Supermarket Managers Research Articles

FACTORS AFFECTING CUSTOMER SATISFACTION IN 99 SPEEDMART STORE: A STUDY IN SEKSYEN 13, SHAH ALAM SELANGOR

The Malaysian supermarket industry faces intense competition significant growth, necessitating an understanding of customer needs and preferences to achieve satisfaction and establish market leadership. Supermarket must prioritize key determinants of customer satisfaction, such as price, location, and store atmosphere, especially given the increased price sensitivity among Malaysian consumers. Therefore, gaining a comprehensive understanding of its determinants is crucial for researchers, retailers, and practitioners. This study’s current purpose is to empirical research the linking between price, location, and store atmosphere to customer satisfaction in supermarket industry among 99Speedmart Seksyen 13, Shah Alam. This study examined customer satisfaction in a specific locality enables a closer look at the factors influencing customer satisfaction. This study used a quantitative research approach to collect data from customers for this research. The researcher used a survey questionnaire to collect a sample size of 166 customers among 1956-Shah Alam Sek 13 (2) 99Speedmart which located in Jalan Boling Padang G13/G. This study used convenient sampling technique. The collected data used SPPS. The findings indicated that there is a notable correlation between price, location, and store ambiance and customer contentment in supermarkets. These outcomes could potentially aid supermarket managers in devising and executing more effective strategies to enhance customer relations and compete with rival stores.

Market Basket Analysis

Abstract: Market Basket analysis is a technique applied by retailers to understand customer’s shopping behaviour from their stores. The result of the effective analysis may improve supplier’s profitability, quality of service and customer satisfaction. The purpose of this project is to make use of anonymized data on customers’ transactional orders to focus on descriptive analysis on the customer purchase patterns, items which are bought together and units that are highly purchased from the store to facilitate reordering and maintaining adequate product stock. Market Basket Analysis is an important aspect of a retail organization's analytical framework for deciding where products should be placed and developing sales promotions for various segments of consumers to increase customer loyalty and, as a result, benefit. Market Basket Analysis is a data mining technique that can be used in various fields, such as marketing and etc. The frequent itemsets are mined from the database using the Apriori algorithm and then the association rules are generated. The project will assist supermarket managers in determining the relationship between the items that their customers purchase.

How Can Price Promotions Make Consumers More Interested? An Empirical Study from a Chinese Supermarket

Price promotions are commonly employed to enhance supermarket performance and the sustainable development of the retail industry, yet their effectiveness may vary among similar supermarket chains. In contrast to Western countries, Chinese supermarkets are typically community-centered, allowing consumers to make frequent visits due to lower transaction costs. This multiple-visit pattern discourages substantial one-time purchases based on promotions. This study aims to investigate how pricing promotions can attract consumers more effectively and which product categories are most suitable for this purpose. Utilizing scanner data from Chinese chain supermarkets, we empirically assess the impact of promotion depth, breadth, and duration on consumer purchasing behavior using fixed effects models, IV, and GMM methods. Furthermore, we identify product category characteristics that are more appealing to consumers based on the relationships between different product category promotions and consumer behavior. Results demonstrate that each of the three price-promotion features has a positive effect on Chinese supermarket performance, with varying degrees of significance. Different promotion methods not only benefit promoted products but also stimulate sales of non-promotional items. At the product level, the impact of supermarket promotions on performance differs across categories. The most attractive category in terms of consumer purchases influenced by discounts is special paper, while small kitchen appliances have the least impact. Promoting categories with lower average prices, higher average sales volumes, fewer products, and better storage durability is conducive to attracting consumer shopping. These empirical findings have implications for academic research on price promotion theory and supermarket managers’ pricing strategy decisions, as well as the sustainable development of the offline retail industry.

Application of Machine Learning in Vegetable Classification and Recognition

The rapid development of artificial intelligence plays an important role in People's Daily life today. Vegetable classification is closely related to life. With the continuous advancement of artificial intelligence technology, similar applications in the agricultural and retail industries are expected to play a more significant role. This paper aims to envision a vegetable identification system based on a convolutional neural network to provide intuitive and accurate vegetable classification information for supermarket managers and customers. This study mainly uses the convolutional neural network model as the main research model to carry out the design of a vegetable classification system. In this paper, the usefulness and disadvantages of the CNN model are summarized, how to use the model for deep learning and big data is learned, and the problems that may be encountered after the model is run are also predicted. Furthermore, the future development direction of the project is predicted too. As technology continues to evolve, it is expected that more innovative solutions will emerge, delivering enhanced benefits to society.

