Abstract
This paper explores the strategic integration of business analytics and human capital to enhance organizational productivity. It examines the role of business analytics in facilitating informed decision-making and optimizing human capital management to achieve a sustainable competitive advantage. The research investigates how investments in human capital, particularly in developing digital competencies, improve individual performance and significantly contribute to organizational success. Through a detailed analysis of the intersection between advanced analytics and effective human resource practices, the study highlights these elements' transformational impact on enhancing productivity and driving innovation within modern organizations. The findings emphasize the necessity of developing a culture that encourages continuous learning and data-driven decision-making to fully realize the benefits of integrating business analytics with human capital. The paper concludes that a strategic focus on nurturing talent and leveraging analytical tools is crucial for achieving and sustaining enhanced organizational performance.
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