Supermarket Managers Research Articles

Management Perceptions of the Sales Effects of Shelf Space and Position

This paper addresses the effects of shelf space and arrangement on sales of grocery products and highlights the importance of using shelf space efficiently. Supermarket managers were interviewed to obtain the practitioners' professional opinions of "received wisdom" concerning the efficacy of shelf space and product arrangement in increasing retail sales. Staples and non-staple goods were considered. It was discovered that traditional beliefs can be challenged, but practitioners displayed a lack of willingness to dismiss these "rules of thumb."

Interactive, touchscreen nutrition education system.

Four supermarkets in the Maryland and Virginia suburbs of Washington, D.C. provided the setting to pilot test a public access, touchscreen computer system for nutrition education. All supermarkets were located in strip malls and open 24 hours a day. Three stores were located in residential communities and one in a business district. Shoppers in three of the stores were generally college educated and middle to high income. The majority of shoppers were white in three of the stores, while in one store, they were of diverse ethnic backgrounds. The system was marketed to surrounding communities through media press releases and presentations to local organizations. In the stores, cooperation from supermarket managers was passive: they provided floor space, but did not permit promotion of the system with in-store signage, nor did they incorporate the system into their own store advertisements. Research assistants tended the system three to five hours per day, five days per week, encouraging shoppers to use the system. Help cards were attached to the kiosk, but no orientation class was needed. The screens were self-explanatory, and users proceeded by touching appropriate icons (buttons).

Supermarket managers: Beliefs, behaviour and performance : Redding SG (1973) PhD thesis, University Library, Manchester University, Manchester, England

Supermarket managers: Beliefs, behaviour and performance : Redding SG (1973) PhD thesis, University Library, Manchester University, Manchester, England

SUPERMARKETS AND SOULS

Those who live in the South are well aware of the spread of supermarkets. Well‐known family firms are being swallowed up to form groups and these in turn become merged with some aggressive giant whose only concern seems to be with pounds, shillings and pence. The supermarket trend is now spreading rapidly to the North and has already reached the major cities of Scotland. Large American and Canadian firms have come to compete and one of them has openly stated that it will be unable to find supermarket managers in Britain with the “dynamic” required, and so proposes to bring over five hundred of its own.