Top-k high utility itemset mining: current status and future directions

Abstract High utility itemsets mining (HUIM) is an important sub-field of frequent itemset mining (FIM). Recently, HUIM has received much attention in the field of data mining. High utility itemsets (HUIs) have proven to be quite useful in marketing, retail marketing, cross-marketing, and e-commerce. Traditional HUIM approaches suffer from a drawback as they need a user-defined minimum utility ( $ min\_util $ ) threshold. It is not easy for the users to set the appropriate $ min\_util $ threshold to find actionable HUIs. To target this drawback, top-k HUIM has been introduced. top-k HUIM is more suitable for supermarket managers and retailers to prepare appropriate strategies to generate higher profit. In this paper, we provide an in-depth survey of the current status of top-k HUIM approaches. The paper presents the task of top-k HUIM and its relevant definitions. It reviews the top-k HUIM approaches and presents their advantages and disadvantages. The paper also discusses the important strategies of the top-k HUIM, their variations, and research opportunities. The paper provides a detailed summary, analysis, and future directions of the top-k HUIM field.

Role of Digital Technology in Supermarkets for Insights on Customer Experience

The importance of the Internet era in our daily lives has grown, giving rise to sophisticated businesses. The objectives and goal of my research is to study how much various digital technologies are deployed in supermarkets of today. What are the factors in deploying the technology which is used worldwide, the gaps between old technology and new technology and finally this study identifies the gaps between the technology delivered and the task customers want to be simple. This is achieved by collecting all the digital technologies that are deployed in supermarkets and then doing surveys of digital technologies with customers and shop managers that gave us insight that there were gaps between the supermarket managers view of digital technologies and users view of digital technologies leading us to suggest them more suitable options and understand more accurately their preferences which leads to innovation in digital technologies.

PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA)


 This study aims to explain the effect of the variable perceived service quality on repurchase intentions which is moderated by the variable student satisfaction at the IT Mart Supermarket at Tulungagung University. The sample in this study were some students who shopped at the IT Mart supermarket at Tulungagung University, the number was 100 students and the sampling technique used was purposive sampling technique. Data obtained through primary data by distributing questionnaires. Analysis was performed using multilevel regression analysis. The results showed that the perceived service quality variable had an effect on repurchase intentions. Perceived service quality variable and satisfaction variable together influence repurchase intention. The perceived service quality variable influences repurchase intention through satisfaction as a moderating variable for IT Mart supermarkets at Tulungagung University. The implications for IT Mart supermarket managers at Tulungagung University can develop marketing strategies to improve the quality of service to their consumers.

Causes and prevention practices of food waste in fruit and vegetable supply chains: How is Brazil dealing with these issues?

This study aims to identify the main causes of food waste (especially fruit and vegetables) and their relationship with prevention practices at supermarket and supplier levels. To do so, we conducted case studies in four Brazilian supermarket chains and their suppliers. Our findings show that although supermarkets seem to be concerned about avoiding food waste, they mostly focus on internal prevention actions, reflecting the lack of collaboration and information between supermarkets and suppliers. The low investment of supermarkets in actions to prevent food waste is focused only on their internal operations and, despite this, training is inefficient due to the high level of staff turnover and lack of involvement of suppliers in participating in this training. The use of technologies such as packaging, traceability, refrigeration, and transport equipment is insufficient, it increases production costs. A lack of strict legislation in Brazil makes it difficult for supermarkets and suppliers to donate food. Cultural issues specific to Brazil, such as consumer overhandling fruit and vegetables before buying these products, generate a great deal of waste. The paper contributes to the literature by identifying the main root causes of food waste and providing a list of prevention practices that supermarkets and suppliers can benefit from. Managerially, it can help supermarket managers spot the causes of food waste within their operations, and hence change, improve or implement practices and behavior to prevent food waste.

