SWOT Matrices Research Articles

Primadeva Utama Catering Makassar's Business Development Strategy

This study aims to determine how the strategy that must be carried out by Primadeva Utama Catering is to develop business in the face of increasingly fierce catering industry competition in the city of Makassar. This research uses quantitative descriptive methods. The data obtained were then analyzed using IFAS matrices, EFAS matrices, IE matrices, SWOT matrices, and QSPM matrices. The IFAS and EFAS matrix analysis results show that the internal factors with the highest value are the taste and portion of food, while for external factors is a broad target market, ranging from the lower middle class to the upper class. Based on the results of the IE matrix analysis, Primadeva Utama Catering is in quadrant five. This position shows a good growth strategy used by the company is concentration through horizontal integrity, which is innovating or modifying products and utilizing economies of scale in profits in production and marketing. With this in mind, the authors recommend 7 alternative strategies for developing the Primadeva Utama Catering business based on the results of the SWOT matrix analysis. Through data processing using QSPM, it can be seen that the alternative is a priority strategy to innovate on a price menu and flexible service package by considering consumer demand trends, these trends are a form of service events and consumer purchasing power with Stas. a value of 7.17.

Strategi Pengembangan Agribisnis Teh PT Perkebunan Tambi Kabupaten Wonosobo

This research aims to 1) Know the strengths and weaknesses as well as opportunities and threats of internal and external factors at Tambi Plantation, Wonosobo Regency. 2) Formulating alternative choices of tea business development strategies that can be recommended at PT Tambi Plantation, Wonosobo Regency. The implementation of this study began in February until March 2019 and the research location was at PT Perkebunan Tambi. The data analysis technique in this study uses the IFE, EFE, IE, SWOT and QSPM matrices. The results of this study are PT Perkebunan Tambi has 10 strength factors, 5 weakness factors, 7 opportunity factors and 5 threat factors faced by the company and 10 alternative development strategies are recommended for the company.

Marketing support of decision-making at the forest enterprise: A case study on roundwood assortments portfolio

Abstract This paper focuses on the marketing support of decision-making at the forest enterprise on the example of forestry products, concretely, of roundwood assortments on the chosen state forest enterprise in the Slovak Republic. The most used marketing decision-making models as SWOT, BCG, and GE matrices with support of ABC analysis were used for chosen research purpose. Additionally, these models were compared to confirm their reliability and expressing power for marketing management of forest enterprise. The conclusions confirm that the use of these models build a strong framework for the decision-making support of forest enterprise management. The outcomes of models contribute to each other and they do not contradict. However, it is necessary to have a strong base of forestry practice knowledge due to the correct interpretation of these models. In contrast to other industrial companies, forest sector is a very specific regarding the long rotation and payback period. The main pillar of the product portfolio and forest enterprise either are assortments of the III. qualitative class and broadleaf pulpwood with the 86% share on total revenues. Concerning the prevalence of threats and company strengths, it is necessary to choose diversification management approach for the product portfolio.

Developing Business Strategy for Local Television Network Into The Digital Broadcasting Competition in Indonesia: A JPM Case Study

The objective of this research is to identify the current Jawa Pos Multimedia (JPM) business model and to generate a design for its development to enhance competitiveness under a digital broadcast race in Indonesia. The research uses Business Model Canvas approach. Importance-Performance Analysis, EFE, IFE, SWOT and QSPM matrices are used as analytical tools in formulating the strategy. The research shows that the selected strategy is extensification and intensification of hyperlocal contents. Therefore on its business model, JPM needs to intensify personalization of hyperlocal content on its value proposition. Media asset management as well as research and development are added to the key activities. The hyperlocal contents become supplement into the key resources, whilst key partnerships must also be established with the media, OTT providers, social media, communities and video bloggers. The partnerships will also give impacts on growing number of channels with OTT and social media. Customer segments are expanded through Internet users and TV stations. Apart from social media line, there needs to be particular means of engagement to cultivate customer relations. Social media monetization, OTT ads and content rights are additional revenue potential tendered by the development of JPM business model. Keywords: BMC, business strategy, digital, broadcasting, local TV network

COMPETITIVENESS ANALYSIS AND MARKETING STRATEGIES JAVA COFFEE GROUND COFFEE (EMPIRICAL STUDY IN UD. NURI SUMBERWRINGIN, BONDOWOSO)

Bondowoso is one of the coffee planting centers in East Java with special taste (specialties) Java Coffee. The local government gives fully support to create quality processed products that can increase revenue and sales volume of ground coffee that still under ‘ose coffee’ sales. It needs study of the competitiveness of Bondowoso processed ground coffee ‘java coffee’ specialties products to assess whether the business is feasible to be developed economically or not. This study used Analysis method using Policy Analysis Matrix. For an alternative marketing strategy used an Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE Internal-External (IE) and SWOT, priority marketing strategy with Analytical Hierarchy Process (AHP). The purposes of research are: 1) Knowing the competitiveness of ground coffee java coffee UD. Nuri, 2) Determining the right strategy to improve the competitiveness of ground coffee java coffee UD.Nuri. The data analysis methods used was IFE and EFE Matrices. Alternative business development strategy used IE and SWOT matrices, for business development strategy priority used AHP. Ground coffee java coffee has a comparative advantage and competitive with coefficient DRC = 0.052 and PCR = 0.489. Ground coffee java coffee agribusiness position is in quadrant I, the right strategy to improve the ground coffee UD. Nuri Bondowoso is conducting an effective promotion through social media (digital marketing).

