This article assesses factors that affect merchandising and consumer performance of semi-prepared potato products and also deals with the issues of developing technologies and comprehensive assessment of the quality of the latter. Vegetables and potatoes, in particular, hold a special place among the major agribusiness industry products. In Russia, potatoes make up to 40 % of fruit and vegetables intake. Here, the average annual potato consumption per capita amounts to 120 – 130 kilograms. Potato processing is of a special interest since it helps to cut down storage losses and is practiced in many countries that have sufficient supply of potatoes. An important trend in the foodservice industry includes semi-prepared products’ expansion including potato products that need some follow-up treatment or heating up. Using semi-prepared products is cost-effective not only for public dining facilities, child care centers and other institutions, but also for daily household use. That’s why organizing large-scale industrial production of semi-prepared potato products will help to solve a number of important issues: provide consumers with potato products in any season; assist people with home cooking; cut down yield storage losses; create reserve and safety stocks of shelf-stable products for emergency situations; preserve the nutritional value; cut down storage and transportation expenses. The most important thing for the production of semi-prepared potato products is to prevent post-peeling bacteriological damage and color change over a long period of time. To cope with these issues, we used ultrasound treatment which allowed extending the storage period for peeled potatoes.