The predecessors of this important position for control of the republics were the representative of the Central Committee of All-Union Communist Party (the Bolsheviks) (AUCP[B] CC) and of the Council of Ministers of the USSR and subsequently the representative of the institution of the (AUCP[B] CC) bureau for the republic. The article examines the reasons and motives behind Moscow’s 1956 decision to re-establish the practice abolished by Lavrentiy Beria in 1953 of appointing functionaries sent by the Kremlin as second secretaries of the Central Committee of the Communist Party of the Soviet Republics. Before re-establishing the position of second secretary, Moscow took several tactical steps. First, in 1955, it specified a problem in the Baltic States, the lack of development in agriculture, and then organised campaigns and checks and also sent ‘assistance’ teams to the Baltic States, as a result of which the elite of the republics were finally forced to ask the centre to “strengthen the leadership” by sending a second secretary and other functionaries. In December 1955, the resolution ‘On measures to raise agriculture of the Lithuanian SSR’ was adopted, and under its guise in 1956 the position of the second secretary was re-established.

Manajemen Risiko Bisnis BMT di Tengah Pandemi COVID-19

The economic contraction in the MSME (Micro Small and Medium Enterprises) sector during the Covid pandemic directly impacted financial business performance. On a micro scale, BMT (Baitul Maal wat Tamwil) as a sharia microfinance institution is affected by the weakening of economic activity in the MSME sector. This is understandable because in its activities, BMT makes MSMEs its business partners. From a business aspect, the impact experienced by BMT is the emergence of various risks; increasing problematic financing, liquidity and operational risks. The results of this qualitative research show that; Firstly, business risks that arise at BMT NU Jawa timur Balung Branch and BMT UGT Nusantara Rambipuji Jember include financing risk, operational risk and liquidity risk. Financing risk is characterized by a high number of problematic financing. Meanwhile, operational risks are characterized by restrictions on access to the office, physical distancing, and increased operational costs. Meanwhile, liquidity risk is characterized by an abundance of funds in cash. Second, risk management at BMT NU Jatim Balung Branch and BMT UGT Nusantara Rambipuji Jember is carried out sequentially starting from risk identification, measurement, analysis and control activities. Based on this process, tactical steps are then developed to handle each aspect of risk. Financing risks include financing moratorium steps, intensive collection, restructuring and creating reserves for losses. Operational risks are approached by the issuance of new rules regarding office operating systems and rules related to the implementation of Health procedures.

Registering Ternate City People’s Traditional Knowledge as Property Rights

<p>Traditional knowledge is a subset of intellectual activity that stems from a country's collective ideas, opinions, or discoveries. This research aims to analyze: (1) The municipal government provides legal protection for intellectual property rights in traditional knowledge to increase the welfare of Ternate City inhabitants and (2) the potential for registering intellectual property rights related to traditional knowledge from 2019 to 2023 in Ternate City. The legislation method and the case approach were used in this empirical study. The most feasible way for the Indonesian government to protect traditional knowledge now is to strengthen the database on traditional knowledge. Special regulations are urgently needed that regulate the implementation of licensing procedures for users of Traditional Knowledge. The urgency of this research because It was found that from 2019 to 2023 in Ternate City, no traditional knowledge database yet existed. On this basis, there needs to be tactical steps from the Ternate City Regional Government in encouraging city branding about the utilization of traditional knowledge. The novelty of this research because Ternate has an abundant amount of traditional knowledge from its hundreds of ethnic groups that need to be legally protected but nearly zero traditional knowledge is processed with property rights. This paper is urgent and it contributes to science as it provides knowledge on how to legally protect this valuable knowledge.</p><p><strong> </strong></p><p><strong><em> </em></strong></p>

Local rulemaking as a legal basis for the implementation of the policy of sustainable development of the enterprise

