Sustainable Competitive Advantage Research Articles

Green innovation drives globalization: a longitudinal case study of Angel Yeast’s evolution from a start-up to a world-class manufacturer

In the increasingly competitive global market, emerging market companies, represented by China, have shown mixed performance during their development process. Many companies grow rapidly in the early stages of development but cannot maintain long-term growth. How to achieve sustainable development has become a major challenge for emerging market companies, and green innovation is considered an effective way to address this issue. Based on the resource-based view, this paper conducts a longitudinal case study on Angel Yeast as the research subject, dividing the development process of Angel Yeast into three stages: the start-up period (1986-2000), the growth period (2000-2010), and the maturity period (2010-present), discussing how Angel Yeast has grown from a small start-up company to a world-class manufacturer. The study finds that Angel Yeast has utilized its unique resources at different stages of development for green technology innovation, green product innovation, green management innovation, green marketing innovation, green supply chain management, and green organizational culture construction, enabling Angel Yeast to gain a sustained competitive advantage and grow into a global leader in the yeast industry. This paper expands the research on the evolution of emerging market companies under the resource-based view theory and enriches the understanding of the role of green innovation in the growth process of enterprises.

The Role of Organizational Innovative Capabilities in Achieving Strategic Agility: An analytical study of the opinions of administrative leaders in private universities in the Kurdistan Region of Iraq

The changes in the business environment have caused organizations to focus a lot on improving their organizational innovative capabilities to achieve a sustainable competitive advantage by keeping pace with these changes and developing their strategic agility to meet the demands of their customers. This research investigates the role of organizational innovative capabilities in achieving strategic agility among administrative leaders in private universities in the Kurdistan Region of Iraq. Based on the nature of the research and the objectives it seeks to achieve, a descriptive-analytical approach has been relied upon. In this research quantitative method was used through questionnaires to collect data and the target samples were 238 administrative leaders, including deans of faculties/colleges, vice deans, heads of departments, coordinators of departments, and unit administrators who were selected through simple random sampling as academic and administrative leaders in private universities in all the cities in the Kurdistan region. The data has been analyzed with the help of several statistical methods, the correlation coefficient, and multiple linear regressions as a measure of the strength of the linear relationship and impact between the two variables of organizational innovative capabilities and strategic agility. Statistical data were analyzed and hypotheses were tested using the SPSS program. The results of the research showed that organizational innovative capabilities have a strong relationship with strategic agility.

Leveraging predictive analytics for strategic decision-making: Enhancing business performance through data-driven insights

This paper explores the transformative role of predictive analytics in enhancing strategic decision-making and business performance. It delves into the components of predictive analytics, including data mining, machine learning, and statistical techniques. It highlights its historical evolution and technological enablers like big data platforms, cloud computing, and AI. The paper examines how predictive analytics improves profitability, efficiency, and market share by providing actionable insights from raw data. It also discusses emerging trends such as advancements in AI, the Internet of Things (IoT), and real-time analytics while addressing associated risks like data privacy and ethical considerations. The conclusion underscores the necessity of adopting predictive analytics for sustainable growth and competitive advantage in today's data-driven business environment.

DIGITAL CULTURE AS A COMPETITIVE ADVANTAGE IN THE SUSTAINABLE DEVELOPMENT OF ORGANIZATIONS

The article explores the concept of digital culture as a key component for organizations seeking sustainable development and competitive advantage in today's rapidly evolving business landscape. It delves into how embracing a digital culture within an organization can lead to enhanced efficiency, innovation, and overall performance. By fostering a culture that values digital skills, collaboration, and adaptability, companies are better equipped to navigate challenges and leverage opportunities in the digital age. There's no denying that there has been a noticeable increase in interest in recent years for solutions that support the sustainable development of organizations. In such a context, a key factor for increasing the efficiency of these processes is effective change management and its detailed knowledge. The management of human resources is affected by these management relationships, which guide it toward the strategic prioritizing of particular areas. However, given the evolving importance of technology and all of its associated aspects and activities, it is necessary to concentrate on identifying a new management paradigm, or digital culture. This is where we should also include the tendency, the primary driving force behind the changes, to be expressed in the understanding that increases in an organization's effectiveness have a direct connection to the human factor, and from there to innovative practices, talent management, motivational policies, and other aspects of personnel management. Therefore, in the search for sustainable development policies, human resources should be considered as organizational capital.

