The City Logistic brings a new concept in land use planning and management of urban logistics flows, resolving problems related to urban goods movement, while seeking a balance between the efficiency required by urban freight and the social costs involved (traffic congestion product, environmental impacts and energy conservation). This article seeks to investigate the relationship between urban freight and shape, design, zoning and urban planning to establish City Logistic strategies that support land use planning and organization of logistics flows in the city center of Salvador, Bahia, Brazil. The methodology is mainly based on the use of geoprocessing techniques which are used do diagnose the spatial concentration of Freight Trip Generation Centers in terms of the potentially produced travel in Salvador’s central area. Furthermore, the methodology used the Multi-Criteria Evaluation (MCE) in GIS (Geographic Information System) for identifying suitability maps related to urban logistics activities and land use compatibility. The latter served as a basis to identify strategies and measures of City Logistic to support the improvement of urban logistics in the study area.
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