The role of electron and proton transfer processes in the photophysics of hydrogen-bonded molecular systems has been investigated with ab initio electronic-structure calculations. We discuss generic mechanisms of the photophysics of a hydrogen-bonded aromatic pair (pyrrole–pyridine), as well as an intra-molecularly hydrogen-bonded π system composed of the same molecular sub-units (2(2′-pyridyl)pyrrole). The reaction mechanisms are discussed in terms of excited-state minimum-energy paths, conical intersections and the properties of frontier orbitals. A common feature of the photochemistry of these systems is the electron-driven proton transfer (EDPT) mechanism. In the hydrogen-bonded complex, a highly polar charge transfer state of 1ππ ∗ character drives the proton transfer, which leads to a conical intersection of the S 1 and S 0 surfaces and thus ultrafast internal conversion. In 2(2′-pyridyl)pyrrole, out-of-plane torsion is additionally needed for barrierless access to the S 1–S 0 conical intersection. It is pointed out that the EDPT process plays an essential role in the fluorescence quenching in hydrogen-bonded aromatic complexes, the function of organic photostabilizers, and the photostability of biological molecules.