Systemic Signs Research Articles

Соотношение звукового языка и письма в языковом общении: рецепция и проблемы традиционных методик обучения

The article deals with language communication and discusses the problem of reception, as well as traditional methods of teaching foreign languages. What is the term language communication? In fact, it is a single system consisting of two types of communication. This includes both oral and written speech. The importance of the question of the relationship between sound language and writing is compounded by the fact that existing methodological systems interpret it in a diametrically opposite way. Classical linguistics of the 19th century, as well as the traditional methods of teaching foreign languages, developed and concentrated their attention on the study of dead written languages: Latin, ancient Greek and some others. The complete disregard for living sound languages as "degenerated descendants" of the majestic and harmonious writing systems of ancient languages was characteristic. When mastering oral speech and writing, emphasis should be placed on the specifics of these forms of communication both in communication techniques and in sign systems. The first of these aspects should be adequately reflected in the system of communicative exercises — oral for teaching sound language, exercises in reading and writing — for teaching the language of writing. The second aspect should form the basis for the selection of language material to be mastered in oral speech and writing. The requirements just formulated can be satisfied only if specialized textbooks of oral speech and reading-writing are created, and the textbook of oral speech for any purpose must be sound. Special attention is paid to the importance of the correlation between sound language and writing, which is treated differently in the existing methodological systems. Classical linguistics of the nineteenth century and traditional methods of foreign language teaching become the object of study, revealing the development of their approaches to language communication. Questions about the relationship between spoken and written language are raised, warning against diametrically opposed interpretations of this relationship in existing methodologies.

“Language and body semiotics”. Grigory E. Kreidlin’s research on embodied semiotics

The interaction between the body and the environment through non-verbal signs and the assignment of linguistic designations to these signs determines the transition from mere existence to the semiotic level. One of the basic principles of this approach is the following: the body as a tool in interaction with the environment and other subjects serves as a basis for evaluating all contexts and events primarily as favorable (for the existence and development of the body), unfavorable and neutral, as well as for determining the importance of individual events. In this way, the body becomes the source of the meanings inherent in signs. The body as a source of symbolic meanings has been considered in a wide range of fields, from psychoanalysis, philosophy, and art theory to studies in anthropology and cognitive science. The knowledge accumulated at the present stage allows us to study in more detail how body movements and, in general, the presence of the body and its parts in the communicative space are embedded in symbolic communication. The two-volume “Language and semiotics of the body”, written by a team of authors led by G. E. Kreidlin (2020), considers movements, body parts and their linguistic designations as a coherent and consistent sign system, which corresponds to the approach adopted within embodied semiotics, in which communicative events acquire their meaning based on the experience of their existence in the surrounding world and bodily interaction with it. This article considers the text of the collective monograph “Language and semiotics of the body” and modern approaches to the study of the symbolic representation of the body language as a culturally specific phenomenon. Although G. E. Kreidlin himself speaks of his field as non-verbal semiotics or multimodal linguistics, the publication of the book “Language and Semiotics of the Body” can be said to mark a significant contribution to the representation of embodied semiotics in the Russian-speaking linguistic space.

Challenges in the diagnosis and management of brown widow spider (Latrodectus geometricus) envenomation in dogs

This study reports two cases of araneism in dogs caused by the bite of the brown widow spider (Latrodectus geometricus), one of which resulted in death. The first case presented mild signs, successfully treated with medication and ice packs. The second case, more severe, involved exacerbated local signs such as extensive edema and ecchymosis, and diffuse cutaneous hemorrhage in the affected limb, as well as systemic signs, including vomiting, tetraparesis, ataxia, and epileptic seizure, culminating in renal and hepatic failure, circulatory collapse, and death. The treatments employed were based on the symptoms and included the use of analgesics and anti-inflammatories. The study highlights the importance of early diagnosis and appropriate treatment, including the use of specific antivenoms in more severe cases. It emphasizes the importance of preventive measures, such as the use of insecticides, to prevent future accidents. Awareness of the clinical signs of poisoning and the available treatment options is crucial for healthcare professionals and veterinarians to ensure proper management of these incidents and minimize their consequences.

