Sustainable Tourism Village Research Articles

Digital marketing for sustainable tourism village in Bali: A mixed methods study

This study examines the crucial role of digital marketing in promoting sustainable tourism in the villages of Bali. It adopts a mixed methods approach, using qualitative and quantitative data collection and analysis. The qualitative data were obtained from semi-structured interviews with management teams who have experience in implementing digital marketing strategies for village tourism. The interviewees were selected using a purposive sampling technique. The quantitative data were gathered from questionnaires distributed to domestic tourists who visited the villages. The questionnaires measured the tourists’ perceptions of digital marketing as a tool for village tourism marketing. The study found that digital marketing plays a vital role in promoting tourism villages, as most tourists learned about the villages through online media. The study also identified five dimensions of digital marketing, namely website media, social media, search engines, email marketing, and online advertising, which have potential effects on the sustainability of tourism villages. The study conducted statistical tests to examine the effects of 20 indicators of digital marketing on village tourism marketing. The results showed that 16 indicators had a significant positive effect, while four indicators had no effect. These findings suggest that digital marketing is an effective way to market tourism villages and enhance their sustainability.

The Brand Gestalt And Green Marketing As Part of Achieving Village Tourism Sustainability

Brand Gestalt, Green Marketing and Tourism _____1081 Submitted: MAY 2024 Accepted: JULY 2024 Indonesia has many tourist villages that have the potential to be developed and have their characteristics. However, the COVID-19 pandemic has affected tourism, especially tourist villages. Therefore, tourist villages must rise again. As a form of support to create a sustainable tourism village and have a good business. How does the head of the tourism village manager in the developing category in the Java and Bali regions seek to develop a tourist village in their area by creating the establishment of a destination brand, doing green marketing, and, of course, becoming a sustainable tourism village? This research can be regarded as the contribution of a new model that uses other elements and aspects to form a brand destination for a tourist village destination. Keywords: Brand Gestalt, Green Marketing, Village Tourism Sustainability

Facilities Renewal to Support the Revitalization of Nggirli Park in Srimulyo Village, Yogyakarta

Nggirli Park is one of the tourist attractions in Srimulyo Village that is quite crowded and in demand by the community. During the COVID-19 pandemic, Nggirli Park had to be closed. After the pandemic, this park has not been able to revive. Revitalization is an effort to reconstruct the area so that it can improve the function of the previous area. The revitalization of Nggirli Park is one of the programs to support the revival of the tourism potential of Srimulyo Village and is expected to help accelerate revitalization after COVID-19. The Nggirli Park revitalization program is part of community service from Janabadra University, with activities including cleaning, renewing the facilities, greening, and rehabilitating the gazebo. This community service applies the participatory observation method. To obtain information from community leaders to determine the appropriate Nggirli Park revitalization program for the community, community service program students from Janabadra University conducted interviews with Bintaran Wetan Hamlet Chief and the Nggirli Park Management. The launch of several programs is expected to be able to support the growth of tourism in Srimulyo Village so that it becomes a sustainable tourism village.

The role of government and community in the development of local wisdom-based sustainable tourism village

The role of government and community in the development of local wisdom-based sustainable tourism village

Developing Sustainable Muslim-Friendly Tourism Village Model Through Digital Tourism: Perspective of Shari’ah Economy

Using digital technology and social media is important in advancing sustainable tourism and expanding its appeal internationally. In this regard, the digitalization program for tourist villages needs to be encouraged because it has significant prospects in increasing the number of visitors while supporting the sustainability of tourism. This study aims to discuss the development of a sustainable tourist village model through a digital tourism approach carried out in the Provinces of West Java, the Special Region of Yogyakarta, and Lampung from an Islamic economic perspective. Data were obtained through observation and questionnaire methods from primary and secondary sources. The collected data were then processed and analyzed using triangulation and SWOT techniques. The study results show that the three provinces above have good internet access, making it possible to promote tourism potential through digital platforms. In terms of opportunities, adopting the digital tourism concept can open up great potential in increasing tourist engagement and market expansion. On the other hand, the lack of information and limited Human Resources must be addressed because they can hinder marketing potential and operational effectiveness. In addition, tight competition with other tourist areas must be anticipated because it can reduce investment interest and tourist visits. The sustainable tourism village model development through an environmentally friendly tourism approach has a strong foundation from a shari’ah perspective because it is supported by the Qur’an, Hadith, and the fatwa of the DSN MUI.

