In the decision making of electricity sales packages, it is usually the specific situation of similar customers that provides the basis of a decision-making plan for target customer package selection, so it is particularly important to integrate the opinions of similar customers. Therefore, a multi-attribute group decision-making method for an electricity sales package is proposed, which is based on two-stage density clustering (TSDC) and minimum adjustment distance consensus. Firstly, in order to provide support for identifying similar customers among target customers, a sample customer set clustering method is proposed, which is based on a customer portrait label system and TSDC. Secondly, based on the entropy method, the attribute weight of the electricity sales package is determined. Based on the weight and the multi-attribute group decision-making consensus process, the minimum adjustment distance consensus of the sample customers’ fuzzy evaluation matrix for the electricity sales package is proposed. Then, a full-ranking decision method for an electricity sales package based on target customer satisfaction is proposed. Finally, customers in a certain area of China are selected as an example. This example is used to verify the accuracy and effectiveness of the decision-making method of electricity sales package proposed in this paper.
Read full abstract