Sustainable Competitive Advantage Research Articles

The Moderated Mediation of Product Innovation and New Product Development in Relationship Between Organizational Learning and Marketing Capability, in Community Enterprise Management of Khid Clothing: Upper Northeastern of Thailand

Objective: The purpose of this research was to analyze the impact of the organizational learning (OL) on marketing capability (MC), the mediating of product innovation on the relationship between OL and MC, and the moderated mediation of product innovation and new product development in the relationship between OL and MC in community enterprise of Khid clothing in Thailand. Theoretical Framework: The theoretical framework for this research provides a comprehensive understanding of the interplay between organizational learning, product innovation, new product development and marketing capability within the context of community enterprises. Method: This report is a part of a larger exploratory study. Information was gathered from 389 people involved in silk-weaving cooperatives in the provinces of UdonThani and Nong Bua Lamphu through the use of questionnaires. Results and Discussion: The data demonstrates a link between strategic organizational learning and competitive advantage. Product innovation and the knowledge gained by an organization about how the market works go hand in hand. Lastly, the impact of product innovation on the link between organizational learning and market capability was tempered by the introduction of a new product. Research Implications: For Khid Clothing, integrating these theoretical perspectives can provide a comprehensive strategy for sustained growth and competitive advantage. The interplay between organizational learning, product innovation, new product development, and marketing capabilities creates a robust framework for the company to thrive in the competitive fashion industry. Originality/Value: The theoretical contributions of organizational learning, product innovation, new product development, and marketing capabilities provide Khid Clothing with a comprehensive approach to enhance its competitive edge, adapt to market changes, and achieve long-term success. By leveraging these theories, Khid Clothing can strategically position itself in the fashion industry, meet evolving customer demands, and drive sustainable growth.

The impact of operations management practices in improving organisational performance

The primary focus of this research article is to investigate the significant influence that operations management strategies have in improving the performance of organizations. It elucidates the complex influence that operations management methods have on key performance indicators like as profitability, customer satisfaction, and competitive advantage by conducting a complete analysis of the relevant literature and empirical data. When it comes to boosting efficiency and innovation, the findings underline the value of simplified processes, technology integration, and strategic alignment with organizational goals. In addition, the research highlights the significance of cross-functional cooperation and the development of human capital in the process of cultivating a culture of operational excellence. In conclusion, the paper emphasizes how important it is to prioritize operations management as a strategic imperative in order to achieve a sustainable competitive advantage and long-term success in the dynamic business climate that exists today.

Human Resource Management Practices and Firm Innovation: An Empirical Study in Sri Lankan SMEs

In the modern business world, organisations are confronting a severe competitive and unceasingly changing condition. In this context, innovation has gained significant popularity in management and entrepreneurship literature as vital in reaping competitive advantage. Thus, organisational practitioners are in the quest to better encourage and organise innovation within their firms to warrant sustainable competitive advantage. However, how to promote innovation within organisations remains obscure and paradoxical. The past literature shows that human resource management practices are the antecedents of firm innovation. Therefore, studies are investigating the role of human resource management in facilitating firm innovation. Nevertheless, empirical evidence remains inconsistent, and theory is fragmented. Notably, the link between human resource management and innovation in Sri Lanka echoes several unresolved aspects. Since scant empirical research has addressed those relationships in developing country contexts, this study explicitly investigates the relationship between human resource management practices and firm innovation in Sri Lankan SMEs. Data were marshalled through a self-reported questionnaire with 214 Sri Lankan SMEs. As a caveat, the reliability and validity of the variables were confirmed. The hypotheses were tested with statistical software, PLS-SEM (Partial Least Squares Structural Equation Modeling). The study revealed that recruitment and selection, training and development, and performance appraisal significantly impact firm innovation. However, compensation and reward systems positively impact product innovation, not process innovation, and this study found a negative impact of compensation and reward systems on administrative innovation. The study contributed to the extant human resource management and innovation literature in many ways discussed at the end of the paper. On an equal footing, practical implications for HR managers, practitioners and employees were lucidly discussed. The present becomes a springboard for future scholarly works.

