The Online Dispute Resolution (ODR) system has been designed as a method to achieve Alternative Dispute Resolution (ADR). According to the UNCTAD, ODR has had significant success in China. China has been especially active in promoting the utilization of ODR systems in resolving consumer disputes. Following a thorough analysis of the current mechanisms and practices of consumer ODR in China, this paper endeavours to present two arguments. Firstly, consumer ODR in China is more than a means of moving ADR online. On the one hand, the “Internet Plus” strategy has facilitated the digitalisation of the public sector, including the development of “Smart Courts” and “Digital Government” services. On the other hand, innovative mechanisms implemented by the private sector, such as Crowdsourced ODR and Platform ODR, have effectively provided alternative channels for resolving consumer disputes, in addition to the public channels. Secondly, this article identifies a number of challenges currently facing China’s consumer ODR system. These challenges encompass both legal issues and cultural and linguistic diversity concerns.