Traffic Sign Recognition using CNN (Convolutional Neural Network)

Effective recognition of traffic signs systems are essential for traffic management since road safety is a major problem. In this work, we introduce a unique method for computer vision and deep learning-based real-time traffic sign identification and categorization. Convolutional neural networks (CNNs), trained on an extensive collection of photographs of traffic signs, are the tool we use in our approach. We improve the quality of the input photos and extract relevant features by preprocessing them, which includes grayscale conversion and normalization. After that, the CNN model examines these characteristics to precisely determine the kind of traffic sign that is shown. To further improve classification accuracy, we also use bounding box localization to correctly outline and extract indicators. The effectiveness of our system is shown by experimental findings, which show that it can reliably detect traffic signs in a variety of environmental conditions. This study provides a reliable and effective method for identifying traffic signs, promoting road safety

Long-term performance of show-jumping horses and relationship with severity of ataxia and complications associated with myeloencephalopathy caused by equine herpes virus-1.

Equine herpesvirus myeloencephalopathy (EHM) has severe impact on the sport horse population. Study the influence of EHM on the likelihood of affected horses to return to their previous performance and investigate the association of clinical variables with prognosis. Twenty-six horses positive for equine herpesvirus type 1 (EHV-1) were admitted to a veterinary teaching hospital (VTH) during a natural EHM outbreak at an international jumping event. Data collected from the VTH, the International Equestrian Federation, and surveys completed by the riders and horse owners were retrospectively analyzed. Horses affected by EHM had 68% chance of returning to exercise, and 52.9% were able to achieve their preoutbreak performance level. Horses with an ataxia grade at admission ≥4/5 had an increased fatality rate (P < .05) and 10% chance of reaching their preoutbreak performance level. None of the horses with both vascular and urinary complications returned to their previous performance level. Finally, horses vaccinated against EHV-1 and those with urinary complications had a 71.4% and 43.7% fatality rate, respectively. Horses affected by EHM were able to return to their previous performance levels, but certain clinical variables were negatively associated with postoutbreak performance. Ataxia grade upon admission and the development of systemic signs of vasculitis and urinary complications were potential poor prognostic indicators in sport horses. Variables linked to fatality included prior vaccination against EHV-1, ataxia grade upon admission, and the development of urinary complications.

Incidence of Pocket Infection after Implantation of Permanent Pacemaker

Objective: The research aimed to enhance clinical awareness and optimise preventive strategies in permanent pacemaker (PPM) implantation&#x0D; Methodology: We followed the patient on 2nd and 4th weeks after implantation of PPM. A total of 500 patients were followed over a 1-year period of time. We defined pocket PPM infection as the presence of local oedema and redness or swelling with and without systemic signs of infection that required antibiotic therapy and/or device removal.&#x0D; Results: The mean age of the patients was 55.4 ± 14.2 years, and 58% were male. The most common indications for PPM implantation were atrioventricular block (42%), sick sinus syndrome (32%), and atrial fibrillation with slow ventricular response (18%). The median follow-up time was 12 months. The overall incidence of PPM infection was 2.4% (12 cases).&#x0D; Conclusion: PPM pocket infection is a rare but serious complication that occurs mainly within the 2 weeks after implantation. Diabetes mellitus, renal failure, and the use of temporary pacing wires are significant risk factors for PPM infection. Prevention strategies and close follow-up are essential to reduce the morbidity and mortality associated with this complication.

Occlusion robust sign language recognition system for indian sign language using CNN and pose features

Occlusion robust sign language recognition system for indian sign language using CNN and pose features

Machine Learning Algorithms for Power System Sign Classification and a Multivariate Stacked LSTM Model for Predicting the Electricity Imbalance Volume

