A general bio-economic model for beef cattle production was used to define breeding objectives for Charolais cattle to be utilized in a variety of linked production systems. Economic weights were calculated for 16 traits (some with both direct and maternal components) in three production systems (pure-breeding and terminal crossing with beef or dairy cows) and two marketing strategies (sale or fattening of weaned surplus calves). Economic weights for the total breeding objective were calculated as weighted averages, where weights were numbers of cows expected to be mated with Charolais bulls in each production system and marketing strategy. Results suggest that the direct component of calving performance and cow longevity were of primary economic importance in all systems. Conception rate of cows and weaning weight reached about 50% of the standardized economic weight of calving performance in purebred systems with sale of weaned calves, whereas in purebred systems with fattening the economic importance of the direct component of cow conception rate, losses at calving, mature weight of cows, weaning weight, and fattening traits were of equal importance (each approximately about 20% that of calving performance). In terminal crossing systems, weaning weight was important when calves were sold at weaning, and fattening traits were important for systems selling fattened animals. The bio-economic model performed well under the conditions of this demonstration and could easily be customized for other applications.