Sustainable Consumption Research Articles

Consumerism, sustainable consumption, and consumer citizenship in the Indian context

Consumerism, sustainable consumption, and consumer citizenship in the Indian context

Sufficiency, consumption patterns and limits: a survey of French households

How can the concept of consumption corridors be operationalised? This research provides socio-demographic knowledge of the setting of the upper limit. Four distinct ‘modes of consumption’ are identified, based on material consumption levels and openness to consumption limits. A survey of French households (n = 2452) reveals people are generally reluctant to accept strict consumption caps, especially binding ones. Both high and low material consumption groups strongly oppose consumption limits, suggesting that wealth does not correlate with a sense of having ‘enough’. Individuals with fewer possessions support the idea of limits to consumption, though not outright bans. Despite the cultural value placed on limitless consumption and political aversion to restrictions, actual consumption modes are inherently limited. Individuals operate within certain boundaries, whether or not acknowledged. Since perceptions of ‘enough’ are shaped by economic, social and technical contexts, urban settings and buildings could play a critical role in establishing these de facto limits. By facilitating frugal-yet-comfortable lifestyles, cities and buildings could help to restrain consumption without invoking a sense of deprivation. This approach suggests a pathway for fostering sustainable consumption corridors that feel normal rather than imposed. Practice relevance This research identifies four main modes of consumption in relation to sufficiency in mainland France. It shows that what constitutes enough is socially and economically situated and is not an external reality that would mechanically satisfy consumption needs. It also shows a general reluctance of individuals towards setting limits to individual consumption levels. To the extent that urban planning and dwelling types are already important forces in the shaping of sustainable modes of consumption, cities and buildings may prove instrumental in providing the condition of de facto upper limits to consumption. By understanding consumption modes and their relationship with sufficiency, policymakers, urban planners and architects could implement the means to conduct frugal lifestyles that do not evoke feelings of deprivation.

Leveling up on labels? Consumer preferences for firm‐level eco‐labels as substitutes for or complements to product‐level eco‐labels

AbstractEco‐labels can inform consumers about the environmental impact of their purchase decisions, but preferences for different types and combinations of labels—especially the under‐researched concept of firm‐level eco‐labels—are poorly understood. Furthermore, the effectiveness of displaying one versus more labels on products remains unclear, as does the impact of consumers' specific shopping goals and the availability of information about the labels' meaning. Relying on discrete choice experiments and with theory on consumers' attributions and goal pursuit as its starting point, this paper tackles the questions, “How do consumers respond to different types and combinations of eco‐labels, and how does information about the labels' meaning and specific shopping goals impact revealed label preferences?”. The results establish firm‐level eco‐labels as important supplements to or replacements for (some) product‐level eco‐labels and have implications for firms' decisions on which labels to feature on products as well as legislators' efforts to stimulate responsible consumption.

Circular product development strategies for sustainable production and consumption based on waste valorization

PurposeThis study aims to propose guidelines for developing circular products based on waste recovery that are aligned with sustainable production and consumption.Design/methodology/approachA systematic literature review and case studies on circular product development were conducted. In total, 15 companies with products based on waste recovery and aligned with sustainable production and consumption goal were studied.FindingsThe results show the decisions and strategies applied at each stage of the new product development process, including the design for recycling, the use of waste as a raw material for products and the concern for reducing pollution and recovering end-of-life products.Practical implicationsThe cases studied meet the goals of efficient use of natural resources and waste reduction by preventing, reducing, recycling and reusing waste. For practitioners, a set of guidelines is proposed to help companies develop circular products based on waste recovery.Originality/valuePrevious studies have not evaluated the new product development process and circularity from the institutional theory and waste valorization perspectives.

THE PROCESS OF ALIENATION OF COMMUNICATION IN CONSUMER SOCIETY: A LOOK AT THE CONSEQUENCES FOR THE ENVIRONMENT

The process of communication alienation in consumer society reveals a growing disconnect between individuals and the impact of their consumption habits on the environment. In this context, communication acts as an instrument that perpetuates consumerist values ​​and practices, often ignoring the environmental consequences. Advertising and media discourse promote an idealized view of consumption, where success and happiness are linked to the acquisition of goods and services. This phenomenon contributes to public alienation, discouraging reflection on the ecological impacts of everyday actions. The illusion of abundance and planned obsolescence reinforce the idea that natural resources are infinite, distancing consumers from sustainable practices. A critical analysis of this communication alienation allows us to understand how society is conditioned to consume without considering environmental damage, reinforcing the need for communication that promotes awareness and ecological responsibility. This study suggests that a change in the communication paradigm can reverse the situation of alienation and promote more conscious and sustainable consumption.

Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products

With the rising trend toward sustainable consumption and the pivotal role of social media in the buying behavior, brands are keen to promote sustainable products through these platforms. Virtual influencers (VIs) have emerged as lower-cost and scandal-resistant alternatives to human influencers (HIs). However, their artificial nature may evoke credibility concerns, potentially undermining marketing effectiveness. Currently, it is unclear whether humans or virtual influencers achieve better endorsement outcomes for sustainable products. This study explores the effectiveness of VIs and HIs in endorsing sustainable products and the conditions under which VIs may outperform HIs. Through two studies (N = 1097), we investigate the impact of influencer type, advertising appeals, and product involvement on consumer purchase intentions and brand attitudes. Our findings reveal that, in low-involvement product scenarios with emotional appeals, HIs are more effective, while in high-involvement product scenarios featuring rational appeals, VIs exhibit superior effectiveness. These results suggest that the choice of influencer type should be tailored to the product involvement level and the nature of the advertising appeal, providing guidance for brands to enhance the impact of their green marketing strategies.

The role of motivation and knowledge in promoting green consumer behavior in Saudi Arabia and Pakistan

This research explores the factors influencing consumers’ intentions and behaviors toward purchasing green products in two culturally and economically distinct countries, Saudi Arabia and Pakistan. Drawing on Ajzen’s Theory of Planned Behavior (TPB), the study examines the roles of altruistic and egoistic motivations, alongside environmental knowledge, in shaping green consumer behavior. Altruistic motivation, driven by concern for societal well-being and environmental sustainability, is found to have a stronger impact on green purchase intention and behavior in both countries, particularly in Pakistan. Egoistic motivation, which focuses on personal benefits like health and cost savings, also contributes but with a lesser influence. The research employs a cross-sectional survey design, collecting data from 1000 respondents (500 from each country) using a stratified random sampling technique. The collected data were analyzed using structural equation modeling (SEM) to examine the relationships between variables and test the moderating effects of environmental knowledge. The results reveal that environmental knowledge significantly moderates the effect of both altruistic and egoistic motivations on green purchase intention, enhancing the likelihood of eco-friendly consumption. These findings underscore the importance of environmental education in promoting sustainable consumer behavior. The originality of this study lies in its comparative analysis of green consumerism in two distinct contexts and its exploration of motivational factors through the TPB framework. Practical implications suggest that policymakers and marketers can develop strategies that appeal to both altruistic and egoistic drivers while enhancing consumer knowledge of environmental issues. The study contributes to the literature by expanding TPB to include the moderating role of environmental knowledge in understanding green consumption behavior across diverse cultures.

Low-cost nano biochar: a sustainable approach for drought stress mitigation in faba bean (Vicia faba L.)

This study tends to reach some objectives of the sustainable development goals, which call for responsible consumption and production and climate action. Long-term global food security is affected by drought and the optimal use of water in agricultural areas under climate change scenarios. Our approach aims to amend soil for cultivation under drought stress and improve plant growth to contribute to food security. In this context, a biochar was prepared from peanut shell and thoroughly examined as a soil enhancer for broad bean cultivation during drought stress. The produced biochar exhibited 0.307 g cm−3 bulk density, 9.6 cmol kg−1 cation exchange capacity, −15.5 mV zeta potential, and an average diameter of 21.86 nm. Surprisingly, the application of biochar increased soil water holding capacity and organic matter by 66% and 220%, respectively. Moreover, its application under drought improved plant growth as indicated by stem height, leaf area index, pod number/plant, pod weight, protein level, chlorophyll content, nutrient levels in leaves, and reduced lipid peroxidation and electrolyte leakage. The principal component and factorial analysis of the current study demonstrated correlations between the physiological response of faba bean plants and soil physiochemical parameters after the application of peanut shell-derived biochar. This study presents promising nano biochar that could be an effective sustainable practice for disposing residual materials.

