SWOT Matrices Research Articles

Evaluation of a Great Agrovoltaic Implementation in an Isle Using SWOT and TOWS Matrices: Case Study of Gran Canaria Island (Spain)

Nowadays, we are heading towards global decarbonisation, with each sector involved contributing partial solutions to the problem, without realising that an overall vision is necessary. Photovoltaics emerged as a technology that requires a lot of surface area, which is why it has been integrated into buildings and other human infrastructures (BPVI). The effects of the implementation of AVS on an island have been analysed, observing the territory’s energy use, population, and social and topographical realities, collecting all the peculiarities that could be affected by a massive implementation of this technology. The method to be followed is a SWOT and TOWS analysis, widely employed in all types of scientific studies. The increase in the island’s resilience has been assessed, as has its decreasing its dependence on the outside. In this case, it has been observed that conventional PV is currently being installed on agricultural land to decarbonise electricity production, which mostly relies on oil and does not consider that the island is a territory with a high food dependence on the outside; a high unemployment rate; a high factor of soil desertification, meaning fires are frequent; a high rate of abandonment of agricultural land; and a shortage of flat land. Therefore, we affirm that the island’s carbon footprint will increase by not taking all these factors into account. In addition to punishing the local economy by destroying fertile soil, local food and jobs, the current method of energy production increases the need for subsidies to import food products from abroad. In addition, we claim that the use of AVS reduces the water needs of the crop, which is relevant on an island with great water scarcity. It is concluded that 11 of the 17 UN Sustainable Development Goals would be improved with the use of agrovoltaic technology.

Coffee Shop Business Strategy Analysis Using the Business Model Canvas Method and Quantitative Strategic Planning Matrix (Case Study: Coffee Shop 'Kopi Dul')

Coffee Shop Kopi Dul is a Coffee Shop that has been established since 2018. The development of Coffee Shop which is getting higher from year to year requires Coffee Shop Kopi Dul to continue to innovate in order to survive amidst competition by mapping business models and creating business development strategies based on internal factors and external. The aim of this research is to plan the development of the Kopi Dul Coffee Shop business using the Business Model Canvas and QSPM methods. The data processing process in this research begins by creating a Business Model Canvas, the input stage is the IFE and EFE matrices, the matching stage is the IE, SPACE and SWOT matrices, the decision stage uses the QSPM method, finally a new Business Model Canvas which has been added to alternative strategies. obtained. The results of the research analysis show that the Kopi Dul Coffee Shop is in a hold and maintain position based on the results of the IE matrix, is in the aggressive quadrant based on the results of the SPACE matrix, and has 8 alternative strategy formulations based on the SWOT matrix. At the Decision stage, the alternative priority strategy is "Conducting regular competitor observations" with an STA value of 6.371. Next, a proposed Business Model Canvas is created by adding alternative strategy formulations at the matching stage.

Comparison Of Murabahah And Musyarakah Mutanaqisah Financing Management Strategies

This research analyses the comparison of murabaha and musyarakah mutanaqisah financing management strategies. This research is field research with data sources coming from primary and secondary data through observation, interviews, questionnaires, documentation and focus group discussions (FGD). Data analysis uses a mixed method approach, quantitatively and qualitatively using IFAS, EFAS matrices, SWOT diagrams and SWOT matrices. This research found advantages and disadvantages to murabaha and musyarakah mutanaqisah financing. Murabaha financing is quite familiar compared to musyarakah mutanaqisah financing and is currently in an aggressive strategic position with a strengths-opportunity score of 3.0. This position is very profitable for bank nagari syariah Bukittinggi. For musyarakah mutanaqisah financing, it is currently also in a favourable position. However, under Murabaha financing with a total strengths-opportunity score of 1.15, this position is still profitable for bank nagari syariah Bukittinggi. However, the weakness of musyarakah mutanaqisah means that financing distribution could be more optimal. Mutanaqisah musyarakah financing has incredible strengths and opportunities if it maximises its strategy. This research can complement existing theory and become a reference for bank nagari syariah Bukittinggi in improving its financing management strategy to support financing growth and meet community needs.