ASSESSING THE IMPACT OF RUBBER DEVELOPMENT POLICIES ON THE NATIONAL ECONOMY, INTRA-SECTOR DYNAMICS, AND EMPLOYMENT: UTILIZING A COMPUTABLE GENERAL EQUILIBRIUM MODEL APPROACH

Purpose – This research explores the effects of three rubber development policies on Thailand's economy and employment: increasing import taxes on rubber products, raising the rubber export tariff (CESS), and boosting domestic rubber consumption. The goal is to strengthen the rubber industry's foundation by promoting policies that enhance domestic rubber utilization, expand the rubber processing industry, and support farmer institutions.Methodology – Using a Computable General Equilibrium (CGE) model, the study analyzes the impact of these policies. Expert brainstorming sessions and in-depth interviews provided additional insights, guiding recommendations for government strategies to streamline rubber supply management and support the entire rubber production chain.Results – Key findings include: 1) Raising the rubber export tariff has minimal impact on the overall economy. 2) Mandating 30% domestic rubber utilization leads to modest economic growth and employment increases, despite Thailand's limited production structure. And 3) Increasing tariffs on imported rubber products has significant macroeconomic effects: a 10% tax increase results in 3.63% economic growth (612,707.70 million THB) and a 2.93% price rise. Employment increases by 6.69%, rubber product prices surge by 23.287% to 26.094%, and primary rubber prices rise by 41.091%.Implications – Policy recommendations include: Streamlining national rubber supply management, supporting upstream rubber production and creating value-added products, aligning rubber research with synthetic rubber needs, - enhancing domestic rubber usage and procurement regulations, developing new strategies for rubber growth, promoting the rubber glove industry, and achieving a 40:60 ratio of natural to synthetic rubber within five years, Establishing rubber special economic zones and strengthening farmer institutions and the Rubber Authority of Thailand (RAOT), and addressing low productivity per acre, establishing a central market, and creating an online platform for future rubber trading to boost producers' earnings and global competitiveness.Originality/Value – Implementing a 10% tariff increase on imported rubber products, comprehensive rubber system management, and maintaining a 30% domestic rubber usage rate are crucial. These measures are expected to invigorate the rubber market and enhance producers' earnings, securing a sustainable competitive advantage globally.

Effect of Organisational Strategy on Sustainable Competitive Advantage of Manufacturing SMEs: Mediating Role of Managerial Creativity

Effect of Organisational Strategy on Sustainable Competitive Advantage of Manufacturing SMEs: Mediating Role of Managerial Creativity

Optimizing supply chain management: strategic business models and solutions using SAP S/4HANA

In today's highly competitive and rapidly evolving business environment, optimizing supply chain management (SCM) has become a critical imperative for organizations aiming to enhance operational efficiency, reduce costs, and improve customer satisfaction. SAP S/4HANA, a next-generation enterprise resource planning (ERP) suite, offers a comprehensive and integrated platform for streamlining and modernizing SCM processes. This review explores the strategic business models and solutions facilitated by SAP S/4HANA, focusing on its impact on various facets of supply chain operations, including procurement, manufacturing, logistics, and inventory management. The implementation of SAP S/4HANA enables organizations to leverage advanced analytics, real-time data processing, and intelligent automation to optimize supply chain functions. By providing a unified view of supply chain activities, SAP S/4HANA enhances visibility, enabling proactive decision-making and fostering a more responsive and agile supply chain. Key features such as predictive analytics and machine learning algorithms facilitate demand forecasting and inventory optimization, reducing the risk of stockouts and overstock situations. Furthermore, SAP S/4HANA supports the integration of Internet of Things (IoT) technologies, allowing for real-time monitoring of assets and operations. This connectivity enhances the ability to manage logistics and transportation more efficiently, reducing lead times and improving delivery performance. The platform's ability to harmonize data from various sources also aids in supplier collaboration, ensuring better alignment with suppliers' capabilities and enhancing the overall supply chain resilience. Strategic business models enabled by SAP S/4HANA include just-in-time (JIT) production, which minimizes inventory costs, and demand-driven replenishment, which aligns production schedules with actual customer demand. Additionally, the adoption of digital twin technology within SAP S/4HANA allows for virtual modeling and simulation of supply chain scenarios, facilitating strategic planning and risk management. In conclusion, SAP S/4HANA provides a robust foundation for optimizing supply chain management through its advanced technological capabilities and integrated approach. Organizations adopting SAP S/4HANA can achieve significant improvements in supply chain efficiency, agility, and resilience, positioning themselves for sustained competitive advantage in the dynamic global market. This exploration highlights the transformative potential of SAP S/4HANA in redefining supply chain strategies and operational excellence.

