Market Environment Research Articles

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The article examines the theoretical foundations and modern trends in the development of the management system of innovation and investment activities of enterprises. It is proved that the innovation and investment potential of the enterprise is a complex system where various resources and opportunities interact, aimed at ensuring long-term development and increasing competitiveness. Managing this potential is a strategically important task that requires a comprehensive approach, taking into account external and internal factors, as well as focusing on achieving sustainable economic growth. It was determined that theoretical approaches to the management of innovation and investment potential are multidimensional and complex. They reflect various aspects of the interaction of resources, competences, external environment and internal processes, which affect the ability of the enterprise for innovative development and effective use of investments. Potential management depends on the chosen approach and the specifics of the enterprise's activities, but in general it should be aimed at achieving sustainable economic growth and increasing competitiveness in a dynamic market environment, particularly in wartime. The innovative and investment potential of the enterprise is formed under the influence of a complex interaction of internal and external factors. This interaction determines the enterprise's ability to innovate, attract investment, and adapt to dynamic changes in the business environment. Effective management of these factors is the key to ensuring the sustainable development of the enterprise and increasing its competitiveness in the market. Modern trends in the development of innovation and investment activity are characterized by increased attention to digital and sustainable technologies, globalization of business, active use of new financial instruments and the construction of flexible ecosystems. It is concluded that enterprises that adapt to these changes receive significant competitive advantages and have the opportunity to ensure sustainable economic growth, which is especially important in the conditions of war and post-war recovery

Trustworthiness in the Media Industry and its Significance for the Strategic Programme Planning of Moving Image Providers in Germany

This paper examines the evolving landscape of strategic program planning in Germany's media industry, focusing on the integral role of trustworthiness for linear TV broadcasters and streaming service providers. In media convergence and dynamic market structures, we analyze how trustworthiness is cultivated and leveraged as a strategic asset in program planning decisions. Conduct a comprehensive literature review, we delve into the resource-based view to understand trustworthiness as a rare and inimitable resource, crucial for sustaining competitive advantage in the rapidly changing media sector. The study compares and contrasts the strategic approaches of linear broadcasters and streaming service providers, highlighting their distinct and converging tactics in response to shifting audience preferences and technological advancements. We also explore the impact of brand identity on trust establishment, and how programming strategies are influenced by the audience's evolving consumption patterns. The findings illuminate the nuanced interplay between program planning and trustworthiness, offering insights into future trends and underscoring the need for adaptable, audience-centric strategies to pursue sustainable market success in the media industry.

Information market, educational and library environment in the contemporary digital setting: New trends and expectations (The annual paper delivered at the Eighth World Professional Forum “The Book. Culture. Education. Innovations” (“Gelendzhik-2024”))

The author reviews and analyzes the status and prospects for the educational and library technologies and information market within the digitalized community. The increasing AI role, its advantages and drawbacks in education and publishing are discussed. The library behavioral models under the new circumstances are evaluated. The libraries’ role in education support and user services is emphasized.

Modelling the Influence of Management Practices on Sustainable Market Performance in Serbian Enterprises

In the evolving global market, new business conditions necessitate that enterprises adapt and construct organizational structures grounded in new principles and the implementation of contemporary management methods. This is particularly crucial for enterprises in transitional economies, which need to be highly flexible and innovative to meet the increasing demands of users swiftly, employ modern management techniques, and gain a competitive edge. The modern business environment assumes that there are very few products, technologies, services, knowledge areas, or procedures unavailable to interested groups worldwide. This study examines the influence of modern management methods and techniques (MMMTs), human resource management (HRM), quality management (QM), and intellectual capital management (ICM) on the sustainable market performance (SMPC) of these enterprises. A structured survey was conducted among 146 managers from various Serbian industrial enterprises, and the data were analyzed using descriptive statistics, Pearson correlation analysis, linear regression, and multicollinearity tests. The results revealed significant positive correlations between MMMTs, HRM, QM, ICM, and SMPC, with quality management having the highest impact. These findings provide valuable insights for improving business competitiveness in Serbia’s industrial sector. The results also support the development of an integrated model for sustainable management practices in transitional economies.