The article is devoted to the definition of the concept of the sustainable development policy of the enterprise and the research of the directions of legal support for the implementation of the sustainable development policy at the enterprise using local economic and legal rulemaking.
 On September 25, 2015, the UN General Assembly adopted the development agenda for the period after 2015: «Transforming our world: Agenda for sustainable development until 2030», which formulated 17 sustainable development goals designed to stimulate activities in economic, social and ecological spheres of life. At the national level, the desire to implement the goals of sustainable development is enshrined in the Decree of the President of Ukraine «On the Goals of Sustainable Development of Ukraine for the Period Until 2030» dated September 30, 2019.
 Due to destabilizing factors such as the COVID-19 pandemic and a large-scale military invasion by an aggressor country, the urgency of implementing the Sustainable Development Goals has increased. To effectively overcome the negative impact of the above factors, it is advisable to implement the goals of sustainable development not only at the macroeconomic level, but also at the microeconomic level.
 It is considered that the implementation of the goals of sustainable development at the level of a separate economic entity should be carried out using local economic and legal regulation. To ensure the effectiveness of the process of implementing the goals of sustainable development, it can be implemented on the basis of an integrated enterprise policy.
 It was concluded that the policy of sustainable development of the enterprise is a set of measures aimed at the legal support of the development of the enterprise in the economic, ecological, and social spheres of its life activity and contribute to the sustainable development of the enterprise and the achievement of the main goal of its activity.
 Taking into account the complexity underlying the idea of creating an enterprise’s sustainable development policy, it can be formalized in the form of a system of local acts - the main «Sustainable Development Policy Strategy» and its derivatives. The main local act can be approved by the higher management body of the business entity. Derivative local acts can be approved at a lower level - this will contribute to the formation of a legal model that will have: a rigid core, which will contain a strategy for implementing the goals of sustainable development of the enterprise; moving branches that will regulate the rapid tactical steps of the implementation of the specified process and will be promptly adjusted if necessary.

Langkah Taktis Gaya Kepemimpinan Lurah Sunter Jaya Dalam Menghadapi Pandemi COVID-19

At the beginning of 2020 the world was hit by the Coronavirus Disease 2019 (Covid-19) disaster, this virus attacked the human respiratory tract. Covid-19 was first discovered in the city of Wuhan, China. . The first Covid-19 case in Indonesia began with 2 (two) residents of Depok, West Java who were given treatment at the Infectious Disease Hospital (RSPI) Prof. Dr. Sulianti Saroso. The spread of this virus has changed the way of life and conditions of society. In this case, it is a test for the village leader to show the characteristics of the leadership style in dealing with the Covid-19 virus. This research is to determine the tactical steps of the leadership of Lurah Sunter Jaya in dealing with Covid-19. Qualitative research methods are research approaches applied in natural situations, where the researcher acts as the main instrument. Data collection using various techniques combined, and data analysis was carried out with inductive and qualitative approaches to explain research findings related to the role of a village head during the Covid-19 pandemic, exemplifying one's own behavior to subordinates, as a leader you must be the front troop, taking a role in strategic matters, conveying to subordinates that sub-district employees are community servants or the foundation of the community to solve the Covid-19 problem, there must be involvement from the community.

Կիլիկիայի դասերը. մաս հինգերորդ / CILICIA LESSONS։ PART FIVE

Due to its geographical location, the Armenian state of Cilicia was located at the intersection of land and sea trade routes East-West. In other words, it played the role of a transit hub and therefore, in the context of the construction and implementation of the economic policy of the principality, and then the kingdom, this factor was considered the most important. During this period, the main port of trade routes connecting the East with European states and cities across the Mediterranean Sea became Cilician Aias, the economic importance of which was assessed both from a geopolitical and military-political point of view. As a crossroads, the role of Cilician Armenia became more valuable during the period of the Crusades, when the Mediterranean route began to transport soldiers participating in hostilities and the cargo necessary for their existence (food, weapons, ammunition). A number of Italian states, known for their merchant fleets (Venice, Genoa), as well as merchant groups of southern French cities (Marseille, Narbonne, Montpellier) were very interested in the uninterrupted operation of this sea route. The fifth part of the series of articles examines the economic policy implemented by Cilician Armenia, based on the fact that in this period the geopolitical, military and economic processes of the West-East were aimed at forming new rules of the “game”. At the same time, an attempt was made to reveal the strategic and tactical steps arising from the foreign and domestic economic policies pursued by the state, their direction and target accents, highlighting both positive and negative experiences.