The Effects of Implementing Sustainability and Digitalization Management on Small Shipping Companies’ Competitive

Sustainability and digitalization have been important issues for the world shipping industry in recent years. Shipping companies need to address these issues to be able to thrive for the long run, including the small shipping companies in Indonesia. However, there has not been any empirical study on the effects of implementing sustainability and digitalization management on the competitive advantage of small shipping companies. This study aims to analyze the effects of sustainability and digitalization management, termed Sustainable Shipping Management (SSM) and Shipping Digitalization Management (SDM) respectively, on Indonesian small shipping companies’ competitive advantage (SCA). Since Dynamic Capabilities (DC) and Service Capabilities (SC) are considered to be essential capabilities in creating sustainable competitive advantage based on Resource-Based View (RBV) theory, this study focuses on the roles of DC and SC in mediating the SSM and SDM effects on SCA. It utilized survey method on top management of Indonesian small shipping companies. It used sample from the population, selected using non-probability sampling technique and purposive sampling method. There were 185 respondents from 170 companies qualified to participate in this study. The result shows that SSM and SDM positively affects SCA, either directly or indirectly via the mediations of DC and/or SC. SSM and SDM are both found to contain the elements of DC and SC, therefore their implementations are important for the companies to create and maintain competitive advantage. It provides insights for the owners or the management of Indonesian small shipping companies on how to allocate their limited resources in SSM and SDM to build and strengthen their competitive advantages. It also calls for policies and incentives developed and created by the government and related agencies to assist the small shipping companies to implement sustainable management and conduct digital transformation

Sustainable competitive advantage under digital transformation: an eco-strategy perspective

Purpose This study aims to investigate how a firm’s sustainable competitive advantage is influenced by the combination of entrepreneurial ecological orientation, digital transformation and dynamic capabilities. Design/methodology/approach Based on the qualitative comparative analysis method, this study systematically explores the significant key conditions and configuration effects that affect the growth of sustainable competitive advantage. This study uncovers the causal relationship and complex mechanisms underlying the sustainable and unsustainable competitive advantages for new ventures, by examining the grouping effects of the above three factors – entrepreneurial ecological orientation, digital transformation and dynamic capabilities on those advantages. Findings A single factor fails to constitute a necessary condition for sustainable competitive advantage. Three types of configurations are beneficial to sustainable competitive advantage, namely, flexible and responsive type, dynamically adjusted type and type of opportunity resource integration, whereas four types of configurations lead to the unsustainable competitive advantage of new ventures, namely, type of organizational rigidity, informal entrepreneurial type, information-blocking type and technology-deficient type. Originality/value According to this study, adopting an entrepreneurial ecological orientation is a novel strategic move. This study offers an extensive review of three aspects of entrepreneurial ecological orientation, dynamic capacities and digital transformation and their mutually synergistic cascading effects on the sustainable competitive advantage of new ventures. This study investigates how three dimensions interact to achieve sustainable competitive advantage for firms, ultimately contributing to the study of sustainable competitive advantage strategies from an entrepreneurial ecosystem perspective.