Role of green finance and higher education in fostering the sustainability and energy transition practices

This paper offers a qualitative analysis of how higher education and green finance impact the promotion of sustainable energy within the Regional Comprehensive Economic Partnership (RCEP) region from 2000 to 2020. The analysis reveals that higher education has a positive effect on sustainable energy development, with a 1% increase in the higher education population associated with a 0.19% rise in short-term and a 0.29% rise in long-term sustainable energy progress. Green finance also plays a crucial role, significantly accelerating green energy development in the RCEP region—each 1% increase in green finance results in a 0.43% boost in short-term and a 0.38% boost in long-term sustainable energy advancement. In contrast, increased fossil fuel production hampers sustainable energy development. Enhanced internet access further supports green energy progress, contributing to a 0.43% increase in the short-term and a 0.53% increase in the long-term. Policy recommendations include expanding the green finance market, advancing sustainable education initiatives, reducing reliance on fossil fuels, and improving internet access to further sustainable energy development in the RCEP region.

The Evolving Role of FSC Certification in Croatia: From Market Pressures to Sustainable Practices

Forests are crucial in sustaining life on Earth and are at the core of global sustainability efforts, to which Forest Stewardship Council (FSC) certification makes a significant contribution. Changes in motivations, benefits, and challenges associated with FSC certification among Croatian companies, particularly in light of recent market fluctuations and global sustainability trends, have been examined in this study. The research was conducted in 2015 and 2023 using a survey method among FSC chain of custody (CoC) certificate holders in Croatia. A statistically significant decline in the proportion of companies citing customer demands and company image as the main reasons for FSC certification was observed, while environmental awareness became a more prominent motivation. Additionally, although key benefits such as retaining existing customers and attracting new ones remain important, a significant decline in the proportion of companies reporting increased profits as a benefit was noted. Challenges related to extensive documentation and frequent changes in standards also significantly increased. This study suggests that FSC certification remains crucial for maintaining competitiveness in the Croatian wood industry, especially as environmental concerns gain importance. Given that FSC standards help enforce European sustainability regulations, FSC certification is important for ensuring long-term resilience and success in an unstable market environment.

Price Bubble and Co-bubble in the Green Economy Market

In light of growing concerns about climate change and environmental issues, investor interest has surged in the new green economy market. However, the existing literature is limited regarding potential price bubble and co-bubble within this new domain. This study examines price bubble and co-bubble in the new green economy market, covering 31 indexes classified into three groups: the green economy market and its components, geographical regions, and sectors. Using daily data from August 31, 2005, to May 31, 2024, a test procedure is first applied to detect periods of price bubble in the various indexes, then logistic regressions are employed to examine price co-bubble behaviours. The results show evidence of price bubble in the green economy market, particularly in solar and wind indexes, with peaks during the COVID-19 pandemic and Russia-Ukraine conflict, whereas the water index is the least prone to price bubble. Regarding geographical region, the USA market exhibits a higher tendency for price bubble than the Asian or European markets. Several sectors are resistant to price bubble. The co-bubble analysis reveals a strong reliance of wind index on price bubble in the solar and water indexes. Price bubble in Asia significantly influences price bubble in Europe and the USA. These findings have implications for investment portfolio management and risk management strategies in the new green economy market.