VIABLE INVESTMENT DECISIONS - THE SOLUTION TO THE AILING LARGE-SCALE RETAIL SUPERMARKETS IN KENYA

<p>Proper investment decisions ensure that supermarket managers invest in viable projects, stipulate optimum capital structure and adequately compensate shareholders. The aim of the study was to evaluate the effect of investment decisions on the profitability of large-scale retail supermarkets in Kenya. The study was guided by portfolio, pecking order, and agency theories. The study was anchored on positivism philosophy. A cross-sectional research design was adopted. The target population was nine large-scale retail supermarkets in Kenya. A positive and statistically significant was found to exist between investment decisions and profitability. This is backed up by a regression coefficient of 0.3930 and a p-value of 0.008, a regression coefficient of 0.4180 and a p-value of 0.016. The study concluded that financial decisions significantly affect the profitability of large-scale retail supermarkets in Kenya. The study recommended implementing viable investment decisions based on customer preferences, expert directions, market forces, and business elements.</p><p> </p><p><strong>JEL</strong>: L80; L81</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0975/a.php" alt="Hit counter" /></p>

A 3-Dimensional Frame of Reference for Prevention of Risk in Supply Chain

Businesses have to deal with many potential risks in the supply chain, especially during the COVID-19 pandemic. The retail market in Vietnam has great potential for long-term development with the birth and rapid development of domestic supermarkets. However, market opening policies have resulted in fierce competition from a large number of foreign supermarkets. At the same time, customers have become more professional in their approach to shopping and carefully consider any decisions about shopping and the use of services at supermarkets. In this study, the authors use three models (i.e., the SERVQUAL model, the binary logistic model, and the Grey model) corresponding to a three-dimensional frame of reference (i.e., past, present, and future) to provide supermarket managers with a multi-dimensional view of the supermarket business situation. The results identify four factors−namely, quality of goods, personnel, safety, and facilities and equipment−that significantly impact customer satisfaction. The second frame of reference shows that factors such as age, academic level, and income affect the decision to reuse any service at the supermarket. The third frame of reference provides supermarket managers with forecast data about the supermarket business situation for 2021 to 2024. These results provide a solid foundation for supermarket managers seeking to develop strategies and take measures to adjust business activities to achieve the best business efficiency and avoid potential risks in the company’s supply chain. In addition, the results of this study are valuable references for researchers in the fields of customer service, supply chain management, and customer behavior. In particular, the factors obtained in this study will greatly strengthen the scientific value of the service sector and the model of retail supermarkets in Vietnam and other countries around the world. In fact, the business strategy of supermarkets still depends on the spread of COVID-19. Therefore, in the future, it is necessary to combine the results of this study with the experience of managers to develop the right business strategies and achieve further results and sustainable development.

Supermarket resilience in Zimbabwe’s volatile macroeconomic environment

ABSTRACT The paper describes sources of resilience in Zimbabwe’s supermarket value chains and the strategies for building resilience. Although Zimbabwe has witnessed a steady growth in the number of supermarkets, that growth has been disrupted by the volatile operating environment. Data was collected from an online survey of supermarket managers, websites and secondary sources. The study found that franchising, extensive branch networks, mergers and acquisitions and multiple store formats have provided major supermarkets such as OK, TM/Pick n Pay and Spar with an adaptive capacity that has enabled them to operate for several decades in Zimbabwe’s volatile food retail sector. These findings have implications for improving government policy making and supermarket managers’ knowledge on developing resilient food systems under a turbulent macroeconomic environment. Further, the study provides key insights on strategies that are indispensable for building the necessary resilience ingredients required by supermarkets to absorb shocks and recover in a timely way.

Financial Decisions and Profitability of Large-scale Retail Supermarkets in Kenya: Application of Dividend Decisions

Financial decisions ensure that supermarket managers invest in viable projects, stipulate optimum capital structure and adequately compensate shareholders. For the last two decades, large-scale retail stores have been facing poor financial performance leading to the closure of some of their branches. This study aimed at assessing the effect of financial decisions on the profitability of large-scale retail supermarkets in Kenya. The specific objective of the study was to examine the effects of dividend decisions on the profitability of large-scale retail stores in Kenya. The study was guided by pecking order theory. The target population was nine largescale retail supermarkets in Kenya. Census sampling technique was adopted therefore all the large-scale retail supermarkets were used in the study. Data was collected from audited financial statements. Panel Data was analyzed using descriptive and inferential statistics. Descriptive statistics comprised of mean, minimum value, maximum value, and standard deviation. Inferential statistics consisted of random effects model. Positive and statistically significant effect was found to exist between dividend decisions and profitability; this was supported by regression coefficient of 0.4180 and p-value of 0.016 less than 0.05 level of significant. The study therefore concluded that increased retained earnings would lead to improved profitability. The study recommends that the management of large-scale retail supermarkets should formulate ideal dividend policies that will properly compensate shareholders while ploughing back enough profits for future investments.