Research on Education for Sustainable Development with Design-Based Research by Employing Industry 4.0 Technologies for the Issue of Single-Use Plastic Waste in Taiwan

The social impacts of prevailing circular economy (CE) strategies remain under-researched despite the considerable attention that CE has received from scholars and in industry. Existing CE indicators primarily focus on business models from a decision-making standpoint, overlooking consumer engagement and alternative solutions. Boasting one of the highest recycling rates globally, Taiwan faces challenges in optimizing collected resources. This study delves into recycling plastic waste by integrating consumer behavior within CE strategies, leveraging open-source resources and additive manufacturing technologies to align with the United Nations Agenda 2030, particularly Sustainable Development Goals (SDGs) 4 (Quality Education), 12 (Responsible Consumption and Production), and 13 (Climate Action). These resources facilitate the transformation of plastic waste into reusable materials. Employing an exploratory and participatory action research approach, this research uses the Precious Plastic Universe (PPU) database to identify potential resources from post-consumer polymer waste. Subsequently, it explores tools for converting collected waste into usable polymers. Lastly, the study investigates integrating collected polymer waste into student design projects to enhance creativity and problem-solving skills for sustainable development, employing additive manufacturing tools at the National Taiwan Normal University Department of Design. Thematic analysis of the data revealed several recurring patterns, including the role of consumer behavior in plastic waste generation, the development of creativity and problem-solving skills among students, and the challenges of working with recycled materials. These themes were observed in quantitative data (collected single-use polymers) and qualitative insights from student observations and interviews. Through thematic analysis, the study highlights key factors contributing to successful CE integration, providing a model for future educational and industrial applications of sustainable design.

Roles of Personal Values and Information Technology Usage in Forming the University Students’ View of Environmental Sustainability: A Preliminary Regional Study of Economics and Business Students

This study focuses on two significant factors shaping university students’ perception of environmental sustainability. Those are (a) personal values, measured by the Portrait Values Questionnaire (PVQ) and (b) the usage of and proficiency in information technology. Personal values have been widely used to analyze individual perspectives toward various issues, including environmental ones. As contemporary social arrangements include significant influences from social networks and mobile phone usage, overall engagement with technology becomes an essential factor affecting university student attitudes and behaviors. While the individual impact of those factors can be found in the extant literature, we look into their interaction concerning university student pro-environmental attitudes, measured by the Revised NEP (New Ecological Paradigm) Scale, and their environmental self-efficacy. Our sample comes from the population of undergraduate business and economics students from Central and Southeast Europe, specifically Slovenia, Croatia, Bosnia and Herzegovina, Serbia, and Montenegro. We discuss our findings in the context of previous studies from the same regions and consider the unique socio-economic factors. The research results address Sustainable Development Goals 4 (quality education), 12 (responsible consumption and production), and 13 (climate action) by analyzing the factors contributing to university student pro-environmental attitudes and their self-efficacy in the context of their information technology usage and proficiency.

Reviving Household Behavior Toward Waste: Driven Factors of Responsible Consumption

Reviving Household Behavior Toward Waste: Driven Factors of Responsible Consumption

Toward environmental sustainability: Is responsible consumption and production of natural resources amid green energy, green technology, and green finance achievable?

AbstractThe relentless devastating impacts of global warming and other climate change effects leading to incessant ecological damages have compelled governments across the globe to rethink the pattern of natural resource depletion. This has motivated policymakers, governments, international organizations, and research pundits alike to advocate for a transition to sustainable consumption and production of natural resources. Consequently, there is a growing call for sustainable production and consumption practices, as outlined in Sustainable Development Goal 12 (SDG‐12). This research probes how natural resource production and consumption facilitate or hinder environmental sustainability in G7 economies from 1996 to 2020. The empirical evidence incorporates green energy, green technology, green finance, environmental tax, financial development, economic growth, and population as control variables within the STIRPAT theoretical framework. Second‐generation estimating techniques are utilized for empirical verification. An outstanding contribution of this study among others is the estimation of the moderating effects of green energy in mitigating the ensuing impact of natural resources on environmental sustainability. The results indicate that both production and consumption of natural resources, particularly coal and oil negatively affect environmental sustainability. Furthermore, green technology, energy, and finance as well as environmental tax are found to play a crucial role in promoting environmental sustainability. Green technology plays significant part in subduing the deteriorating effects of natural resources on the ecosystem. The robustness analyses further buttress the main analyses. Policy recommendations are proposed based on the empirical results.