Prosedur dan Tanggung Jawab PT Jatim Grha Utama dalam Kegiatan Operasi Pasar: Menjaga Ketersediaan dan Stabilitas Harga Bahan Pangan Melalui Kegiatan UMKM

In this research, in stabilizing the economy in an area in Surabaya and targeting market operating procedures, the Government and PT. Jatim Grha Utama also has a role in advancing the economy of the people of Surabaya. The government continues to push for price stabilization measures to reduce the prices of a number of foodstuffs which show an upward trend until the end of the year. As a concrete step to ease the burden on the community in meeting their basic food needs, the Coordinating Ministry for the Economy has taken several comprehensive and holistic steps to analyze and overcome the various problems mentioned above through policy and tactical steps. Domain in the form of market power. Apart from food prices, rising fertilizer prices are also a concern. The Coordinating Minister for Airlangga also conducted a review of a fertilizer kiosk to show the government's commitment to ensuring the availability of fertilizer for farmers and increasing agricultural productivity and competitiveness. In addition, the government's role in determining market prices directly is to set minimum price limits and maximum price limits. While the government's role in determining market prices indirectly is by imposing taxes on luxury goods and providing subsidies to producers. In this case, market traders also participate successively and contribute with the government in stabilizing food prices in the market, thereby creating and implementing an independent economy for the people of Surabaya and stabilizing food prices in Surabaya.

A democratic trend in the development of the public administrative sphere in Ukraine in the post-war period

Problem setting. Russia’s full-scale war against Ukraine sows death and destruction; threatens all spheres of socio-economic development of society. It also aims to destroy civilizational achievements in education, science, and culture, as well as to ruin the democratic foundations of Ukrainian society. Threats of curtailment of democratic reforms and restrictions on social transparency may also be due to internal reasons, such as the introduction of norms of the legal regime of martial law and its formal interpretation. Taking into account the above-mentioned present peculiarities, an attempt to systematically analyze the democratic trend in the development of the public administrative sphere in Ukraine and substantiate the means of its uncontested implementation in the post-war period becomes a requirement of time. Paper main body This paper determines the main achievements of the democratic development of Ukrainian society as a change in the essential features of the public administrative sphere, as well as its individual most obvious manifestations. The paper considers the content of threats posed by the aggressive war of the Russian Federation and the need to develop the public administrative sphere in Ukraine on a democratic basis in the post-war period. Democratic development is defined as a trend – a vector of changes, the achievement of which is not uncontested and which opposes the totalitarian regime. The main differences between democratic and totalitarian societies, which are classified according to four spheres and sixteen criteria correspondingly, are revealed. The characteristics provided not only demonstrate the opposite of totalitarianism and democracy but also define a system of tasks to be implemented to ensure further progressive development. It is substantiated that the efficient factor in transforming the democratic trend of development into a specific reality lies in the joint activity of social actors, the synergistic effect of which depends on the adherence to the single paradigm of modernization of the public administrative sphere. The paradigmatic unity of the activity is revealed as the realization of a conceptually conscious model of development, from a defined strategy to the specific tactical steps and technical means of their practical implementation. Conclusions and suggestions. The scientific substantiation proves that the democratic development of Ukrainian society in present conditions should be viewed as a trend not realized with absolute necessity. Its practical application in the public administrative sphere can be guaranteed by mutually coordinated activities of main social actors who consciously implement requirements of the democratic paradigm. Accordingly, proposals for the compliance of these requirements in specific directions are outlined.

Сопоставление конфликтного речевого поведения в тексте художественной литературы и его экранизации: лексико-стилистический аспект

The aim of the study is to identify the most common patterns of changes in a literary text when adapting it for the screen in a situation of conflict communication. The paper discusses the lexical transformations of a literary text in its film adaptation. The scientific originality of the study lies in the fact that the textual realisation of conflicting speech behaviour has not been compared in a literary text and its film adaptation before. The lexical transformations of conflicting speech behaviour that occur when adapting a literary text for the screen are being highlighted. It is the first time that a comparative method based on tactical steps as a minimum unit of consideration has been used. As a result, four types of lexical transformations have been identified: the preservation of lexical composition, the omission of lexical units, the addition of lexical units and the replacement of lexical units. The reasons for these transformations have been also determined: the transformations occur due to changes in the elements of the content of situations according to the director’s plan, due to the cinema’s greater ability to visually represent the objects of a literary work, due to the director’s ability and desire to enhance the expressiveness of the characters’ speech behaviour in the film adaptation to create an emotional impact on the viewer, as well as due to the styling of dialogues in the text of the novel to make them similar to oral speech, which causes the characters’ speech in the film adaptation to be more concise and filled with a large amount of colloquial vocabulary, unlike the literary source.