The energy transition to a cleaner environment has been a concern for many researchers and policy makers, as well as communities and non-governmental organizations. The effects of climate change are evident, temperatures everywhere in the world are getting higher and violent weather phenomena are more frequent, requiring clear and firm pro-environmental measures. Thus, we will discuss the energy transition and the support provided by artificial intelligence (AI) applications to achieve a cleaner and healthier environment. The focus will be on applications driving the energy transition, the significant role of AI, and collective efforts to improve societal interactions and living standards. The price of electricity is included in almost all goods and services and should be affordable for the sustainable development of economies. Therefore, it is important to model, anticipate and understand the trend of electricity markets. The electricity price includes an imbalance component which is the difference between notifications and real-time operation. Ideally it is zero, but in real operation such differences are normal due to load variation, lack of renewable energy sources (RES) accurate prediction, unplanted outages, etc. Therefore, additional energy has to be produced or some generating units are required to reduce generation to balance the power system. Usually, this activity is performed on the balancing market (BM) by the transmission system operator (TSO) that gathers offers from generators to gradually reduce or increase the output. Therefore, the prediction of the imbalance volume along with the prices for deficit and surplus is of paramount importance for producers’ decision makers to create offers on the BM. The main goal is to predict the imbalance volume and minimize the costs that such imbalance may cause. In this chapter, we propose a method to predict the imbalance volume based on the classification of the imbalance sign that is inserted into the dataset for predicting the imbalance volume. The imbalance sign is predicted using several classifiers and the output of the classification is added to the input dataset. The rest of the exogenous variables are shifted to the values from previous day d − 1. Therefore, the input variables are either predicted (like the imbalance sign) or are known from d − 1. Several metrics, such as mean average percentage error (MAPE), determination coefficient R2 and mean average error (MAE) are calculated to assess the proposed method of combining classification machine learning (ML) algorithms and recurrent neural networks (RNN) that memorize variations, namely long short-term memory (LSTM) model.

Guiding student transduction in elementary school astronomy

AbstractScience educators now broadly recognize the multimodal nature of learning in science, where learners make meanings within modes (linguistic, mathematical, visual, and actional) by using the conventions of different sign systems or grammars in these modes. However, how teachers guide students to link and infer new meanings across modes, called “transduction” (Kress &amp; Van Leeuwen, 2006. Reading images: The grammar of visual design. Routledge, p. 39), is less clear. This mapping of meanings across modes through realizing, generating, aligning, and coordinating meanings in representations is crucial to learning and communicating scientific concepts, inquiry processes, and reasoning. In this paper we propose a pragmatist account of how young students can be guided to achieve cohesion in this process. Drawing mainly on Peirce's (1998, The essential Peirce: Selected philosophical writings. Indiana University Press) theory of sign functions and affordances, we describe how, in practice, transduction entails a sequence of meaning‐making steps across and within sign systems. For Peirce, sign systems in science enable inferential meaning‐making within modes, but signs within these grammars can also prompt, support, and confirm meanings across modes. We analyze student learning in an elementary school astronomy class to identify how transduction is enacted and supported. We draw on micro‐ethnographic analysis of the teacher's interactions with students and their artifacts to identify key transduction enablers. We found that young students can engage successfully in trans‐modal reasoning if multiple conditions are met, with implications for science inquiry design in general and the teacher's key role in transduction guidance.

Usage of Animalistic Illustration in Monetary Signs: International Experience

The purpose of the study is to study animalistic imagery in the design of banknotes and their correlation with the traditional and contemporary culture of the country they represent. The article is aimed at identifying aspects of money design impact on preserving unique heritage of a particular and its positive representation in the world. Research methodology is based on the application of empirical and comparative analysis. The theoretical basis consists of scientific publications on sign systems, certain aspects of banknote design, and the priority of different factors in banknote identification. The source material for the study includes banknotes from countries with different cultural backgrounds containing animalistic images. Scientific novelty. For the first time in the Ukrainian space, the article provides a review and systematization of the use of animalistic illustrations in the design of banknotes from different countries worldwide. The influence of a country’s traditional culture on the design of modern banknotes is explored. A comprehensive analysis of the design of Australian and South African banknotes is carried out from both design and culturological perspectives. Conclusions. Currently, images of fauna representatives are an integral part of the design of banknotes in countries such as South Africa, Australia, Madagascar, South Sudan, the Cook Islands, and New Zealand. The images used in banknote design present unique representatives of fauna specific to regions, which have become an integral part of local traditional culture and contemporary practices. This proves that the design of banknotes is based on a semantic component, particularly on signs that, on one hand, are iconic accurate reproductions of real fauna representatives, and on the other hand, symbols of many cultural mythologies and basic principles of the mentality of the leading ethnic group for a particular country. Studying the correlation between images used in the sign system of a particular country’s banknotes and its traditional culture allows for a better understanding of the specificity of using not only animalistic illustrations in banknote design but also other elements as components of the banknote sign system.

