Insurance is a form of protection against the concept of risk transfer that may occur from an uncertain event. One type of insurance is life insurance. With the changing times, life insurance launched innovative products, one of which is endowment life insurance. Endowment life insurance is a type of life insurance that provides compensation benefits if the policy holder dies during the coverage period, as well as providing cash value and bonuses if the policy holder is still alive until the end of the period. This study aims to determine the fair price of insurance policies and the price of bonus life insurance policies. Determination of the value of the American put option with the binomial method using a numerical approach, the formulation of the portfolio model includes determining the model of the unit price with Geometric Brownian Motion, solving using Black-Scholes, determining the structure of the bonus life insurance policy with the formulation of a single premium payment, bonus rate, and benefits. then analyze the movement of the price of a reasonable bonus life insurance policy with a surrender option based on the age of the insured, technical rate, participation level, and volatility. The surrender value obtained is the difference between the value of the American Put option and the European Call Option. Based on the simulation, the conclusion of this analysis is that the price of the endowment type life insurance policy can be estimated using the binomial method at around 0.78 for a fair policy price and around 0.27 for a policy price with a surrender option. This gives an idea of the relative value of the policy price to the expected benefits under certain conditions, such as the death of the insured in the first year of the contract.
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