U.S. Strategic Energy Interests and Tactics for Their Implementation Amid the COVID-19 Pandemic and Russia's Special Military Operation in Ukraine

Relevance. Relations between states, due to either energy cooperation or confrontation, have entered the most acute phase since the beginning of the XXI century, since competition in this industry has become a leading element of the foreign policy of world powers. The purpose is to consider the stages of formation and development of the US energy strategy in the current conditions of world politics.Objectives: to study the activities of us presidents in the context of the implementation of the country's energy interests; to study the legal framework of the US energy dominance in different countries and continents: highlight the significant tactical steps of the US government in the field of realizing the country's energy interests.Methodology. The application of the method of document analysis made it possible to identify the strategic priorities of the policy of the US governments in their dynamics. The retrospective method of analyzing US policy made it possible to prove the idea of the purposeful participation of the US military departments in ensuring the national security of the country in the economic sector.Relevance. The dynamics of the US energy strategy is analyzed on the example of the activities of its presidents from the end of the twentieth century to the present, which showed the transformation of the country's energy strategy from regional dominance, from the position of a net importer of energy resources to global dominance and transformation into a net exporter of energy resources through economic (development of shale deposits), military (expansion of NATO bases in the regions of oil and gas production) and diplomatic (summits, sanctions), etc.Conclusions. Thus, the energy boom leads to a change in the geopolitical alignment of forces in the world, a decrease in the influence of OPEC countries on the formation of oil prices. The shale revolution is at the heart of a fundamental shift in the balance of power. All this makes it possible for the United States to reduce dependence on energy imports and expand freedom of action in Europe, the Middle East, and Central Asia.

Modern strategy and tactics development algorithm of internet marketing on the B2B market

In the modern economy, there are accelerated processes of transformation of business models that support the trends of economic globalization development. The relevance of the study is due to the need to model the marketing activities of enterprises, to follow consistent, both strategic and tactical, steps, especially in the B2B sector that have entered the online market, to improve the marketing performance of the enterprise and effectively achieve its strategic goals. The purpose of the article is to study the peculiarities of Internet marketing in the B2B segment and to determine the main strategic and tactical steps of its implementation. According to the method of scientific abstraction, the dependence between the toolkit for Internet promotion and the effect of its implementation in the activities of enterprises in the B2B sphere was revealed. Also, analysis and synthesis are used as methods of research in which a complex economic process or system is divided into constituent parts, elements, and subsystems, and all of them are studied separately. The work used a synergistic approach in research. The article analyzed the facts and investigated the state of the use of Internet marketing tools in the global B2B market. The result of the work is to propose the design of a modern algorithm for the development of Internet marketing strategies and tactics in the B2B market. These will allow enterprises of the B2B sector to choose efficient modern Internet marketing tools, taking into account their characteristics and the characteristics specifics of customers. The practical value of the algorithm lies in the fact that a logically consistent, connected, and timely set of steps for Internet promotion stimulates sales managers and, accordingly, affects the results of their activities, helps marketing managers and managers to make the company the most competitive and successful in its segment

Perspektif Humanistik Abraham Maslow untuk Menumbuhkan Karakter Siswa di Sekolah Menengah Atas

There are many immoral acts that occur in the world of contemporary education, such as fighting, speaking harshly, being disrespectful to educators, cheating, Klitih and so on. This immoral act is the result of not achieving the full educational goals. A contextual approach is needed to achieve this goal, one of which is the approach of Abraham Maslow's humanistic theory. The method used is qualitative with the type of library research (literary research). Source of data in the form of documentation from books and journals. Data collection techniques using pick-up. The tactical steps in this study were to analyze by observing each data found from both relevant journals and books. The results of this study are that there are five hierarchical needs, namely physiological needs, security needs, needs for love and affection, needs for appreciation, and needs for self-actualization. The highest-level needs are self-actualization. It is in this need that all potentials are optimized and able to improve the cognitive abilities of high school students. Cognitive development is in line with affective development (attitude and character).

Ranking of Ustaz and Ustazah Popularity Levels to Understand Online Da'wah Expansion Strategies

An acceptable reason is needed for choosing a religious figure to be researched, especially by users of the latest technology who have different perspectives. This paper aims to describe the steps to change the Google Trends function into a ranking tool for the level of popularity of Ustaz or Ustazah figures in cyberspace and then use it as material for further studies. The study began by searching for their names on Google Search using search queries: 'Ustaz' and 'Ustazah'. Directly, the first five names that appear are entered into the Google Trends app. Each name that has the lowest average graph among the five would be replaced by the next names, one by one. The name would be retained if the graph was higher and be ignored if it was lower. Thence, the ranking of Ustaz or Ustazah with the most sought-after information in cyberspace is generated. Tactical steps to find out how online users were interested in information (including dawah) from Ustaz or Ustazah were described in detail at the end of this paper.