Serological Investigation of Bovine Enterovirus in Calves in Konya Province

Bovine enterovirus (BEV) infection is a common viral disease in cattle. Although the infection is often subclinical, it is among the possible causes of gastroenteritis. BEV infections have also been associated with respiratory and reproductive system disorders and signs of diarrhea. BEV is divided into two serotypes, enterovirus serotype E (EV-E) and enterovirus serotype F (EV-F). This study aims to determine the seroprevalence of EV-E in calves in Konya province. For this purpose, 504 BEV unvaccinated calf blood serum samples from the Selcuk University Veterinary Faculty Virology Department laboratory were used. A serum neutralization test (SNT) was used to determine EV-E seroprevalence. 342 (67.85%) samples were found to be seropositive, and 162 (32.14%) were seronegative. In addition, as the serum neutralization 50 (SN50) antibody titers of seropositive animals were examined, the titers determined as 1/10, 1/15 and 1/20. Among the results we obtained, the highest antibody titers were defined as 1/80 and 1/120; the total number of animals with these values was In conclusion, bovine enteroviruses are an infection of importance for cattle breeding. Therefore, necessary precautions must be taken to protection infection. It is thought that the results of the present study will provide important data for future studies.

Case series and Literature review – Clozapine Induced Transient Myocarditis. Clinical characteristics and outcomes

Introduction Clozapine is a second-generation atypical antipsychotic medication used in patients with treatment-refractory schizophrenia. Its use is limited due to its associated adverse effects, including myocarditis. These adverse effects may have variable presentations, such as myocarditis transient or persistent, and a generalized inflammatory process. Thus, clinical monitoring to inform accurate diagnosis is essential to avoid unnecessary discontinuation of clozapine, leading to psychiatric decompensation.ObjectivesTo review clinical features of clozapine induced Myocarditis and accurately identify signs and symptoms attributed to be most specific for myocarditis and determine at what stage clozapine should be discontinued.Methods We conducted a literature review on PubMed, MeSH, google scholar and Mount Sinai’s Levy Library using keywords, clozapine, drug related side effects, adverse reaction, myocarditis, treatment resistant schizophrenia. Review of two cases series was done.Results A review of 15 articles that addressed the cardiac complications of clozapine was performed. This review provides a base on variable clinical characteristics and outcomes of clozapine –induced Myocarditis. It showed patients who had myocarditis ruled out, demonstrated high prevalence of systemic signs of inflammation such as fever, malaise, tachycardia and elevated c-reactive protein. However, despite clozapine maintenance in most, this systemic response subsided without any intervention. A nonspecific inflammatory response is common when initiating clozapine, this inflammatory “clozapine storm’ occurs within the first month of initiation and is not necessarily predictive of myocarditis. These patients were monitored closely. Those confirmed with clozapine- induced myocarditis using echocardiography and cardiac magnetic resonance imaging were managed with dose reduction, laboratory monitoring, vital signs check, with early initiation of beta-blockers without discontinuation of clozapine, with improvement in their laboratory results and vital signs. Those with progressive clinical signs of myocarditis required immediate cessation of clozapine.Conclusions We are proposing a critical need for a multidisciplinary team of psychiatrists, cardiologists and pharmacists collaborating to prevent premature termination of clozapine in cases of treatment-refractory schizophrenia. Our cases showed middle aged patients with treatment - refractory schizophrenia, presenting with symptoms suggestive of clozapine induced- myocarditis, few weeks after initiation. Clozapine was continued with close monitoring, as symptoms resolved. Though clozapine is associated with myocarditis, with proper knowledge on guidelines for monitoring patients, it can mitigate unnecessary discontinuation of clozapine in those patients.Disclosure of InterestNone Declared

