Light-responsive color-switching materials have garnered persistent interest recently due to their passive response to external stimuli and manifestation of notable visual color variations. Nonetheless, their development into high-end products has been hindered by unsatisfactory overall performance, characterized by challenges such as the inability to combine color contrast and retention time, poor repeatability, and reliance on a single coloring mode. Herein, we present a negative photochromic cotton fabric (NPCF) capable of real-time dual output of optical signals (color change or fluorescence emission), featuring high color contrast and resolution, excellent reversibility, and facile multicolor printing. These attributes stem from the utilization of a unique photoinduced proton transfer (PPT) strategy exhibited by the designed and synthesized spiropyran sulfonate molecule (MC-NO2). Guided by this strategy, NPCF demonstrates significant color changes and fluorescence switching in a real-time and highly reversible manner, leveraging the remote non-contact and non-destructive nature of visible light. Moreover, direct blending of MC-NO2 with commercially available water-soluble non-stimuli-responsive dyes enables customization of various photosensitive color systems for straightforward multi-color printing, aligning well with the environmental principles of green printing. This study serves as a valuable reference for the advancement and design of diverse high-performance, switchable materials suitable for the production of high-end products.