Appraising the potentials of reusing plastic bottles as building blocks for housing construction at Paipe village Abuja Nigeria

Plastic bottles package a multitude of commodities consumed worldwide. Upon consumption of the commodity, the disposed plastic bottles accumulate as waste, having impacts on both the aquatic and terrestrial environment. In a bid to convert such waste to wealth, plastic bottles are creatively reused for different applications, such as pedestrian bridge boats and street furniture, amongst others. Another application of reusing plastic bottles is their serving as building blocks for housing construction. Reports and research in Nigeria confirm the proliferation of plastic bottles littering the environment, which if reused in housing construction has the potential to contribute to achieving both UN Sustainable Development Goals (SDG) 11 (making human settlements sustainable) and 12 (ensuring sustainable consumption and production). Although Nigeria is traced to being the first country in Africa to reuse plastic bottles in housing construction, not much research output exists from practitioners’ experience on the potentials of reusing plastic bottles as a sustainable construction material as practiced in countries like Vietnam, India, and the Philippines, among others. As such, this study investigates the potential factors driving the practice of reusing plastic bottles in Nigeria with a view to ascertaining the satisfaction derived from the practice for sustainable housing construction. Primary data was collected using a structured questionnaire from 41 respondents identified as having experience in using plastic bottles in construction (5 staffs of Awonto Konsult as well as 36 staffs of Brains and Hammers Construction). Data was analysed descriptively using both IBM SPSS Statistics 23 as well as MS Excel to compute the Mean Score as well as the Relative Satisfaction Index (RSI). Only 30 questionnaires were successfully retrieved and fully answered. Amongst the 10 potential factors studied driving reusing plastic bottles, results show that almost all respondents tend to be ‘satisfied’ with both ‘strength and stability’ (having a Mean Value of 4.70 and RSI of 0.94) as well as ‘durability’ (having a Mean Value of 4.50; RSI of 0.90) of buildings built with plastic bottles. These two factors recorded the highest ‘satisfaction’ ratings, leaning towards ‘very satisfied’. Regarding the factor ‘fire resistance’ of buildings built with plastic bottles (having a Mean Value of 3.40; RSI of 0.68), results reveal that 50 percent of the respondents are ‘unsure’ if it is a satisfactory factor driving reusing plastic bottles or not. The study found that the satisfaction ratings of technical and environmental factors have higher appeal to respondents compared to health and safety and also financial factors. It is recommended that Awonto Konsult and also Brains and Hammers Construction invest more in information related to the fire resistance of plastic bottles used in construction because fire outbreaks pose great threats to buildings. Equally, wider empirical research on plastic bottle wastes, if undertaken, could support the development of policies for waste management, particularly in developing countries. This research has the potential to convert waste into wealth in a bid to minimising environmental impacts of disposed plastic bottles as well as contribute to sustainable materials, particularly for rural housing. Since this study was based on a survey, experimental studies of potentials driving the reuse of plastic bottles in housing construction will reveal results that could enable more sustainable housing construction in Nigeria.

The Influence of Behavioral and ESG Drivers on Consumer Intentions for Online Fashion Renting: A Pathway Toward Sustainable Consumption in China’s Fashion Industry

As the fashion industry faces increasing scrutiny over its environmental impact, collaborative consumption models such as online fashion renting offer potential solutions for fostering sustainability. This study examines the role of environmental, social, and governance (ESG) factors alongside behavioral drivers in shaping consumer intentions toward online fashion renting in China, a model of collaborative consumption that contributes to sustainability by reducing new product demand and promoting the reuse of fashion items. The data was gathered from 403 Chinese customers using a standardized questionnaire. Structural equation modeling (SEM) was used to examine the given study hypotheses. The current study empirically demonstrates that customers’ attitudes, past sustainable behavior, and subjective norms are significant indicators of consumers’ intentions toward online fashion renting. The results further indicate that relative advantage, compatibility, perceived ownership, psychological risk, green self-identity, and experience value are the key drivers of consumers’ attitudes toward online fashion renting. Additionally, the ESG factors were found to have a significant positive impact on consumer attitudes toward online fashion renting, underscoring their importance in driving sustainable consumption patterns. By integrating behavioral and ESG perspectives, the study contributes to the growing discourse on how sustainable consumption patterns can be encouraged within the fashion industry, offering theoretical and managerial implications for fostering sustainable behavior. Directions for future research are also suggested.

