Abstract Recently, in phase IV of Ce x La 1 - x B 6 , weak but distinct superlattice reflections from the order parameter of phase IV have been detected by our unpolarized neutron scattering experiment [K. Kuwahara, K. Iwasa, M. Kohgi, N. Aso, M. Sera, F. Iga, J. Phys. Soc. Japan 76 (2007) 093702]. The scattering vector dependence of the intensity of superlattice reflections is quite unusual; the intensity is stronger for high scattering vectors. This result strongly indicates that the order parameter of phase IV is the magnetic octupole. However, the possibility that the observed superlattice reflections are due to lattice distortions could not be completely ruled out only on the basis of the unpolarized neutron scattering experiment. To confirm that the superlattice reflections are magnetic, therefore, we have performed a single crystal polarized neutron diffraction experiment on Ce 0.7 La 0.3 B 6 . The obtained result has clearly shown that the time reversal symmetry is broken by the order parameter of phase IV. This is further evidence for the magnetic octupole order in Ce x La 1 - x B 6 .