MITOS DALAM KAMPANYE POLITIK

One form of audio-visual mass media that is capable of conveying information effectively is a film, both in the form of fiction and documentary. Mass art, especially film, can bring a picture of the contemporary world to the public at large, increase political awareness, encourage world surveillance, and bring social critical images. Through film, directors can convey messages and raise a phenomenon that occurs in society. Roland Barthes's semiotic analysis is very relevant to use in studying a film because a film consists of various interrelated signs. The signs include various sign systems that work together to achieve the desired effect. In Roland Barthes' semiotic analysis, the film has a meaning consisting of a signifier and a signified. The research method used is qualitative with primary data sources from the film Our Brand Is Crisis. Researchers used data collection techniques through observation and documentation. Roland Barthes' Semiotic Analysis in this study is used to interpret the meaning of the signs in the film, which consists of five stages: identifying signs, analyzing denotative and connotative meanings, determining social, cultural, and historical contexts, and analyzing the myths contained in signs. the. The goal is to understand and express meaning in film and how the social and cultural context shapes it.

Sign Language Detection Using Deep Learning

Abstract: Millions of citizens worldwide suffer from deaf and hard of hearing (DHH), a communication impairment that makes speaking difficult and necessitates the use of sign language. This communication gap frequently hampers access to education and opportunities for employment. Although AI-driven technologies have been studied to tackle this problem, no research has specifically looked into the intelligent and automatic translation of American sign gestures to text in low-resource languages (LRL), such as Nigerian languages. We suggest a unique end-to-end system for translating the American Sign Language, or ASL, Our framework uses the "no language left behind" translation model and the Transformer-based model for ASL-to-Text generation. converting the text generated from LRL to English. We assessed the ASL-to-Text system's performance. The people who participated were able to understand the translated text and expressed satisfaction with both the Text-to-LRL and ASL-toText models, according to a qualitative analysis of the framework. Our suggested framework shows how AI-driven technologies can promote inclusivity in sociocultural interactions and education, particularly for individuals with DHH living in low-resource environments. To bridge the gap between the non-sign language and hearing/speech impaired communities, sign language recognition is crucial. Sentence detection is more useful in real-world situations than isolated recognition of words, yet it is also more difficult since isolated signs need to be accurately identified and continuous, high-quality sign data with distinct features needs to be collected. Here, we suggest a wearable system for understanding sign language using a convolutional neural network (CNN) that combines inertial measurement units attached to the body with flexible strain sensors to detect hand postures and movement trajectories. A total of 48 frequently used ASL sign language terms were gathered and utilized to train the CNN model. This resulted in an isolated sign language word recognition accuracy of 95.85%.

New evacuation sign "NO ENTRY"

This study addresses concerns about the effectiveness of conventional evacuation signs in directing occupants during emergencies, particularly in situations involving obstacles like smoke, flames, or high temperatures. The research explores innovative solutions to enhance safety during evacuations, focusing on two main approaches: the Active Dynamic Signage System (ADSS) and the dynamic evacuation control system. The study introduces the concept of 23 different pictograms utilizing LED technology, with the "no-entry" sign receiving the highest rating during evaluations.&#x0D; The research emphasizes the importance of dynamic evacuation control systems, suggesting the integration of signs forbidding entry into hazardous spaces. The study concludes that efficient evacuation is crucial for safety culture, necessitating a discussion on the introduction of a new pictogram – the NO ENTRY sign – into the evacuation sign catalog. The authors advocate for the adoption of a dynamic evacuation lighting system and offer an open license for the proposed pictograms to encourage broad discourse.

Daptomycin-induced eosinophilic pneumonia.

