ABSTRACT The Japanese flounder, Paralichthys olivaceus, is one of the most common finfish cultured in Japan and Korea. Despite the relatively high production of fingerlings, some problems remain, mainly related to the larval feeding and cost of maintaining microalgae and rotifers. In order to determine the effects of different diets on the Japanese flounder larval growth and survival, a series of experiments was carried out related to the size and nutritional value of different live feeds. The larvae culture conditions were at 10 or 20 larvae/L in 50 to 2,000 L tanks, with aeration and with or without “green water,” and a temperature range of 18.5 to 22.5°C. The live foods used were microalgae (Chlorella ellipsoidea and Nannochloris oculata), baker's yeast, experimental n-yeasts, oyster trochophore larvae, three strains of rotifer Brachionus plicatilis (L-type, S-type and U-type) and Artemia nauplii. Variations were detected in size, dry weight, and chemical composition of the three strains of rotifers used. The maximum number of rotifers ingested by flounder larvae increased steadily from 7 individuals, at first feeding (3.13 mm), to 42 individuals at 5.25 mm of total length (6 days after first feeding). There was a relationship between larval total length and size of the rotifers ingested. The effect of rotifer size on larval growth and survival appeared to be limited to the first two days of feeding. Of the diets tested in the growth and survival of larval flounder during 14 days after hatching, rotifers fed on C. ellipsoidea and raised in green-water gave the best results. Rotifers cultured on enriched N. oculata and n-yeasts did not support larval growth and caused higher mortalities. The n-yeasts used as rotifer enrichment appeared to satisfy, partially, the nutritional requirement of 7-day-old flounder larvae, as did n-yeast squid wintering oil the requirements of 14-day-old larvae. From 7-9-days after hatching and throughout the second 14-day period, rotifers and Artemia cultured on N. oculata improved the survival of flounder compared with those fed on rotifers cultured on C. ellipsoidea. Moreover, the larval growth did not vary significantly between both microalgae-rotifer feedings. No clear relation was found between total protein, lipid, amino acids and fatty acids of live feeds with the growth and survival of flounder larvae, although the total lipid was higher in C. ellipsoidea than in N. oculata. The Artemia nauplii San Francisco strain appeared to be more suitable for the growth and survival of flounder larvae, than the Utah strain. The nutritional value of Artemia nauplii (Utah strain) for flounder larvae remained unchanged despite the use of either microalgae as nauplii enrichment.