Research on the management of product returns has gained significant attention in recent years, as it has become an integral part of a company's overall supply chain strategy. Several past studies have suggested that the diverse purposes for which consumers utilize computers, ranging from online shopping and product research to general communication, can have a profound impact on the frequency and characteristics of product returns. Higher the usage of computers higher is the returns. The study explores the relationship between computer usage purposes and product returns in Bengaluru city, India. The study is an empirical analysis with primary data collection. 223 customers of computer users are considered for the study. The study is intended to help organizations to understand how computer usage purpose has significant relationship on computer product returns. To formulate models and strategies to minimize returns and cost. Computer manufacturers, retailers and e-waste companies can plan their return process efficiently. This research seeks to comprehensively explore the purposes for which consumers employ computers and the nuanced response variables associated with their interactions. The study aims to understand how logistics managers need to design and develop models from both cost and competition points of view. The return policy is going to become in coming days a potent instrument in making purchases. The more the consumer is educated, the more he would like to learn about the return policy and its action. The study finds the return behaviour of consumers and suggest how to predict returns and improve process efficiency for better operations.
Read full abstract