This paper provides an overview of the solid waste management market, which is the object of the study, including the processes of collection, transportation, utilization and recycling, supervision and monitoring of these processes. The volume and dynamics of the global waste management market in 2023 and its forecasting until 2033 are considered. The problem solved in the article is to identify the key factors of influence and interconnection on the development of waste management market components to determine the directions of an effective sustainable development policy. The author analyzes the methods of waste management in different European countries and identifies the key factors influencing the market dynamics: the effects of urbanization, environmental regulations, waste-to-energy technologies, circular economy initiatives, smart waste management systems, increased waste recycling, and the development of green infrastructure. It is determined that the growing awareness of environmental problems and increasing public pressure are leading to an increase in government investment in the development of innovative technologies for effective waste management. It is established that the promotion of recycling infrastructure and the implementation of campaigns aimed at raising awareness among the population leads to an increase in the importance of responsible waste management, the introduction of public-private partnerships in the field of waste management and the development of green infrastructure. The market is analyzed by region, end user, and waste type. According to the regional analysis, North America has the largest market share, but Asia Pacific is showing the fastest growth. North America has a large waste management market due to its developed infrastructure and high level of environmental awareness. However, Asia-Pacific, particularly China and India, is emerging as a growth center due to rapid economic development, population growth, and rapid urbanization, indicating the potential for new waste management markets in this region. According to the analysis by waste type, industrial waste is the largest category, with the electronic segment showing dynamic growth. This analysis allows to forecast the market and trends in the waste management industry, which makes it possible to calculate costs and profits, scale global trends to Ukrainian realities, and offer promising investment opportunities, which is especially important in the times of recovery of Ukraine.