Earthship buildings are marketed as being an epitome of sustainable alternative housing. Built by reusing or repurposing mostly reclaimed urban waste products, their design includes the utilisation of low-embodied-energy materials, passive solar heating and cooling, photovoltaic power systems, rainwater harvesting and solar hot water heating, along with black- and greywater-treatment systems. This study explores stakeholder opinions of whether Earthship buildings can contribute towards the future of alternative housing in the UK. Opinions were sought through a questionnaire completed by UK members of online social media groups whose shared focus is related to sustainability (n = 50). The results reveal that the public believe that the main benefits are their minimal environmental impact and also their reliance on renewable energy resources, while the main barriers are identifying suitable building plots and obtaining the necessary planning permissions. Notwithstanding that the participants included in this study already have sustainability interests, it is surmised that the public deem that the general principles of Earthships are an acceptable choice of alternative home/living. However, while the uptake of Earthship homes proves increasingly popular in some parts of the world, the utmost concern within the UK setting is the reality of finding somewhere suitable to build an Earthship and acquiring necessary authorisations to construct the building.
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