The article discusses managerial aspects of the use of assisted reproductive technology programs in Ukraine. It was noted that it is now critically important for the natural recovery of the population of Ukraine to do everything possible to expand access to treatment, diagnosis and prevention of infertility, in particular with the help of programs of assisted reproductive technologies. It was determined that currently in Ukraine the most active subjects are service providers who determine the direction of development of management relations in the field of application of assisted reproductive technologies. The need to intensify the activities of the authorities regarding their role as a regulator of social relations within their competence is emphasized. Attention is focused on the development of a balanced regulatory toolkit of management, i.e. regulatory and legal acts of different legal force, follows organically from this. Attention was also drawn to the broad context of management in the field of application of assisted reproductive technologies. It is argued that within the scope of determining the priority directions for improvement of management in the field of application of assisted reproductive technology programs in Ukraine, it is expedient to develop not only medical, but also socio-humanitarian and socio-economic research on the evidence of certain reproductive health management practices. It is emphasized that in modern realities, the context of post-war reconstruction should also be taken into account in order to determine the ways of development of management in the field of application of assisted reproductive technologies. It was concluded that in order to ensure the high-quality functioning of the health care sector in the current realities, several options for solving the most acute problems are proposed: strengthening decentralization; expanding the space of freedom for autonomous work of doctors; establishment of coordination of activities between all links of medical care; introduction of new roles in the system of health care services; mental health as priorities for state funding.