A Develop Strategies Management of Private Tennis in Xi’an City, China

Background and Aims: Developing strategies for managing private tennis programs is critical for maximizing player potential and maintaining a sustainable competitive advantage. It entails tailoring training, facilities, and resources to individual and organizational objectives, resulting in long-term success in the sport. Thus, this paper aims: (1) What are the problems of development strategies management of private tennis clubs? And (2) to develop management strategies for private tennis clubs. Methodology: This research is a survey and interview research. The population used in this research was 21 professionals who are former or current presidents of the Chinese Tennis Association national team coaches and tennis players. Samples mean the l9 experts selected for Purposive selection by determining the characteristics of the sample sampling were as follows: 7 tennis professors and 12 tennis club officers (8 female and 11 male) using Delphi techniques—data analysis using statistics indicator median and interquartile range, and POLC. Results: The tennis club management development platform model effectively develops private tennis clubs in Xi’an City with an average mean of 4.64 on a 5-point Likert scale for agreement. The platform includes: (1) Planning to build a model for private tennis club development strategies management can plan the creation of many forms in the presentation. There are elements of building a platform in the planning that can be used differently. Therefore, it depends on creating a model for managing private tennis club development strategies. (2) Management builds a model for private tennis club development strategies management can be as ranged in many ways and can be organized in many forms, the organization must be ready in all aspects, such as people, places, model tools, and model platform. In modern times, owners are interested in an organization that forms a platform for developing an organization model style. (3) Implementing the practice of creating a model for private tennis club development strategies management can be achieved according to the principles of development strategies management according to the steps of private tennis club development strategies management according to the established guidelines. (4) Controlling the creation of a model for private tennis club development strategies management can control the use of planning at every stage whether it’s an evaluation form measure and control the way to use the model in the right way. Conclusion: The study found that the tennis club management development platform is extremely effective in improving private tennis clubs in Xi'an City, with strong agreement among participants. The platform's success can be attributed to its comprehensive approach, which includes planning, management, implementation, and control. These elements all contribute to the effective development of private tennis club strategies.

Knowledge management towards sustainable competitive advantage in higher education: an analysis of productive and counter-productive behaviors

Knowledge management towards sustainable competitive advantage in higher education: an analysis of productive and counter-productive behaviors

Innovation of the Finished Banknotes Business Model Changes in Indonesian Banknotes Printing

Perum Peruri, as a state-owned banknote printing company, needs to do business model innovation to anticipate change in printing regulation by Bank Indonesia (BI). The finished banknotes business model is the submission of the entire process to provide end-to-end Rupiah. This research analyzes the impact of business model banknotes printing changing into finished banknotes against Perum Peruri. Data were collected through in-depth interviews with experts and distributing questionnaires to 44 respondents working at this company. Business Model Canvas (BMC) and Resources Based View (RBV) were used to identify business models and the internal resources required for the implementation process. Therefore, six elements in BMC were used to conduct changes, and based on the results RBV analysis, four sources of internal resources were found at the Unused Competitive Advantages (UCA) level and two at the Temporary Competitive Advantages (TCA) level. This company must develop source power inner to the level of Sustainable Competitive Advantages (SCA) to mitigate changes. Further research need to be conducted on the ability of the business model to impact changes in the banknotes printing industry.