Implementation Of Murabaha Financing In Baitul Maal Wat Tamwil: A SWOT Analysis

This research uses the SWOT approach to review Murabaha financing at Baitul Maal Wat Tamwil (BMT). This research is field research, with primary and secondary data sources, such as questionnaires, interviews, and literature. The research sample consisted of 20 people and three informants. Data analysis uses a mixed method approach, quantitatively and qualitatively, with the IFAS, EFAS and SWOT matrices. The research results found that several internal and external factors need to be evaluated, such as public trust, quality leadership, networks and partnerships, excellent and friendly service, practical procedures, and strategic location, which are assets that organizations can utilize to socialize Murabaha financing in the community. Meanwhile, external opportunities such as support from government agencies, a majority Muslim community, and local marketing strategies offer further growth and development potential. However, there are areas for improvement in education and awareness, product and service innovation, limited resources, and local marketing strategies that need to be overcome. Furthermore, threats from many competitors, the same target market, and a low public understanding of Islamic financing exist. This research can be helpful as a reference for future research and then become a reference for BMT in aligning organizational strategy with internal strengths and external opportunities, as well as overcoming existing weaknesses and threats.

Proposed Marketing Strategy to Increase Sales Turnover at Retail Store X Using SWOT and QSPM Analysis

Toko Retail X, a retail store, provides a variety of daily needs. The Southeast Sulawesi province's Baubau City is home to Toko Retail X, which was formed in 2010. Toko Retail X has been around recently. As a result of Toko Retail X's strategy of constantly adding new products, it is believed that the reduction in profitability results from a need for more knowledge about internal and external elements that affect the business environment. Several techniques were used in the study process, such as the QSPM (quantitative strategic planning matrix), SWOT strategy matrix, and analysis of Toko Retail X's internal and external elements. Toko Retail X's advantages and disadvantages are among the identified internal factors. Porter's Five Forces Model, Toko Retail X prospects and threats, and the IE matrix are among the external aspects identified to ascertain the company's current situation. The SWOT and QSPM strategy matrices will also be utilized to develop and choose corporate strategies. Toko Retail X's position in Region II, where this position signifies growth and build, is indicated by the research results. This means that the developed strategy can concentrate on product development to increase the applications of the product, market penetration to grow the existing businesses, and market development to reach new markets with our current products. The eleven options that make up the final approach have been given a ranking. Developing social media to showcase Toko Retail X's details and answer customer inquiries about the products they wish to purchase is the highest ranking.

Feasibility Analysis and Strategies of Anchovy Business Development: Economic Resilience Analysis

This study aimed to determine the feasibility analysis and strategies used in the development of anchovy business in Tarakan City. This type of research is descriptive research using quantitative and qualitative approaches. The population and sample in this study were the Usaha Kembang Turi and this study used primary data. Based on the results of this study it is found that financial feasibility was seen from the R/C ratio of 2.40, BCR (Benefit Rate of Return) of 1.40, FRR (Financial Rate of Return) of 65.11%, PPC (Payback Period of Capital) of 1.54 and BEP (Break Even Point) of basic unit price were 118 units and the basic price of the sales was Rp.2, 340,000. Based on the predetermined eligibility criteria, it could be said that the anchovy business in Tarakan City is feasible to operate. The analysis phase was carried out by looking at the internal and external conditions of the company using situation analysis or SWOT analysis through IFAS (Internal Strategic Factors Analysis Summary), EFAS (External Strategic Factors Analysis Analysis), SWOT diagrams, and SWOT matrices. The results of data analysis showed that the strategies used were the SO strategies (Strength-Opportunity).

Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.

Analisis Strategi Pemasaran Produk Hidroponik (Studi Kasus Pada UMKM Aa818_Hydroponic)

<p><em>The vegetables cultivated by Aa818_Hydroponic are pesticide-free hydroponic vegetables. Aa818_Hydroponic markets 13 types of vegetables using the same method and strategy. The research aims to find out internal and external factors that are strengths, weaknesses, opportunities, and threats for marketing, to find out alternatives and appropriate strategic priorities in marketing hydroponic vegetable products to Aa818_Hydroponic MSMEs. The research uses descriptive analytical methods with implementation techniques through observation and in-depth interviews. Key informants consisted of experts, practitioners, and consumers using questionnaires. The analysis method uses the SWOT and ANP matrices. The research results show that Aa818_Hydroponic has strengths, namely competitive vegetable prices, having a variety of vegetable products, free shipping promotions, long-lasting freshness levels, and vegetable products free from pesticides. Weaknesses include not having strong branding, packaging that is not attractive enough, the location of the plantation is not strategic, online promotion is not optimal, and human resources are limited. Opportunities include support from the government, many expo activities, fairs and exhibitions, good consumer perception of hydroponic vegetables, changes in healthy lifestyles, creation of opportunities for technological developments for marketing. The threats they have are that substitute product prices are cheaper, competitors' packaging is more attractive, competitors' marketing is more effective, and pest and disease attacks. SWOT analysis produces seven marketing strategies. ANP analysis produces the main strategic priority, namely participating in exhibition activities to promote existing advantages.</em></p>

