The article examines SMART products (SMARTtechnologies, SMART- systems, SMART-objects) used by logisticians in the process of carrying out logistics activities for business structures and others. It is noted that today, without SMART-products, logistics will lose its position as an effective tool that helps market players effectively conduct business and work effectively in the conditions of the development of globalization and internationalization of the market space. The purpose of the article is a thorough review and analysis of modern SMART-products, which are advisable to use in the field of logistics in order to rationally organize the logistics activities of enterprises, based on the formation of competitive supply chains. It was established that digitalization is currently one of the key factors of increasing value not only for individual enterprises and industries, but also for states. It is argued that the digital transformation marked the beginning of a new stage in the development of logistics - digital logistics based on the development of SMART-products: SMART-technologies, SMART-systems, SMART-objects. The main intelligent products are characterized, namely: Internet of Things, robotics and cyber systems, artificial intelligence, big data, paperless technologies, additive technologies (3D printing), cloud and fog computing, unmanned and mobile technologies, biometric technologies, quantum technologies, identification technologies, blockchain. It is noted that the listed products are constantly supplemented, in accordance with the development of IT technologies and means of communication between digital devices. It is substantiated that SMART -products are an important factor in the growth of sales volumes and obtaining significant profits from logistics activities. A thorough analysis of the suitability for use by logisticians in the practical activities of software products, which became the basis for the digitalization of transport, blockchain, big data (BIG DATA), uberization, was carried out; SMART technologies – 3D printing, sensor technologies (ST), GRID - technologies; SMART-objects - augmented reality (ar - augmented reality), smart products, drones, unmanned transport, robotics, as well as SMART-systems - cyber-physical systems (CPS) used in production (CYBER-PHYSICAL PRODUCTION SYSTEM (CPPS), intelligent systems and the Internet of Things (INTERNET OF THINGS). It has been proven that SMART -products today are able to ensure a high level of competitiveness of business entities in various sectors of the economy: wholesale and retail trade, agriculture, industry, health care, postal services, etc. Key words: logistics, intelligent logistics tools, logistics activity, digital transformation, logistics efficiency, logistics effectiveness, competitiveness.