Developing highly active and durable platinum-based catalysts is crucial for electrochemical renewable energy conversion technologies but the limited supply and high cost of platinum have hindered their widespread implementation. The incorporation of non-noble metals, particularly copper, into Pt catalysts has been demonstrated as an effective solution to reduce Pt consumption while further promoting their performance, making them promising for various electrocatalytic reactions. This review summarizes the latest advances in PtCu-based alloy catalysts over the past several years from both synthetic and applied perspectives. In the synthesis section, the selection of support and reagents, synthesis routes, as well as post-treatment methods at high temperatures are reviewed. The application section focuses not only on newly proposed electrochemical reactions such as nitrogen-related reactions and O2 reduction but also extends to device-level applications. The discussion in this review aims to provide further insights and guidance for the development of PtCu electrocatalysts for practical applications.