Strategy for increasing Internal Audit Capability on Inspectorate of Jember Regency

One of Indonesia’s Government way to eradicate corruption throughout the region is to increase Internal Audit Capability Model at the Provincial/District/City Inspectorate. Petrașcu dan Tieanu (2014) stated that internal audit has various responsibilities to support management in building anti-fraud/corruption mechanisms, assessing fraud risks at the organizational and business process levels, assessing connections between fraud risks and internal control, supporting auditor efforts in fraud investigations and reporting to the audit committee. The East Java Province BPKP Representative's assessment of the business processes of the Jember Regency Inspectorate until the end of 2022 concluded that the Jember Regency Inspectorate only obtained level 2 IACM (Internal Audit Capability Model). This research aims to analyze several factors that influence internal audit capability, evaluate business processes and formulate strategies that the Jember Regency Inspectorate can use to improve its intenal audit capability. Strategy formulation is carried out by analyzing key organizational factors using the IE, SWOT and QSPM matrices. The research results show to improve supervisory governance, share knowledge regarding supervision, develop policies/SOPs related to independence, monitor follow-up results of supervision and recruit auditors.

Urban Farming Development Strategy of Hydroponic Vegetables in Bekasi City

Urban Farming is one of the important Bekasi City Government’s programs to strengthen the food security, considering the increase in agricultural land conversion. This research aims to determine the internal and external factors influencing the development of community’s hydroponic vegetable business (HVB), alternative strategies for developing the community’s HVB, and priority order of competitive strategies to be implemented in the development of the community’s HVB in Bekasi City. Descriptive method was used in this research, supported by data analysis using IFE, EFE, SWOT, IE, and QSPM matrices. The total IFE matrix score was 2.4, indicated the hydroponic community's average ability in responding to the internal environment. The total EFE matrix score was 1.98, showed its low ability to respond to the external. The IE matrix implied the hydroponic community’s position in cell VIII or in the harvest and divest position. Based on the SWOT matrix, four alternative strategies have been obtained in priority order, which also have been analyzed by using the QSPM matrix; (1) revitalization of the urban farming-development program, (2) market facilitation of hydroponic community production, (3) promotion of hydroponic vegetables as fresh vegetables, and (4) education for hydroponic community.

IMPLEMENTASI METODE IFAS EFAS DALAM PENENTUAN STRATEGI BISNIS VI HIGH LABEL RECORD

This thesis examines the business strategy of VI High Label Record in facing the commercial advertising industry. The research involves the analysis of SWOT, IFAS, EFAS, and IE matrices to identify factors influencing the company. The analysis reveals that VI High Label Record's main strength lies in "Commercial music usage," with a weakness in "Lack of physical offline sales market." The most significant opportunity is the "Continuous growth of the digital music industry," while the primary threat is "Rapid changes in music trends." The results of the IFAS and EFAS analyses indicate that the company's strengths outweigh its weaknesses (3.0>1.4), and opportunities outweigh threats (2.5>1.0). VI High Label Record is positioned in IE matrix cell II, suggesting a "Grow" and "Build" strategy. Recommendations include enhancing product marketing, international expansion, developing recording infrastructure, collaborating with influencers and social media, as well as backward and forward integration. This research aids record labels in devising strategies to confront advertising industry challenges and maintain their positions. The findings offer practical guidance for VI High Label Record and contribute to the music industry's understanding of record label challenges.

