Land use change is a significant contributor to global environmental change. The expansion of urban areas has increasingly impacted rural ecological environments, in particular the shift from agro-ecosystems to urban ecosystems, leading to alterations in land use patterns. Rural land use has led to economic, social, and environmental problems, including poor economic efficiency, emissions of pollutants, and increased environmental crises. The research of alterations in rural land use and their consequential environmental ramifications has garnered escalating attention, evolving into an indispensable subject of inquiry within pertinent academic disciplines. This study aims to obtain a comprehensive understanding of the ecological impacts of rural land use change. We examined 1237 literature sources through the Web of Science database and conducted a bibliometric analysis utilizing the Bibliometrix tool. Secondly, based on the results of bibliometric analysis, we conducted a review study on the impact of rural land use changes on the ecological environment, clarified the current research status in this field, and looked forward to future research directions. The study’s findings indicate that there has been a steady rise in publication volume from 1982 to 2023 and a significant potential for growth. The top three journals by publication volume are Sustainability, Land Use Policy, and Land. (2) A total of 4768 scholars from 95 countries or regions have contributed publications in this domain, notably led by researchers and institutions predominantly based in China. Developed nations, exemplified by the U.S., exhibit a notable citation frequency and robust research prowess within this field. (3) Land use, urbanization, China, ecosystem services, biodiversity, and remote sensing emerge as keywords of elevated frequency within the field, indicative of the scholarly emphasis on these subjects. (4) Studies in this domain are directed towards evaluating the effects on intrinsic components of the environment, including but not limited to soil quality, atmospheric conditions, water resources, and biodiversity. The implementation of sustainable rural land use strategies is essential for the realization of rural development and environmental protection. In future research efforts, the use of remote sensing technology holds immense potential as a robust technical tool for investigating both land use change and rural ecology, offering viable strategies for addressing environmental challenges in specific, localized regions. The results of this study can assist in comprehending the current state and direction of research in this field.