Metode Weight Product Untuk Pemilihan Pestisida Yang Sesuai Dengan Jenis Hamanya

Technological developments are now growing rapidly in various fields, including the implementation of technology in everyday life, including the world of business and organizations. Digital technology includes information, computing, communications and connectivity, becoming a key factor for achieving sustainable competitive advantage in various industries. The use of technology also provides benefits such as sales monitoring, business recommendations and better decision making. Decision Support System (DSS) is a system that is deliberately created to assist certain parties in making decisions with quality and objective results, in an effective and efficient way of working, and does not depend solely on subjective decisions or based on wrong parameters. . The Weight Product (WP) method is one of the solution methods in Decision Support Systems. Choosing the best product is an important decision in various aspects of life, from purchasing consumer goods to choosing technology in business. UD. Anugrah Jaya Tani is one of the kiosks in Sayur Mahincat village, Kec. Barumun Selatan, Padang Lawas Regency, which operates in the agricultural sector and sells various types of pesticides, herbicides and fertilizers. Pesticides are chemical substances and other materials used to control various pests. For farmers, the types of pests are mites, pest plants, plant diseases caused by fungi (fungi), bacteria and viruses, nematodes (worms that damage roots), snails, mice, birds and other animals that are considered detrimental. This research aims to determine pesticides that are suitable for the type of pest on plants. The method used is a Decision Support System (DDS), namely Weight Product (WP). The data used is 10 data with 6 predetermined criteria. The results of this research are based on the final value obtained from each alternative, the pesticide with the highest value is considered the best alternative and the result is that Alternative A5 is the best pesticide with the highest value of 0.1396, namely Sidabas. This means that the pesticide is considered to best meet the specified criteria with the weight given.

Efforts to achieve sustainable competitive advantage for SMEs: The strategic entrepreneur model

The aim of this research is to examine and analyze the dimensions of strategic entrepreneurship that are able to realize long-term sustainable competitive advantage in small and medium businesses. This research methodology and sampling technique use a purposive sampling method, with a total of 150 respondents from Batik Small and Medium Enterprises industry leaders in Central Java Province, Indonesia. Then the analysis technique uses Structural Equation Modeling (SEM) with AMOS software. Empirical data supports the six hypotheses proposed in this study. Specifically, the first hypothesis is that entrepreneurial culture is influenced by entrepreneurial learning. The second hypothesis posits that entrepreneurial culture influences entrepreneurial capacity. The third entrepreneurial learning hypothesis is influencing entrepreneurial capacity. The four entrepreneurial capacities are influencing sustainable competitive advantage. The fifth hypothesis is that entrepreneurial learning influences a sustainable competitive advantage. The sixth hypothesis is that entrepreneurial culture influences a sustainable competitive advantage. The practical implication for realizing sustainable competitive advantage for batik Small and Medium Enterprises in Central Java Province, Indonesia, is to improve and develop entrepreneurial learning built by indicators 1). Experience 2). Cognitive; 3). Network; 4). Social relationships. Entrepreneurial learning and entrepreneurial capacity can mediate entrepreneurial culture towards sustainable competitive advantage. The strategic entrepreneurship development model begins with the establishment and enhancement of an entrepreneurial culture, which encompasses the following elements: 1). Enthusiasm 2). Stakeholder alignment 3). Learning and Development Support. 4). Change is driven by business opportunities.

Enhancing Productivity Through Business Analytics and Human Capital

This paper explores the strategic integration of business analytics and human capital to enhance organizational productivity. It examines the role of business analytics in facilitating informed decision-making and optimizing human capital management to achieve a sustainable competitive advantage. The research investigates how investments in human capital, particularly in developing digital competencies, improve individual performance and significantly contribute to organizational success. Through a detailed analysis of the intersection between advanced analytics and effective human resource practices, the study highlights these elements' transformational impact on enhancing productivity and driving innovation within modern organizations. The findings emphasize the necessity of developing a culture that encourages continuous learning and data-driven decision-making to fully realize the benefits of integrating business analytics with human capital. The paper concludes that a strategic focus on nurturing talent and leveraging analytical tools is crucial for achieving and sustaining enhanced organizational performance.

Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective

ABSTRACT Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable competitive advantages over competitors, the task of identifying competitors emerges as pivotal for effective marketing strategy development. However, a notable challenge lies in the diverse interpretations of what defines a competitor among strategists. This article explicates the nature of competitors by drawing on resource-advantage theory and its focus on market segments. Specifically, it focuses on market segmentation strategy as a mechanism to examine what constitutes a ‘competitor’. In addition, it outlines an approach that can be used to identify competitors.