Can customer ESG performance improve corporate carbon emission productivity? --An empirical study from listed companies in China

<p _msthash="773" _msttexthash="14882050313"><span style="font-size:12pt"><span style="text-justify:inter-ideograph"><span style="line-height:200%"><span style="font-family:"Times New Roman",serif">With the increasing awareness of sustainable development, the ESG performance has become a focal point for both companies and their stakeholders. This study, Chinese A-share listed companies as an example, constructs a sample of paired enterprises and customers to examine the impact of customer ESG performance on corporate carbon productivity and its underlying mechanisms. The research demonstrates a positive relationship between customer ESG performance and corporate carbon productivity, indicating the presence of a supply chain contagion effect. In terms of influencing mechanisms, customer ESG performance primarily enhances corporate carbon productivity by increasing pollution control investments and improving gross domestic product. Further investigation reveals that the improvement in customer ESG performance has a more significant impact on corporate carbon productivity when the company is larger in scale, operates in less-polluting industries, and engages in export activities. This study enriches the relevant research on corporate carbon productivity from an external partner perspective and provides valuable insights for supply chain enterprises on how to enhance carbon productivity and sustainable competitive advantage.</span></span></span></span></p>

Hospital Patient Experience: Exploring Hospitals as Shifters and Sustainers Over Time.

Patient experience is a key factor in measuring hospital performance, and the Hospital Consumer Assessment of Healthcare Providers and Systems survey tool is used to assess patient perceptions. Hospitals with positive patient experience tend to have a better quality of clinical care, lower readmission and mortality rates, and an overall shorter inpatient length of stay. Studies have identified several organizational determinants of high- and low-rated patient experiences, including hospital size, type, staffing levels, and patient demographics.This study aims to explore the determinants of consistently high- and low-rated patient experience, as well as factors associated with positive and negative changes in patient experience over time. The 2014 to 2019 American Hospital Association annual survey and the Centers for Medicare and Medicaid Services Hospital Value-Based Purchasing database were used. A total of 2801 acute-care hospitals were included in this study. A series of multivariate logistic regressions were used to model the probability of "1" (being a superior hospital or an inferior hospital). In addition, a generalized linear mixed model for binary responses was used to analyze the change (probability of positive and negative change). The results showed that most hospitals did not sustain superior or inferior performance, and competition decreased the likelihood of a hospital consistently performing well in terms of patient experience. Superior performance was associated with hospital ownership (P <.001), size (P =.026), location (P =.002), teaching status (P =.009), average Herfindahl-Hirschman Index value (P =.005), and Medicaid and Medicare patient population. On the other hand, inferior performance was associated with hospital ownership (P =.003), size (P <.001), teaching status (P =.003), safety net status (P =.020), and Medicaid and Medicare patient population. This study aimed to examine the trends in hospital patient experience performance and the influence of hospital organizational characteristics on those trends. Our findings allow us to question the widely held belief that patient experience is a metric of differentiation and industry competition, suggesting that performance in this domain has not been utilized by most hospitals as a source of sustainable competitive advantage. The findings from this study highlight the importance of considering changes in performance over time and the need for significant organizational efforts to improve hospital performance in terms of patient experience.

Prospective Industry Apprenticeship for Entrepreneurial Innovations as Influenced by Students’ Behavior

To cope with the new normal of economic development, seek sustainable national competitive advantage, alleviate the employment problem of college students, and improve the quality of employment, it is necessary to change the employment concept of college students and change the original "passive employment" into "active employment" in the future. Integrate the cultivation of innovative consciousness, entrepreneurial thinking, entrepreneurial skills, and abilities into traditional education to improve college students' learning ability and entrepreneurial will. Modern apprenticeship and apprenticeship innovation are important talent training modes to deepen the integration of production and education and cultivate innovative talents. It can be a mutually beneficial arrangement to implement industrial innovation apprentices. Enterprises can gain new ideas and contributions from enthusiastic learners, while apprentices can gain practical experience and contribute to the development of the industry. Understanding the influencing factors and formation mechanism of entrepreneurial behavior of college students in designated universities is of great practical significance for perfecting the entrepreneurial innovation system of apprenticeship and guiding the exploration and practice of entrepreneurial innovation reform of apprenticeship.