The Russian economic journals market amid international isolation

In the article, we look at scientometric indicators to deal with the issues of reforming the science management system in Russia formed in the 2010th. Among the directions of the reform is to preserve the quality of Russian economic journals in the face of scientific ostracism and the vanishing of international scientometric standards. The theoretical basis of the study is comprised of scientometric management and a set of bibliometric and expert approaches to evaluating research periodicals. The method of comparative analysis was applied. The data for research were retrieved from international citation databases Web of Science and Scopus, as well as the Russian electronic library eLibrary.ru (RSCI). Having performed a comparative analysis of strengths and weaknesses of the scientometric management system, we have developed an organizational scheme for the market of the Russian economic journals, which eliminated distortions in their assessment and kept a prime focus on the content of articles published. The new management paradigm emerging is determined by the specificity of the current stage of world development, which is to diminish the role of scientific journals. The authors propose both a set of strategic measures for the restructuring of the Russian information space and tactical steps that allow the management of Russian periodicals on economics to maintain and enhance their quality. The theoretical and practical value of the study lies in the need to ensure a high level of scientific publications in the context of the disintegration of the world scientific community.

Strategi Komunikasi Pemerintah Desa Sebagai Langkah Taktis Penanganan Dan Pencegahan Covid-19


 
 
 Abstract
 The Tuban Regency Government issued a Regent Decree No. 440/1592/414.103/2020 concerning Increased Awareness of Covid-19 in Tuban Regency. All villages in Tuban Regency are required to carry out a program of handling and preventing Covid-19 activities. Covid-19 handling and prevention The Kesamben Village Government is experiencing problems, including the public's distrust of the dangers of Covid-19 due to lack of accurate data, information and low public trust regarding the handling of COVID-19 in Indonesia. To overcome this problem, the Kesamben Village Government carried out a communication strategy to the community so that the implementation and handling of Covid-19 activities were carried out properly and became a pilot village for handling COVID-19 in Tuban Regency. The research used in this research is descriptive qualitative by focusing on the first, the tactical steps of the Kesamben Village Government in the Prevention and Handling of Covid-19. Second, the communication strategy for the prevention and handling of Covid- 19
 
 
 
 
 
 
 Keywords: Corona Virus Disease 2019 (covid-19), Village Government Communication Strategy.
 
 
 
 
 
 
 
 

Evaluation of the Implementation of Tax Incentive Policy for Small and Medium Enterprises Affected by the Covid-19 Pandemic at the Tax Service Office Pratama Koja Utara Jakarta

The Covid 19 pandemic in almost all countries, including Indonesia, has negatively impacted the economic sector, especially the MSME business. The government has made various efforts to restore the Indonesian economy. Through the Directorate General of Taxes, under the authority of the Ministry of Finance, the government decided to provide tax incentives for taxpayers affected by the Covid 19 pandemic. This final income tax incentive is based on the Regulation of the Minister of Finance of the Republic of Indonesia No. 44 PMK/03/2020. This regulation focuses on Small and Medium Enterprises. Taxes are usually 0.5% of gross income that is self-paid or deducted or collected by withholders or collectors. However, with PMK-44/PMK.03/2020, the tax is borne by the government, which means that the income is not subjected to tax from April 2020 to December 2020. This study used a descriptive method. The data was collected through a literature study where the author evaluated the implementation of government regulatory policies regarding applying tax incentives for MSMEs affected by Covid-19. The purpose of providing tax incentives to MSMEs is to reduce their difficulty in meeting operational costs or expenses so that MSMEs can survive during the pandemic, as well as save the national economy and maintain financial system stability. The study results show that tax incentives and relaxation and the provision of tax incentives to the beneficiary sector MSME are productive and able to support the recovery of the national economy. These programs and tactical steps ensure that economic growth is maintained even though these programs are separate and unrelated to the spread of Covid-19, which can be controlled quickly.

How Anxious are Indonesians when They Can Travel Again Soon?

