The article examines topical issues of improving the transportation industry in the context of the active development and implementation of connected vehicles (CVs). The relevance of the topic is driven by the rapid growth in the number of CVs, their increasing impact on the transportation system, and the need for a comprehensive optimization of the industry to fully realize the potential of new technologies. The main objective of the work is to identify key ways and specific measures to improve the transportation industry that will allow maximizing the benefits of CVs. To achieve this goal, a systems approach is used, which involves a comprehensive consideration of the complex interrelationships between vehicles, infrastructure, and transportation services. The implementation of Intelligent Transportation Systems (ITS) plays a crucial role in optimizing the interaction of these components. The article identifies the main opportunities and challenges associated with the development of CVs. New opportunities include improving road safety, reducing emissions, optimizing logistics and transportation, and enhancing mobility. At the same time, new challenges are emerging, including the need to ensure cybersecurity of CVs, standardization of heterogeneous systems and technologies, and their seamless interaction. The impact of CVs on key aspects of the transportation industry – safety, environment, economy, and social sphere – is analyzed in detail. Specific ways to improve safety are shown through accident prevention systems and driver monitoring systems. The potential of CVs to reduce emissions through traffic optimization and development of alternative modes of transportation is considered. Ways to increase efficiency through logistics optimization, vehicle maintenance, and driver routing are identified. Social effects in the form of increased mobility and new services for passengers are highlighted. The scientific novelty lies in the comprehensive systems consideration of a wide range of problems and ways to improve the transportation industry, taking into account the rapid development of CVs. The practical significance is the specific recommendations on applying a systems approach and implementing ITS to achieve maximum effect. Further research directions include a detailed elaboration of the proposed specific measures to maximize the benefits and minimize the risks associated with the proliferation of CVs. In particular, it is recommended to further optimize logistics processes, vehicle fleets and driver activities, accelerate the development of alternative modes of transportation and services to improve passenger comfort and safety, and establish close cooperation among all stakeholders.
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