The aim of the article is to identify and analyze in detail the principles of construction of elements of ethno-regional culture of Altai, creating a unique system of values, norms, meanings, beliefs, expectations about ma-terial, spiritual and creative aspects of culture. The variety of sources – religion (shamanism, burkhanism), folk art (fairy tales, bylinas, folkloric account, tales, proverbs, sayings, songs sung in the throat singing technique), artistic works (paintings, translations of texts from the Altai language, stories), household items, national cos-tumes, home and homestead arrangement – predetermines the need to describe the basis of “man – creator – world”, in accordance with which the structure of existence and society is built and functions. A person’s con-nection with Nature, the Creator (the Master of Altai, the Mistress of Altai) helps to achieve harmony with the World, entering a higher stage of development from the values of survival (preservation of the Species) to the values of self-expression (preservation of the Self with a wide range of possibilities and feelings).
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