The mechanical design of wind turbines requires a profound understanding of the dynamic behaviour. Even though highly detailed simulation models are already in use to support wind turbine design, modal testing on a real prototype is irreplaceable to identify site-specific conditions such as the stiffness of the tower foundation. Correct identification of the mode shapes of a complex mechanical structure much depends on the placement of the sensors. For operational modal analysis of a 3 MW wind turbine with a 120 m rotor on a 100 m tower developed by W2E Wind to Energy, algorithms for optimal placement of acceleration sensors are applied. The mode shapes used for the optimisation are calculated by means of a detailed flexible multibody model of the wind turbine. Among the three algorithms in this study, the genetic algorithm with weighted off-diagonal criterion yields the sensor configuration with the highest quality. The ongoing measurements on the prototype will be the basis for the development of optimised wind turbine designs.