When traveling soon, Indonesia faces travel anxiety after experiencing travel restrictions during a pandemic. This study is dedicated to identifying how strong the level of anxiety is and the tactical steps Indonesian tourism policymakers can take. Through a quantitative approach, it was found that there were differences in the application of the theory of anxiety levels initiated by Peplau. However, through adjustments and theoretical extensions to the pandemic situation, this study identifies the readiness of the Indonesians by looking at their feelings of anxiety, which are primarily low and medium. As a result, Indonesians with mid-education levels, low incomes, and living in areas with low tourist movement tend to have low anxiety levels. Meanwhile, the best way to deal with Indonesian people who feel excessive anxiety is to direct them to natural attractions with appropriate amenities that can be reached by private vehicles in short trip durations.

Проблемы этнического предпринимательства в период COVID-19

The necessity of adaptation of medium and small businesses to modern Russian reality is substantiated. Within the framework of the survival strategy of ethnic entrepreneurship, its tactical steps have been identified, allowing it to quickly adapt to the protracted and undulating nature of COVID-19. The authors stated three main hypotheses, the verification of which was carried out within the framework of the study. According to the results of a study conducted in 2020-2021 of the processes of formation and development of economic entities of the "second echelon" of the Tyumen region, changes in the structure of ethnic entrepreneurship in the region were revealed. The trends in the organizational and legal forms of ethnic entrepreneurial structures are identified in the direction of increasing the share and number of microenterprises, strengthening the institution of self-employment, combining the latter with individual entrepreneurship, etc. The problem of providing them with labor is actualized and the causes of this phenomenon are established.

Cheng's Fuzzy Time Series Method Implementation In Predicting The Number Of Covid-19 Positive Cases In Indonesia

At the beginning of 2020, citizens all around the world were streaked by the Corona Virus (Covid-19) pandemic which caused terror far and near. Millions of people were infected and thousands more died ever since the World Health Organization or WHO has declared the Corona Virus (Covid-19) as a global pandemic. Following up on this, the Indonesian government also stated that the Corona Virus problem had become a non-natural national disaster. The President of the Republic of Indonesia and the Regional Government along with their staffs worked hand in hand to take several tactical steps as an effort to prevent the spread of the Corona Virus (Covid-19) in the community. In this study, authors use one method to make predictions or forecasting, that is the Cheng Fuzzy Time Series method, to predict the number of Covid-19 cases in Indonesia so that the government can take tactical steps after knowing the predicted number of the case. The actual data used is the number of Covid-19 case from July 2020 up until October 2020. From the results of calculations that have been carried out using this method, the conclusion is that the performance is splendid, in the range of MAPE <10, whose error value is 5%. With 95% value of accuracy.

Support of projects and strategies for the development of rural green tourism enterprises by local communities and the state

The subject of the research is theoretical, methodological and practical aspects of supporting projects and strategies for the development of rural green tourism enterprises at the local and state levels. The aim of the article is to identify new directions and forms of local and state support for rural green tourism development strategies in the context of pandemic restrictions, as well as to clarify existing ones. The methodological basis of the article is the theoretical and methodological provisions of business economics and tourism economics, management and marketing, public administration; regulations of Ukraine and the European Union; historical, monographic, system-structural analysis and synthesis, statistical-economic, problem-target research methods. The results of the article. Forms and directions of state and local support of strategies for development of rural green tourism enterprises as small business entities are substantiated; sources of tourist services, development of the middle class in rural areas and the reproduction of rural areas. This takes into account the tools and methods of direct and indirect support, material and moral incentives and incentives. It is stated that in modern conditions, strategic plans should take into account tactical steps: pandemic restrictions; certificates and other factors of conformity; budget payments to entrepreneurs and consumer incentives on terms determined by the state. Field of application of results. In higher education institutions; in the management and personnel management of agricultural enterprises and corporations; in public administration and local self-government bodies; at rural green tourism enterprises and public organizations. Conclusions. It is determined that the national concept of supporting the development of rural green tourism enterprises should be based on common theoretical and methodological principles and cover the state, regional and local and business level of organization, management and administration. Strategies and projects for their development should be based on mostly indirect methods, material and moral incentives and incentives. However, in the current COVID-19 pandemic, they must take into account new requirements, compliance and restrictions; use direct state financial support for small businesses and consumers; follow the rules of sanitary safety and develop new products and services in accordance with the adjustments made by the pandemic in tourism.