Could the Southern-Kurtalan Express be as Popular as the Eastern Express? Comparative SWOT Analysis

Train tourism can play a critical role in the development of the tourism potential of the cities, such as increasing the tourism potential of the cities, economic contribution, reducing the differences in the level of development between regions, and employment in the cities where the railway line passes, and thus in the development of the country’s tourism potential. This situation occurred in the cities of the route where the Eastern Express passed. Therefore, the aim of this research is to present a comparative SWOT framework on whether the Southern-Kurtalan Express has the potential to be popular like the Eastern Express, and to explore the perception and behavioral tendencies of travelers towards the Southern-Kurtalan Express. While conducting interviews with 30 participants to create a SWOT matrix for the Southern-Kurtalan Express, the SWOT matrix for the Eastern Express was compiled from the relevant literature. Comparing the data from the participants and the SWOT matrices compiled from the literature, it can be deduced that the Southern-Kurtalan Express is as strong as the Eastern Express and even has more advantages but has similar weaknesses and that the Southern-Kurtalan Express faces significant opportunities as well as similarly wider threats. In this regard, the Southern-Kurtalan Express has a high potential to be as popular as the Eastern Express, but success can be achieved if all stakeholders act together to determine strategies for reducing the threat width and improving the potential.

Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy

The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.

Analisis Bauran Pemasaran Sayuran pada Ritel Hypermart Mal Bali Galeria

Marketing Mix Analysis of Vegetables at Hypermart Mal Bali Galeria Retail
 Marketing mix strategy consists of product, price, place, and promotion are needed to increase the company's competitiveness of the Hypermart Mall Bali Galeria. This is due to the low sales of vegetable products compared to other fresh products. This study aims to analyze the implementation of the marketing mix and analyze the vegetable marketing mix strategy carried out by the Hypermart Mall Bali Galeria retail. This research was conducted at the Hypermart Mall Bali Galeria Retail, South Kuta. The data used in this study are primary data and secondary data with the informant interview, observation, and literature study methods. The data analysis technique was carried out qualitatively by identifying the company's internal and external factors, IFAS, EFAS, IE, and SWOT matrices to formulate alternative strategies for company development. The results showed that the marketing mix variables had been implemented properly and met the parameters and the results of the IE Matrix showed the company was in cell V which was included in the hold and maintain strategy category or maintain and continue the efforts that have been made by Hypermart Mal Bali Galeria with a focus on market penetration and product development. This shows that Hypemart Mal Bali Galeria can maintain the company's strategy and the quality of the products offered as well as expand the promotion of vegetable products through social media and make innovations regarding vegetable product packaging that aren’t use a lot of plastic by replacing it with environmentally friendly paper wrap pers.

Analisis Perancangan Strategi Pemasaran Menggunakan Metode SWOT Dan QSPM Di UMKM Pempek Lenlin

Starting from the problems experienced by Len-Lin’s Pempek business, where sales did not reach the set targets and did not have a good marketing strategy plan to increase sales. This research was conducted with the aim of formulating a marketing strategy for these SMEs with the SWOT and QSPM methods. This type of research uses descriptive qualitative methods with analysis of Business Development Strategies using EFE and IFE matrices, IE matrices, SWOT matrices and QSPM. The results of this study are in an intermediate position in utilizing internal and external factors for business development with a total IFE of 2.961 and a total of EFE of 2.919. The IE matrix mapping shows that Len-Lin’s Pempek business use the defensive and maintain strategy. From the research results, there are seven alternative strategies that can be used to increase sales or develop a business.

Strategy for Accelerating Regional Development Reached Through Digital Governance

Regional areas in developing countries was trapped in high poverty rates. Previous studies have shown that the use of ICT can indirectly increase the productivity access of the poor. Aim: This study aims to formulate a digital governance strategy to support accelerated regional development in Lebak and Central Lombok districts, Indonesia. Materials: This study using a descriptive method with a mixed approach. Data was collected through interviews, documentation studies, and also distributing questionnaires to carry out weighting in the framework of strategy formulation. Data analysis was carried out through IFAS and EFAS analysis as well as matching through Internal External and SWOT matrices. Results: Research result and analysis shows that Lebak Regency and Central Lombok Regency are included in the average internal and external position and are in cell V. Conclusions: the development of Lebak and Central Lombok Regency in development through digital governance can be carried out by maintaining and maintaining existing strategies, expanding and developing regional potential through digital governance.