Analysis of Sustainable Competitive Advantage Strategies in Embroidery Industry Centers in Tasikmalaya

The embroidery industry in Tasikmalaya is one of the creative economic sectors with significant potential for growth. However, facing increasingly intense competition requires effective strategies to maintain and enhance competitive advantage. This research aims to identify competitive advantages and the VRIO Framework in the embroidery industry in Tasikmalaya, as well as to develop strategies for sustainable competitive advantage within the embroidery industry centers in Tasikmalaya. The VRIO Framework is used to evaluate a company's resources and capabilities based on four criteria: Value, Rarity, Imitability, and Organization. The object of this research is the embroidery industry centers in Tasikmalaya. The research method used is quantitative with a descriptive approach, where data is collected through observation, questionnaires, and interviews structured. The types of data used are primary and secondary data. The tool used to formulate competitive advantage strategies is the VRIO framework. The results of this study indicate that the embroidery industry in Tasikmalaya has advantages in product uniqueness, competitive pricing, and difficulty to replace, and is positioned with a temporary competitive advantage and economic performance above normal.

Perceptions of Politics and Knowledge Sharing: Moderating role of Islamic Work Ethic in the Islamic Banking Industry of Pakistan

Knowledge is the most critical source for sustainable competitive advantage in an organization. Organizations must therefore focus on creating a culture for Knowledge Sharing. However, politics or political work environment is an inevitable outcome where people interact and communicate on a daily basis. Politics discourage Knowledge Sharing and its related efforts in the organization. However, Islamic Work Ethic can remove negativity and strengthen Knowledge Sharing behaviors in the organization. This research focused on the moderating role of Islamic Work Ethic between Perceptions of Politics and Knowledge Sharing behaviors.The data was gathered using a structured questionnaire from the Banking Industry in Karachi, Pakistan using unrestricted non-probability convenience sampling technique. Hypotheses was tested using Structural Equation Modelling in SMART-PLS software. It was found that Perceptions of Politics reduces Knowledge Sharing Behaviors while Islamic Work Ethic Increase Knowledge Sharing Behaviors. Islamic Work Ethic moderates the relationship between Perceptions of Politics and Knowledge Sharing Behaviors. Employees religious orientations affect their work-related outcomes and behaviors. Islamic Banks have been mostly neglected as they have recently emerged as an important part of the economy therefore this study contributes to the literature by collaborating Islamic Work Ethic, Perceptions of Politics and Knowledge Sharing.

Orchestrating Sustainable Competitive Advantage in Start-Ups Through Artificial Intelligence

Orchestrating Sustainable Competitive Advantage in Start-Ups Through Artificial Intelligence

Harnessing marketing analytics for enhanced decision-making and performance in SMEs

In the contemporary business landscape, small and medium-sized enterprises (SMEs) are increasingly leveraging marketing analytics to enhance decision-making and improve performance. This paper explores the transformative impact of marketing analytics on SMEs, emphasizing its role in driving data-driven decisions that optimize marketing strategies, enhance customer engagement, and boost overall business performance. Through the systematic collection and analysis of data, SMEs can gain deeper insights into customer behaviors, preferences, and trends, enabling more targeted and effective marketing campaigns. The implementation of marketing analytics facilitates the measurement of key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI), providing a robust framework for evaluating the effectiveness of marketing initiatives. By utilizing various types of analytics, including descriptive, predictive, and prescriptive analytics, SMEs can make informed decisions that not only respond to current market conditions but also anticipate future trends and opportunities. Moreover, the adoption of marketing analytics supports the personalization of customer experiences, allowing SMEs to deliver tailored content and offers that resonate with specific audience segments. This level of personalization fosters deeper customer relationships and increases the likelihood of conversions and customer loyalty. The continuous monitoring and analysis of marketing data enable SMEs to remain agile and responsive to changing market dynamics, ensuring that their marketing strategies remain relevant and effective. By embracing a data-driven approach, SMEs can minimize the risk of ineffective marketing efforts and allocate resources more efficiently, ultimately driving sustainable growth and competitive advantage. In conclusion, harnessing marketing analytics is crucial for SMEs aiming to enhance decision-making and performance. The ability to derive actionable insights from data empowers SMEs to optimize their marketing strategies, improve customer engagement, and achieve better business outcomes. As SMEs continue to navigate an increasingly data-driven world, the strategic use of marketing analytics will be pivotal in securing long-term success and growth.