The Role of Governance, Social Welfare, and Community Participation on Sustainable Tourism Village: A Case Study in Pioneering Tourism Village, Bogor Regency, Indonesia

The Role of Governance, Social Welfare, and Community Participation on Sustainable Tourism Village: A Case Study in Pioneering Tourism Village, Bogor Regency, Indonesia

The Role of Community-Based Tourism in Sustainable Tourism Village In Indonesia

Purpose: This study analyzes a sustainable tourism village model designed to explore the role of community-based tourism in improving community welfare and preserving the rural environment. Method: Applying a qualitative case study approach, this study focused on community efforts to implement their model of sustainable tourism based on local wisdom. The informants were selected using a purposive sampling technique, followed by snowball sampling. Data were analyzed using the interactive model. This research utilized a source triangulation technique, in which data collected from various sources were compared to obtain mutually reinforcing confirmation and maintain the validity of the data. Results and Conclusion: The development of a tourism village in Dermaji Village has a positive socioeconomic impact on the community. Furthermore, the development of tourist villages has raised public awareness about preserving cultural traditions, which are one of the interesting tourist attractions. One of the crucial factors for the successful development of tourism villages is the commitment of the majority of stakeholders and village communities to develop environmentally friendly tourism villages. Implications of the research: This study suggests that tourism villages should consider social capital to gain support from stakeholders. Originality/Value: This study contributes to understanding the role of community-based tourism in improving the welfare of poor villagers.

Developing Ekasari as a Sustainable Tourism Village

Developing Ekasari as a Sustainable Tourism Village

ANALYSIS OF THE ROLE OF SUSTAINABLE TOURISM VILLAGE CERTIFICATION IN EFFORTS TO PROTECT TOURISM VILLAGE MANAGEMENT REVIEWED FROM LAW NO 10 OF 2009 ON TOURISM (CASE STUDY : PENGLIPURAN VILLAGE, BALI)

Sustainable tourism village certification is one of the sustainable tourism certification products issued by the Indonesian Sustainable Tourism Certification Council. The sustainable tourism village certification program was initiated by the Ministry of Tourism and Creative Economy in 2020 aimed at developing sustainable tourism in Indonesia. Penglipuran Tourism Village has community-based and sustainable tourism management, but the management's human resources need to be strengthened. Meanwhile, sustainable management requires specific knowledge and skills to reduce the negative impacts of tourism. The aim of this research is to analyze efforts to protect the management of Tourism Villages through sustainable tourism village certification based on Law of the Republic of Indonesia no. 10 of 2009 on Tourism. This research is normative legal research with a statutory approach, analysis of legal concepts (analytical conceptual approach), and case study methods supported by secondary data. Researchers found that the role of sustainable tourism village certification as a condition for business standardization in the form of business certification was studied in the form of preventive and repressive legal protection means. Preventive legal protection is regulated in Article 19 and Article 52 of Law No. 10 of 2009 on Tourism. Repressive legal protection is regulated in Articles 27, 62, 63 and 64 of Law No. 10 of 2009 on Tourism.

Integration of Community-Based on Tour Packages to Realize A Sustainable Tourism Village: The Case of Penadaran Tourism Village Grobogan Regency Central Java

Penadaran Village, Gubug District, Grobogan Regency, Central Java, is a village that has very diverse tourism potential, both natural, cultural and artificial potentials. Currently, the village has been included in the top 300 of the Indonesian Tourism Village Award in 2023. Initial studies show that Penadaran Village does not yet have a strategy on how to develop a tourism village, even though the village has the potential to be used as tourism activities such as tour packages, homestays and traditional culinary. This is because there are still many elements of society who do not understand about tourism villages and the management of tourism village products. Based on this, the purpose of this study is to integrate the tourism potential of Penadaran Village into a tour package that involves the community. The primary data collection technique used in the study was using focus group discussion (FGD) which was attended by the community, tourism awareness groups, village government officials and local entrepreneurs. The data analysis technique used is descriptive analysis that describes the results of FGD. The results achieved in this study are the compilation of several tour packages consisting of one-day tour packages, two-day one-night tour packages and three-day and two-night tour packages.

Empowering Rural Prosperity: Strategies for Sustainable Social Welfare Through the Tourism Village Priority Program in West Java Province

This research conducts a qualitative analysis of the challenges and intricacies involved in establishing sustainable tourism villages in Indonesia, with a specific focus on West Java Province, using the village of Alam Endah as its subject. The study's core findings underscore the pivotal role of human resource relations in driving the development of tourist villages, emphasize the importance of clear regulatory frameworks and legal structures for sustainable growth, and highlight the effectiveness of strategic marketing in enhancing the attractiveness of these villages. Additionally, it underscores the significant impact of sustainable tourism village development in uplifting the welfare of local communities. By weaving these elements together and fostering strong interconnections among them, this research provides a comprehensive roadmap for the sustainable development of tourism villages, offering lasting economic, social, and environmental benefits to the region.