Sustainable Clothing Practices amongst Maharashtra's Elderly Women: A Cultural Legacy of Resourcefulness and Environmental Respect

Abstract: In the vibrant tapestry of India's cultural heritage, the state of Maharashtra stands as a beacon of sustainable clothing traditions, proudly upheld by its golden-aged women. This research illuminates the timeless and inspiring practices of these women who have seamlessly integrated tradition, sustainability, and environmental consciousness into their way of life. This paper employs qualitative research, including unstructured interviews with senior citizen women from rural Solapur and Nasik districts of Maharashtra. It seeks to document and explore the timeless practices and ingenious techniques these women employ to repurpose and upcycle clothing. To amplify the relevance of these findings, extensive reviews of prior research and existing theories have been conducted. From heirloom Paithani saris to everyday Ilkal saris, the practice of passing down clothing to future generations is customary. Moreover, these women demonstrate a unique penchant for repurposing old garments, often dressing newborns in soft, hand-me-down clothes from older siblings or cousins. One notable practice is the art of crafting vibrant rugs and quilts, known as "Godhadi" in Marathi, by transforming old garments. These women also eschew buying pillows, instead recycling discarded fabrics into hand-stitched cushions. In the face of adversity, the Maharashtra women, particularly those from marginalized communities, have remained resilient, embodying principles of resourcefulness, creativity, and deep respect for the environment. They ingeniously salvaged old Ilkal saris by retaining the undamaged portions and skilfully piecing them together, creating the "Junaari" sari. In Marathi, 'Juni' signifies old, plus 'sari', aptly naming this distinctive creation. This research offers a unique insight into the sustainable clothing practices of Maharashtra's elderly women, showcasing their resourcefulness and respect for the environment. Their practices provide valuable lessons for a world increasingly concerned with sustainable fashion and consumption.

Examining the implementation of UN sustainable development goals in Brazilian universities

Purpose This study aims to examine how Brazilian universities have implemented the sustainable development goals (SDGs) in institutional practices, curriculum and teaching, management and community outreach programs. Design/methodology/approach This study is based on content analysis of the data sets of Brazilian higher education courses and their link to SDGs. A literature review has also been developed to integrate the knowledge of sustainability practices in Brazilian universities. Dashboards will be used to present the related findings. Findings Brazilian universities’ practices have concentrated their efforts on SDGs, which include responsible consumption and production, sustainable cities and communities and quality education. The literature emphasizes energy efficiency, reflecting its prominence as a subject of study among universities. Originality/value This research highlights the innovative use of data analysis techniques to present the findings. It also provides examples of environmental, social and governance (ESG) practices, frameworks and tools that can help sustainability management in this sector.

Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness

Purpose The growing concern around sustainability highlights the need to change individual consumption behaviour. Using evolutionary theory, the purpose of this paper is to present a framework that demonstrates the process by which a consumer’s ultimate motives (thoughts, emotions, and perceptions that come from the evolutionary motives) impact sustainability campaign message persuasiveness (SCMP). Design/methodology/approach The framework was tested using partial least squares analysis with data from an online survey of 237 consumers. Findings Ultimate motives influence the SCMP through a mediating relationship, via a consumer’s sustainable consumption attitude and behaviour. The perceived sense of urgency around sustainability issues and the consumer’s connection to nature were also identified as key moderators that impact relationships between ultimate motives and consumers’ sustainability attitudes and behaviours. Research limitations/implications Future research could explore the impact of other factors, such as values, social norms, culture and governmental regulations, on individuals’ reactions to sustainability marketing. Practical implications The findings indicate the importance for managers to grasp the multifaceted nature of ultimate motives. By heightening particular ultimate motives, marketers can steer individuals towards sustainable attitudes and behaviours, consequently increasing the probability of favourable reactions to sustainable consumption messages. Originality/value This study addressed the two main limitations of research into SCMP by providing a theoretical grounding and focusing on the drivers of consumer behaviour, instead of campaign messaging aspects (e.g. framing). The empirical analysis, including identifying interactions between ultimate motives, supports the use of evolutionary theory to explain SCMP.