A Study on the Cognitive, Normative, and Affective Factors That Enhance the Pro-Environmental Behaviors of Consumers in the Context of Drone Food Delivery Services

The current study examined consumers’ sustainable behavior in the context of eco-friendly drone food delivery services. It thus focused on the cognitive triggers, normative factors, and affective triggers in forming pro-environmental intentions. This study more specifically developed a comprehensive framework that included cognitive triggers, which included environmental awareness, ascribed responsibility, biospheric value, environmental concern, and perceived effectiveness, personal norm, and affective triggers, which included positive anticipated emotion and negative anticipated emotion, subjective norm, and pro-environmental intentions. The 312 samples were randomly extracted through an online survey company in Korea, which targeted individuals who have dined out within the last six months. A theoretical model that included mediation and causal hypotheses was proposed and tested by conducting structural equation modeling. The data analysis results indicated that the four dimensions of the cognitive triggers, such as ascribed responsibility, biospheric value, environmental concern, and perceived effectiveness, positively affect personal norm, and consequently have a positive effect on positive anticipated emotion. In addition, subjective norm aids in regards to enhancing personal norm and pro-environmental intentions. The study consequently contributes knowledge that addresses the acknowledged research gap and provides practical suggestions for green marketing strategies in regards to promoting the services.

Landscape Design and Dual-Carbon Technology: Integration and Symbiosis, Creating a Green Future

Under the background of global climate change and low-carbon development, landscape design, as an important part of urban construction, has an increasingly significant trend of low-carbon and ecological development. This paper deeply discusses the feasibility and practice path of combining landscape design and dual-carbon technology, aiming to promote the development of landscape design in the direction of low-carbon, efficient, and sustainable through technological innovation and concept renewal. Firstly, this paper reviews the basic principles and application fields of dual-carbon technology and the current market environment of landscape design and analyzes the potential value of dual-carbon technology in landscape design. Then, based on several concrete cases, the practical application of dual-carbon technology in landscape design is elaborated, including solar energy utilization, green building materials, etc. In addition, this paper also discusses the challenges and solutions in combining landscape design with dual-carbon technology, which provides a useful reference for future research and practice. The research shows that the combination of landscape design and dual-carbon technology can not only enhance the ecological benefits and aesthetic value of the landscape but also effectively reduce carbon emissions and promote the city's sustainable development.

Governance Dilemma of Commercial Bribery by Multinational Corporations in China

With the deepening development of globalisation, multinational corporations (MNCs) have been operating more and more frequently in China, but the accompanying problem of commercial bribery has gradually emerged.The purpose of this paper is to explore the dilemmas encountered by China in punishing commercial bribery by multinational corporations in China.Through the research method of literature review, this paper finds that the causes of commercial bribery by multinational corporations in China are complex and diverse, including regulatory deficiencies, imperfections in the legal system, differences in business ethics, and insufficient internal control, etc. Such behaviour not only undermines fair competition, but also leads to the emergence of the problem of commercial bribery.Such behaviours not only damage the market environment of fair competition, but also erode the moral foundation of the society and affect China's international image.Therefore, possible solutions are proposed, including strengthening legislation and law enforcement, expanding jurisdiction, and improving the monitoring system, in order to more effectively curb commercial bribery by multinational corporations in China.

Robust cooperative hub location optimization considering demand uncertainty and hub disruptions

Amidst the rise of economic globalization and increased commodity trading, the logistics industry is experiencing rapid growth, encountering intricate transportation demands and fierce market competition. Simultaneously, it faces challenges related to infrastructure development and resource allocation efficiency. To enhance the adaptability and robustness of transportation networks when facing uncertain demands and potential hub disruptions, this paper proposes a two-stage robust optimization model for cooperative hub location problem. The model utilizes a hybrid algorithm that effectively combines the global search capability of genetic algorithms with the step-by-step optimization efficiency of Benders decomposition. Case study analyses demonstrate that, irrespective of the uncertainty environment, the cooperative model maintains lower total costs. Particularly in the case of large demand fluctuations, its cost advantages over non-cooperative models become notably prominent, showcasing remarkable performance in meeting service demands and enhancing resource utilization. Additionally, in cooperative networks, hub disruptions have a more significant impact on hub location decisions, with penalty and supplementary costs further exacerbating this influence. These research findings offer crucial insights for management practices: in uncertain market environments, adopting cooperative and robust planning strategies is pivotal for mitigating operational risks. When making decisions on cooperative hub location selection, carriers should comprehensively consider the interaction between uncertainty and economic benefits to achieve an optimal balance between risk and cost, ensuring the sustained economic feasibility of cooperative ventures.