Local Champion: A New Leadership Perspective to Create Sustainable Tourism in Rural Communities

UNWTO called 2017 the Year of Sustainable Tourism. In Indonesia, tourism growth is increasingly prominent, with a trend towards non-mainstream destinations. In 2022, interest in cultural immersion will increase, as evidenced by the development of dozens of tourist villages. Rural tourism has a substantial role in the economy and tourist sector, exerting a favorable influence on economic expansion, population stability, and the enhanced worth of indigenous goods. Rural tourism is a sustainable development strategy, including cultural conservation, natural resources and community empowerment. The Indonesian Ministry of Tourism and Creative Economy is targeting 224 independently certified tourist villages by 2024. The Community Based Tourism (CBT) approach is used in managing tourist villages to achieve sustainable tourism. Ministerial Regulation Number 9 of 2021, which outlines the Guidelines for Sustainable Tourism Destinations, demonstrates Indonesia's dedication to promoting sustainable tourism. Although rural tourism can provide economic benefits, effective leadership is required for competitive and sustainable development. A "local champion" with sensitivity to local culture, innovation skills, experience, team collaboration and networking skills is required. Destination leadership styles, including decision making, team direction, and resource management, are key in shaping rural tourism development. In this context, the leader needed for sustainable tourism village development is a local champion with an effective destination leadership style.

A canvas model for planning and development strategy of rural sustainable tourism

Tourism development in rural areas is basically in line with the idea of sustainable development goals that want to create a healthy and prosperous life and strong institutions. This article examines sustainable tourism development strategies in rural areas. This article uses the focus group discussion method to develop BMC business strategies for tourism awareness groups in Tlemang village. By using BMC as a business strategy model, Pokdarwis can map which sectors support the concept of Sustainable Tourism Village. Through BMC’s knowledge of pokdarwis as the main subject of tourism development, pokdarwis as an institution has the capacity to regulate business strategies and adapt business knowledge in running tourism villages.

Stakeholder Management in Developing a Sustainable Tourism Village Based on Renewable Energy Using RACI Matrix

The tourism village offers cultural, natural, and authentic culinary experiences, but the growth of tourism villages must be managed sustainably to address adverse environmental impacts. Stakeholder management becomes a critical factor in planning a sustainable energy-based tourism village development project. This research aims to identify key stakeholders in the development project of the "Kampung Emas" tourism village based on renewable energy, understand their roles and responsibilities, and formulate stakeholder management strategies. The research was conducted by interviewing key stakeholders in the project and analyzing the results using the RACI Matrix table. The analysis identified four main stakeholders: the Village Head, the Tourism Awareness Group Chair, the Restaurant Manager, and the Academician. The Village Head plays a strategic role as the information disseminator at the village level; the Tourism Awareness Group Chair is fully responsible for the critical phases of the project, the Restaurant Manager has responsibilities in technical and strategic tasks, and the Academician contributes significantly to the analysis of each task. The proposed stakeholder management strategy positions the Village Head as an information disseminator, the Tourism Awareness Group Chair as the primary spokesperson, the Restaurant Manager in strategic decision-making, and the Academician as a consultative partner. This approach is expected to support successfully implementing the renewable energy-based tourism village development project.

Strategy for Sustainable Tourism Village Development case study of Kampung Lahang, Indonesia

The aim of this research on sustainable tourism development is to develop and strive for sustainable tourism in Kampung Lahang, Sukabumi Regency, West Jawa Province, Indonesia. Sustainable tourism needs to be developed in Kampung Lahang because it is a priority sector to encourage economic growth, increase regional foreign exchange, empower the community, absorb the workforce, open up job and business opportunities, as well as introduce community products and create a sustainable tourism destination. This research was conducted in Kampung Lahang, Sukabumi Regency using descriptive research with qualitative methodology. Multiple interviews with relevant informants as primary data sources, while secondary data was obtained from literature related to the research. Data collection through observation and interviews. The findings revealed that the local community initially rejected Kampung Lahang, but through discussion and outreach by the Management, Pokdarwis, and Village Government were able to resolve the problem. The Kampung Lahang Management has attempted and carried out a number of developments, such as improving hospitality, improving and maintaining facilities and infrastructure, as well as absorbing labor from the surrounding community. Aspects that support success include understanding and enthusiasm among residents who want to see their village transformed into a sustainable tourism village.

Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism

The advancement of human civilisation and the development of the global economy in various fields has now entered Indonesia with various new digital-based technologies and is currently known as the industrial era 4.0 which is based on cyber physical systems. Digitalisation in various fields is currently also intensively carried out in the tourism sector which is one of the country's foreign exchange boosters. Indonesia's tourism development is supported by adequate human resources and the diversity of natural resources which is an added value in order to sedate tourists to visit tourist destinations in Indonesia. The tourism village will later become an independent tourism village with sustainable tourism village certification. The assistance is carried out through the development of Human Resources in the management of tourist villages, product development or travel patterns, and digital development. In the management of digitalisation-based Independent Tourism Villages, the 7 destinations have used websites as a marketing communication medium. With the existence of digital technology-based marketing communication, many Tourism Villages are now increasingly recognised by the wider community across time and space. Marketing communication through websites is one of the right strategies for tourism businesses because it is a more efficient and effective media display and has a positive significance for the tourism sector.

