The development of world cultural heritage areas into tourist attractions often faces land conversion problems, social and environmental pressures. The phenomenon of migration, exclusivity and loss of local characteristics cannot be avoided. Therefore, studies are needed that are able to find better solutions for developing world cultural heritage areas in order to achieve sustainability. This research aims to examine Subak’s participation in preserving the world cultural heritage area in Bali and develop appropriate strategies for the sustainability of this site. Data was analyzed using the SWOT method. The research results show that farmer participation in preserving world heritage sites is at a high level. There are several weaknesses in developing cultural heritage areas in Jatiluwih, namely the lack of variety of tourist attractions and climate change which threatens rice planting patterns in rice fields. Even though farmers feel the impact of climate change, they have not yet made changes to planting patterns as an effort to adapt to climate change so that it will have an impact on the quality of crops in the future. Innovative and inclusive spatial models must be based on climate change, IoT developments and the image of the subak world cultural heritage site.