Transforming business scalability and operational flexibility with advanced cloud computing technologies

In the rapidly evolving landscape of digital transformation, cloud computing has emerged as a pivotal technology enabling businesses to achieve unparalleled scalability and operational flexibility. This review explores the transformative impact of advanced cloud computing technologies on business operations, highlighting key innovations and their implications for organizational growth and efficiency. Cloud computing offers a dynamic and scalable environment where resources can be provisioned and managed on-demand, allowing businesses to respond swiftly to changing market conditions and customer demands. By leveraging cloud infrastructure, companies can scale their operations seamlessly without the need for significant upfront investments in physical hardware. This flexibility not only reduces capital expenditure but also enhances the ability to innovate and adapt in a competitive marketplace. Advanced cloud technologies, such as multi-cloud and hybrid cloud solutions, further augment operational flexibility by enabling organizations to optimize their IT environments. Multi-cloud strategies allow businesses to distribute workloads across multiple cloud providers, mitigating the risks associated with vendor lock-in and ensuring high availability and redundancy. Hybrid cloud solutions, which integrate on-premises infrastructure with public and private clouds, provide a balanced approach to managing sensitive data and workloads while benefiting from the scalability of the cloud. Moreover, cloud-native technologies like containerization and serverless computing have revolutionized application development and deployment. Containers encapsulate applications and their dependencies, ensuring consistency across different computing environments and facilitating rapid deployment. Serverless computing reviews the underlying infrastructure, allowing developers to focus solely on code, thus accelerating the development cycle and reducing operational overhead. The integration of advanced analytics and artificial intelligence (AI) with cloud computing further enhances business capabilities. Cloud platforms offer robust analytics tools and AI services that can process vast amounts of data in real-time, providing actionable insights and enabling predictive decision-making. This integration empowers businesses to optimize operations, improve customer experiences, and drive strategic initiatives with data-driven precision. In conclusion, advanced cloud computing technologies are instrumental in transforming business scalability and operational flexibility. By harnessing the power of the cloud, organizations can achieve greater agility, cost efficiency, and innovation, positioning themselves for sustained growth and competitive advantage in the digital age. As cloud technologies continue to evolve, their potential to redefine business operations and drive economic value will only expand, making cloud adoption a critical imperative for modern enterprises. Keywords: Operational Flexibility, Transforming, Business Scalability, Advanced, Cloud Computing Technologies.

A Comprehensive Literature Review on AI and Its Impact on Business Value

This comprehensive literature review explores the intersection of artificial intelligence (AI) and business value, aiming to provide a holistic understanding of how AI technologies influence organizational performance and economic outcomes. The review synthesizes research findings from diverse studies to examine the multifaceted impacts of AI on various aspects of business value, including operational efficiency, strategic decision-making, customer experience, and competitive advantage. The review begins by defining key AI technologies such as machine learning, natural language processing, and robotics, and their applications within different industry sectors. It then delves into how these technologies contribute to enhanced business processes, cost reduction, innovation, and revenue growth. Special attention is given to case studies and empirical research that demonstrate the tangible benefits and challenges associated with AI adoption in business contexts. Additionally, the paper addresses the role of AI in fostering datadriven decision-making and its implications for organizational agility and strategic alignment. The review also highlights gaps in the existing literature, such as the need for more longitudinal studies and sector-specific analyses to better understand the long-term effects of AI on business value. By providing a consolidated view of current research and identifying future research directions, this review offers valuable insights for academics, practitioners, and policymakers interested in leveraging AI to maximize business value and achieve sustainable competitive advantage

Articulating a model to enhance the effect of e-HRM on sustainable competitive advantage

