Visibility problems occur on highways that are not sufficiently illuminated at night, endangering traffic safety. Phosphor material, which has a natural glow feature under ultraviolet (UV) light, is planned to increase road visibility in areas with inadequate lighting. Phosphor powder (PP) was used in four different percentages (25%, 50%, 75%, and 100%) as fillers in hot mix asphalt (HMA), reduced to filler size. Asphalt specimens were prepared using a super pave gyratory compactor and super pave volumetric mixture design. Compacted specimens were exposed to artificial 12V UV light for 10-minute intervals in a dark room, and UV light absorption was observed. Visibility analyses were performed on the specimens by taking high-resolution photos with long exposure from a distance of approximately 30 cm from the asphalt specimen using a professional camera. According to the analysis results, the visibility values increased by 200.4%, 378.5%, 538.1%, and 728.5% compared to the reference specimen for substitution rates of 25%, 50%, 75%, and 100%, respectively. Experiments were conducted to determine the behavior of the specimens prepared as phosphorus substitutes in the mixture. After selecting the optimum binder contents, the modified Lottman test procedure was applied to measure the specimens' strength values and moisture sensitivity prepared at optimum ratios. The indirect tensile test results show that the 25% PP-substituted specimen had a better strength value. The tensile strength ratio (TSR) value, the ratio of dry and wet tensile stresses, was determined to have minor moisture sensitivity in the 50% PP-substituted specimen. HWTT was applied to the specimen containing 50% PP content, which exhibited the best TSR ratio, resulting in improved rutting performance compared to the reference specimen.