Tista Tourism Village's Development towards Quality and Sustainable Tourism in Tabanan Regency

Tourist sustainable concept become consideration in countries around the world to reach Sustainable Development Goals (SDG's). Development tourist sustainable become base development tourism in utilise nor in enjoy potency natural or environment without ruin it. One form implementation tourist sustainable is development village tourism. Tista Tourism Village is one of them village tourism in Tabanan Regency which implements it development tourism in rural areas going to quality and sustainable, where the community look after their village in a way good and full consciousness, so plan development housing area from investor to fail because not get agreement from society. Community industry growing, awareness public to tourist increase, preservation nature and culture walk in a way significant. A qualitative approach reinforced with focus group discussions was used to determine the implementation of quality and sustainable tourism village management and development as well as the active participation of the community in monitoring and evaluating the implementation of quality and sustainable tourism village development. The results of data analysis are displayed descriptively qualitatively and in the form of instruments for assessing quality and sustainable tourism villages. This research resulting in 7 tourism program implementations quality and sustainable, namely: implementation village tourism attractions, implementation village tourism amenities, implementation village tourism accessibility, implementation village tourism management, implementation human resources at village tourism, implementation business in the village tourism, and implementation village tourism marketing, as well generated instrument evaluation implementation development quality and sustainable tourism.

Challenges of Strengthening Culture in the Development of Sustainable Tourism Villages in Bali

The development of a village into a sustainable tourism village is expected to be able to optimally meet cultural sustainability indicators. To realize cultural sustainability in the development of tourism villages in Bali, there are still challenges in strengthening culture such as the dynamics of authenticity and commodification, tourism political domination and hegemony, as well as strengthening traditional institutions. In order to increase the competitiveness of tourism, especially from the pillar of sustainable tourism villages, aspects of authenticity and commodification can increase their contribution to the local and national economy through the implementation of internationalization, traditionalization, and sacred versus profane; aspects of tourism political domination and hegemony through the implementation of policies related to the development of tourism villages; and aspects of strengthening traditional institutions through involving all levels of village society and community institutions in the village in relation to supporting the development of culture-based tourism villages, as well as revitalizing groups (sekaha-sekaha) that produce creative work to strengthen the development of tourism products in tourism villages and strengthen the image of a tourism village.

Dynamics of Collaboration as an Effort to Develop a Sustainable Tourism Village: The perspective of Tri Hita Karana in Sangeh Tourism Village, Badung Regency

The development of the tourism sector, especially the tourist village development, should collaborate synergically with various stakeholders. The tourism industry sometimes cannot play the economic role well because many stakeholders do not have good communication among important elements. The synchronization of various tourism sectors is the foundation to achieve tourism development. The purpose of this study is to analyze the dynamics of collaborative governance as an effort to develop a sustainable tourism village from the perspective of Tri Hita Karana. This study used a descriptive qualitative approach. In real life, the researcher collected data by using techniques of observation, interviews, and document studies. The results of this study indicate that Sangeh tourism village development has involved the local community to support their economy. Sustainability mean does not only consider environmental issues or problems but also economic, social, cultural, quality, health, safety, and aesthetic issues which are interrelated with people's social conditions, like culture and customs stated in the philosophy of Tri Hita Karana.

The Influence of Capability, Business Innovation, and Competitive Advantage on a Smart Sustainable Tourism Village and Its Impact on the Management Performance of Tourism Villages on Java Island

Tourism has become one of the biggest industries in the world. Many people carry out tourism activities for relaxation, fulfilling curiosity, gaining new experiences, and entertainment purposes (pleasure). This study analyzes the effect of capability, business innovation, and competitive advantage on a smart sustainable tourism village and the impact this has on the management performance of independent tourism villages on Java Island. The methods used in this study include descriptive statistical tests and structural equation modeling (SEM) tests operated through the AMOS program. The sample included 360 respondents who were managers of tourist villages on the island of Java. The questionnaire was determined based on the probability sampling method and non-probability sampling, namely, simple random sampling and convenience sampling. From various aspects and criteria, the data proved that the average value generated from the research unit produced a score of 4, which means good. The results revealed three influential variables: tourism village capability having a positive and significant effect on the smart sustainable tourism village; the smart sustainable tourism village having a positive and significant effect on tourism village management performance; and business innovation having a positive and significant effect on tourism village management performance.