Extent of compliance with COVID-19 prevention and control guidelines among supermarkets in Kampala Capital City and Mukono Municipality, Uganda.

Despite the development and enforcement of preventive guidelines by governments, COVID-19 continues to spread across nations, causing unprecedented economic losses and mortality. Public places remain hotspots for COVID-19 transmission due to large numbers of people present; however preventive measures are poorly enforced. Supermarkets are among the high-risk establishments due to the high interactions involved, which makes compliance with the COVID-19 preventive guidelines of paramount importance. However, until now, there has been limited evidence on compliance with the set COVID-19 prevention guidelines. Therefore, this study aimed to measure compliance with the COVID-19 prevention guidelines among supermarkets in Kampala Capital City and Mukono Municipality Uganda. A cross-sectional study was conducted among selected supermarkets in Kampala Capital City and Mukono Municipality in September 2020. A total of 229 supermarkets (195 in Kampala City and 34 in Mukono Municipality) were randomly selected for the study. Data were collected through structured observations on the status of compliance with COVID-19 prevention guidelines, and entered using the KoboCollect software, which was preinstalled on mobile devices (smart phones and tablets). Descriptive statistics were generated to measure compliance to the set COVID-19 Ministry of Health prevention guidelines using Stata 14 software. Only 16.6% (38/229) of the supermarkets complied with the COVID-19 prevention and control guidelines. In line with the specific measures, almost all supermarkets 95.2% (218/229) had hand washing facilities placed at strategic points such as the entrance, and 59.8% (137/229) of the supermarkets surveyed regularly disinfected commonly touched surfaces. Only 40.6% and 30.6% of the supermarkets enforced mandatory hand washing and use of face masks respectively for all customers accessing the premises. Slightly more than half, 52.4% (120/229) of the supermarkets had someone or a team in charge of enforcing compliance to COVID-19 measures and more than half, 55.5% (127/229) of the supermarkets had not provided their staff with job-specific training/mentorship on infection prevention and control for COVID-19. Less than a third, 26.2% (60/229) of the supermarkets had an infrared temperature gun for screening every customer, and only 5.7% (13/229) of the supermarkets captured details of clients accessing the supermarket as a measure to ease follow-up. This study revealed low compliance with COVID-19 guidelines, which required mandatory preventive measures such as face masking, regular disinfection, social distancing, and hand hygiene. This study suggests the need for health authorities to strengthen enforcement of these guidelines, and to sensitise the supermarket managers on COVID-19 in order to increase the uptake of the different measures.

Marketing Communication Tool on Consumer Buying Behaviour in Selected Supermarkets in Nairobi City County, Kenya

Consumer purchasing habits have remained a challenge for marketers to grasp, and studies have suggested that the construct can be best grasped through marketing communication stimulus that is planned and implemented in the organization. However, empirical research into consumer purchasing behavior in retail supermarkets has been limited and anecdotal, particularly in Kenya, where several stores have gone bankrupt and others are trying to stay afloat. In light of this, the purpose of this study was to look at how marketing communication tools affect consumer purchasing behavior in selected supermarkets within Nairobi City County, Kenya. The tools in marketing communication adopted included; sales promotion, personal selling, direct and digital marketing. Descriptive together with the explanatory research design were applied. Customers were the study's population, with a sample size of 370 customers established using the Yamane method. The respondents for the study were chosen using the convenience sample method. Questionnaire were used in obtaining the study’s primary data. The instruments’ validity and reliability were evaluated to identify the acceptability and adequacy of the research items. The collected information was analyzed utilizing descriptive and inferential analytical methods. The data was analyzed using both descriptive and inferential statistical methods. At the 0.05 level of significance, the multiple regression approach was employed to examine the significant influence of the hypotheses formulated in this study. Research results have shown that in a sample of Nairobi City County supermarkets, consumer purchasing behavior has been significantly influenced by the integrated development of advertising communication technologies. Personal sales, direct marketing, and digital marketing, according to the findings, have had a substantial impact on consumer shopping behavior at selected supermarkets in Nairobi City County, Kenya. Advertising and sales promotions, on the other hand, were shown to have no effect on consumer behavior in a few supermarkets. Although the lack of a link between advertising and sales promotion and consumer buying behavior is indicated by the findings of insignificant effects, marketing firms may still need to focus their efforts on increasing advertisements and promotion in sales as instruments in attracting customers' desires on what is offered in the market. It is recommended that Kenyan supermarket managers use the findings to better understand people's perceptions of market offerings and information exchange on what defines public behavior.

Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy

This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi-structured interviews with suppliers and supermarket managers in an emerging economy. The findings contribute by revealing a paradox and a symbiosis that can advance the circular economy (CE). This paradox begins when suppliers reduce their own food disposal by offering benefits to supermarkets, which helps to sell items close to their expiration date. However, these benefits may induce supermarkets to place orders that exceed their sales capacity. When supermarkets do not sell these items before their expiration date, the products tend to be returned to the supplier, thus reducing the supermarket's waste but increasing the supplier's waste. These actions reveal a paradox: reducing PPFD in one link of the supply chain may exacerbate it in another. “Industry-Retail symbiosis” can improve the CE. Such symbiosis emerges when suppliers reduce their margins to offer additional benefits to supermarkets. These additional benefits improve supermarkets' sales to consumers with lower purchasing power or to smaller retailers that may use the items immediately, thus avoiding the return of items which are still suitable for human consumption and thereby improving the CE. Future studies could investigate: how to enhance Industry-Retail Symbiosis; what managerial information is required to use technologies to align products, stocks, prices, and stores; how suppliers can best manage the benefits offered to retailers or their partnerships with other suppliers (e.g., a shared sales center to improve symbiosis with retailers); and how retailers can best manage alternative sales channels and store managers' autonomy.

Does environmental corporate social responsibility increase consumer loyalty?

PurposeThis study identifies the impact of supermarket environmental corporate social responsibility (ECSR) on consumers’ loyalty towards their supermarket. Based on the stimulus-organism-response (S-O-R), this study demonstrates how positive and negative emotions mediate the relationships between consumers’ perceptions of ECSR and consumers’ attitudes towards their supermarket. This study draws from cultural theory and works on sustainability and examines the moderating effect of the cultural context on these relationships.Design/methodology/approachA supermarket intercept survey was conducted among 327 consumers in France and 444 consumers in Morocco. The proposed model was analysed using Amos 22.FindingsECSR’s impact on consumer loyalty varies across cultural contexts through the mediation of positive and negative emotions. The study also indicates how consumers’ levels of environmentalism moderate the direct effect of supermarket ECSR on consumers’ attitudes towards the supermarket.Research limitations/implicationsBased on the S-O-R and cultural theories, this study demonstrates how the dimensions of the cultural context moderate the direct and indirect effects of ECSR on consumers’ loyalty towards their supermarket. Specifically, favourable perceptions of supermarket ECSR have an ambivalent impact on consumers’ attitudes through the mediation of negative emotions, such as shame, in more collectivist, low uncertainty avoidance and short-term oriented countries.Practical implicationsTailored recommendations for supermarket managers interested in ECSR and operating in an international context are provided.Social implicationsThis research highlights the varying impacts of environmental actions in international retailing.Originality/valueUsing the S-O-R and cultural theories, this study reveals nuances to existing knowledge on the role of consumers’ emotions in international retailing. It reveals the salience of negative emotions after the perception of a positively valenced stimulus across distinct cultural contexts.

A Theoretical Framework on the Determinants of Food Purchasing Behavior of the Elderly: A Bibliometric Review with Scientific Mapping in Web of Science.

The past few years have seen significant demographic changes in most regions, including an increased elderly population. Subsequently, elderly citizens comprise an important market segment of consumers, with the food industry one of the most affected areas in this context. However, food market managers previously believed that elderly consumers’ needs were stereotyped in nature. The lack of focus on this sector, therefore, left elderly consumers as an untapped market, without realizing the financial independence of this segment regarding their nutrition. This research will attempt to provide the key determinant factors on elderly consumers’ behavior related to food. For that purpose, a complete literature review of more than 123 papers regarding these concepts has been carried out. Once analyzed, we highlight the common insights to give clear guidance for supermarket managers and food manufacturers to have a better knowledge of the reasons behind elderly people’s food acquisitions.

