Universities, as agents of change, are expected to contribute to society's most pressing challenges, particularly the 21st century's central issue of sustainability. Amid growing expectations from governments, society, and an increasingly conscientious student body, universities have undergone significant institutional adjustments to incorporate sustainability into their core missions of education, research, and outreach. As universities worldwide increasingly engage in sustainability practices, the question arises: How do these sustainability endeavours correlate with academic performance on a global scale? This article, using data from the QS Sustainability Ranking and four prominent academic ranking (THEWUR, ARWU, QSWUR and USWUR), investigates this link. The study explores whether sustainability relates to the academic performance of universities, the validity of the relationship when academic scores of the four rankings are aggregated, and its dependence on country-level sustainability performance scores. Findings reveal that sustainability practices have a reflection on the university rankings, providing a global competitive advantage for universities. While this study incorporates aggregated scores as a methodological innovation addressing the lack of uniformity among ranking systems, it recommends the inclusion of university-level control variables (such as faculty expertise, university budget, infrastructure) and government and policy variables in future studies to ensure robustness of the results.