Daptomycin-induced eosinophilic pneumonia (DIEP) is a rare complication of daptomycin use. Manifestations most commonly include fever, hypoxia, dyspnea, cough, eosinophilia, and lung changes on radiographs and CT. Patients typically have had recent daptomycin exposure and develop fever, dyspnea, infiltrates on chest radiograph, more than 25% eosinophils on bronchoalveolar lavage, and improvement of symptoms after withdrawal of daptomycin. Treatment includes discontinuation of daptomycin, corticosteroids, and supportive measures such as supplemental oxygen. Clinicians should have a high index of suspicion for DIEP in patients who develop new onset of pulmonary and systemic signs and symptoms after initiation of daptomycin.

Explication of traumatic experience due to russian armed aggression against Ukraine in 2014–2024 in the national street art

The purpose of the article — culturologically comprehend the traumatic experience due to russian armed aggression against Ukraine in 2014–2024 in the national street art.&#x0D; The methodology of the research is based on the culturology approach combining study of arts and social and cultural methods of analysis of the representation of the traumatic experience in the national street art. The methodologic tools form the system approach (allowing to consider the street art in the system of interaction of processes and phenomena determined by the russian armed aggression in Ukraine), axiological approach (aimed at determination of the place of influence of urban art on the value universe of the traumatized subject), semasiological approach (allowing to consider the murals and graffiti as a sign system through which the communication of street artists and the society is carried out), typology method (to define the principal subject subgroups of patriotic graffiti and murals), structural and functional (aimed at definition of socially important functions of street art in the context of traumatic events).&#x0D; The results. It was found out that street art, namely graffiti and murals reflect, interpret and comprehend individual and collective experience of traumatic events caused by the predatory war of the russian federation. The principal subgroups of the patriotic wall painting were singled out that reflect the events and public spirits due to russian war aggression in Ukraine. The key functions of the national street art in conditions of the traumatic events were determined.&#x0D; The scientific novelty. The scientific novelty of the research lies in multivector analysis of the representation of the traumatic experience due to russian armed aggression against Ukraine in 2014–2024 in the national art. The article materials may be used for further manuals, courses, articles in culturology, art studies, history of world culture etc.&#x0D; Conclusions. 2014–2024 show the decade signifying the traumatic events caused by the russian predatory war for the Ukrainian society. The trauma both on individual and collective levels is comprehended and visualized by the means of street art. Murals and graffiti as an art introspection of national street artists of the traumatic events found reflection in the patriotic themes (the theme of resistance and struggle of the Ukrainians, the theme of symbols and safeguards, the theme of honoring the military, the Armed Forces of Ukraine, the theme of gratitude to the volunteers, the State Emergency Service, etc., the theme of realities and consequences of the war). The street art in the current trauma plays a series of important functions, in particular, communicative, therapeutic and predictive. Urban art is an art of action, resistance, support and consolidation, the site for discussion of the socially important issues, as well as comprehension of the traumatic events of the national history.

Эстетика и культура: культурологическая интерпретация эстетических трансформаций в ХХ веке

&lt;p&gt;The article is devoted to the shifts that unfolded from the turn of the XIX–XX centuries to the turn of the XX–XXI centuries in the humanities. The American researcher D. Bachmann-Medic recently made an expert in determining the most significant processes in this sense in her book "Cultural Turns". In accordance with her concept, at that stage in history when there was a cultural turn, linguistics took a decisive position in the humanities, in particular, in the sciences of art. It can be argued that for decades much in the humanities has been determined precisely by the linguistic turn. In general, that's what happened. This is evidenced by the appearance of formalism in its Russian and German forms at the beginning of the twentieth century, and then structuralism and poststructuralism. The semiotic turn, which aims to study existing sign systems, including art, illustrates the provisions of the book by D. Bachmann-Medic. The problem arose only with aesthetics, which, as linguistics increasingly asserted itself as a leading science, demonstrated a crisis and a decline in its high status. In general, we can agree with this characteristic of the development of the humanities. But the author of the article insists on the need for a culturological reading of scientific processes. Drawing attention to the fact that both signs and methods imitating signs take part in the communication processes (and such methods are, among others, symbols), the author of the article, referring to Hegel's idea that history is the history of the Spirit, shows that forms that arose take part in the communication processes in different periods of the history of the Spirit, including the most archaic forms, to which Hegel referred symbolic, and, in general, mythological forms. The ways of communication, determined not by signs themselves, but by ways imitating signs, and these are symbols, are at the heart of not only sign systems, but also types of culture. Asserting this, the author relies on the idea of representing the poststructuralism of Yu. Kristeva, who distinguishes iconic and unfamiliar types of cultures in history. Based on this idea, the author shows that at the turn of the XX–XXI centuries, humanity is entering an era of radical cultural renewal, which has consequences for the humanities. This epoch is characterized by an exit from a culture functioning on the basis of a sign and an appeal to symbolic forms of thinking, which corresponds to P. Sorokin's concept of sociodynamics of culture, in which types of cultures are distinguished. At the turn of the XX–XXI centuries, a culture based on sensory reality and guided by the cognition of this reality by positivist methods is experiencing a decline, which explains the decline in the status of classical aesthetics. In this context, it becomes clear the final stage in the functioning of the humanities, at which a linguistic turn was possible. This is explained by the next extinction of positivism. Such its extinction will occur in an alternative culture, which activates forms of symbolic thinking. In this atmosphere there will be a revival of aesthetics as a science, in which the forms preceding the emergence of classical aesthetics will be actualized.&lt;/p&gt;