Research on Business Model Transformation of Traditional Retail Enterprises under the Background of Digital Economy

With the rapid development of Internet technology, the global economy is gradually entering the digital era, and traditional industries are facing unprecedented challenges and opportunities. The retail industry, as an important part of it, is experiencing the change from traditional business a model to digital transformation to adapt to the changing market environment and consumer demand. This paper discusses the path of business model transformation of traditional retail enterprises in the context of digital economy, emphasizes the necessity and urgency of business model transformation, and points out that the only way for enterprises to maintain competitiveness and achieve sustainable development in the fierce market competition is through digital transformation. The path of transformation practice includes the dimensions of online-offline integration, digital supply chain management, data-driven precision marketing, and innovative payment and settlement methods. By combining specific cases in the Philippine market, practical transformation strategies and theoretical guidance are provided for traditional retail enterprises to help them realize a new round of growth in the era of digital economy.

Sustainability Thought 181: Dwarf Green Markets Versus Green Markets: Which one is Environmentally Clean Economy Transition Friendly? Why?

There are two ways of dealing with the environmental pollution problem separating environmentally dirty traditional markets from environmentally clean markets, using dwarf green markets and using green markets. If the goal is to transition from environmentally dirty traditional economies to environmentally clean economies, then understanding which one is friendly and which one is not friendly with such a transition is important for policy making based on science and for understanding the reasons behind non-science-based policy decision-making. And this makes the following topic and question relevant: Dwarf green markets versus green markets: Which one is environmentally clean economy transition friendly? Why? Among the goals of this paper is to provide answers to these questions.

Tourism-Led Housing Commodification: Transnational Real Estate Networks and State-Permeated Property Investment in Havana, Cuba

ABSTRACT In a context of ever-growing demand for tourism property, this paper scrutinizes emerging forms of tourism-led housing commodification in Havana, Cuba. In 2011, the Cuban property market reopened to investment when the socialist government allowed the sale of private property at prices set in a market environment. We pay attention to the critical role of Cuban migrants, remittance investors and lifestyle elites in commodifying Havana’s historic housing stock and transforming residential property into short-term rentals, hotels, private restaurants and tourist boutiques. We demonstrate how the Cuban government has become an active market facilitator, either by restraining private competition or by encapsulating tourism property investment within broader channels of the state. We conclude that the case of Havana is indicative of broader trends in tourism and hospitality, particularly in the Global South and East. We propose tourism-led housing commodification as a conceptual framework for understanding these broader commonalities.

Enacting ‘true business sustainability’ − Market shaping for environmental impact

Market-shaping research on firms’ efforts to transform markets for environmental aims is scarce and limited to incumbent actors’ efforts to replace existing technologies with more sustainable alternatives. While important, these studies implicitly adhere to the ‘business case for sustainability’ approach, in which CSR is harnessed to facilitate profitability and competitive advantage. We offer a new perspective by examining market shaping explicitly aimed at inducing environmental impact. Using the lens of for-profit hybrid firms, which enact a ‘true business sustainability’ approach by blending environmental impact goals with commercial objectives, we explore the case of a hybrid shaping an existing EU regulation-born ‘sustainability market’ built around the Guarantees of Origin for renewable electricity. We contribute to the contextual understanding of market shaping for sustainability by presenting a model of firm-level market shaping for environmental impact, unfolding through six intertwined processes inherently connected to the organization’s development.

Green Marketing: The Impact of Green Advertising on Consumer Purchasing Behavior

Green Marketing: The Impact of Green Advertising on Consumer Purchasing Behavior

Discussion on the Comprehensive Influence of E-commerce on Business Administration

E-commerce is profoundly changing the traditional business model. Through the seamless connection between online and offline, it has greatly promoted the connectivity of the global sales market, so that enterprises can cross the regional boundaries to achieve more convenient and efficient global operation. At the same time, the multi-channel sales strategy provided by e-commerce not only enriches the choices of consumers, but also helps enterprises to reduce their operating costs and break the geographical restrictions. This paper aims to deeply analyze the impact of e-commerce on the field of business administration, and explore innovative strategies to help enterprises to achieve efficient and flexible development in the complex and changeable market environment.