Sustainable Behavior of Generation Z Tourists’ Water Consumption

Tourism is one of the sectors with the highest demand for fresh water. Indicators suggest that water consumption by tourists is more than double that of residents. This phenomenon can be explained by tourists’ interest in engaging in unique experiences, which frequently entails putting sustainable practices aside. To mitigate the environmental impact of tourism and promote sustainable practices, the state of Quintana Roo has implemented the Sustainable Tourism Master Plan 2030, linking the government and companies to reduce environmental impacts by reducing tourists’ water consumption. Despite these efforts, the use of fresh water by tourists continues to be more than double that of residents. Consequently, tourists’ sustainable behavior is not significantly influenced by external factors, such as awareness campaigns, but depends more on the personal aspects of each individual. Generation Z stands out for being more aware of environmental problems and showing a willingness to modify their behavior towards more sustainable practices. The objective of this study was to explain the factors that influence the sustainable behavior related to water consumption among Generation Z tourists. The methodology employed was cross-sectional, with a quantitative approach, focused on attitude variables, subjective norms, and perceived control as determinants of sustainable behavior. This research is also considered nonexperimental, as there was no direct intervention with the subjects of the study, A non-probabilistic convenience sampling method was used to collect data directly from Generation Z tourists in the state of Quintana Roo, specifically from the destinations of Tulum, Playa del Carmen, Bacalar, and Cancún. These locations were selected due to their prominence as major tourist attractions within the data collection areas, without further differentiation or classification. Data were collected through a face-to-face survey conducted over a period of two months, with a total of 408 respondents participating, of whom 57.8% were male. The results revealed that subjective norms and perceived control influence sustainable water consumption behavior, while attitudes do not have a direct impact. These findings will provide governments and businesses with a basis to design more effective strategies that encourage sustainable behavior among Gen Z tourists, thus offering a starting point for understanding the behavior of other generations.

Special Issue on Design and Manufacturing for Environmental Sustainability

This is the seventh special issue on Design and Manufacturing for Environmental Sustainability. As the first special issue on the topic was issued in 2009, the topic has a fifteen-year history in this journal. Environmental sustainability was recognized as important for manufacturing even at that time, which is why the special issue was started in this journal. The seriousness of this topic has been increasing not only in Europe but also in Japan and other countries. A recent critical trend has been the way in which companies’ attitudes toward this issue, including their positions on carbon neutrality, a circular economy, and biodiversity, determine their value. Furthermore, particularly striking trend is the promotion of various policies to realize a circular economy, including the adoption of international standards for a circular economy and new eco-design regulations in Europe. These movements indicate the need to transform production and consumption in society as a whole beyond the boundaries of individual companies and industries. The seventh special issue contains seven well-written papers. The papers cover the following topics: - Circular economy - Life cycle design and management - Environmentally conscious design of products and services - Low-energy and low-emission manufacturing - Closed-loop supply chain management - Sustainable consumption and production From the fifteen-year history of this special issue, we have been able to learn viewpoints specific to the series in this journal. Most of the papers, revised and enhanced in response to the editor’s invitation, were originally presented at EcoDesign 2023, the 13th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, held in Nara, Japan. The editor sincerely thanks the authors and reviewers for their contributions in making this special issue possible. We hope that these articles encourage further research on design and manufacturing for environmental sustainability.

Sustainability strategies: A proposal for food sector SMEs, based on the integration of life cycle assessment and ESG strategies

The significant climate change the planet has faced in recent decades has prompted global leaders, policymakers, business leaders, environmentalists, academics, and scientists from around the world to unite their efforts since 1987 around sustainable development. This development not only promotes economic sustainability but also environmental, social, and corporate sustainability, where clean production, responsible consumption, and sustainable infrastructures prevail. In this context, the present article aims to propose a development framework for sustainability in food sector SMEs, which includes Life Cycle Assessment (LCA) and the integration of Environmental, Social, and Governance (ESG) strategies as key elements to reduce CO2 emissions and improve operational efficiency. The methodology includes a comparative analysis of strategies implemented between 2019 and 2023, supported by quantitative data showing a 20% reduction in operating costs, a 10% increase in market share, and a 25% increase in productivity for companies that adopted clean technologies. This study offers a significant contribution to the field of corporate sustainability, providing a model that is adaptable and applicable across different regions, enhancing innovation and business resilience in a global context that requires collective efforts to achieve the sustainable development goals.