Franchise Potential in Food Industry Expansion Strategies in East Kalimantan

This study investigates the franchise potential in the food industry as part of expansion strategies in East Kalimantan, with a focus on the Wong Solo Group amid Indonesia’s capital relocation. Utilizing qualitative methods, including SWOT, PESTLE, Porter’s Five Forces, and the VRIO framework, the research provides a comprehensive analysis of strategic positions and opportunities for business expansion. The study reveals significant opportunities for growth driven by demographic changes, economic development, and increased consumer spending. Key findings indicate that Wong Solo Group’s established brand and operational expertise offer a strong foundation for expansion. However, challenges such as regulatory changes and intense competition need to be addressed. The SWOT analysis highlights internal strengths such as brand reputation and product innovation, while the PESTLE analysis underscores external opportunities and threats. Porter’s Five Forces analysis identifies competitive pressures within the food industry, and the VRIO framework assesses the group’s resources and capabilities. The study concludes with strategic recommendations for Wong Solo Group to leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats. These recommendations aim to ensure successful franchise expansion in the dynamic market environment of East Kalimantan, providing a roadmap for sustained growth and competitive advantage.

Green Value Chain Costs and Their Role in Achieving Sustainable Competitive Advantage

Iraqi companies suffer from a significant waste of resources and an increase in the costs of operations and materials for producing the 2-ton window air conditioner. The reason is that these Iraqi companies did not apply green technologies in their activities and operations. The research aims to develop a 2-ton window air conditioner through the use of green value chain technology, focusing on the activities of green research and development, and green design through (replacement, redesign) to achieve the dimensions of sustainable competitive advantage represented by (cost, quality, flexibility, and concern for the environment). . In his study, the researcher relied on the company’s data for the year 2023, in addition to repeatedly visiting the factory and conducting personal interviews with relevant parties. The researchers reached several conclusions, including that redesigning the heat exchanger from 4 rows to 3 rows will lead to reducing costs by an amount of 20,306 dinars for materials and production processes and increasing the efficiency of cooling performance, in addition to reducing the time of production operations from 45 minutes to 35 minutes, and replacing the gas is unnecessary. Environmentally friendly using environmentally friendly gas will lead to increased performance efficiency, reduced costs, and preservation of the environment due to the inability of environmentally friendly gas to deplete the ozone layer.

Unlocking the potential: redefining talent and competency mapping for Industry 4.0

Purpose This review aims to investigate the impact of Industry 4.0 on talent development, emphasizing the need to redefine talent for the future of work. By exploring the evolving job requirements, the research seeks to map the competencies essential for success in Industry 4.0 and provide insights for developing talent to stay competitive in the digital era. Design/methodology/approach The review uses a comprehensive literature review to systematically trace the evolution of talent and identify the evolving competencies needed for Industry 4.0. Drawing upon established theoretical frameworks of resource-based view, human capital theory and organizational learning theory, this review identifies key factors influencing talent development and Industry 4.0 competencies. Findings The findings reveal that the emergence of automated technologies has altered the traditional understanding of jobs and highlights the importance of talent development aligned with Industry 4.0. By investing in developing Industry 4.0 competencies, organizations empower employees to navigate change and remain competitive. Effective talent management strategies contribute to retaining talented individuals and achieving sustainable competitive advantage for organizations. Practical implications This study has implications for educational institutions in guiding their curriculum, for organizations to identify the skills and talents necessary to adapt to Industry 4.0 and for the government to inform policy changes that contribute to the global economy and promote a skilled workforce. Originality/value This research contributes to the existing literature by comprehensively examining talent in the context of Industry 4.0. It offers a nuanced understanding of the role of talent management in the intersection of talent, competencies and changing technologies in future-proofing organizations.