Strategi Pemasaran Lele Sangkuriang Organik Surya Kencana Farm Kota Bogor

Catfish is one of the most widely cultivated freshwater fish. Bogor is a district and a city that has considerable potential for Catfish farming. This is because the consumption of Catfish is pretty much absorbed by the DKI Jakarta and Bogor city become penyedianya. In 2016 alone, the level of consumption of Catfish in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) is very high. The needs of Jabodetabek community will Catfish reaches 120 tons per day. As quoted from an article, from the amount of these needs, Bogor can only produce Catfish as much as 30 tons per day. This of course becomes an opportunity and a prospect for Catfish farming. This study aims to identify the condition of internal environment and external environment in Surya Kencana Farm. Formulate alternative marketing strategies for Surya Kencana Farm. Determining priority marketing strategy for Surya Kencana Farm. This study uses SWOT analysis to determine alternative choice of marketing strategy for Surya Kencana Farm. Then proceed with QSPM to determine the best strategy that Surya Kencana Farm can do. The results of the analysis with the SWOT and QSPM matrices, obtained alternative strategies that can be implemented, namely utilizing IT progress, such as websites and the internet to inform Lele Sangkuriang product quality, and informing about organic Sangkuriang Catfish produced by SKF is a priority strategy that can be done by SKF.

Strategi Pengembangan Usahatani Sayuran Organik Kelompok Tani Cepoko Mulyo Kabupaten Boyolali

<p>This research aims to: 1) analyze internal and external factors into strengths, weaknesses and threats and opportunities of farmers group Cepoko Mulyo in the development of organic vegetable farming, 2) Analyze and establish the main strategies that can be applied in the development of organic vegetable farming. The research was conducted on February to April 2018 in farmer group Cepoko Mulyo in Pandansari, Wonodoyo Village, Cepogo district, Boyolali regency of Central Java Province. The type of research used is descriptive research and the method used the survey method. Analysis of qualitative and quantitative descriptive data with IFE, EFE, IE, SWOT, and QSPM matrices. The result of the analysis shows that based on the IFE matrix the main strengths are vegetables with varying sizes of 0.287. The main weakness is the management of information systems that have not been good with a score of 0.172, while based on the EFE matrix the main opportunity is the association of organic farming with a score of 0.239 and the main threat is high competition level with other farms with a score of 0.234. Based on the QSPM analysis the suggested strategy is to cooperate with both central and local government in product marketing.</p>

Planejamento estratégico organizacional: reflexões a partir da utilização das matrizes SWOT e GUT em uma Associação de Catadores de Materiais Recicláveis

O trabalho teve como objetivo aplicar as matrizes SWOT e GUT na Associação de Materiais Recicláveis do Município de João Monlevade- MG para analisar sua situação atual e estabelecer prioridades em relação aos principais problemas levantados, de modo a servir de insumos para a construção de um planejamento estratégico. Para tanto, utilizou-se as matrizes SWOT e GUT, que são ferramentas que promovem o diagnóstico do ambiente organizacional, priorizando algumas ações estratégicas que ampliam a possibilidade de sucesso da organização, tanto no presente como no futuro. Quanto aos procedimentos metodológicos, o estudo fundamenta-se em pesquisas bibliográficas e documentais, pesquisa-ação, acompanhamento das atividades diárias da associação, participação nas reuniões internas e externas dos associados e/ou parceiros da organização, diálogo com os catadores, acompanhamento e análise do programa da coleta seletiva implantada. Observa-se que a aplicação das matrizes SWOT e GUT colabora para o reconhecimento de características que inviabilizam a sustentabilidade, produtividade, fidelização dos clientes, vantagem competitiva, entre outras, tão importantes quanto as destacadas. O resultado da pesquisa apresenta fatores que auxiliaram na edificação de novas fases e ações de curto, médio e/ou longo prazo na associação, de modo a tentar garantir sucesso e sustentabilidade.

ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA INDUSTRI RUMAHAN GULA SEMUT (PALM SUGAR) DARI NIRA NIPAH DI KELURAHAN PALLANTIKANG

This research is aim to know a work-development based on the supplying of nira nipah (sap of nipa palm) as a basic ingredient, production, labor, marketing, financial-feasibility, and work-development strategy. The subject of the study were 30 sap-incisor farmers and a palm sugar home industry in Pallantikang village. The feasibility analysis used were Benefit Cost Ration (BCR), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), and PBP (Pay Back Period) to know the feasibility of the work. SWOT matrices was used to build work-development strategy of the palm sugar home industry. The result of the study showed that the work-development strategy of a basic ingredient, production, labor, and marketing are suitably done in the research location. The financial-feasibility toward palm sugar home industry in Pallantikang village for the BCR, IRR, BEP (Unit), BEP (Rupiah), and PBP criterion is suitably done. Moreover, based on SWOT analysis, it is found a recommendation for this research that are increasing the operating income; work in cooperation with government to get a capital aid, tools, even training for the owner and the labors of palm sugar, and give a development and training for sap-incisors in order to not making ballo or fermented palm wine

Developing a Water Management Model for Esfahan Metropolis within the Framework of Green City Approach

Esfahan metropolis is faced with several environmental problems. Hence, the present research was an attempt to propose strategies for optimal management of Esfahan Metropolis by studying the stresses on the water of this metropolitan city. In this study, the environmental condition of Esfahan metropolis was examined within the framework of the green city approach using a combination of the PSR and MCDM models. Afterwards, the strategies were formulated using the IFE, EFE, SWOT, IE, and QSPM matrices. Research results revealed that the status of the water component of Esfahan Metropolis is not desirable with regard to the green city approach. That is to say, in the study period, from 2008 to 2009 conditions in the city showed the highest (0.53) and lowest (0.35) similarity to the ideal solution, respectively. Therefore, in order to attain the water-related goals of the Esfahan green city approach it is necessary to adopt defensive strategies. DOI: 10.5901/mjss.2015.v6n6s2p532