ABC Classification for Inventory Optimization (Case StudyFamily Supermarket)

This article deals with comparison between traditional ABC classification (using annual usage only) and an optimal new multi criteria ABC classification (using annual usage, unit price and lead time). ABC inventory classification is a well-known approach to assign items into three basic categories as A, B, and C based on their usage volume and sales. Efficient and effective inventory management helps a firm maintain competitive advantage, especially in a time of accelerating globalization. Most of the super market managers in our country do not use any inventory control techniques to monitoring the huge amount of items in their stock. The aim of this paper is to introduce an optimal multiple-criteria ABC analysis that improves the inventory management control system. On this approach the researchers use additional criteria, such as unit price and lead time.

Situational Factors Influencing Employee Theft in Supermarket Outlets: A Survey of Kisumu City, Kenya

Employees' theft is an act of stealing, use, or misuse of an employer's asset without his or her consent. Despite the security surveillance measures taken by the supermarket retail outlets, these businesses are yet to have any significant reduction in the theft cases in the supermarkets. The study aimed to establish the effects of situational factors on employees' theft in the supermarket outlets within Kisumu City, Kenya. The objectives of the study were: to assess the effect of prevailing opportunity to steal on employees' theft, to examine the contribution of organizational values and culture to employees' theft, to establish how employees' attributes contribute to theft and to determine the effect of job dissatisfaction on employees' theft in the supermarkets within Kisumu City. The study adopted a cross-sectional qualitative research design. The study was informed by Rational Choice Theory developed by Siegel and McCormick, 2006, and Equity Theory of Employee Motivation established by Adams. In this study, a qualitative survey design was adopted. A convenient sampling technique was used to sample 10 managers, 10 cashiers, and 10 subordinate staff from 10 supermarket outlets within Kisumu City out of the target population of 400 employees. The analyzed demographic data were presented in frequency tables and charts while qualitative data was analyzed thematically. The study revealed that the availability of opportunity to steal is one of the main reasons why employees working in supermarkets indulge in workplace theft. This occurs due to the use of weak monitoring systems to curb theft-related cases by supermarket managers. Besides, the study established that staff who steal from the workplace do not recognize the formal organizational values and practices imposed by the management. As a result, poor organization values and cultural practices have a meaningful effect on the employees in the supermarkets thus influence employees’ theft. This, therefore, means that organizational values guide the employees on what is right or wrong and what is most important in life, hence greatly controls their behavior in the organizations. Moreover, employees with negative personal attributes for instance were more likely inclined towards engaging in criminal behavior such as theft than those who did not. The study recommends that future researchers should conduct a comparative study on the causes of job dissatisfaction and how it contributes to employees' theft. Lastly, the study recommends that further research should be conducted on the overall perception of the workplace theft by employees across the different organizations. Key Words: employees, theft, supermarkets, business, opportunity, organization values DOI: 10.7176/RHSS/10-18-09 Publication date: September 30 th 2020

KINERJA PRODUKSI DAN NILAI TAMBAH AGROINDUSTRI JAMU BUBUK DI DESA ASTO MULYO KECAMATAN PUNGGUR KABUPATEN LAMPUNG TENGAH

The purpose of the study is to analyze the production performance and added value of powdered herbal agroindustry. This research was carried out in Asto Mulyo Village, Punggur Subdistrict, Lampung Tengah District, which involved agroindustrial owners, industrial agencies, supermarket managers, self-service consumers, and community leaders. Data are analyzed quantitatively and statistically. The results of the research, herbal powder production performance is already good, with productivity of 5,16 kg/HOK, meaning that every one HOK of labor is able to produce as much as 5.16 kg powdered herbs, although the capacity value of powdeed herbal products is already high (91,00 percent). The R/C of agroindustry is 1.88, meaning that the agroindustry is good and profitable. The added value of each variant of different herbs, namely curcuma is amounting to Rp24,854.42 per kg of raw material; turmeric is amounting to Rp25,351.27 per kg of raw material, kencur of Rp12,352.29 per kg of raw material, and ginger in the amount of Rp21,853.94 per kg of raw material.Key words: added value, herbal powder, production performance