With the increasing awareness of health, people’s awareness of UV protection is also gradually improving. Sunscreen with UV protection has become an indispensable part of people’s daily lives. The market size of China’s sunscreen market will reach 74.2 billion yuan in 2023, and it is expected to grow to 95.8 billion yuan by 2026. The purpose of this paper is to analyze the safety, effectiveness, and environmental friendliness of sunscreen from three perspectives, and discuss the reliability of SPF human testing, improving the stability of sunscreen use, and the cost of new environmentally friendly materials. Through analysis, it is found that there are still shortcomings in the current SPF testing methods, production costs of environmentally friendly materials, and promotion of correct application methods for sunscreen. Subsequently, appropriate adjustments were made to the testing methods and material formulations of sunscreen, as well as recommendations for the selection and correct application of sunscreen. However, the long-term safety of nanomaterials still needs to be further explored. Due to the rapid development of research technology for sunscreen products and the diversification of market products, it is necessary to review the safety, effectiveness, and environmental friendliness of current sunscreen products.