Strategic Management Plan for Maintenance in Mining Companies As A Form of Technological Innovation

This paper presents a proposal for a strategic management plan to optimize the maintenance system of mining companies. In the first phase of this investigation, the potential failures and their possible consequences for the machinery, the administrative area, the warehouse, and computing hardware were identified to determine the most critical components and thus propose a strategic maintenance plan that includes preventive actions for each of the areas concerned. The data for this research were collected through a bibliographic review, direct observation, surveys, and interviews. Standardized tools and techniques such as criticality analysis, the balanced scorecard, and SWOT matrices were used. The research is of a projective type, with a non-experimental field design. The action plan includes the strategies necessary to close the gap between the current state and the desired optimum level. It establishes the impact that applying the proposed improvement plan for maintenance management will have on companies in the mining sector, both in terms of productivity and competitiveness. In conclusion, for mining companies to have strategic planning for equipment and infrastructure maintenance that will allow them to improve their productivity, sustainability, and competitiveness, they must have a strategic plan developed in situ, which includes as many variables as possible, trying to cover all the common elements that will allow this strategy to be applied in mining companies both regionally and globally.

STRATEGI PEMASARAN KUE DI “TOKO KUE SUVENIR” PONDOK KELAPA JAKARTA TIMUR

The study aims to identify internal and external environment, to know the position of the firm, and to determine priority with alternative marketing strategy. The analytical method used is IFE and EFE matrices, IE matrices, SWOT matrices and QSPM matrices. The results based on IFE matrices has a greatest strength is strategic store location and the worst weakness is less adequate parking space. In EFE matrices,the greatest opportunity is many requests for the cake and the worst threat is facilities at the other shop are better. Then, IFE matrices and EFE matrices combined in IE matrices show that the Suvenir Cake store is at sel V. At this position, the right strategy is strategy of keeping and maintaining. The preparation of alternative strategy is used SWOT matrices. Based on QSPM analysis there are three strategy with highest score. the main strategy that can be executed first is maintain and improve quality and service, improve good business governance, cooperate with suppliers and purchase equipment to increase customer satisfaction.

STRATEGI PEMASARAN BAKSO TITOTI CABANG KOTA BEKASI SELAMA PANDEMI COVID 19

Meatball stalls are a culinary business that has many fans in many places, including Bekasi City. A culinary phenomenon with a unique appeal is an interesting theme to research. This study aims to determine the internal and external environmental factors that influence the marketing strategy at Warung Bakso Titoti, find out the business position, find out alternative marketing strategies as well as priority strategies that Warung Bakso Titoti can choose during the Covid-19 pandemic. The method used in this research is a case study method with a qualitative descriptive approach. The analytical tools used are the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that the main strengths and weaknesses are the good quality of raw materials and weak financial management. The main opportunities and threats are that there are still many marketing areas that have not been reached and the potential for the emergence of similar competitors is increasing. Titoti meatball shop business position is in cell I, namely in the growth and build position. The priority strategy that Warung Bakso Titoti can apply in marketing is to increase meatball product innovation in the face of competition.

STRATEGI PENGEMBANGAN DESA PINGE SEBAGAI DESA WISATA DI KECAMATAN MARGA KABUPATEN TABANAN BALI

This research was conducted in Pinge Tourism Village which is one of the Tourism Villages in Tabanan Regency, determined based on the decision of the Tabanan Regent No. 337 of 2004 dated July 18, 2004. This research was done in aim to know the internal and external potential in Pinge Village as a tourism village (2) to find out the development strategy of Pinge Village as a tourism village. The reaserch method used descriptive qualitative methods. that are: (1) determination location of the research; (2) information selection techniques; methods of data collection (observation, interviews, document studies) and SWOT analysis (strengths, weaknesses, opportunities, threats), namely: using the IFAS, EFAS and SWOT matrices. The presentation technique of the results of the analysis is in the form of description by giving in detail. The internal potential contained in the results of this research consisted of: natural potential in the form of a beautiful natural atmosphere after subak irrigation, spatial planning, arts, crafts, cultural activities, religious rituals, and archaeological sites. The external potential of the results of this study consisted of adequate accessibility, support & partnerships, facilities, and the existence of POKDARWIS as a community organization in village development. With the constraints and threats encountered in the form of human resource skills that are less competent and have not participated as a whole, the lack of public facilities and support and promotional activities undertaken. This can provide a formulation of development strategies to optimize the strengths and opportunities available to overcome weaknesses and threats in development.