Purpose: This paper articulates a model that maximizes the use of e-HRM to achieve sustainable competitive advantage. It examines the indirect effects of e-HRM use on sustainable competitive advantage, through job satisfaction, employee performance, and perceived organizational politics. Design/methodology/approach: A survey approach was used to collect data from 30 organizations. A purposive sampling technique was used to select the study sample. The SPSS PROCESS Macro for running mediation analysis was used to analyze data. Findings: The findings show the indirect effect of e-HRM on sustainable competitive advantage through job satisfaction, employee performance, and perceived organizational politics. Job satisfaction has the biggest effect on achieving strategic outcomes. For organizational excellence, e-HRM use should complement other HRM practices. Practical implications: Management should pay attention to employee outcomes during the implementation of e-HRM. This study broadens the scope of the interaction between e-HRM use and sustainable competitive advantage. This study was conducted in a developing economy and demonstrated that the effects of e-HRM use on sustainable competitive advantage are not limited to developed economies. Originality/value: This study is one of the pioneering efforts to develop a model that maximizes organizational outcomes in developing countries. In addition, this study contributes to the understanding of intervening variables necessary to enhance information technology’s potential within the HR function.

Digital Leadership and Sustainable Competitive Advantage: Leveraging Green Absorptive Capability and Eco-Innovation in Tourism and Hospitality Businesses

This study explores the influence of digital leadership (DL) on sustainable competitive advantage (SCA) in tourism and hospitality businesses, focusing on green absorptive capability (GAC) and eco-innovation (EI) as mediators. This study focused on middle-line management in travel agencies and hotels in Saudi Arabia. A total of 323 valid responses were collected and analyzed using WarpPLS 7.0, a PLS-SEM analysis tool. DL positively affected SCA, GAC, and EI. In addition, SCA was positively impacted by GAC and EI. Furthermore, this study found that GAC and EI significantly mediated the DL→SCA relationship. This study enhances the Dynamic Capabilities Theory, offering valuable insights for tourism and hospitality managers to utilize digital strategies and environmental initiatives for eco-conscious market competitiveness.

The Impact of Human Capital and Knowledge Creation on Sustaining Competitive Advantage and Innovation in Medium-Sized Companies in Bali

The Impact of Human Capital and Knowledge Creation on Sustaining Competitive Advantage and Innovation in Medium-Sized Companies in Bali

Gender Diversity in Corporate Leadership and Firm Financial Performance in Germany

Purpose: The aim of the study was to analyze the gender diversity in corporate leadership and firm financial performance in Germany. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Gender diversity in corporate leadership is consistently linked to higher firm financial performance. Companies with more women in executive roles tend to show increased profitability and better financial returns. Diverse leadership teams bring varied perspectives that enhance decision-making and innovation. They also attract top talent more effectively, contributing to sustained competitive advantage. Unique Contribution to Theory, Practice and Policy: Resource-based view (RBV), social identity theory &amp; agency theory be used to anchor future studies on gender diversity in corporate leadership and firm financial performance in Germany. Organizations should design and implement leadership development programs that specifically aim to identify and nurture female talent. Policymakers should develop and enforce guidelines that encourage gender diversity in corporate leadership.

Innovation of the finished banknotes business model changes in Indonesian banknotes printing

Perum Peruri, as a state-owned banknote printing company, needs to do business model innovation to anticipate change in printing regulation by Bank Indonesia (BI). The finished banknotes business model is the submission of the entire process to provide end-to-end Rupiah. This research analyzes the impact of business model banknotes printing changing into finished banknotes against Perum Peruri. Data were collected through in-depth interviews with experts and distributing questionnaires to 44 respondents working at this company. Business Model Canvas (BMC) and Resources Based View (RBV) were used to identify business models and the internal resources required for the implementation process. Therefore, six elements in BMC were used to conduct changes, and based on the results RBV analysis, four sources of internal resources were found at the Unused Competitive Advantages (UCA) level and two at the Temporary Competitive Advantages (TCA) level. This company must develop source power inner to the level of Sustainable Competitive Advantages (SCA) to mitigate changes. Further research need to be conducted on the ability of the business model to impact changes in the banknotes printing industry.

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.