Why has China invested heavily in countries with weak market environments? A new explanation and implications for China-Africa economic cooperation

This paper investigates why China has invested heavily in countries with weak market environments. We provide a theoretical hypothesis that experiences and abilities acquired by Chinese enterprises in dealing with incomplete market environments at home help them conduct investment abroad. We match many databases and use government work experience of executives to capture the enterprise's experiences and abilities. The results show that the government work experience of executives helps enterprises overcome the constraints of unfavorable market environments in the destination country, and this effect is strongly reflected in host countries where resources are scarce, wages are low, and patent stocks are limited. These research findings have important implications for economic cooperation between China and Africa. Chinese enterprises have grown in an incomplete market environment. The experience they have accumulated is helpful for expanding investment opportunities in the African market, which has a positive impact on bilateral economic cooperation.

ENHANCING COMPETITIVENESS OF PERUVIAN TEXTILE MSES THROUGH QUALITY MANAGEMENT: A FOCUS ON LEADERSHIP, TRAINING, AND CONTINUOUS IMPROVEMENT

This study examines the impact of quality management on the competitiveness of micro and small enterprises (MSEs) in the Peruvian textile clusters, a sector that is a significant driver of local economic activity. Unlike previous studies, this research provides a comprehensive analysis of the combined influence of leadership, employee training, customer orientation, continuous improvement, and benchmarking on MSE competitiveness. Utilizing a robust quantitative research design, data were collected from 347 participants through a structured survey. The findings reveal a high level of engagement in quality management practices among the surveyed MSEs, with the identified factors significantly contributing to improved productivity, customer satisfaction, and market presence. The originality of this study lies in its in-depth exploration of these quality management dimensions within the specific context of Peruvian textile clusters, offering new insights into their role in driving competitiveness. The implications are particularly relevant for business owners, managers, and policymakers seeking to enhance the sustainability and competitive advantage of textile MSEs in a highly dynamic market environment.

ASSESSMENT OF ENTERPRISE DEVELOPMENT POTENTIAL IN THE CONTEXT OF ENSURING ECONOMIC SECURITY

The article deals with the actual issues of assessing the development potential of the enterprise in the context of ensuring economic security. Economic security is crucial to any enterprise's sustainable functioning, especially in an unstable market environment and growing competition. To ensure the enterprise's long-term development, it is necessary to systematically assess its potential, considering internal and external influencing factors. The main approaches to assessing the development potential of the enterprise are analyzed. Among them, financial, economic, strategic, and managerial approaches stand out, each with advantages and disadvantages. Financial approaches focus on analyzing the company's financial statements and assessing its solvency, liquidity, and profitability. Economic approaches include the analysis of macroeconomic conditions in which the enterprise operates and its ability to adapt to changes in the external environment. Strategic approaches are focused on long-term planning of the enterprise's development and assessment of its competitiveness in the market. Management approaches involve analyzing the company's internal processes, the effectiveness of management decisions, and the organizational structure. The assessment of development potential is a multifaceted and comprehensive process that involves the analysis of various aspects of the enterprise's activity. It is not a simple task, but one that requires a thorough and all-encompassing approach. The methods of ensuring the economic security of the enterprise were studied. Ensuring economic security involves minimizing risks and maximizing opportunities for enterprise development. A systematic approach to assessing economic security, which involves a comprehensive analysis of all aspects of the enterprise's activity and their interrelationship, is proposed. A model for assessing the company's development potential is presented as a significant contribution to the field. This model, which considers the main factors and risks affecting the company's activities, is a valuable tool for enterprise development. In addition, recommendations for enhancing the economic security of the enterprise have been formulated.