Making platform firms’ competitive advantage sustainable: The roles of network orchestration capabilities and collaborative innovation

Currently, platform firms lack a sustainable competitive advantage (SCA). Most studies on platform firms’ SCA have adopted a market, rather than a resource, perspective. However, compared with traditional firms, platform firms are highly dependent on external resources, establish close ties with network members. Thus, this research introduces Network Orchestration Theory, defines platform firms as sponsor–orchestrators, rather than player–orchestrators as in existing studies, and develops a theoretical model in which network orchestration capabilities enhance SCA via collaborative innovation, and environmental complexity moderates the main effect. The regression results from Chinese platform firms show that network orchestration capabilities (knowledge mobility, innovation appropriability and network stability) enhanced platform firms’ SCA, collaborative innovation mediated, and environmental complexity weakened the positive effect of innovation appropriability on SCA. This research provides suggestions for platform firms’ SCA, supports research on the classification of network orchestrators, and advances platform research and Network Orchestration Theory.

Unveiling the linkages between entrepreneurial culture, innovation capability, digital marketing capability and sustainable competitive performance of manufacturing SMEs: evidence from emerging countries

Purpose Although the importance of entrepreneurial culture (EC) has been recognized, it remains unclear how EC affects sustainable competitive performance (SCP). This study aims to explore how EC affects SCP via the mediating role of innovation capability (IC) and the moderating role of digital marketing capability (DMC). Design/methodology/approach Based on data gathered from manufacturing small and medium-sized enterprises (SMEs) in Malaysia, the proposed model was tested using partial least squares structural equation modeling via SmartPLS software. Findings The analysis results indicate that EC affects IC, which in turn has a positive effect on SCP. In addition, IC mediates the EC-SCP relationship. Importantly, DMC positively moderates the EC–SCP relationship. Research limitations/implications This study combines IC, DMC and SCP under resource-based view and dynamic capabilities theory into a single framework. Results confirm EC's impact on SMEs' manufacturing sector SCP, with IC mediating this link. However, the cross-sectional design restricts deeper respondent analysis. Practical implications This study offers SME managers/owners and decision-makers insights on enhancing EC for better performance and competitive edge. It highlights IC's crucial role in translating EC into innovation and value creation. Policymakers can also use these findings to design programs for SMEs in emerging markets. Social implications This study underscores the significance of EC adoption not only to generate a sustainable competitive advantage for the firm but also to increase the social as well as economic well-being of the firm, especially in the context of emerging economies, such as Malaysia; which are characterized by diverse ethnic groups contributing to their unique social fabric. Originality/value This work fills the knowledge gap by providing empirical evidence for the mediating and moderating role of IC and DMC, respectively, in the link between EC and SCP, thus significantly contributing to emerging markets, where managers seek to enhance their understanding of using EC for fostering SCP.

Digitally transforming the organization through knowledge management: a socio-technical system (STS) perspective

PurposeIn today’s rapidly evolving business landscape, innovation is the cornerstone for every organization. Knowledge management (KM) is crucial for developing sustainable competitive advantage by fostering innovation. This study aims to identify the key drivers of KM in the context of digital transformation through qualitative research.Design/methodology/approachThis study employs a qualitative approach based on in-depth interviews with senior KM officers, including chief knowledge officers and directors who spearhead KM in their respective organizations. This research identifies four key dimensions, shedding new light on the drivers of KM in the context of digital transformation.FindingsThis study’s findings reveal that the integration of important drivers from the lens of social-technical system (STS) theory is categorized into the four dimensions of KM, namely, motivation, technology, people interaction and organizational drivers. These factors jointly impact and design the effectiveness of KM in the digital age.Originality/valueThis study makes a unique contribution to the field of digital transformation. It presents a conceptual framework from the lens of the STS theory that encompasses four critical dimensions of KM: motivation, technology, people interaction and organizational dimensions, each with sub-codes. This framework can be utilized by practitioners and scholars alike.