Regulation of the exciton generation, diffusion, and carrier transport, as well as optimization of the non-radiative energy loss could further overcome the power conversion efficiency limitation of organic solar cells. However, the relationship between exciton properties and non-radiative energy loss has seldom been investigated. Herein, taking D18-series devices as the research model, the exciton diffusion length (LD) and hole transfer dynamics can be remarkably improved by the variation of electron-withdrawing halogen and the non-radiative energy loss simultaneously can be suppressed. By combining the analysis results of hole transfer, exciton diffusion, charge separation, and recombination, this work demonstrates that the photo-induced exciton in the chlorinated polymer donor can diffuse to a longer distance within the effective exciton lifetime, suppress the exciton recombination, and enhance device performance. The results define the relationship between the exciton behaviors and non-radiative energy loss and further reveal the significance of controlling the bulk heterojunction with superior photo-physical properties.