This paper explores the impact of the integrated water vapor content (IWV) in the atmospheric column on the corrections of optical satellite data over land. First, simulation runs were used to quantify the trends in red and near infrared parts of the electromagnetic spectrum. Second, advanced very high resolution radiometer (AVHRR) measurements obtained over Canada during the 1996 growing season, together with reanalyzed IWV content data, were employed to determine the actual impact of constant IWV values. Third, various options in characterizing IWV for atmospheric corrections of AVHRR composites were examined. It was found that (1) as expected, IWV affects near-infrared radiation substantially more than red, although the latter is also altered; (2) that additional, subtle interactions take place between IWV, radiance levels, and viewing geometry that influence the retrieved surface reflectance; (3) that spatial and temporal variation in IWV caused changes in the normalized difference vegetation index up to 7.5% in relative terms during the peak green period; and (4) that IWV varies so substantially that pixel and date-specific values need to be used for the atmospheric correction of AVHRR data. At present, subdaily gridded IWV data sets from atmospheric data reanalysis projects are the only candidate source for such purpose.