Поликодовость английских текстов медицинского просвещения: прагматический и лингвокультурный аспекты

The aim of the study is to identify the pragmatic and linguocultural features of polycode English texts of medical education. The article discusses the features of polycode medical education texts posted at the World Health Organization website in the section “Multimedia”. The scientific novelty of the study is determined by the fact that, for the first time, polycode texts of medical education are considered as an effective tool for pragmalinguistic impact in the context of communication aimed at a wide target audience with various receptive-cognitive skills. The results obtained demonstrate that polycode texts of medical education presented in the video section are common and possess the widest range of semiotic codes. These texts can be divided into several groups based on the following criteria: mode of presenting information – cinematic and animated polycode texts, and the topic criterion – texts about vaccination, about the fight against malaria, about science in the “WHO’s Science in 5” section, etc. The pragmatic function is supported by the auditory and visual channels and manifested by verbal and non-verbal sign systems. The information is aimed at various population groups and belongs to mass communication.

ПРІОРИТЕТНІ МОДЕЛІ РОЗВИТКУ ВИЩОЇ ОСВІТИ В СУЧАСНОМУ КИТАЇ

The article emphasizes the importance of applying innovative models of higher education development, which should include: planning, when the strategy is developed by experts or research scientists based on the analysis of the state of education functioning; experience, when the strategy is developed by trial and error with the involvement of the maximum number of pedagogical workers; the relationship between education and economic development. This model should include internal, external, scientific, creative, economic and ideological needs. The model is considered as formed by the means of sign systems, mental analogues (logical) constructs that schematically reflect the educational practice as a whole or its individual fragments. The article analyses the transformation of the development of the modern model of higher education in China in historical retrospect. The First Stage: 1978-1984. During this period, the reform of the country's economic and political system began. The Second Stage: 1985-1992. In 1984-1985, the Central Committee of the Communist Party of China successively adopted decisions on the reform of the economic system and the reform of the scientific and technological system. The Third Stage: 1993-1998. In early 1992, Comrade Deng Xiaoping inspected Southern China, after which his keynote speeches, which became the report at the "14th National Congress of the Communist Party of China", were published. The fourth stage: from 1999 to the present. In June 1999, the Party Central Committee and the State Council held the third national conference on higher education "Reforms and Openings". The article states that a multi-component model of the quality of university education should include a large number of factors: the presence of outstanding scientists and scientists who have a significant number of studies and monographs related to the current problems of modern education; the possibility of students achieving certain (creative, non-standard, logical) goals as a result of studying at the university; quality of the diploma and successful employment. The parameters of the quality of higher education in today's conditions are emphasized: the transition from unjustified teaching methods to innovative ones that provide for the individualization of the educational process; managing the development of higher education on the basis of public-private partnership; teamwork; high level of learning motivation; active cooperation of the one who teaches and the one who learns; high professionalism of the subject; intellectual development of the subject; his capacity for self-learning.