Environmental stimuli are temporally extensive. They typically (at the very least) wax and wane, and their time-varying aspects are further shaped by the behavioral responses they engender, as animals engage in approach or avoidance. Thus, neural activity related to sensation must be intrinsically time varying as well. Even if sensory stimuli were somehow punctate and static, however, neural activity would still be dynamic, because it is the job of neural brain systems to transform responses to those stimuli into activity appropriate for driving behavior, which itself unfolds as a function of time. These statements, true in general, are particularly true of the gustatory system, where the coupling between perception and action is virtually unbreakable: it is impossible for an awake animal to passively observe a taste stimulus (Grill and Norgren, 1978a; Travers and Norgren, 1986). This fact, and the purely neural evidence of functional feedback and convergence in forebrain and brainstem taste relays (Smith and Li, 2000; Lundy and Norgren, 2004), should lead researchers to expect some sort of temporal coding in gustatory activity. But to say that gustation involves temporal coding is to say little, because the term ‘temporal coding’ means many things to many researchers. To some the phrase connotes ‘fast’ dynamics: the synchronous firing of neurons (e.g. deCharms and Merzenich, 1996; Hatsopoulos et al., 1998; Christensen et al., 2000; Steinmetz et al., 2000) or neural oscillations in the ~10, ~20, or ~40 Hz range (e.g. Eckhorn, 1994; MacLeod et al., 1998). To others, it refers to ‘slower’ rate changes, either in single neurons or among coherent groups of neurons (Seidemann et al., 1996; Friedrich and Laurent, 2004). What shall we say about temporal coding in the gustatory system? Several labs including mine are currently seeking answers to this question. Thus far, the data tell the story of temporal coding being apparent mostly (but not solely) at the level of coherent rate changes among neural ensembles, perhaps driving the system toward (or reflecting) response specification. Gustatory cortical (GC) involvement in this process may extend to preparatory coding that develops across trials in learning situations.